Tena Men, the bladder weakness product designed specifically for men, has launched a campaign to tackle the stigma surrounding male incontinence. Created by brand activation agency Zeal, an interactive experience at the sold-out Big Game 16 at Twickenham on 28th December 2024 — an event that drew over 80,000 rugby fans — kicked off a […]
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners – led by Managing Director and founder of Reg&Co Karen Morris. Chris Kemp, Founder and CEO of The […]
New data from Dee Set Group’s retail data experts Reapp reveals British shoppers are set to spend £13.7 million more on festive favourites this year compared to 2023. Rising costs and evolving habits have driven a nine per cent increase in category sales compared to last Christmas. Sweets, crisps, chilled and frozen produce are leading […]
Global experience design agency Imagination has partnered with Jaguar to deliver “Copy Nothing” the first experiential moment of the brand’s bold new chapter, at Miami Art Week. With activations in both Miami Design District and Art Miami, these experiences bring to life Jaguar’s new identity through immersive installations, curated gallery spaces, and cultural programming. The highlight of […]
Green Field Marketing completes huge van sales blitz Over 50,000 cases of Boost sold in 12 weeks 22,000+ convenience stores visited Strike rate of 61% Green Field Marketing Solutions have completed what is said to be “one of the UK’s biggest ever van sales operations” driving distribution and increasing on-shelf space at convenience stores throughout […]
Spatial intelligence specialist Meshh is pleased to announce a multi-year agreement with the South Australian Motor Sport Board (SAMSB) to deliver spatial analytics at the Vailo Adelaide 500, and build upon the successful partnership established in 2023, during which Meshh’s technology provided valuable insights into spectator movement. The 2024 Vailo Adelaide 500, November 14-17, […]
Analysis by retail data experts Reapp has revealed a significant shift in Halloween confectionery spending this year, with four major British supermarkets seeing a £3 million increase in yearly sales in the buildup to Halloween. Major brands sales performance showed that the category reached a total sales value of £64.5 million in the four weeks prior to […]
Award-winning creative brand experience agency, N2O, strengthens its Tesco team with the appointment of Tarpinder Puar in a senior leadership role, dedicated to driving success for the account. Tarpinder brings over 15 years of expertise across grocery, online retail, and marketing, setting the stage for innovative campaign strategies and deepened senior client relationships. Her impressive […]
BEst Connected Recognition Programme The FMBE Awards has launched a new scheme for recognizing the top performing individuals in the industry and the value that they bring to the FMBE industry through their work and connected strategies. Called BEst Connected these awards are free to enter and reliant on nomination form another person (or […]
Experience12 has appointed industry veteran Nick Swift as Client Services Director in a newly created role. Swift brings his 20 years of events, experiential and content marketing experience to Experience12. He has worked at some of the industry’s leading agencies, most recently from Circle Agency, where he was Group Account Director, following his role as […]
The Waitrose Winter Food and Drink Festival is returning between 22 and 24 November 2024, taking place at London’s Tobacco Dock. Boasting more food and drink suppliers than ever before, star attractions include sessions with Michelin-starred chef Angela Hartnett and broadcaster Nick Grimshaw, plus expert chefs including Richard Corrigan, Paul Ainsworth and Ruby Bhogal. For […]
Creative studio Glock has revealed the full design of progressive Scotch whisky brand Dewar’s and single malt whisky Aberfeldy’s immersive experience, housed at their historic brand home in the Scottish Highlands. A project two years in the making and following a long-standing creative partnership between Glock and Dewar’s, the immersive new distillery experience provides a […]
Marvesting, led by Jean-Dominique Castellani, has completed the acquisition of the Spanish company Winchannel. This is the group’s fourth international acquisition since Alpha Private Equity, a Luxembourg investment fund specialising in mid-market companies across continental Europe, took control of the company two years ago. Marvesting now operates in 13 countries in Western Europe, and, by […]
Monty Bojangles, the multi-award-winning UK confectionery brand, took over London’s King’s Cross Station at the end of October, unveiling its biggest and most spectacular event to date. Months in the making, the three-day-long experiential saw visitors transported into the Temple of Monty, an enchanting pop-up which delivered a shareable brand story, immersing visitors in Monty […]
FMBE Awards 2024 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at London’s most central venue, 8 Northumberland […]
