News Tag Archives: Experiential

Circle Agency on the ball with The PlayStation Schools Cup Festival

The PlayStation Schools’ Cup Festival 2016 welcomed hundreds of talented young footballers to Reading FC’s Madejski Stadium, all competing for the chance to be crowned national champions in front of a stadium full of fans. Taking place from the 16th – 18th May, PlayStation School’s Cup is a partnership between PlayStation and the English Schools’ […]

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News Tag Archives: Experiential

Real People launches to deliver authentic brand representation

Answering consumers’ growing demand for authenticity and credibility from brands, real world marketing agency Sense introduces Real People to strategically search, select, train and manage personnel for live brand activations. “A decade ago we saw ‘promotional staff’ evolve into ‘brand ambassadors’” said Real People director Cathy Henderson. “The idea then was to create individuals who’d represent […]

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News Tag Archives: Experiential

Turkish Airlines launches ‘Meet Europe’s Best’ campaign ahead of UEFA Euro 2016TM

As the Official Airline Partner to UEFA Euro 2016 TM, Turkish Airlines have announced the full details of its ‘Meet Europe’s Best’ campaign, championing fans and European cultures ahead of this summer’s competition. The campaign includes the launch of television commercials, unique plane liveries, ticket giveaways and a dedicated microsite. Celebrations will continue during the […]

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iD appointed by The Co-operative Group to deliver brand activations

Following a competitive pitch process, experiential agency iD, has been appointed by The Co-operative Group to deliver a series of experiential campaigns on behalf of Co-op Food; with the first campaign set to launch in June. Emma Ede, managing director for iD, said, “We’re delighted to be given the opportunity to work in partnership with […]

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Kabuto Noodles brings colouring in billboard to Londoners

On 1st June 2016, Kabuto Noodles is bringing a giant colouring in billboard to London’s most stressed boroughs, touring Westminster, Greenwich and Hackney, offering busy Londoners respite from a tough day at work with a calming colouring in billboard and serving up hot noodles pots from their range. Working with top mindful illustrator Mike Collins […]

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News Tag Archives: Experiential

TRO go live at the BMW PGA Championship 2016

From May 24th to 28th TRO is welcoming visitors to the ‘BMW Championship Village’ at Wentworth Club, as the BMW PGA Championship 2016 officially opens.  TRO are activating BMW’s brand experience at the golf tournament for the 12th year running. For the first time, visitors will be able to instantly purchase a vehicle via the […]

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The Moretti Gran Tour returns this summer

The Moretti Gran Tour – the festival celebrating authentic Italian cuisine and culture will be returning to the capital this summer. Visitors to the pop-up in Brick Lane, East London will be invited to experience a culinary tour of Italy’s regions, with ten street food vendors serving traditional Italian delights from midday until late. New additions to the food festival include a […]

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TRO hits the road with Ribena Light

TRO and Ribena are currently half way through a nationwide train station activation, targeting daily commuters by handing out juicy bottles of Ribena Light. Kicking off in April, a burst of activity saw Ribena Light distributed at busy London train stations, before moving on to Leeds, Manchester and Liverpool. A second fortnight of sampling activity will take […]

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Independent Events target potential voters for Boohoo.com

Brand ambassadors supplied by Independent Events have been hitting the streets of the UK over the past two weeks to get out the vote for boohoo.com in support of two ITV Lorraine’s High Street Fashion Awards.  Boohoo.com have been shortlisted for a 5th consecutive year for both Best Online Retailer and Best Curvy Collection for […]

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Wasserman creates brand experience and online campaign for Clash of Kings

Clash of Kings, the mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Goose Live Events announces charity partnership with Prostate Cancer UK for its flagship event

Goose Live Events, organisers of the Silverstone Classic, has announced a three-year charity partnership with Prostate Cancer UK. This is the first time the  classic motor racing festival has aligned itself with an official charity partner and Prostate Cancer UK was chosen as a particularly appropriate cause for the event’s target audience. The announcement was […]

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Denise Van Outen supports Benefit’s Bold is Beautiful campaign

In the UK, Benefit has pledged for a second year to donate one hundred percent of its profits from its brow wax services during May to its two key charity partners; Look Good Feel Better, who help women and teenagers combat the visible side effects of cancer treatment, and Refuge which supports women and children […]

