The FMBE Awards celebrates at Ascot Racecourse as this years winners are announced

The 2023 FMBE Awards were presented tonight at Ascot Racecourse by the wonderful actor and comedian, Kerry Godliman. Notable winners on the night saw FM Agency of the Year landed by Tactical Solutions for the first time, a marker for the agency that counts Mars Wrigley as a leading client and was acquired by Dee Set in 2020. Tactical Solutions also won the Professional Agency Management Award for charting their B Corp journey and its business rewards.

BE Agency of the Year was TRO who also impressed with campaign of the year, a massive Return on Engagement for Unite Students, and took further gold for the first edition of Anthropy, the ambitious leaders event at The Eden Project that has a mission to build a more equitable, sustainable and sucessful Britain.

REL Field Marketing and the popular Weetabix team finally took gold in Team of the Year. Hel’s won gold for the Brand Experience Team of the Year with the immersive StoryTrails project that reached the UK’s cities and libraries.

Whilst WaveCrest of Denmark took an inaugural International agency award, further golds went overseas, to PRL In Market Solutions of Ireland in product launch with Velo and to Option1 of Poland whose work providing Orange Sim Cards for Ukranian refugees from day one of the outbreak of war was one of the unique and special ‘only at FMBE’ stories, and won gold in Operational Success.

There was also a notable night for Fizz Experience and Costco who celebrated 30 years of working together with a win in the Special Award category for Evolving Brand Relationship.

Here’s the full result, category by category.

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Cat A: Sales Campaign of the Year

GOLD G2 Marketing – Hisense

SILVER Powerforce – Pladis

SILVER Tactical Solutions – InComm

BRONZE CPM – Lucozade Alert

BRONZE  eXPD8 – Meiyume Retail Solutions


Cat B: Most Effective Retail Experience

GOLD Link Communication – Kohinoor

SILVER Blue Square – Pure Electric

BRONZE Energy – Louis Vuitton

BRONZE G2 Marketing  – Hisense


Cat C: Field Data Award

Sponsored by BOWIMI

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GOLD CPM – Liquid – Suntory

SILVER Clear Box Retail – ClearView – Multiple Brands

SILVER Elevate Global – Pokémon

BRONZE FMI – Heineken

BRONZE Tactical Solutions – Reapp – Lindt


Cat D: Instore Marketing

GOLD Meshh – Sky

SILVER Instore – IG Design

BRONZE G2 Marketing – Hisense

BRONZE PRL In-Market Solutions – Lucozade Sport


Cat E – Most Effective Tactical Campaign


GOLD REL Field Marketing – Mondelez

SILVER Tactical Solutions – Mars Wrigley

BRONZE REL Field Marketing – Weetabix


Most Effective Tactical Campaign

(Service Led)

GOLD eXPD8 – Tesco Books

SILVER REL Field Marketing – Mondelez


Cat F – Team of the Year

Sponsored by Frank’s Big TOE and presented with ONWRD

Field Sales

GOLD REL Field Marketing – Weetabix

SILVER Elevate Field Marketing – Britvic

BRONZE REL Field Marketing – Adidas


Team of the Year

Brand Experience/ Sampling

GOLD Hel’s – StoryTrails

SILVER Elevate Global – Waitrose

BRONZE Fizz Experience – Costco


Cat G – Most Effective Sponsorship Activation

GOLD Multiply – Loch Lomond Whisky

SILVER The Circle Agency – Costa

BRONZE Wasserman – Mini


Cat H – Most Effective Roadshow/Shopping Centre Campaign

Sponsored by SpaceandPeople and with a £25,000 space award with Network Rail

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GOLD Blue Square – Samsung

SILVER The Producers – Lego

BRONZE The Circle Agency – Costa

BRONZE TRO – De’Longhi


Cat I – Immersive Event (Mass Consumer)

Sponsored by Meshh

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GOLD The Trafford Centre – Pokémon

SILVER Sense – Haribo

BRONZE Fusion – Nissan Formula E Racing

BRONZE Strata – Peugeot


Cat J – Immersive Event (Controlled Audience)

