Brand experience specialist RPM has swelled its creative ranks with the addition of Nick Evans and Simon Evans in creative director roles, tasked with harnessing the full span of the agency’s capabilities against client briefs. Nick Evans and Simon Evans will report into director of strategy and creativity Rob Wilson, and work alongside the business’ existing creative director Ryan Thomas.
Following a period of business expansion which also saw the appointment of Gemma Cutler-Colclough as head of marketing and new business, RPM’s senior leadership was keen to explore a new creative structure which would allow clients to draw on the full range of skillsets and creative capacity within the business. These two highly experienced creative directors will lead this initiative, reporting into Rob Wilson.
Simon’s previous role was as creative director at Vision Nine, which included overseeing the creative delivery of events such as Boardmasters Festival and BBC Music Introducing Live, as well as client projects for brands such as Puma, Relentless, Three Mobile and Corona. At RPM he will be spearheading creative ideation and will be bringing his extensive knowledge of festival experiences for brands looking to drive standout immersive experiences to excite audiences.
Nick Evans previously held senior creative roles at Grey London and SapientNitro and has extensive experience of integrated work as well as the alcohol sector. His responsibilities at RPM include creative leadership for Diageo as well as new business expansion into new sectors for the business.
RPM managing director, Dom Robertson, said, “The industry is in continual flux and it is essential that we stay ahead of these changes. We have experienced a successful twelve months and with this influx of top-tier creative thinking supporting Rob, our clients will be propelled to own still more of the moments that really matter with their audiences.”
Simon Evans adds, “RPM has a long-standing reputation for fuelling amazing brand experiences. Together with the creative team, I am keen to harness the wider skillsets and knowledge within the business to make our offer even more attractive to brands looking to capitalise on connections with their customers.”
Nick Evans concludes, “Brands face a number of challenges when it comes to truly engaging their audiences. They need an agile approach from their agency partners, and one which can be flexible to deliver on a full range of different creative activations. This fresh creative team structure empowers them to do just that, while letting the agency showcase the full range of thinking we can offer.”