It was raining goals, oranges, and charitable donations on Friday as creative and production agency, Twelve, held a 5-a-side football tournament to mark Football Shirt Friday. In London, Shepherd’s Bush, teams were fielded by Communisis, Twelve, EE, Merlin, Cancer Research UK and Salt TV raising money for the Bobby Moore Fund. Twelve recently produced a social media […]
A ship in a bottle will carry an environmental message to Sunderland shoppers when it goes on display in the city in late May. The sculpture, which is the work of renowned glass artist Ayako Tani, will be unveiled at the Bridges shopping centre on Wednesday 29 May. It is a tribute to the city’s […]
With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to […]
Arranmore, a remote island off the coast of Donegal, which has been decimated by more than 150 years of emigration is to be given a 21stcentury lease of life. The Arranmore community of 469 people – sees connectivity as a lifeline to reinvigorate their economy, culture and unique way of life. Until now, the […]
Propercorn is touring the country in a 33ft pink cement mixer. The colourful campaign is designed to showcase the brand’s range of eight popcorn flavours and bring to life the story behind Propercorn’s entrepreneurial inception. Inspired by the TV programme Top Gear, co-founder Cassandra Stavrou famously used a car spraying kit in her mother’s kitchen […]
Marking its second year sponsoring the Virgin Money London Marathon, global athletic leader New Balance is bringing an unexpected energy boost to runners during this year’s race, just as they need it most; the dreaded Mile 24. The Blackfriars section of the Virgin Money London Marathon course is notorious among runners, due to its long […]
The annual Cadbury National Trust Easter Egg Hunt ran across the Trust’s 306 properties across the UK over the Easter bank holiday weekend. For the sixth year running, RPM executed the experiential element of the campaign. Cadbury provided each property that signed up with the National Trust and National Trust for Scotland portfolio with the […]
Open for one-day-only on Wednesday 24th April, the eatery dubbed the ‘Taste, Not Waste’ café will be serving hundreds of free lunches using the top 20 foods most likely destined for landfill in line with Stop Food Waste Day. Food waste is a global issue with a wide variety of environmental, social and economic impacts. New research […]
Warner Bros. Pictures and Legendary Pictures invite audiences to enjoy the sights, sounds fun and flavours of the Pokémon Detective Pikachu Pop-up when it opens its doors in London next month ahead of the first-ever live-action Pokémon film, the comedy adventure “ Pokémon Detective Pikachu,” in theatres in the UK on Friday 10th May 2019. The pop-up opens […]
Clever digital Out of Home ads at London Stansted Airport are enabling commuters to make quick-fire judgements on the quickest route into Central London. Digital Out of Home production agency DOOH.com in partnership with LIDA, who are part of the M&C Saatchi Group, have designed the logic behind the system, ensuring travellers are provided with […]
To raise awareness of Chambord’s ‘Live Rose Tinted’ campaign and drive sales of the French black raspberry liqueur, Jackanory have created a full exterior and interior takeover of All Bar One in Windsor. Full branding and decorative touches inside and out will encourage drinkers to choose fun over the norm and to ‘live rose tinted’. […]
Joint owners of centre:mk, Hermes Investment Management and AustralianSuper, have announced that international fashion retailer, Primark, has officially opened its highly anticipated 75,000 sq ft store within centre:mk. The record letting is the largest new store to open at the shopping centre in the last 25 years. The opening also follows successful footfall growth above […]
Brand and design consultancy Perq Studio has gifted its strategic brand, design and campaign expertise to create a refreshed identity for Mike’s Table, a non-profit supper club with a difference. At Mike’s Table, paying guests get more than a meal. Their ticket pays for someone else to take a seat at the table too. That […]
New attraction, Liverpool Indoor Funfair, has opened its doors for eight days of Easter excitement. The event, which is visiting Liverpool for the first time, was unveiled by the Lord Mayor of Liverpool, Cllr Christine Banks, and her granddaughter 6-year-old Emilia Fitzpatrick. Set within 60,000 sq ft of Exhibition Centre Liverpool, on the banks of the […]
