Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling. iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick sausages. The tour is visiting thirteen Asda and Tesco stores across the nation with the aim of sampling over 10,000+ sausages. iMP have been managing all experiential design and build as well as logistics, vehicles, store and event bookings and the brand ambassadors.
Helen Foster, trade marketing controller, Richmond Sausages comments: “The tour is part of a wider £5m marketing campaign for Richmond sausages, the #1 sausage brand. Richmond is relaunching its iconic range to modernize and showcase the brand’s quality credentials with shoppers. The sampling will reassure shoppers that while the product has a New Look, it the Same Great Taste they know and love, which is why it deserves it’s title as the Nation’s Favourite Sausage.”