Krispy Kreme has partnered with Hershey’s Cookies ‘n’ Creme to launch a range of American inspired Cookies ‘n’ Crème doughnuts. To celebrate the launch, the brand has created a giant Las Vegas style slot machine which has been showcased at intu’s prime regional shopping centres.
Customers visiting intu Braehead on 13 June will be in with a chance of winning a range of prizes including Hershey’s Cookies ‘n’ Creme doughnuts, Krispy Kreme dozens, Hershey’s Cookies ‘N’ Creme bars, and milkshake vouchers. One customer at each location is guaranteed a money-can’t-buy Krispy Kreme Gold Card, entitling them to a year’s supply of doughnuts.
Krispy Kreme has already toured intu Chapelfield, The Mall at Cribbs Causeway and intu Metrocentre. The Krispy Kreme Slot Machine will also be at Manchester Arndale, owned jointly by intu and M&G Real Estate, on 28 June.
Alison Reeves, marketing manager at Krispy Kreme UK, said: “We’ve been working with our PR agency, DeVries-SLAM, and our creative production partner Make it Real, to reach a broad audience with our latest promotion; driving brand engagement and ultimately sales. intu provides the ideal locations for us to achieve our objectives and the perfect platform for us to launch our limited-edition doughnuts.”
Shirley Wilcock, general manager of experiential and commercialisation at intu, said: “We’re excited to launch Krispy Kreme’s limited edition doughnuts at our shopping centres. Our dedicated in-house teams work closely with brands to deliver compelling experiences that bring a smile to the faces of our customers and help brands reach new and engaged audiences.”
The Krispy Kreme Hershey’s Cookies ‘N’ Creme collection will be on sale until 9 July at all Krispy Kreme outlets across the country.