The fresh Group, has been awarded the prestigious contract to deliver the Milken Institute’s Middle East and Africa (MEA)Summit, to be held 5–6 December 2024 at the St Regis Abu Dhabi. This exciting win follows a competitive pitch process earlier this summer and marks a significant milestone in fresh’s continued global expansion. The Milken Institute, […]
Sustainability Simplified has launched a new free guide with a 10 step framework to becoming a leader in Sustainable Events. Written for event agencies, brands, in-house teams and event service businesses, it aims to invigorate action and “unstick” companies wanting to demonstrate their commitment to the climate. The event industry has made great strides over […]
The Field Marketing and Brand Experience Awards will be held on Thursday January 30th at London’s most central location, 8 Northumberland Avenue. The move to this elite London venue adds style, panache and an updated emphasis on networking for the famous Awards as they celebrate 20 years of bringing the FMBE industry together. At a […]
Marvesting has completed the acquisition of English agency Stellar Global. This is the Group’s third international acquisition since Alpha Private Equity, a Luxembourg investment fund investing in mid-sized companies across continental Europe, took over the company two years ago. Marvesting provides solutions enabling its customers to deploy their sales and marketing strategy across physical, mobile […]
Reach, has partnered with BeMyEye, Europe’s leading provider of image recognition and data solutions for perfect store execution. In a move to enhance its “Sales Force of the Future” proposition, Reach (part of Acosta Europe) will unite with Milan-based BeMyEye to create a unique offering for retail brands. Using BeMyEye’s proficiency in turning ‘perfect store’ […]
Taco Bell has tasked Seed with devising a campaign that helps students secure the all-important post-nightclub meal sure to spice up the night. The result is an experience that transports students in a branded Tuk Tuk from local club nights to the nearest Taco Bell restaurant. The Student Tour Campaign offers free late-night rides to […]
Multi-award-winning creative brand experience agency N2O is thrilled to announce its exclusive contract with leading retailer WHSmith to deliver in-store sampling and experiential marketing campaigns across the retailer’s high street stores in the UK. This partnership opens a brand-new marketing channel for WHSmith, providing fresh opportunities for suppliers and third-party brands to engage untapped audiences […]
Multi-award-winning creative brand experience agency N2O is excited to announce its acquisition by Globe Groupe, a leading European group dedicated to shopper marketing. This collaboration marks a significant milestone for N2O, unlocking new opportunities for expansion, innovation, and success. Since its inception, N2O has seen incredible growth, delivering creative, standout campaigns across diverse sectors. With […]
Sleek, a leading full-service experience agency, today announces the appointment of Steve Austen-Brown as its new Creative Director. This strategic hire marks a significant step forward in Sleek’s growth and commitment to delivering exceptional creative solutions to its clients, following the announcement of its evolution into a full-service agency earlier this year As the agency’s […]
The ElevateHER survey is open until 4th October. Elevate Global has launched ElevateHER, an initiative committed to promoting gender equality and driving equity for women in the workplace. Through a collaborative approach, ElevateHER aims to address critical issues affecting women, such as female health, childcare, and career progression. By engaging a diverse range of voices […]
L’Oreal-owned cosmetics brand Urban Decay has tasked We Are Collider – the agency specialising in live, virtual and digital experiences for brands including Red Bull, Riot Games and Waitrose – with devising a campaign that creates fanfare around the UK launch of the brand’s celebrated foundation product, Face Bond. To encourage sampling that directs consumers […]
Sponsorship and brand partnership agency Reg&Co has announced the signing of Tavo Pets as an official partner to the Kennel Club’s flagship event – Crufts 2025. Tavo has created the first premium pet protection car seat system. Side impact and crash-test-certified to the highest child restraint standard, the Tavo Maeve™ Pet Protection System includes a […]
Global experience design company, Imagination, in partnership with Steve Madden, redefined the fashion show event experience with a one-of-a-kind PR event in the heart of London. Unfolding over two days, wholesale/retail partners, media and key influencers from across Europe were invited to step into a world where fashion meets high-stakes competitions in a groundbreaking fusion […]