GOLD TRO – Unite Students

SILVER Jackanory – Hyundai


BRONZE N2O – Superdrug

BRONZE We Are Collider – Waitrose


Cat K: Most Effective Integration/ Amplification

GOLD The Producers – Not On The High Street

SILVER Fusion – Nissan Formula E Racing

SILVERHopper and Clarion Communications – Aldi

BRONZe Hopper & Smarts Agency – World of Jumanji at Chessington World of Adventures


Cat L – Most Effective Use of Digital/ Technology

GOLD Strata – Peugeot

SILVER We Are Collider – Red Bull

BRONZE Blue Square – Samsung

BRONZE Experience 12 – Star Trek, Paramount+


Cat M – People Powered

Sponsored by HEL’s


GOLD Elevate Global – Cannes Lions Festival

SILVER Fizz Experience – Costco

SILVER – N2O – Superdrug SILVER


FM&BE Categories

Cat N: Brand Ambassador of the Year

Sponsored by Frank’s Big TOE and presented with Field Sales Solutions


Consumer Sampling/Demonstrating/ Exp/ Digital

GOLD Marlon Moore – Purity – Various

SILVER Danielle Watts – REL Field Marketing – Adidas

BRONZE Hanad Abtidoon – Blue Square – Samsung

BRONZE James Hazell – REL Field Marketing – Honor


Field Sales & B2B Events

GOLD Amber Connolly – Elevate Retail Field Marketing – London Essence

SILVER Adam Golightly – REL Field Marketing – Weetabix

BRONZE Lewis Harrision, Powerforce, Haribo & Molson Coors


Cat O: Small Scale/ Local

GOLD Hopper – BBC Radio Merseyside

SILVER Energy – Currys

SILVER GottaBe! – Dorset Tea

BRONZE Hopper & Smarts Agency – World of Jumanji at Chessington World of Adventures


Cat P: Product Launch/ Relaunch

GOLD PRL In-Market Solutions – Velo

SILVER Green Field Marketing – KP Snacks

BRONZE The Producers – Not On The High Street


Cat Q: B2B/B2E

GOLD TRO – Anthropy

SILVER Brand Brewery – DHL Express

SILVER The Circle Agency – CCEP

BRONZE Settimo Piano – Acinque


Cat R – Creative Campaign

GOLD The Producers – Lego

SILVER REL Field Marketing – Weetabix


Cat S – Most Effective Stand/ Display Unit

GOLD The Circle Agency – Costa

SILVER Hopper & Clarion Communications – Aldi

BRONZE N2O – Tesco


Cat T – Operational Success

Sponsored by Promologistics


GOLD Option1 – Orange

SILVER eXPD8 – Tesco

SILVER Willow Park – Cisco

BRONZE The Circle Agency – Costa

BRONZE SmartSpotter – PPL PRS


Cat U -Professional Agency Management

Sponsored by Frank’s Big TOE and Land Securities

GOLD Tactical Solutions

SILVER Powerforce – Castrol

BRONZE Fizz Experience


Cat V – Special Award: Evolving Brand Relationship

Brand Experience

GOLD Fizz Experience – Costco

SILVER The Circle Agency  – Costa

BRONZE Meshh – Sky


Field Marketing

GOLD REL Field Marketing – Weetabix

SILVER Cosine – BT Sport/ TNT Sports

BRONZE Tactical Solutions – Mars Wrigley Confectionery


Cat W – Campaign of the Year

Sponsored by Elevate Global

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GOLD TRO – Unite Students

SILVER Option1 – Orange

BRONZE TRO – Anthropy


Cat X: Field Marketing Agency of the Year

Sponsored by SpaceandPeople

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GOLD Tactical Solutions


SILVER REL Field Marketing


BRONZE Powerforce


Cat Y: Brand Experience Agency of the Year

Sponsored by SpaceandPeople


SILVER The Circle Agency

BRONZE Blue Square

BRONZE The Producers


Cat Z – International (Overseas) Agency of the Year

GOLD WaveCrest



New Agency of the Year

GOLD Clear Box Retail

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