Formula E enlisted CSM Live to develop new solutions for trackside branding, and after 12-months of intensive research, a new strong, durable and sustainable alternative will be applied to the barriers lining each circuit – starting in the Italian capital for the GEOX Rome E-Prix and the first instalment of the voestalpine European races on […]
Halo Top Creamery celebrates the launch of its brand-new snackable ice cream sticks by giving away more than 10,000 free samples to its most dedicated fans, from a special frozen telephone box. For just two days on April 11 and 12, Halo Top will take over one of central London’s Russel Square and turn it […]
To celebrate the return of the most anticipated TV series finale this year, Stork baking spread commissioned food artist, Michelle Wibowo, to pay homage to this pop culture moment and create a bake inspired by the show. The ‘Stork’ family line-up was unveiled in the country’s capital, overlooking Tower Bridge. Made from fluffy sponge – thanks […]
Huawei brought the Northern Lights to the skies of London last weekend, with a laser art installation to mark the UK launch of the new Huawei P30 Series and new ‘Aurora’ colour. Lighting up the night sky above the iconic Tower of London, the global technology leader commissioned immersive artist Dan Acher to recreate a […]
Monaco-born skin and suncare brand Lancaster has appointed DeVries Global to handle a forthcoming brand campaign this summer. The campaign spans traditional media relations, influencer engagement, social media and consumer events, with the brand taking on sponsorships of Chestertons Polo in the Park this June, and music festival Calvi on the Rocks, held in Corsica […]
Mars Petcare drew on the power of experiential marketing to launch Crave, its new ancestral pet food range, on the last weekend in March. The two-day activation, designed and delivered by experiential marketing agency N2O, invited Tesco customers to ‘go wild on safari’ as it introduced Crave’s natural pet food credentials. Customers at Tesco’s New […]
Twelve has announced its latest work for the Bobby Moore Fund’s seventh annual Football Shirt Friday. Taking place during Bowel Cancer Awareness Month, Football Shirt Friday encourages people across the UK to proudly wear their shirts on April 26th raise money to help fund life-saving bowel cancer research. Alongside researchers and people affected by cancer, […]
Deliveroo student brand ambassador campaign 2019 from Raptor Marketing on Vimeo. Raptor have been Deliveroo’s student marketing agency of choice since the brand’s conception four years ago. Raptor have supported Deliveroo with building brand awareness on campus, food drops, merchandise distribution and social media campaigns, as well as recruiting new Deliveroo student riders via […]
Current account provider ANNA has appointed Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative. ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency Taylor Herring to lead […]
Global experience agency Imagination and Ford Motor Company this week unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests […]
23red, Eden Project and The National Lottery Community Fund have launched the first in a series of pop-up events aimed at generating awareness and participation in The Big Lunch. On the first weekend in June each year, more that 6 million people take part in The Big Lunch, an initiative that brings people together to […]
Europe’s premier basketball club competition, EuroLeague Basketball, is taking the courtside experience to the streets of five major European destinations, following the launch of a five-week roadshow tour across Spain and Germany. Partnering with global roadshow experts Event Marketing Solutions (EMS) and experiential marketing agency IMG Live, the tour launched in Valencia last weekend […]
Haygarth’s campaign for Kiehl’s – the luxury beauty retailer – went live in London last weekend. Since Kiehl’s Ultra Facial Cream is great at handling the extreme conditions that skin can’t, The team used this nugget of information as inspiration to create an innovative retail experience at the Covent Garden store. The concept encouraged passers-by […]
Little Tykes is marking its 50th birthday with experiential marketing activity across the UK during April run by Sense. This spring, Little Tikes is set to launch one of its most playful campaigns to date. As the toy brand celebrates its milestone year in the industry, it will launch its anniversary campaign entitled Play Big. To kick […]