MCI UK, the creative events and marketing agency, has announced the addition of three senior hires to its award-winning team. These strategic appointments are set to bolster MCI UK’s capabilities in business development, operations, and engagement, driving growth and delivering exceptional value to new and existing clients. Patrick Howells joins MCI UK as the Director […]
Today, The O2 has announced that it has been awarded Platinum status by disability charity Attitude is Everything, in recognition of the venue’s commitment to improving accessibility for disabled fans, artists, and staff. A proud and longstanding advocate for improved accessibility in music and live event venues, The O2 is the first UK arena to […]
According to research carried out during the Olympic Games by Ocean Outdoor and Opinium, one in three visitors interviewed say they made a specific plan to visit one of the official Team GB fan zones presented by Ocean this summer. More than 700 fan zone visitors took part in the study which sets out to […]
Acosta Europe today announced its strategic acquisition of Dee Set Group, an industry-leading retail and field marketing services provider in the UK. The acquisition positions Acosta Europe as the UK’s most comprehensive agency provider of multi-channel digital and physical field sales solutions to serve retailers and branded manufacturers of all sizes. Acosta Europe will now […]
Experiential marketing agency TRO will be working with BMW and Mini to create interactive and participatory brand experiences for automotive fans at Goodwood Revival 2024. Taking place at the Goodwood Motor Circuit, West Sussex, from 6-8th September, Goodwood Revival is an immersive celebration of iconic cars and fashion, and the only automotive event to be […]
Vieve is excited to announce its first-ever roadshow, visiting four locations nationwide throughout August and September. The promotional tour delivers personalised shade matches, free gifts and more. The tour also celebrates Vieve’s latest launch, Skin Nova Complexion Balm, available from 29th August. Inspired by their bestselling Skin Nova, the innovative foundation is the ultimate skincare-makeup […]
Nteractive, the global brand experience agency, has appointed Ian Cummings as Global CEO. Founded in 2010 by Neil Evans and Matt Brownfield, Nteractive is an agency that architects experiences; consistently setting the standard for delivering exceptional client experiences, particularly within the tech and lifestyle sectors. The agency has earned the trust of some of the […]
Kru Live is delighted to announce the appointment of Stephanie Hartley as Head of Growth. With a decade of experience driving new business growth in the tech sector, Steph brings her expertise to the dynamic world of experiential events. In her new role, Stephanie will focus on building, nurturing, and growing customer relationships whilst providing […]
Interactive and immersive technology specialists Arcstream have acquired fan engagement and digital experience specialists Innovate Live, creating a dynamic new leader in experiential interactive technology. The new partnership brings together two teams to deliver technical expertise and experience in fan engagement, experiential installations, interactive live broadcasts, generative AI art, AI technology, immersive experiences and large […]
Data from Reapp reveals key category sales including beer, snacking and frozen increased in supermarkets by 18% during the 2024 European Championships. Major supermarkets saw beer, snacking, and frozen sales increase by £9.8 million during England’s campaign in the 2024 European Championships, an 18% increase compared to Euro 2020. Analysis by retail data experts Reapp […]
Venue operators and experience creators Broadwick Group has announced the launch of its new charity 9.8, to operate its largest venue Drumsheds and spearhead community engagement across its portfolio. Since opening Drumsheds in October 2023, 9.8 has given away 5,000 free event tickets to people who otherwise wouldn’t take part as well as forging partnerships […]
Reg&Co have a long standing history working with charities in the sports sector and are delighted to announce their appointment to secure new partners and sponsors for children’s cricket charity, Chance to Shine. Chance to Shine is an independent charity that works to inspire young people through cricket in schools and communities across the country […]
Multi-award-winning creative brand experience agency N2O has exclusively partnered with The World Reimagined as their experiential partner for the highly anticipated ‘Triangle of Unity’. This collaboration aims to engage brands in promoting racial justice and unity, leveraging N2O’s expertise to amplify the impact of The World Reimagined’s initiatives. Co-founded by Michelle Gayle, The World Reimagined has already made a […]
New logistics facility in strategically important location enhances service offerings Green Field Marketing Solutions has acquired a 12,000 sq ft warehouse in Belfast following an investment of £200K. The warehouse facility, which has space for over 600 pallets, will allow the specialist outsourced sales and merchandising company to provide a unique solution for brands, POS […]
