Yumove harnesses Hypergram’s holographic power at King’s Cross and Westfield

yumove 1[photo credit: Story Picture Agency – supplied by Nobull Agency]

This week, travellers at London’s Kings Cross Station were greeted by the waggy tail of a larger-than-life canine commuter called ‘Max’.

Max, the holographic virtual Labrador, was let loose by the UK’s no.1 vet-recommended joint supplement brand, YuMOVE, to help educate the capital’s human commuters about the importance of pet joint care.

Yumove’s  360 experiential advert showcased the latest evolvement in holographic technology, provided by HyperGram, using ultra-HD 8K picture quality holographic projections to bring a bouncy lab to the arrivals hall of one of London’s busiest railway stations.

Yumove Joint Care products are clinically proven to make a visible difference in just six weeks and while virtual pets don’t require the same level of care or attention, it’s estimated that nearly 40% of real dogs over the age of one experience joint stiffness, highlighting the fact it’s never too early to consider being proactive about your dog’s joint health.

Dogs are becoming an increasingly familiar site on the UK’s rail network, since the advent of hybrid working*, but this all-wagging, water-splashing holographic mutt was a network first.

The mighty Max brightened up an early start and brought weekday commuter traffic to a standstill – both canine and human alike – as it put on an impressive display of playfulness and joie de vivre.

Andy Smith, Chief Marketing Officer at Yumove says: “We’re always looking for innovative and engaging new ways to advertise the Yumove brand and this impressive holographic tech certainly grabbed some attention. Seeing an oversized, almost-real looking virtual dog on your way to work is not what most people expect to see.

“This experiential offered us unique opportunity to communicate our important joint care message loud and clear. Most pet owners appreciate the fun and joy our dogs and cats bring, and we succeeded in bringing the essence of that to the weekday commute.”

Yumove’s mighty Max will be at King Cross Station until the 12th October and at Westfield, Shepherds Bush 23rd-25th October.The public is invited to meet Max and have the chance to win prizes in the process.


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