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Chang brings ‘Massage in a Bottle’ experience to Westfield

Thai beer brand Chang Beer is hosting a ‘refreshingly Thai’ experience at Westfield Stratford shopping centre on Thursday 19th May, during which shoppers can receive a ‘Massage in a bottle’. Londoners will be invited to receive a free massage, which will appear to be inside a 2-metre-high Chang Beer bottle built to replicate the brand new […]

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The Economist challenges consumers to drink coffee made from sewage

Latest real world campaign engages potential subscribers through an innovative solution to the global clear water shortage. Would consumers drink coffee made with water derived from their own – or others’ – urine? This is the question that The Economist is putting to Londoners over the summer in the latest edition of its multi-award-winning Discomfort Food campaign, […]

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Kommando and Velux embark on VR campaign

As part of the 250 date “Velux 2016 Tour” of the UK and Ireland, Kommando and partner agency, Story, are shedding some light on the brands latest and most modern addition to their product portfolio. In order to give Velux suppliers and installers a preview of the features and benefits of the range, an immersive Virtual […]

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England cricketer Joe Root announced as Vitality Ambassador

Vitality has announced a partnership with English cricketer, Joe Root who takes on the role of Ambassador. Joe joins Vitality Ambassadors Jessica Ennis-Hill and Jonny Wilkinson. As a national sporting hero, Joe will be using his passion for healthy living to inspire people to get active and make positive changes to their health. He will […]

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TRO and Volvo prove the power of the pop-up

TRO has delivered two exclusive Scandinavian pop-up shops at The Oracle in Reading and Silverburn in Glasgow where the new Volvo S90 and V90 were unveiled to the UK public.  One week into the four week pop-up programme, end of activity targets had already been achieved – proving the “power of the pop-up” is set […]

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Zak launches creative campaign for New Balance and Liverpool FC

Independent creative agency ZAK launches a new creative campaign to mark the New Balance and Liverpool FC’s new football kit this week. As New Balance Football’s global creative agency, ZAK devised the ‘Made for Liverpool’ campaign to demonstrate how supporting Liverpool FC is more than just supporting a football club, it’s a way of life […]

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Hendricks launches Cucumber Couriers campaign

Hendrick’s UK has launched an on-trade engagement campaign which sees a team of ambassadors visiting up to 100 mainstream bars nationwide to raise awareness of the peculiar way to serve Hendrick’s & Tonic – garnished with cucumber.   Riding in sidecars on vintage motorbikes wrapped to resemble a cucumber, the ambassadors are touring London, Leeds, Nottingham, […]

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Deliveroo launches immersive London Pop-up

To celebrate the start of summer, restaurant delivery service Deliveroo is unveiling  a 3-day pop up event in central London which will run from 8th-10th June 2016. City dwellers will be able to step out of the hubbub of the concrete jungle and into a secret garden, with plenty of sheltered nooks and open-air spaces to […]

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Volvic Juiced launches £1.8m marketing campaign

Volvic Juiced is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign was launched on May 9th and will run throughout the summer months. The campaign celebrates the […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Taste of London announces indulgent line up

Taste of London announces a line-up of some of the UK’s best chefs, a selection of more than 40 of London’s latest greatest and most exciting restaurants, live cooking demonstrations, interactive culinary features, masterclasses, live entertainment and more. This year, Taste of London is set to welcome a host of world class chefs who will […]

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#Hashtag and House of Fraser celebrate BAFTA Awards in style

Over the Mayday Bank Holiday weekend, five House of Fraser locations across the country played host to a first-of- it’s-kind Live Hyper-Lapse Instagram wall, to celebrate House of Frasers’s position as the title sponsor for the BAFTA Awards. Manchester, Bluewater, Oxford Street, Newcastle and Glasgow had screens in their display windows scrolling through Gifs, photos and hyper-lapse […]

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The House of Peroni brings a taste of Italy to Shoreditch

The House of Peroni Residency is bringing a taste of Italy to Shoreditch this Summer. Centred on the theme of ‘for the love of Italy’ (Amare l’Italia), the house will be a homage to Italy and the  ingredients unique to the country’s rich landscape.The house will be open from May 19th to July 1st World renowned […]

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Krispy Kreme launch new doughnut with Holborn activation