Bright Partnerships created a global campaign that would support DHL’s objective, to be the logistics company for the world. DHL United.Delivered. was conceived to identify ways to harness DHL’s global presence in order to reach, celebrate and unite the millions of fans around the world not lucky enough to visit Old Trafford or to see […]
Grosvenor Europe has announced that Junkyard Golf Club, the leading crazy golf concept, has officially opened its 17,000 sq ft site in Liverpool One. The brand’s fifth site in the UK offers three unique nine-hole golf courses, each with its own distinct theme: Pablo, a ‘polluted paradise’, Gary, a ‘scrapyard disco’, and Bozo, a ‘dystopian […]
Global experience agency Imagination, has announced the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. Vivo, one of the world’s largest smartphone brands with over […]
Absolute Radio is celebrating that ‘all great food starts with a pinch’ and paying homage to the humble fish and chip in a bespoke campaign with Maldon Sea Salt to find a chippy that stands head and shoulders above them all. The Hometime Chip Shop Tour with Maldon Salt will see presenters Bush and Ritchie travel […]
Liverpool One will be transported back millions of years – via the latest technology – when an augmented dinosaur hunt launches on 29 March for ten weeks. As part of this interactive game, visitors will have the chance to chase Raptors, follow Apatosauruses and hide from the mighty T.Rex, as part of a new Dinosaurs […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency Elvis. The ad-takeover aims to build on the momentum behind this year’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
Next retail and Backlash Creative have created the bespoke ‘Happy Go Denim’ Launderette, a place for guests to discover their perfect piece of denim. Denim Experts were on-hand to help shoppers find the perfect style of jeans to fit their shape. Grazia editors chose their favourite picks from the latest Next items and were on […]
The Bullring Estate, Birmingham’s shopping destination that comprises the Bullring, Grand Central, and Link Street, is hosting an awe-inspiring Festival of Light, from Friday 1stMarch to Sunday 10thMarch. Shining a light on the UK’s second biggest city, the event has transformed the estate’s St Martin’s Square and balcony with interactive light installations. The multi-sensory experience […]
Meridian Foods will be unveiling a pop-up coffee shop at Box Park in Shoreditch, London. From 15-17thMarch visitors will receive a free Rich Roast peanut butter coffee and cookie in return for sharing a #MeridianMoment. The pop-up coffee shop will showcase and educate consumers on the new flavour profile of their Rich Roast range, plus […]
The ‘Plant-Based Bucket’ – aka. ‘PBB’ – offers a plant-based twist on a traditional chicken n’ chips meal deal; with mushroom ‘nuggets’, sweet potato fries and a creamy garlic dip served in packaging made from a secret combination of nuts, seeds and spices. Created by Alpro, ‘PBB’ will launch in London and Manchester on Plant […]
Taggarts Motor Group is celebrated the success of British athletes at the European Athletics Indoor Championships in Glasgow, which saw it provide an official fleet service. The three-day event at the Emirates Arena, saw a host of British athletes come away victorious, including 25-year-old Scot Laura Muir, who won the 1,500m and 3,000m events two years […]
Shaftesbury has announced Seven Dials is set to host a week-long celebration for International Women’s Day in March, in support of the West End destination’s overarching 2019 theme of #Balanceforbetter. A wide variety of initiatives, including a dedicated hub and collaboration with Scarlett Curtis – feminist activist and author – will take place, alongside activations by numerous […]
This World Poetry Day, Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem. The opportunity comes as part of the popular Pay With A Poem initiative, now in […]
Krispy Kreme’s indulgent doughnut playground pops up this March. The two-day experience is located in the heart of Leicester Square. Guests enter through the middle of the doughnut to discover a deliriously delightful and delicious space, Filled with intriguing surprises, including the new Krispy Kreme Original Filled doughnuts. Doughnut aficionados should bring their imagination and […]
Connexi – the online sponsorship marketplace – has announced the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform. The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them. Middlesex’s Royal London […]