AEG Global Partnerships, the award-winning sponsorships arm of the leading live sport and entertainment company AEG Europe, is beginning its search for a naming rights partner for Edinburgh Park Arena. The new venue, which received planning permission earlier this month, presents a fresh opportunity for brands to engage with some of the most passionate live […]
Tyre technology brand Bridgestone has signed as an official partner to The Hot Wheels City Experience, Manchester, taking place at the BEC Arena, Trafford Park on August 13 – September 12, 2024. The Hot Wheels™ City Experience will be opening at its first European venue, the B.E.C Arena, Manchester. Opening its doors from 13th August […]
Multi-award-winning creative brand experience agency N2O is celebrating Pride with long-term client Tesco with a series of activations at Pride parades across the UK. This year marks the seventh successful year of their partnership, with a commitment to making Pride celebrations more impactful and inclusive than ever before. To increase visibility and engagement, Tesco is […]
Luxury jewellery brand Boodles has signed as the Official Headline Partner of Belgravia’s A Summer of Sport, with the iconic British brand activating onsite in Eccleston Yards this summer. Running from July to September “A Summer of Sport” will offer Londoners the opportunity to watch live screenings of this summer’s sporting activity within the intimate […]
Rustlers launched a pop-up activation this week in London’s Kings Cross to amplify its ‘Boost Your Burger’ campaign which aims to encourage consumers to change up their regular Rustlers burger, by ‘boosting’ it with additional ingredients. The burger brand enlisted “Gordon Ramsay” and “Ed Sheeran” lookalikes (Martin Jordan and Ty Jones) who surprised and delighted […]
Multi-award-winning creative brand experience agency, N2O has solidified a two-year partnership with Pride in London, meaning brands can ensure their visibility at the UK’s largest Pride event. Having worked to bring global brands to the forefront of Pride in London for over 10 years, N2O will now be an official partner of Pride in London, […]
Major League Baseball (MLB) London Series: Trafalgar Square Takeover, the 3-day baseball fan festival, returned to London over the weekend. This month, the New York Mets took on the Philadelphia Phillies in a 2-game series at London Stadium. This was the third staging of the MLB World Tour: London Series. MLB London Series: Trafalgar Square […]
Photo: GelatoConnect Gelato has tasked Wonder – the B2B and B2E creative agency reimagining business experiences – with devising and delivering a 250+ square metre stand for its new platform, GelatoConnect at drupa, the leading global trade fair for print technologies. Taking place from 28 May to 7 June 2024 in Düsseldorf’s Messe after an […]
Hammerson is pleased to announce that three of its city centre destinations Bullring (Birmingham), Cabot Circus (Bristol) and Westquay (Southampton) have been selected as part of nine nationwide Official Team GB and ParalympicsGB Fanzones. Situated in the heart of the city, the Hammerson destinations will host the Official Team GB and ParalympicsGB Fanzones, which will […]
Top Italian American restaurant Frankie & Benny’s will celebrate Father’s Day by offering that special father figure a pint of Budweiser on the house! The popular restaurant will give away the pint or bottle of beer from Friday June 14 to Sunday June 16 to all father figures. The special offer entitles the Father figure […]
Grosvenor’s free sports screenings return to Eccleston Yards with new partners Running from July to September ‘Belgravia’s Summer of Sport’ will offer Londoners the opportunity to watch this summer’s sporting activity live on a big al fresco screen within the intimate setting of Eccleston Yards, a short walk from Victoria Station. Created by Grosvenor, A […]
Looking to expand its luxury retailer footprint, Fenty is launching its full range of Fenty Beauty, Fenty Skin and Fenty Fragrance for the first time in Selfridges Beauty Halls across the UK. Perfectly timed for summer, Fenty Beauty will be serving bronze realness and glowy goodness with the launch of its new product SOFT’LIT Naturally […]
Gekko x Reze will bring new consumer technology products to the UK and Irish market. Gekko, the retail sales and marketing agency, has appointed Rob Holmes as UK and Ireland Sales Manager to head up its new Reze partnership, bringing new consumer technology brands to the UK and Ireland. Rob is a highly experienced Commercial, […]
PepsiCo and Just Eat Takeaway have partnered with experiential experts TRO to bring their brands to life at the 2024 UEFA Champions League final in London. The UEFA Champions League final is one of the world’s biggest sporting events, bringing fans together for the crescendo of the European football season. With the eyes of the […]