To celebrate the launch of the new offering, Krispy Kreme is set to introduce ‘Hole in the Wall’,a pop up that offers Krispy Kreme fans an exclusive opportunity to taste the limited edition Nutty Chocolatta doughnut in a mini immersive experience before it goes on sale. Launching from Monday 9th May, Hole in the Wall will […]

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Haribo puts the ‘pop’ into street art

Sweets popped up around shoppers at Westfield London on Saturday 23rd April, when acclaimed artists from 3D Joe & Max invited visitors to complete their first piece of 3D street art using more than 7,000 pieces of Haribo Tangfastics.The 3D street art, which was commissioned by Haribo, showcased sweets bursting from a party popper. Measuring […]

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John Smith’s launch a Golden Ale for the Modern Male

Robbie Savage, Golden Male and Golden Ale ambassador was painted from head-to-toe in gold as he opened the John Smith’s Golden Tanning Pub, a traditional pub that’s also a tanning bar for men. The Golden Tanning Pub served John Smith’s Golden Ale and glittering golden spray tans all under one gilded roof on April 27th.   Combining elements of a traditional […]

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Event Photography Awards Winners Announced

The winners of the Event Photography Awards 2016 were revealed at Church House Westminster. The awards reception, attended by finalists, judges, media and VIPs from the event industry, celebrated the best event photography from the past year. Amateur photographer Naf Selmani took the gold, receiving the overall accolade of the Event Photography Awards as well as […]

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Boots to host London petal party

St Christopher’s Place off Oxford Street in London will be showered with over three million petals on Wednesday 4th May for the Boots UK Petal Party to highlight the impact of night-time hayfever. or ‘Insneezia’ – the insomnia-esque effects of hayfever symptoms at night. Under a sky of falling petals,  Lauren Pope from The Only […]

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Liverpool One celebrates the Queens birthday

Liverpool’s Lizzies gathered at Chavasse Park in Liverpool ONE on Saturday 23 April to celebrate Queen Elizabeth’s 90th birthday. More than 200 women from across Merseyside passed on their well wishes to Her Majesty and formed an iconic portrait, ‘Elizabeths Through the Ages’, to mark the occasion. A  range of Lizzies, from birth through to 90-year-olds, assembled to […]

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FMBE Symposium announces VIP attendance

http://fieldmarketing.com/fmbe-symposium-2016-an-industry-to-take-pride-in/ FMBE Symposium, May 25th, Tobacco Dock London has attracted some very senior people from brands, agencies and consultancies. The paid attendance for the event has already attracted senior figures from clients including Allied Bakeries, Britvic, Brompton Bicycle, Davenport Strategy, Firmdale Hotels, First Base, intu, Hammerson, Haughton Honey, Krispy Kreme, Land Securities, Mondelez, Mozilla, Pepsico, […]

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The Ford GT race car embarks on debut with The Clear Idea

Ford’s latest activity used The Clear Idea’s transparent car transporter as a PR platform for the Ford GT’s race car debut at the season-opening race of the FIA World Endurance Championship April 17, 2016, at Silverstone. Ford wanted to introduce the car to its audience before it hit the track by taking it on a […]

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Magnum Double launches at London party

  Famous faces including Kimberley Wyatt, Nicola Roberts and Jaime Winstone came together for a night of decadence to celebrate the launch of Magnum Double: Magnum’s most indulgent range. The event, hosted by fashion icon Suki Waterhouse, was held to bring to life the bold and daring attitude of Magnum Double and inspire guests to […]

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Brand Experiences Feature as BCSC Opal Winners

Some exceptional brand experience campaigns have won headline awards at this year’s British Council of Shopping Centre (BCSC) Opal Awards. The Awards recognise excellence in shopping centre and retail space commercialisation. FMBE’s Awards Director Frank Wainwright was one on 11 judges for this year’s Opals, on a team that represented senior industry leaders from brands, […]

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Blackjack Promotions launches newest venture in London Luton Airport

A key milestone in the exciting development plans at London Luton Airport took place on Friday 15th April, with LS Travel Retail UK & Ireland launching a range of incredible new brands in to its flagship Aelia store. Travel retail specialists, Blackjack Promotions, were on site to support many of these brands with staffing solutions […]

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Imagination helps Ford deliver the track experience of a lifetime at Silverstone

