Dixons Carphone and The Mix get their Heads Together to launch #ThereForMe campaign for World Mental Health Day
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Dixons Carphone have teamed up with The Mix and the Heads Together campaign to celebrate inspirational people who have provided psychological and mental health support to someone in their time of need.
During a special Heads Together World Mental Health Day event at the London Eye and County Hall, Dixons Carphone launched #ThereForMe, a social media campaign to highlight how everyone has tough times and thank those people who are there for us when we need them.
Dixons Carphone is a founding partner of Heads Together – a campaign spearheaded by The Duke and Duchess of Cambridge and Prince Harry, which aims to end stigma around mental health and change the conversation from fear and shame, to confidence and support. The campaign wants everyone to feel comfortable with their everyday mental wellbeing and be able to support friends and families through difficult times. Heads Together is celebrating this support on World Mental Health Day and at the London Eye event the Duke and Duchess of Cambridge and Prince Harry met people who have helped each other with their mental health, to find out about the support that can make all the difference.
Heads Together brings together eight UK charities which reflect the passions of the Duke and Duchess of Cambridge and Prince Harry, including Dixon Carphone’s charity partner of fifteen years, The Mix, who support over 2 million young people each year through digital and helpline services. It is hoped that the #ThereForMe campaign will also raise vital funds to support the essential work that The Mix does.
Already taking part in #ThereForMe are GMTV star Andrew Castle and Dixons Carphone CEO Seb James.
Speaking of the importance of this campaign to Dixons Carphone, group chief executive, Seb James, said: “Sadly we all experience tough times directly or indirectly at some point in our life, and although the catalyst may vary, the impact on our own mental health and those around us can be immense. As with everyone, mental wellbeing impacts my ability to be a good husband, father, son, friend and colleague, so I am delighted to be supporting Heads Together with our charity partner The Mix and raising awareness on World Mental Health Day.”
CEO of The Mix, Chris Martin, said: “Every day, The Mix works with young people struggling with their mental health through our digital, social and mobile services. We are enormously excited to be joining Dixons Carphone and the Heads Together campaign to launch the #ThereForMe campaign online and in Currys PC World and Carphone Warehouse stores across the country. This innovative use of social media is a huge step towards challenging stigma around talking about our mental health by celebrating the invaluable role that friends and family play in supporting our wellbeing when we struggle.”
Louise Jones, a member of the Heads Together London Marathon team for The Mix, said: “When I bashed my foot playing hockey in school, I knew I had to make it better but needed support to make that happen. When I hit rock bottom with my mental health, I knew I had to make it better but needed support to make that happen. Being in control of yourself, physically AND mentally, often can’t happen without support. And that’s ok. We need to acknowledge that, and appreciate it. I would not be here, right now, without the support of those closest to me, professionals, organisations like The Mix… and running! So thank you. For believing in my ability to get better, but giving me a push to get there.”
Across 1,000 Carphone Warehouse and Currys PC World stores in the UK and Ireland between 10th and 16th October, people can have their photo taken with a specially designed #ThereForMe photo frame.
Brand experience agency, Undercurrent, are behind the activation.
