Sports fashion retailer JD have become the first shirt sleeve sponsor of Brighton & Hove Albion as the south coast club take part in their first ever season in the Premier League.
JD’s logo will feature on the left sleeve of Albion’s home, alternate and third kits, with this season being the first where top flight clubs can create brand partnerships to advertise on player shirt sleeves.
The JD logo will feature on the sleeve for the first time when the Seagulls host West Bromwich Albion this Saturday on the south coast.
As part of the sponsorship launch, JD will be hosting an in-store event in the coming weeks at the Churchill Square store in Brighton with members of the first team squad in attendance. For more information follow JD on Facebook, Twitter and Instagram.
Fans will also have the chance to get the brand logo printed on the shirt sleeve for free following the in-store event either at JD Churchill Square or the Club’s in-stadia store.
The sponsorship comes at an exciting time in the Seagulls’ history as Chris Hughton’s side play for the first time in the Premier League. In more recent years Brighton & Hove Albion have made huge strides, notably moving to their state-of-the-art home stadium in 2011.
JD will receive a host of marketing rights around the American Express Community Stadium, online and social. The sports retailer have a heavy presence in Sussex with stores in Brighton, Worthing, Horsham, Eastbourne, Crawley and Bognor Regis and will look to closely integrate their brand on a local level throughout the season.
Albion chief executive Paul Barber said: “This is another exciting partnership for the club and we are delighted to welcome JD as our first ever shirt sleeve sponsor in the Premier League. JD is an instantly recognisable brand amongst football fans and we are looking forward to seeing their logo on our shirts for the first time this Saturday. They join our list of high-profile partners at the club, and we are excited to be working with them over the coming season.”
JD group marketing director Stephen White said: “JD are delighted to become their first shirt sleeve partner of Brighton & Hove Albion. Off the pitch JD lives on the shoulders of our customers across the UK through our iconic duffle bag and we hope to have the same effect with the Seagulls’ shirt sleeve. Through our partnership with Brighton & Hove Albion, we’ll be a major part of their debut season in the Premier League and connect with fans in the city and beyond.”