Wednesday 6th April 2016 welcomed the first day of ‘Unlearn Performance’ – a two-­day Ford drive experience at the Silverstone track. The experience marked the culmination of significant logistical endeavours to welcome seven separate stakeholder groups to their own tailored programme of activity. Crafted to support Ford of Britain’s ‘Unlearn’ campaign, the Silverstone drive experience offered […]

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Crown appointed to deliver Peugeot brand event

Crown has been appointed following a competitive pitch, to deliver a Peugeot brand event for dealer principals, sales managers and sales executives. Taking place across four days in June, dealer principles, key managers and executives from the entire UK dealer network will experience an immersive brand event that will showcase a range of exciting new […]

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H&M commission sfd, Pavegen and Projection Artworks to encourage shoppers to ‘think green’

H&M have commissioned sfd, Pavegen and Projection Artworks to kick-start World Recycle Week that runs from the 18th to the 24th April and emphasises the importance of implementing “clean thinking” in everyday routines. Joining to celebrate the launch is rapper M.I.A, who will be releasing her single, “Rewear It”, at the event. Projection Artworks, the […]

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Orange launches Orange Sponsors You ahead of UEFA Euro 2016

Orange launches new sponsorship platform Orange Sponsors You – making fans the stars of UEFA Euro 2016 with the help of Zinédine Zidane, and an exclusive with Eiffel Tower and Fan of the Match Orange has launched its new sponsorship platform – Orange Sponsors You. While big brands focus their attention on star players, Orange […]

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Independent Events staff Crabbie’s Airclad Pop-up Bar

To celebrate this year’s Grand National, Crabbie’s Alcoholic Ginger Beer installed their Airclad inflated pop-up bar in Chavasse Park, Liverpool One. The Crabbie’s Grand National Bar covered the duration of the event, opening from 11am until midnight from the 6th until Saturday 9th of April, serving a range of bespoke drinks for the visitors to […]

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Game on with Circle Agency and PlayStation at EGX Rezzed

EGX Rezzed, hosted by Eurogamer’s parent company Gamer Network, welcomed thousands of gaming fans to London’s Tobacco Dock on the 7-9 April. Following on from the success of EGX 2015, which took place at Birmingham’s NEC in September, PlayStation once again called upon experiential marketing experts, Circle Agency, to activate its presence. Circle Agency transformed […]

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Rodda’s creates the perfect serve with Lawn Tennis Association.

Bray Leino have been appointed the primary marketing and communications agency for Cornish clotted cream producer, Rodda’s. Through a sponsorship with the Lawn Tennis Association (LTA), devised, negotiated and delivered by Bray Leino, the brand has been crowned the official clotted cream of British tennis. With almost five million annual players nationally, tennis is also […]

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Jeep partners with Warner Bros. Pictures for Batman V Superman: Dawn of Justice

Jeep has partnered with Warner Bros. Pictures to become the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice. The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model was deployed through the streets of Metropolis with Bruce Wayne, aka Batman, at the wheel […]

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Space launches UEFA Euro 2016 train trophy tour

Space launched the UEFA Euro 2016 Trophy Tour on Saturday. The experience will run from April 1 to June 9 2016, serving as a vital part of the build up to Euro 2016 which kicks off on 10th June. The Tour will take in 25 French cities (including the ten host cities) and is set […]

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Noonah takes Maybelline to London Fashion Week

Noonah and Maybelline paired up to provide makeovers during London Fashion Week in February. After recently rebranding with the new strapline #DareToGoNude,  Maybelline enlisted Noonah to produce the digital photo booth experience to help the relaunch at London Fashion Week. The photo booth was completely concealed behind a glass mirror. Rebecca Clayton at  Noonah said “The concept of the […]

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Carlsberg creates chocolate pop-up bar

On March 23rd Carlsberg revealed its A pop-up bar in London made entirely from chocolate. The pop-up, entitled If Carlsberg Did Chocolate Bars, appeared as a giant bar of chocolate affixed to the wall of the Truman Brewery in Shoreditch in the morning. At midday  Carlsberg unwrapped the foil on the front of the bar […]

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The Halo Group build Fit Bit Sports Relief activation

