Current account provider ANNA has appointed Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative.
ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency Taylor Herring to lead the search for a new cat to be the sound of their contactless card transactions.
Members of the public are asked to submit a video of their cat miaowing via Facebook or Instagram with the hashtag #ANNAmiaow to be considered for the unique role. The winning cat will be recorded and given the honour of becoming the new miaow that plays when the debit cards are used for contactless payments.
The miaowing debit card was introduced to help business owners keep on top of their spending as it emits the high-pitched sound every time the card is used.
Daljit Singh, Chief Design Officer at ANNA, said: “Last year we gave people what they never knew they wanted – a debit card that miaows when you pay. We’re really pleased with the initial success and are celebrating reaching 5,000 customers with our competition to find the purrfect sound of ANNA. With an estimated 11.1million cats in the UK, we’re very much looking forward to seeing all the entries!”