To support the successful opening of the new Seat store at Westfield London, events and experiential agency Energy kick-started a two-week activation on Saturday 17th March in the main atrium. Unlike a traditional car stand, Energy has created an environment that is more in keeping with being outdoors in Barcelona, surrounded by the buzz of Spanish city life.
Visual artist Mateo, who’s worked on projects for Seat in both Paris and Barcelona, created a live installation using his signature spray-paint and stencil style.
All interactive engagements, including an ‘Escape the Room’ experience highlight SEAT’s sponsorship of ITV Mystery Dramas, aim to make a measurable difference to visitors’ awareness of the brand and increase their consideration of purchasing SEAT products and encourage same day test drives.
This energetic experience is a celebration of Barcelona, conveying the true personality of the brand.