Creative agency The Halo Group joined forces with Outside Collective on Sunday 20th March to produce an  experiential activation for FitBit in support of Sports Relief 2016. The Outside Collective, Fit Bit’s creative concept agency approached The Halo Group for their specialist fabrication and production knowledge to help execute their  campaign for the brand. The project […]

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My Little Pony Friendship Tour launches in the UK

The world of the My Little Pony franchise comes to life this spring when an immersive experience saddles up and hits the road across Britain. The My Little Pony Friendship Tour invites visitors aboard a  pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive […]

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B&D launches Three’s experiential tour

Three launched an experiential tour of eight major cities across the UK on March 12, to promote its new ‘Blackspot Banisher’ campaign. Created by Brand & Deliver, the tour will began at Birmingham’s Bullring before heading on to high-footfall shopping centre locations in Liverpool, Reading, Cardiff, Bristol, Leeds and Newcastle, finishing in Manchester at the […]

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Thorntons launches interactive chocolate factory

Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI animation techniques to demonstrate the inner workings of the chocolate factory, aims to give consumers a taste of how Thorntons lovingly crafts each and every one of its Easter eggs. “The Ultimate Guide to Easter […]

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Mattel Play! opens in Liverpool

Mattel Play! Liverpool, which is the first family attraction of its kind in Europe, has opened its doors. Children’s TV presenters Jen and Olivia from Channel Five’s Milkshake! were on hand to cut the ribbon at the £1.5m family entertainment centre at Albert Dock. The attraction invites children to explore and enjoy three themed zones […]

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The Persuaders and DeVries SLAM launch ‘Good Ship Benefit’

Good Ship Benefit will be open for five months from 9th April 2016. Visitors will be transported from Benefit’s home of San Francisco, to tropical beaches via the secret lair of spy gal. With three decks of immersive experiences. The Good Ship Benefit at the R.S Hispaniola and located at Victoria Embankment will be divided […]

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RPM and Cadbury launch nationwide Easter Egg Hunts

RPM have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up at famous landmarks […]

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Lindt reappoints innovision for nationwide Easter Lindt Gold Bunny experiences

Live event and experience agency innovision has been recommissioned by Lindt to deliver its iconic Lindt Gold Bunny brand experiences for the fourth year. Following successful activations in 2009, 2014 and 2015, the agency will once again deliver the nationwide Lindt Gold Bunny Hunt and Gold Bunny Warren experiences, building on the creative platform – […]

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WowGrass teams up with The Weather Café for Leeds Pop-up

A York-based specialist grass company has collaborated with the artist behind the Leeds pop-up café and public artwork, The Weather Café. The team at WowGrass transformed the interior of The Weather Café by laying down over 40 square metres of living, soil-free grass throughout the café. Designed by David Shearing, who specialises in creating immersive […]

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Independent Events and Tsingtao Beer celebrate Chinese New Year

Independent Events recently took to Manchester to bring in The Year of The Monkey in style with Tsingtao Beer and a popup ping pong hall/restaurant combination.  Yang Sing Restaurant was the location for this event to welcome in the Chinese New Year, with specially recruited brand ambassadors on hand to entertain guests with the ping […]

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Brand Belief launch Wine Wise roadshow

After a two-year break, Get Wine Wise returns for a 4th time and will focus on wine knowledge, education and tastings across the 12 main wine producing countries. Providing consumers with key messages and more importantly the confidence to go into shopping outlets and proactively pick out a bottle of the grape juice without the […]

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News Tag Archives: Experiential

intu brings in the new season’s fashion in style

intu is set to launch its first national campaign to celebrate spring / summer fashion. Following on from the success of intu’s first national Christmas TV ad, ‘come and play’, this latest campaign will see intu curate styles from retailers across its centres, bringing up to the minute high street fashion to its customers in […]

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Vanity Van launches Exp PR

Vanity Van, the nationwide supplier of mobile beauty treatments, is pleased to announce the launch of sister company Exp PR. Vanity Van has spent many years working alongside event management companies, agencies, and a wide range of clients and have built up expertise in running successful activations for brands and have worked with lots of […]

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Sure Deodorant launch SureSkipathon

Vision Nine client Sure Deodorant have launched an initiative in partnership with Sport Relief to get active, raise cash and change lives. This year Sure has unveiled the launch of the Sure Skipathon, the world’s first mobile skipping game encouraging Brits to join in and help reach 1 million skips for Sport Relief while Sure […]

