blowUP media has promoted Simon Russell to managing director sales and Howard Staines to head of sales.
The decision was driven by the business’ desire to further provide ownership of hard-to-reach audiences through giant poster advertising in new and creative ways.
Russell has been at blowUP media for three years, joining as sales director following over 10 years at Kinetic Worldwide.
Staines has spent the past 10 years working in the out-of-home industry, starting with JCDecaux, before joining blowUP media in 2012 as a senior account manager. He became group head after four years at the company.
Managing director Katrin Robertson said: “I’m really excited to be announcing these promotions. Throughout the coming year, we’re focused on providing ownership of often inaccessible audiences with evermore creative solutions, and I’ve no doubt that both Simon and Howard will continue to make an invaluable contribution to the success of blowUP media.”