Fitbit has announced its official partnership with The X Factor UK for the current series of the competition.
As part of the official partnership, Fitbit will be helping contestants to stay healthy during their time on the show.
Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness throughout the competition, with a weekly personal trainer to answer any questions. The contestant’s Fitbit experience can be followed in a series of exclusive videos that will be released over the coming weeks.
Fitbit will also be hosting consumer competitions to win tickets to The X Factor live final, which will be hosted across Fitbit’s social channels and via the Fitbit brand page at Argos.
The competition is open for entries from Saturday 8th October to Monday 21st November, with the winners being announced after 28th November 2016.
Lucy Sheehan, Fitbit UK marketing director, said: “We are very excited to be an official X Factor partner this year, this is a first for us as a brand. Much like Fitbit, The X Factor celebrates feel-good moments that bring people together. Using a Fitbit tracker offers people the ability to monitor so much more than just steps, we can now look at our sleep productivity and maintain a healthier outlook on wellbeing. Plus with PurePulse technology, contestants will be able to continuously track their heart rate during dance practice, live show moments and even the impact on their resting heart rate as the pressure builds! The partnership is also a chance for our customers, and fans of the show to be in with a chance to experience the live final.”
The show, created by Simon Cowell, is back on air for its thirteenth series on ITV, alongside judges Louis Walsh, Sharon Osbourne and Nicole Scherzinger.