Zipcar UK, the car sharing network that gives companies and consumers quick and easy access to a range of shared vehicles, has launched a campaign to engage with key business audiences at a series of London events. Zipcar for Business were present at the Professional Beauty Show, from 24-25 February, the UK’s largest beauty and spa […]
Jack Morton was appointed by Sony Mobile to create its experience at Mobile World Congress (MWC). The brand and agency have worked together at the event for nine consecutive years. MWC, the premiere mobile industry gathering, takes place at Fira Gran Via, Barcelona from the 25 th to the 28 th February. At this year’s MWC, Sony Mobile […]
Independent creative experience agency Collider has joined forces with Seat to launch its new SUV vehicle. The experiential campaign provided the public with its first chance to see the Seat Tarraco ahead of the official launch weekend, 22-24 February. The activation runs through until 3 March at Westfield Stratford City. As well as offering shoppers the chance […]
Alpro is kicking off its biggest ever sampling campaign in a bid to encourage even more shoppers to ‘Go Big On Plants’ in 2019. The activity will see 350,000 samples delivered into the hands of shoppers nationwide during February and March. The tour started with an immersive ‘plant-based pop-up’ in Birmingham’s Bullring on 16th February, which will […]
The pop-up lets guests step into a shoppable AR experience on Snapchat, as it launches a limited-edition Lego Wear clothing line for adults. Kabooki, the company behind the Lego Wear license, is launching a limited edition collection for adults, at a playful pop-up in London – a shop with nothing inside it except a Snapcode – […]
Marking the start of Fairtrade Fortnight, the Fairtrade Foundation is set to unveil the world’s first secret hot chocolate salon, hidden inside an unassuming East London newsagent this February. Within the magazine racks and behind the countless snacks, inquisitive chocolate lovers will be invited to press a secret button that will see the shop floor rotate 180 degrees and […]
Jameson, the world’s favourite and fastest growing Irish whiskey, has appointed brand experience agency, Jack Morton, as its global experiential agency of record. The appointment was made following a competitive pitch process and is effective immediately. This is a new working partnership for the Pernod Ricard-owned brand, which has not previously had a global experiential […]
This year the Event Production Show has fully embraced Brand Experience with its dedicated Brand Experience Theatre with FMBE’s Frank Wainwright taking the stage at 11.15 on Wednesday 27th February. Not only that but EPS are producing the FMBE Gallery, 14 photographs chosen by Frank from FMBE’s 2018 entries. These photographs capture the best in Brand Experience […]
Electrifying startup, Lifesaver Power – a hire and return mobile phone power bank service – continue their mission to empower people in areas of need into 2019. 2018 was spent keeping fans powered, online and happy, at large scale events such as the 2018 Ryder Cup, the Olympia Horse Show and the Jockey Club. Power on […]
CSM Live has designed, produced and is managing a two tier fanzone, with bars and rugby challenges, for British Airways at Twickenham to help celebrate their 100-year anniversary and to ramp up the excitement and enjoyment around England’s home games. Celebrating their centenary milestone, and as the Principal Partner to Twickenham Stadium and the Official […]
Haircare brand Aussie has announced new research revealing the most common FML moments experienced by Brits. The study marks the launch of Aussie’s new brand campaign – Great Hair Though – whilst Aussie knows it can’t fix daily disasters, it can give great hair and turn those awkward moments into funny stories to share with […]
Showpad, the sales enablement platform for modern sellers, has welcomed Jim Preston, Iain Masson and Tim Norman into three new strategic roles within its London office. Together, they will be responsible for driving Showpad’s sales in the UK, cultivating high-performance teams that are focused on building relationships with enterprise and mid-market customers. In just six […]
Facebook Watch opened London’s first National Paw-trait Gallery, designed especially for four-legged-friends, with portraits hung at both human and dog eye level, commemorating famous, inspirational and talented dogs from around the globe – a cultural day-out for man’s best friend. The exhibition, which marks the launch of Facebook Watch’s bid to find the ‘World’s Most […]