Fizz Experience, REL Field Marketing, Roamler and TRO are the latest FMBE businesses to get behind the Big Tour of England aka Frank’s Big TOE. The full 1850 mile running Tour of England will see FMBE Awards and Field Marketing magazine’s owner/director Frank Wainwright running a full clockwise circuit of England in 62 days, linking […]
London’s must-see floral festival will be back for its ninth year from 20 to 27 May and for 2024 the theme is Floral Fun and Games. This year, event organiser Grosvenor is proud to announce its partnership with Silent Pool Gin, a renowned British distillery crafting exceptional gin, which will present an immersive pop-up experience […]
Dentsu has launched its Retail Media Specialised Practice, the first complete retail media capability that enhances brand interaction with consumers. This will enable brands to unlock new audiences and build stronger relationships across all channels by linking every customer touchpoint. The practice provides brands with the flexibility to build a tailored approach to their own […]
Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International’s Brand Experience & Partnerships division have announced the Wayne Enterprises Experience, a first-of-its-kind, collaborative ultra-luxury brand ecosystem that immerses customers in a shoppable, story-driven experience supported by an exclusive digital marketplace. This groundbreaking concept, in which the top brands in their verticals are curated within […]
Jeep and krow Group team up to launch ‘Race to Escape’ transforming the Jeep Avenger into a compact and thrill-seeking escape room Iconic brand, Jeep, today launches its experience ‘Race to Escape’ at The O2, the world’s most popular live entertainment, leisure and retail destination. Created by krow Group. The campaign targets those who are […]
Caudalie have chosen Space NK’s Hans Crescent store to celebrate their Vinoperfect Collection and Backlash, the have been enlisted to help them, creating a truly immersive and memorable pop up for Caudalie’s customers. For the first time in the UK, Caudalie have teamed up with Tik Tok Superstar Amelia Olivia (@amelia0livia) to commemorate the range […]
CeraVe is touring universities to help educate consumers and students on the brands skincare portfolio and medical approach to getting great skin. Focusing on the CeraVe Blemish Control range (including cleanser, targeted gel and retinol serum) to help university students find skincare solutions to control blemish-prone skin, the pop up will feature expert and personalised […]
De’Longhi, a leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into the market. TRO will help visitors get hands-on with Rivelia through ‘The One Touch Café’, an exciting and fresh activation that provides consumers with café quality coffee at the […]
Full-service experience marketing agency, Sleek, today announces the formation of its newly structured leadership team to support the agency’s new service offerings following its recent repositioning. Formed using existing employees, and led by founder Jennifer Davidson, the senior leadership team consists of seven members to look after specific services areas including Technical Production, Live Projects and Business […]
Global travel leader Skyscanner, is announced as the new Travel Technology Partner of the Solheim Cup for the 2024 edition at Robert Trent Jones Golf Club in Gainesville, Virginia, USA, and the 2026 European match at Bernardus Golf in the Netherlands. The multi-year sponsorship deal is the first of its kind undertaken by Skyscanner as […]
Retail data brand Reapp has added Waitrose & Partners to the list of major UK retailers available on its AI driven platform, Reapp Insights. Reapp Insights helps brands and retailers understand what products are selling, where and when. Through the use of industry-leading artificial intelligence, Insights utilises factors such as temperature and trends to help […]
We Are Collider, the brand experience agency whose clients include Red Bull, Riot Games and Waitrose, has formed the We Are Group, in response to client demand for more culturally intelligent, behaviour-based communications across IRL and IVL activations. The investment in Seven Communications (the cultural relevance PR agency headed by former Freuds Directors, Caroline Wray and Serge Vaezi) […]
Seed – the youth creative arm of the Amplify collective that partners with clients including Bumble, Jack Daniel’s and Spotify – is expanding its offer to encompass creator collaborations, content and production; while supporting growth by hiring four new team members, including Jessica Attwell, who hails from creative content studio, OK Cool. Attwell, who joins as Account Director, will […]
Brighton-based pub company and craft brewer – Laine – has forged a unique partnership with immersive experience studio Pixel Artworks to bring Pixel’s ground-breaking AR experience – The Butterfly Trail – to Brighton’s Spiegeltent festival, which takes place throughout May. Brighton’s famous pop-up festival, based in Old Steine Gardens, has been an essential fixture in […]
