Acer are launching a week long experiential campaign in Westfield Stratford. The event is set to appeal to a wide range of shoppers, with the stand split into two sections; ‘Spin to Win’ and ‘Swift Thinking’ – named after Acer’s Spin and Swift laptops.
Managed by experiential agency Agent42, the campaign will promote the Acer Spin and Swift laptop series using a Spin Bike ‘Studio’ that will host live Spin classes throughout the week by an experienced Spin instructor.
Shoppers are encouraged to ‘Spin to Win’ and get on the Spin bikes using the laptops to test their fitness and see how many calories they can burn in one minute. The other side of the stand will be for the ‘Swift Thinkers’, answering a quick-fire round of general knowledge questions to be added to a leader board and win fantastic prizes.
Exclusive partnerships will be offered throughout the week including a choice of generous GWP to customers purchasing any Acer product from Argos Westfield Stratford.
Lauren Tauben, MD at Agent42 commented: “We want to give everyone, no matter age or ability the opportunity to touch and try the new Spin and Swift series from Acer. For them to experience all the great features and wide range of apps available on the products. The idea is to cater to all – so we have an engaging general knowledge area for the swift thinkers, and the spin bikes for the shoppers who want to get fit and have some high action fun. Both areas will be a hands-on experience for people to try out the Acer products at the stand. This activity ticks all the boxes for a successful campaign with every touch point; PR, social media, experiential and sales driving techniques’
The event will run for 7 days over the May half term – Bank Holiday Monday 29th May until Sunday 4th June.
Agent42’s clients currently include Acer, Veeam, Tech Data, Slush Puppie, Tango Ice Blast and many more.
Agenct42 can be found in our Leading Agencies and Suppliers Directory