The Brave Few, brand experience agency, brings healthy dog food start-up, Different Dog, to pet trade show PATS at Sandown, February 10-11, 2019. Different Dog is the first pet food company to hand cook different recipes each week, sourcing fresh human-grade produce and seasonal ingredients. With dishes including Lamb Hotpot, Comforting Chicken and Keep Me […]
In recent years, the 9th of February has seen divided Brits face a dining dilemma: to celebrate National Bagel Day or National Pizza Day? Now, foodies will no longer need to choose as bagel brand, New York Bakery Co., has unveiled the ultimate mash-up that brings two giants of the culinary world together. Introducing the […]
Road Respect, of the Northumbria Safer Roads Initiative, have released their hard-hitting No Look, No Touch, No Phone campaign video on social media and YouTube. The multi-media campaign stretched across 6 months, utilising ‘Last Texts’, messages sent by drivers who unfortunately died as a result of using their phone at the wheel. It started with […]
To mark the launch of the Blonde Roast Espresso – the new roast that’s smooth but packs a punch – Starbucks is touring the country, giving people the chance to try out its latest blend of coffee for free. From Tuesday 5th February, the eye-catching coffee van will appear in select locations in London, Manchester […]
To promote the launch of Ariana Grande’s new fragrance ‘Cloud’ guests were invited to 9-11 Shorts Gardens to step into the glowing world of Ariana. Once inside, guests could immerse themselves in interactive photo areas and share their content with the #ArianaGrandeCloudUK tag. The experience centred around a custom interactive vending machine, the Vendmax created by London […]
To celebrate the release of The Lego Movie 2: The Second Part, The Lego Stores in UK and Germany are taking Emmet, the hero of Bricksburg, to Newcastle Metrocentre and Manchester Arndale. With official Master Builders flying in from the US, Lego fans will be able to build with them and construct a giant 8ft model of The Lego Movie […]
Roller Liner, the new liquid matte eyeliner from Benefit Cosmetics, gives benefit fans a perfect long lasting winged look, so to celebrate, they brought the product to life with extra wings. A dedicated pop-up shop for foodie fashionistas. Just Wing It, was not the average chicken shop. An unlikely duo, the ultimate fried chicken acted as Benefit’s very own […]
Contact FMS have deployed proactive brand ambassadors to hand out 9,000 free samples of Kellogg’s Squares and encourage students to destress and have fun on extreme sports simulators, which include GT sports cars, snowboarding and skiing. The event is part of a much bigger campaign, this section is running in four universities across the country, Northumbria, […]
Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his homemade creations with his many followers. […]
The interactive experience provides commuters with answers to the questions posed in The Economist’s ‘Never Stop Questioning’ TV ads The Economist, a leading source of analysis on international business and world affairs recently expanded on its new ‘’Never Stop Questioning’ TV commercials with a companion experiential activation at London Victoria train station. The experience […]
Innovative sampling and employee reward business gemsatwork expands its network to include 4 million consumers and 10,000 UK offices. gemsatwork is on a mission to challenge the face of sampling – and has announced that its network has grown to include four million consumers and 10,000 UK offices who can be reached through its innovative […]
BeMyEye acquires Russian Image Recognition provider Streetbee from BeMyEye on Vimeo. BeMyEye, provider of crowdsourced retail execution monitoring services, has announced the acquisition of Russian crowdsourcing and Image Recognition provider, Streetbee. The combination of crowdsourcing and Image Recognition allows BeMyEye to launch Perfect Shelf, a game-changing retail execution monitoring product that enables Consumer Goods companies […]
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world worked together to bring happiness to their communities. On 21 January, Zenith encouraged its more than 6,000 employees across the network to […]
Yorkshire Water has launched it’s 2019 integrated blockages campaign by challenging hotspot areas to become blockage free. The campaign consists of outdoor and social advertising, a fleet of community engagement teams, interactive experiential events, an eight-foot-tall ‘Wipesaur’ and a community fund of £40,000 for the hotspot area that that has the lowest number of blockages […]
