Google Pixel 3 has created a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to encourage Londoners to unlock their curiosity and make their everyday more extraordinary with five weeks of workshops, talks, podcasts, food, music and more.
From Thursday 15th November to Sunday 16th December, Google will take up residence as part of the Regent Street portfolio and will be inviting visitors to use the Pixel 3 to unveil experiences where fashion, food, music and art collide.
Free and open to everyone, visitors will be able to buy the Pixel 3 and Google Home products from retail partners Carphone Warehouse and Currys PC World.
Over the five week period, visitors can enjoy talks, live podcasts and interactive events at 55 Regent Street. The experiences at the Curiosity Rooms will be shared over three floors, each with a distinct approach that encourages exploration and imagination:
The Ground Floor of the Curiosity Rooms is a space given over to the hero features of the new Pixel 3 with a host of experiences and collaborations made to bring them to life. Visitors can use Pixel 3’s latest Google Lens technology to search what they see and identify their favourite fashion items, then shop directly from the viewfinder. Guests can get to grips with Pixel 3’s Portrait Mode, group selfie camera and unlimited storage.
Visitors will then continue their journey further into the Curiosity Rooms down the Not Pink slide – a nod to one of the Pixel 3’s colours – and will be encouraged to use the Top Shot feature to capture their best moment.
The Makers Studio will put the power of Pixel in visitors’ palms allowing a hands on approach.
The Curiosity Rooms will host mini pop-up stores, a neighbourhood coffee bar that changes each week, and a collective of artist and creative experiences.
The basement is the boldest of the three floors and will offer visitors access to a series of weekly podcast recordings, one off YouTube music events and immersive dining experiences.
Curiosity Rooms is located at 55 Regent Street, London, W1B 4DY and tickets are free of charge with a recommended donation to the charity, Crises.
Amplify are the agency behind the activation which has been developed in partnership with 72 & Sunny, Halpern, Essence and OMD.