Twelve has announced its latest work for the Bobby Moore Fund’s seventh annual Football Shirt Friday.
Taking place during Bowel Cancer Awareness Month, Football Shirt Friday encourages people across the UK to proudly wear their shirts on April 26th raise money to help fund life-saving bowel cancer research.
Alongside researchers and people affected by cancer, the campaign features well-known faces such as David Seaman, Jeff Stelling, Joe Thompson, BBC podcast presenter and author Deborah James (Bowel Babe), England footballer Jordan Nobbs and Youtube influencers and football super-fans Troopz and Expressions. The video aims to show that no matter how big a football fan you are, anyone can take part in Football Shirt Friday and donate £5 to the Bobby Moore Fund. The work aims to deliver simple, clear messages, ensuring that the campaign video is punchy enough to be easily shared and viewed on social media.
It is the 4th year that PSONA Twelve has supported the fundraising initiative launched by The Bobby Moore Fund and Cancer Research UK.
Neame Ingram, creative director at Psona Twelve, said: “With this campaign we wanted to show a broad group of people celebrating Football Shirt Friday and encourage as widespread an audience as possible to take part. People might feel like you have to be a big football fan to get involved but the truth is you really don’t. It’s something for everyone.
“We also wanted to keep the tone around the subject positive, light, and supportive. The line, ‘Give a shirt about beating bowel cancer and donate £5 this Football Shirt Friday’ was part of this approach and we hope that it helps the event catch on around the UK, from offices to university campuses. We are passionate supporters of this fantastic cause and the more people that the message reaches, the better.”
Stephanie Moore MBE, said: “I want everyone to get involved in Football Shirt Friday. It doesn’t matter what team you support or how big a fan you are, what’s important is joining together to beat bowel cancer, which is still responsible for 44 deaths in the UK every day. Twelve have created a campaign that’s fun and playful, but also has a meaningful message at its core. I hope it encourages people to come together and raise money for life-saving research and ultimately help beat the disease that took Bobby too soon.”