Philip Morris International Inc has announced that its Mission Winnow initiative is expanding in 2019 to include the Ducati Corse racing team. Mission Winnow is a PMI-led campaign to raise global awareness of their passion and determination to constantly improve and evolve, as well as highlight the power of science, technology and innovation to build a […]
The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that cult-favourite series Black Mirror, in partnership with Netflix, recreated the iconic 1980’s game store from the choose-your-own-adventure drama Bandersnatch last week. The 1,196 sq ft Grand Central unit was chosen as one of two Bandersnatch pop-ups in […]
London and Manchester commuters were greeted with a ‘Mind-Blowing’ sight on their journeys to work this morning as commuters with wildly tousled hair and brightly coloured faces appeared across the city during the morning commute in a campaign for healthy snack brand Nākd. The unusually colourful commuters were spotted across the city waiting for buses, riding […]
PR, advertising and events agency, Believe Advertising, has been appointed by Seiko, to manage publicity for the watch brand’s international surprise PR stunt with Novak Djokovic, held in Melbourne, Australia. Novak Djokovic, the top-ranked ATP star, took time out of his training schedule to meet his most challenging opponent yet – himself. The world’s number […]
The Government’s Year of Engineering campaign, led by creative agency 23red, assembled Marvel Super Heroes in late December, including Iron Man and Hulk, to launch an exciting new partnership with the iconic comic brand. Young people are being encouraged to take the More Heroes Needed Aptitude Test to help them find out which Super Hero qualities they […]
Bompas & Parr and Captain Morgan rum are taking Londoners on a nautical adventure to an underground paradise: the Lost Lagoon. Launching from 1st February until April 7th 2019, the ticketed event will open in a secret subterranean central London Landsec- owned location and offer the chance to leave the dark, dank English winter and set sail […]
Returning for 2018, Bailey’s Treat Stop arrives in London’s Covent Garden on December 7th to delight those in need of a spot of unadulterated Bailey’s Indulgence. The Alpine-themed bar hosts snug areas to sit back and enjoy your personalised Bailey’s drink made with Bailey’s Original Irish Crème, the Chocolat DeLuxe or the Bailey’s vegan option, […]
Seedlip, the world’s first distilled non-alcoholic spirit, has launched a pop-up shop and bar. Situated in a two-tiered space in London’s Mayfair, Seedlip’s General Store & Bar allows guests to enjoy a cocktail while Christmas gift shopping. In addition there is a full programme of creative workshops inspired by nature and the art of cocktail making. Curated […]
KP Nuts is launching the ultimate Christmas party jumper as part of its new campaign for the festive season. The KP Nuts Christmas jumper is adorned with packs of KP Nuts which can be torn off, enjoyed and then restocked when supplies run low. The jumper was showcased at a pop-up shop on Bateman Street, Soho […]
World’s Biggest Christmas Lights Show – ON A PLANE takes place at London Luton Airport (60″) from St Marks Studios on Vimeo. Hundreds of people at London Luton Airport were treated to a festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to […]
Grosvenor Europe has unveiled a towering mural of British singer and songwriter, George Ezra at leading retail destination, Liverpool One. The artwork was produced by the UK’s leading hand-painted advertising company, Global Street Art Agency, as the first part of a nationwide YouTube music mural campaign. The Liverpool One hand-painted mural, stood at eight storeys […]
Iceland's Shopping on Ice from St Marks Studios on Vimeo. To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the […]
On the 8th and 9th of December, Lego Group will let families step into a world of Christmas wonder at the Lego Imaginarium – a unique space where the brick brings imagination to life. Marking an end to celebrations for the 60th anniversary year of the Lego brick, the Lego Imaginarium is located at Observation Point on London’s […]
Thousands of visitors watched the illumination of a specially-commissioned light spectacular in Liverpool One’s Chavasse Park as the finale of a city centre-wide celebration on November 16 to officially begin Christmas in Liverpool. Developed by local artist, Mark Robinson, whose previous works have been displayed at Glastonbury Festival, the Polaris: Dare to Dream light installation […]