Experiential staffing business Coalition has turned ‘luck for some’ 13, celebrating with a rebrand. The rebrand coincides to align the brand with the moved expectations of a post-Covid world. To mark this new era, Coalition gave itself a detailed analysis, hosting a series of sessions designed to reevaluate the business and its strengths right across […]
Fast growing entertainment and culture agency Attachment has recruited Universal Music Group’s Global Artist and Brand Partnerships Lead Kez Withers as Head of Live, as the agency amps up growth in talent bookings for live music, entertainment and events for brands across the B2C and B2B sectors. The creation of this new role comes following […]
Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the capital into an immersive space for consumers to experience a secret product line. Consumers can book free appointments with expert hair stylists without knowing the brand behind their finished look. The four-step process includes shampoo, conditioner, serum, and oil before finishing […]
Broadwick Group, the pioneers behind renowned venues Printworks and Drumsheds, has completed the redevelopment of a Canary Wharf architectural icon. Hosting its first events in Spring, The Pelligon is a striking glass space amongst the city skyscrapers. Formerly East Wintergarden, The Pelligon is now named after its original architect César Pelli, fully refurbished as a […]
Imagineerium has received an Innovate UK Creative Catalyst Grant that will transform the way data is captured during live activations, allowing clients to make informed decisions when planning their projects. This will streamline the approval process, reinforce Imagineerium’s design choices and improve visitor satisfaction. Imagineerium, which specialises in creating daring brand experiences to captivate audiences, […]
Dermatologist-developed skincare brand CeraVe is opening the second iteration of its ‘Back to School’ pop-up next month at Westfield London. Running from 4-7 April, the high school-inspired space will encourage consumers to learn more about the brand’s three-step skincare routine, which spans Cleanse, Target and Moisturise. Guests will be able to fill out one of […]
Event Concept, one of the UK’s leading event production agencies, today relaunches as ‘EC,’ complete with a fresh positioning, brand identity and promise. As the company approaches its 30th anniversary, EC’s repositioning provides new strategic capabilities which complement its trusted and established production offering. The move allows the already industry famous brand to deliver a […]
Sales fall by 12% Y-O-Y, retail data experts Reapp reveal Easter egg sales have plummeted by 12%*, as inflation and HFSS legislation melts confectionery performance across four major British supermarkets, new data demonstrates. Analysis by retail data experts Reapp reveals chocolate eggs have dropped by over 600,000 units sold in the buildup to Easter, equating […]
Award-winning creative brand experience agency N2O has welcomed Jack Horlock and his wealth of 20-plus years of experience in diverse brand partnerships into the agency. Jack has a strong reputation as a cultural ambassador for LGBTQ+ events, diversity and inclusion, and has successfully managed partnerships for Brighton Pride Events for the past ten years. His […]
Aimia Foods, the specialist manufacturer of dry, powder-based products and parent company of Horlicks, has appointed Malin Andersson as the celebrity ambassador for its latest brand launch. Malin, who rose to fame in 2016 following her appearance on the second series of ITV2’s Love Island, is set to be the face of Isovibe, a new […]
Wonder – the specialist business experience agency that is part of the Amplify agency collective – can today announce the arrival of Grace Bradshaw as Client Lead. Hailing from B2C experience agency, Bearded Kitten, Bradshaw has also worked at Iris and Twelve Agency across numerous high-profile B2C brands. Bradshaw’s role will entail building and sustaining […]
Global sports, music, and entertainment company Wasserman announced today that CSM Sport & Entertainment, acquired in October 2023, has been rebranded as Wasserman. Integration of the two companies has been taking place since the acquisition, and will continue throughout 2024. The rebrand of CSM – paired with the 2023 acquisition of legendary entertainment management and production […]
Today, events business Sleek announces its repositioning as a full-service, experience marketing agency, enabling the company to provide comprehensive experiential marketing expertise to its range of global clients. The strategic move expands Sleek’s service offerings and reinforces the agency’s commitment to create authentic and memorable experiences that foster connections, challenge norms, and inspire change. It […]
Sophie Bowery has been promoted to Head of Purity People. Sophie started her journey with Purity as a Brand Ambassador 15 years ago, giving her a unique understanding of its clients and projects. She has worked across numerous Puritycampaigns, including BAT, Greene King, Danone and Malibu. This inside knowledge will be invaluable as she leads […]
