The FMBE Awards celebrates at Ascot Racecourse as this years winners are announced
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The 2023 FMBE Awards were presented tonight at Ascot Racecourse by the wonderful actor and comedian, Kerry Godliman. Notable winners on the night saw FM Agency of the Year landed by Tactical Solutions for the first time, a marker for the agency that counts Mars Wrigley as a leading client and was acquired by Dee Set in 2020. Tactical Solutions also won the Professional Agency Management Award for charting their B Corp journey and its business rewards.
BE Agency of the Year was TRO who also impressed with campaign of the year, a massive Return on Engagement for Unite Students, and took further gold for the first edition of Anthropy, the ambitious leaders event at The Eden Project that has a mission to build a more equitable, sustainable and sucessful Britain.
REL Field Marketing and the popular Weetabix team finally took gold in Team of the Year. Hel’s won gold for the Brand Experience Team of the Year with the immersive StoryTrails project that reached the UK’s cities and libraries.
Whilst WaveCrest of Denmark took an inaugural International agency award, further golds went overseas, to PRL In Market Solutions of Ireland in product launch with Velo and to Option1 of Poland whose work providing Orange Sim Cards for Ukranian refugees from day one of the outbreak of war was one of the unique and special ‘only at FMBE’ stories, and won gold in Operational Success.
There was also a notable night for Fizz Experience and Costco who celebrated 30 years of working together with a win in the Special Award category for Evolving Brand Relationship.
Here’s the full result, category by category.
Cat A: Sales Campaign of the Year
GOLD G2 Marketing – Hisense
SILVER Powerforce – Pladis
SILVER Tactical Solutions – InComm
BRONZE CPM – Lucozade Alert
BRONZE eXPD8 – Meiyume Retail Solutions
Cat B: Most Effective Retail Experience
GOLD Link Communication – Kohinoor
SILVER Blue Square – Pure Electric
BRONZE Energy – Louis Vuitton
BRONZE G2 Marketing – Hisense
Cat C: Field Data Award
Sponsored by BOWIMI
GOLD CPM – Liquid – Suntory
SILVER Clear Box Retail – ClearView – Multiple Brands
SILVER Elevate Global – Pokémon
BRONZE FMI – Heineken
BRONZE Tactical Solutions – Reapp – Lindt
Cat D: Instore Marketing
GOLD Meshh – Sky
SILVER Instore – IG Design
BRONZE G2 Marketing – Hisense
BRONZE PRL In-Market Solutions – Lucozade Sport
Cat E – Most Effective Tactical Campaign
(ROI)
GOLD REL Field Marketing – Mondelez
SILVER Tactical Solutions – Mars Wrigley
BRONZE REL Field Marketing – Weetabix
Most Effective Tactical Campaign
(Service Led)
GOLD eXPD8 – Tesco Books
SILVER REL Field Marketing – Mondelez
Cat F – Team of the Year
Sponsored by Frank’s Big TOE and presented with ONWRD
Field Sales
GOLD REL Field Marketing – Weetabix
SILVER Elevate Field Marketing – Britvic
BRONZE REL Field Marketing – Adidas
Team of the Year
Brand Experience/ Sampling
GOLD Hel’s – StoryTrails
SILVER Elevate Global – Waitrose
BRONZE Fizz Experience – Costco
Cat G – Most Effective Sponsorship Activation
GOLD Multiply – Loch Lomond Whisky
SILVER The Circle Agency – Costa
BRONZE Wasserman – Mini
Cat H – Most Effective Roadshow/Shopping Centre Campaign
Sponsored by SpaceandPeople and with a £25,000 space award with Network Rail
GOLD Blue Square – Samsung
SILVER The Producers – Lego
BRONZE The Circle Agency – Costa