The Brave Few, a marketing agency that specialises in experiential, shopper and digital, spread festive cheer across the West London offices of UK brand marketing teams on the 6thof December. The Brave Few’s brave elf hand-delivered branded Christmas socks to companies including Sony, Foxtons, Sipsmith, Pokémon and Starbucks, bringing season’s greetings, candy canes and a […]
This December, Appear Here are launching Give & Receive, a curated emporium of independent brands. Appear Here have teamed up with store curator Marina Guergova (of The Basics Store and Marina London) to open Give & Receive, for two weeks from Saturday 8 December, in London’s Seven Dials, located in the heart of the West End. The […]
Sainsbury’s Christmas Cracker – a one off event opening its doors on New Oxford Street from Friday 7th to Saturday 8th December – aims to become a festive aficionado, teaching guests the tricks of the trade from some of the best in the business to enable them to dazzle family and friends this festive season. […]
To mark the release of Mission: Impossible – Fallout on DVD and Blue-ray, a brand new experience, the Long Jump opened to the public on Friday November 30th from 9am to 5pm. Britain’s long jumping champion Greg Rutherford launched the experience at Lindley Hall in Central London. Rutherford attempted to jump 18 feet, which is […]
Footwear brand Sorel is working with media agency UM to build awareness of its latest ranges at this year’s Elle Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of […]
Goose Island Beer Company has announced its first ever European Brewpub is open. Located in the heart of Shoreditch, fans of the original Chicago craft beer brand can enjoy an offering of great food live music and delicious beer. The opening will be celebrated with a launch party. Artist Jess Wilson has created 10 bespoke goose heads […]
TBWA\London has created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers, where the singers are all wearing fabulous Harvey Nichols party outfits that are fully shoppable via Instagram. Because Christmas is all about giving, and Christmas caroling is all about raising […]
Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect […]
For Mulberry’s 2018 Christmas campaign #MulberryLights, Social Vend were enlisted to produce an interactive consumer experience, designed to reward participation, amplify social engagement and capture data. First the Social Vend machine is loaded with Mulberry gifts, including £1,000 gift vouchers, purses and scarves. Visitors to Mulberry stores can have a shot at winning some of […]
Google Pixel 3 has created a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to encourage Londoners to unlock their curiosity and make their everyday more extraordinary with five weeks of workshops, talks, podcasts, food, music and more. From Thursday 15th November to Sunday 16th December, Google will take up residence […]
Opening Doors, Opening Minds from GPJ EMEA on Vimeo. This Christmas, Brand Experience agency George P. Johnson (GPJ) have partnered with Mental Fight Club’s – Dragon Café to raise the importance of mental health awareness. GPJ is launching the ‘Opening Doors, Opening Minds’ community campaign which invites businesses across Bankside to show their support for […]
Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. The PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering shoppers the chance to immerse themselves in […]
The world’s largest aquarium brand, Sea Life, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]
The Economist has unveiled a new experiential marketing programme encouraging Londoners to challenge their assumptions about plastic pollution and its effect on ocean health. Entitled “Don’t bin plastics, yet” the activation, brought to life by global brand experience agency Sense, comprises an art installation of a fish made from recycled plastic dredged from the river Thames. […]
Santander have given the words ‘invisible cinema’ a new meaning with the unveiling of an innovative cinema screen, projecting films that are completely invisible to the naked eye and can only be seen through a special pair of glasses. Santander wanted to find a way to educate and underline to young adults the importance […]
Seat UK put mental health awareness in the driving seat by supporting the charity gig, Music 4 Mental Health. At the event, held on Monday 19th November, the car brand lent its vehicles to the cause by chauffeuring acts including James Arthur and Ella Eyre in a fleet of Ateca and Leon models. As Official Car […]