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The Lego Imagination factory visits Sainsbury’s this Easter

This Easter The Lego Imagination Factory is hatching in selected Sainsbury’s stores, inviting families along to help free the power of the Lego brick with their imagination. The factory will be popping up in the entrance of selected stores, with a Lego graffiti wall to encourage children to unleash their creativity , plus a seasonal build challenge. There will […]

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Download Festival strikes a chord with Firestone

Firestone is amplifying its name to hundreds of thousands of music fans in 2016, courtesy of a unique festival sponsorship with Download, it was revealed. The  tyre brand will embark on a high profile partnership with Download Festival at Donington in June, as part of its long-term efforts to reach a vibrant, exuberant audience through […]

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Cadbury Easter egg hunt sparks new Loch Ness Monster Sighting

Visitors to the famous Loch Ness in the Scottish Highlands were surprised by the appearance of another large shape in the water. The silhouette, with three distinct humps, is reminiscent of photographs purported to show The Loch Ness Monster and was seen slowly rising out of the water. Local Loch Ness expert, Nessie hunter and marine biologist […]

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Imagination helps Ford launch Ford Vignale

Global creative agency Imagination helps Ford launch Ford Vignale at the Geneva Autoshow. The launch is the culmination of two year’s work for the creative agency who was asked in 2014 to work as strategic and executional partners on Ford’s most premium brand. Imagination has worked in the role of lead agency general contractor and […]

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Bouncingham Castle opens on London’s Southbank

A multi-sensory bouncy castle for adults opened yesterday on London’s Southbank. The adult bouncy castle has been created to celebrate the launch of Candy Crush Jelly Saga, the latest instalment of global mobile game,Candy Crush. Bouncers can fully immerse themselves in the competitive game modes as they take on the Jelly Queen in her royal […]

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Jelly-themed bouncy castle opens on London’s Southbank

A multi-sensory bouncy castle for adults opened yesterday on London’s Southbank. The adult bouncy castle has been created to celebrate the launch of Candy Crush Jelly Saga, the latest instalment of global mobile game,Candy Crush. Bouncers can fully immerse themselves in the competitive game modes as they take on the Jelly Queen in her royal […]

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mcm creative group launches ‘Event in a Box’ solution

mcm creative group, the communications agency, has announced the launch of their brand new product, ‘Event in a Box’, offering a one stop shop for event managers looking for assistance when putting on smaller events. ‘Event in a box’ has been created to aid companies who have a roster of smaller events that sit outside of the […]

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American Golf delivers immersive event at Manchester’s Event City

The UK’s largest golf retailer has created a unique golf event at one of the country’s largest event venues. The Golf Show by American Golf will be the inaugural event for the brand and span a 10,000m2 space. Activities will include a; Golf Academy, 10 bay themed Driving Range, Club Fitting Lab, Spa area, 100ft […]

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Jack Morton appointed to create Ericsson’s MWC experience

Ericsson’s presence at Mobile World Congress (MWC) has been designed to bring the brand’s vision of the Networked Society to life and is driven by this year’s overarching theme: ‘Let’s turn great ideas into global realities.’ Jack Morton Worldwide, the global brand experience agency, is Ericsson’s strategic and creative partner in bringing Ericsson’s experience to […]

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Silverstone revs up marketing with DS.Emotion

Brand and creative agency DS.Emotion has been appointed to develop a new brand identity and website for iconic motorsport venue, Silverstone. Home to the British Grand Prix, Moto GP, British Superbike and Touring Car Championship, Silverstone hosts UK motorsport events, attracting broadcasts and audiences from around the world. Following the appointment of Patrick Allen as […]

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Maybelline partners with BFC to bring LFW to the Nation

Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate this year’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion […]

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Havas Media International wins EMEA Vita Coco media account

Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA . The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. Havas Media International has been charged with a brief to deliver disruptive, shareable campaigns for […]

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FrieslandCampina and Primesight launch Optiwell campaign

FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight from February 15-28 to promote Optiwell, FrieslandCampina’s new yogurt drink. Primesight’s posters display two key creatives: one brand and product-centred, and the other featuring British TV […]

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EFI appoints FreemanXP to deliver brand experience at Drupa 2016