BRONZE TRO – De’Longhi
Cat I – Immersive Event (Mass Consumer)
Sponsored by Meshh
GOLD The Trafford Centre – Pokémon
SILVER Sense – Haribo
BRONZE Fusion – Nissan Formula E Racing
BRONZE Strata – Peugeot
Cat J – Immersive Event (Controlled Audience)
GOLD TRO – Unite Students
SILVER Jackanory – Hyundai
BRONZE Circle – CCEP
BRONZE N2O – Superdrug
BRONZE We Are Collider – Waitrose
Cat K: Most Effective Integration/ Amplification
GOLD The Producers – Not On The High Street
SILVER Fusion – Nissan Formula E Racing
SILVERHopper and Clarion Communications – Aldi
BRONZe Hopper & Smarts Agency – World of Jumanji at Chessington World of Adventures
Cat L – Most Effective Use of Digital/ Technology
GOLD Strata – Peugeot
SILVER We Are Collider – Red Bull
BRONZE Blue Square – Samsung
BRONZE Experience 12 – Star Trek, Paramount+
Cat M – People Powered
Sponsored by HEL’s
GOLD Elevate Global – Cannes Lions Festival
SILVER Fizz Experience – Costco
SILVER – N2O – Superdrug SILVER
FM&BE Categories
Cat N: Brand Ambassador of the Year
Sponsored by Frank’s Big TOE and presented with Field Sales Solutions
Consumer Sampling/Demonstrating/ Exp/ Digital
GOLD Marlon Moore – Purity – Various
SILVER Danielle Watts – REL Field Marketing – Adidas
BRONZE Hanad Abtidoon – Blue Square – Samsung
BRONZE James Hazell – REL Field Marketing – Honor
Field Sales & B2B Events
GOLD Amber Connolly – Elevate Retail Field Marketing – London Essence
SILVER Adam Golightly – REL Field Marketing – Weetabix
BRONZE Lewis Harrision, Powerforce, Haribo & Molson Coors
Cat O: Small Scale/ Local
GOLD Hopper – BBC Radio Merseyside
SILVER Energy – Currys
SILVER GottaBe! – Dorset Tea
BRONZE Hopper & Smarts Agency – World of Jumanji at Chessington World of Adventures
Cat P: Product Launch/ Relaunch
GOLD PRL In-Market Solutions – Velo
SILVER Green Field Marketing – KP Snacks
BRONZE The Producers – Not On The High Street
Cat Q: B2B/B2E
GOLD TRO – Anthropy
SILVER Brand Brewery – DHL Express
SILVER The Circle Agency – CCEP
BRONZE Settimo Piano – Acinque
Cat R – Creative Campaign
GOLD The Producers – Lego
SILVER REL Field Marketing – Weetabix
Cat S – Most Effective Stand/ Display Unit
GOLD The Circle Agency – Costa
SILVER Hopper & Clarion Communications – Aldi
BRONZE N2O – Tesco
Cat T – Operational Success
Sponsored by Promologistics
GOLD Option1 – Orange
SILVER eXPD8 – Tesco
SILVER Willow Park – Cisco
BRONZE The Circle Agency – Costa
BRONZE SmartSpotter – PPL PRS
Cat U -Professional Agency Management
Sponsored by Frank’s Big TOE and Land Securities
GOLD Tactical Solutions
SILVER Powerforce – Castrol
BRONZE Fizz Experience
Cat V – Special Award: Evolving Brand Relationship
Brand Experience
GOLD Fizz Experience – Costco
SILVER The Circle Agency – Costa
BRONZE Meshh – Sky
Field Marketing
GOLD REL Field Marketing – Weetabix
SILVER Cosine – BT Sport/ TNT Sports
BRONZE Tactical Solutions – Mars Wrigley Confectionery
Cat W – Campaign of the Year
Sponsored by Elevate Global
GOLD TRO – Unite Students
SILVER Option1 – Orange
BRONZE TRO – Anthropy
Cat X: Field Marketing Agency of the Year
Sponsored by SpaceandPeople
GOLD Tactical Solutions
SILVER CPM
SILVER REL Field Marketing
BRONZE eXPD8
BRONZE Powerforce
Cat Y: Brand Experience Agency of the Year
Sponsored by SpaceandPeople
GOLD TRO
SILVER The Circle Agency
BRONZE Blue Square
BRONZE The Producers
Cat Z – International (Overseas) Agency of the Year
GOLD WaveCrest
SILVER FMI
New Agency of the Year
GOLD Clear Box Retail
