Krispy Kreme launch new doughnut with Holborn activation
To celebrate the launch of the new offering, Krispy Kreme is set to introduce ‘Hole in the Wall’,a pop up that offers Krispy Kreme fans an exclusive opportunity to taste the limited edition Nutty Chocolatta doughnut in a mini immersive experience before it goes on sale.
Launching from Monday 9th May, Hole in the Wall will be popping up in Krispy Kreme’s London, Holborn store and will give the public the chance to unlock a non-descript doughnut shaped hatch as they discover the magical secrets behind Krispy Kreme’s Nutty Chocolatta creation.
Once the hatch opens they will be presented with a doughnut for them to sample.
DeVries Slam are behind the activation, which costs £2 a go, with all proceeds going to Teenage Cancer Trust