FreemanXPthe brand experience agency, today announced that it has been appointed to design, build and manage the experiential stand for Electronics For Imaging (EFI™) at drupa 2016, in Dusseldorf, Germany, between May 31st and June 10th 2016. “drupa is the Olympics of the printing industry and an important platform for EFI to showcase its innovations […]

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Ocean Outdoor celebrates London Fashion Week

London Fashion Week (LFW) will be screened to more than 35million people across the country this February. In a collaboration with Ocean, the British Fashion Council (BFC) will be showing LFW footage on 60 outside screens across the United Kingdom, running from 15th – 23rd February, 2016. For the first time LFW will be screened […]

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Apprenticeship adviser embarks on shopping centre tour

A leading provider of apprenticeship and careers advice is set to hit the road during half term, as it undertakes a shopping centre tour in a bid to raise awareness of the opportunities afforded by apprenticeships. With the Government targeting the creation of 3,000,000 apprenticeships by 2020 and with National Apprenticeship Week on the horizon […]

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innocent brings smoothies to the people

innocent brings smoothies to the people innocent is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its super smoothies on tour. The drinks brand’s first activation with real world marketing agency Sense will see the innocent Supermarket travelling up […]

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News Tag Archives: Experiential

whynot! launches event for There’s a Beer for That

There’s A Beer for That launched the next phase of its campaign to reignite Britain’s love of beer through a partnership with John Lewis. On the 4th February in the John Lewis Oxford Street Foodhall, customers were provided with the opportunity to try a unique tasting menu exclusively designed by There’s A Beer for That for John […]

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News Tag Archives: Experiential

Bridgestone UK drives forward with huge golf sponsorship

Bridgestone UK’s tyre division is embarking on a golf sponsorship featuring a European Tour event partnership, the resurrection of a high-profile English tournament and a nationwide amateur competition with up to 1,900 golf clubs. The tyre manufacturer has unveiled a three-pronged association with the sport, which will not only engage with thousands of amateur players […]

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News Tag Archives: Experiential

Virgin Trains invites singles to hop on-board the Love Carriage

Virgin Trains is offering a select few a romantic train journey from London King’s Cross to York on the 14th February. This one off event will be hosted by service expert and TV celebrity Fred Sirieix, the French general manager of Galvin at Windows and founder of The Art of Service. Those without a special […]

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News Tag Archives: Experiential

intu celebrates the release of Kung Fu Panda 3

This half term, intu is celebrating the release of Kung Fu Panda 3 with  Far-Eastern inspired activities for all the family Building on the excitement in the run-up to the release of Kung Fu Panda 3, intu centres across the country, which include intu Metrocentre, intu Trafford Centre and intu Lakeside, will be offering a […]

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News Tag Archives: Experiential

Brand Warriors opens European offices

A new Brussels office, which will go live in the first quarter of 2016, will allow the company to service clients in Belgium, France and Germany. An office in Amsterdam will follow shortly, with negotiations well advanced. Brand Warriors has relaunched its website to reflect its new cross-border capabilities including a wealth of collateral reinforcing […]

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News Tag Archives: Experiential

Space and Arla launch the UK’s first yellow-top milk

Creative agency Space has been appointed by Arla to support the launch and ongoing development of Arla Best of Both, the UK’s first yellow-top milk. Space’s remit covers  live brand activation as well as digital and social.Best of Both is the first milk with the  low fat of skimmed but the taste of semi-skimmed. It is […]

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News Tag Archives: Experiential

Katjes presents the world’s first confectionery 3D printer

After months of research and development and a successful beta testing in Berlin, Melissa Snover and her team at Katjes Fassin UK Ltd. have presented their flagship product at the ISM and announce the plans for the worldwide rollout. The development marks a real breakthrough for the candy maker on several levels: the Magic Candy Factory is  […]

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News Tag Archives: Experiential

Grey Goose unveils 2016 film awards season cocktail collection

Grey Goose has unveiled the 2016 Grey Goose Film Awards Season Cocktail Collection. Every year Grey Goose creates cocktails to toast the world’s best in film during the February Film Awards Season. Created by master mixologist and Grey Goose Ambassador Joe McCanta, the cocktail collection pays homage to five dominating themes present across this year’s most acclaimed movies: ‘Love Conquers All’, […]

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