Seed – the Gen Z marketing agency for clients including Spotify, Jack Daniel’s and Bumble – is today launching Cultivating Community – the latest chapter in its ongoing Gen Z research and insights platform, What Matters To Us. Breaking away from more conventional report formats, this latest phase of What Matters To Us has been […]
TAG Heuer, the Swiss luxury watchmaker renowned for its commitment to precision and endurance, is thrilled to announce the extension of its partnership as the Official Timekeeper of the TCS London Marathon for an additional three years, solidifying its presence at one of the world’s most iconic sporting events until 2026. Since its inception in 1981, the London Marathon has been a […]
FMBE’s recent interview with Karen Morris, Reg&Co Leading new business consultancy, Ingenuity, announces the acquisition of sponsorship specialist Reg&Co for an undisclosed sum. Reg&Co’s Founder Karen Morris and Director Stu Richmond, now reporting into Ingenuity founder and CEO Chris Kemp, will remain in their existing roles. Ingenuity’s existing brand partnerships division is run by Managing […]
Photo: TRO Live events and experiential experts TRO has launched an interactive exhibition for its valued client, Just Eat Takeaway.com. Over the past four months, TRO has been busy developing the ‘Just Eat Neighbourhood’ concept, aimed at bringing together the client’s global B2B marketplace and dynamic partner service offering under one roof. The new concept […]
Prestige Flowers launched an exclusive Mother’s Day campaign on Tuesday 5th March in the middle of Waterloo station, ahead of the heartwarming celebration on Sunday. Millie Durbak, Brand Manager at Prestige Flowers, shared her excitement about the unique initiative, saying: “We aim to not only spread the joy of Mother’s Day but also to make it […]
Purity, the award-winning experiential marketing agency has announced its expansion into the US market. This exciting venture is bolstered by the appointment of Kathi O’Neil as Managing Director, US. O’Neil brings a wealth of experience to the team, boasting over 25 years of leading her own agency and working with prominent brands in the US […]
Live events and experiential experts TRO have partnered with sustainability consultancy, The Bulb, to help create a comprehensive sustainability strategy across the agency. The Bulb will work with TRO to assess and improve the environmental and social impacts of its daily operations. The consultancy will lead with a ‘people first’ approach, which aligns with TRO’s […]
Lo-non alcoholic booze increase by £3million in sales Y-O-Y during dry January Veganuary sales decline by nearly 10% in 2024 Retail data experts Reapp, investigate dry January and veganuary sales performance over the past calendar year Major brands selling lo-non alcoholic beers and ciders have seen Y-O-Y sales increase by 58% during Dry January, new […]
The UK’s leading mural-painting company Global Street Art have announced the appointment of Reg&Co and Rosendale Partnerships as the two partnership agencies who will secure partners for the second edition of the London Mural Festival. The second London Mural Festival, taking place throughout September 2024, will showcase exceptional street art mural artists from around the […]
Steve Wooldridge has joined brand fulfilment logistics and event support specialist e2b in the newly created role of Partnerships Director. Leaders in B2B, D2C fulfilment and storage along with tailored event logistics, sampling, co-packing and rework projects, e2b has 40 years’ experience working with FMCG brands. Woolridge’s 30+ years in the food service and hospitality […]
Live events and experiential experts TRO has bolstered its new business and marketing team to support the agency’s growth ambitions. For 2024, the agency is committed to enhancing its offering in line with the experiential channel’s continued evolution. To support this commitment, Rob O’Siochain, previously Senior Client Partner, has been promoted to a newly […]
Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA. […]
Sponsorship and brand partnership agency Reg&Co has announced its appointment to secure new partners in 2024 for two headline event activations across Grosvenor’s London portfolio , ‘Belgravia in Bloom’ and ‘A Summer of Sport.’ ‘Belgravia in Bloom’ is a free-to-attend spring flower festival offering visitors the chance to explore and discover a world of beautifully […]
A new Londis convenience store celebrated its official opening in Birmingham’s International Conventional Centre, set to serve the venue’s event footfall and thriving local business community, 19th January 2024. Karl Clark, Owner / Founder of Taylex Group and it’s subdivision, Taylex Retail, became the independent owner of the shop and oversaw the fit-out of the […]
Aimia Foods, the specialist manufacturer of dry, powder-based products, has launched ‘Isovibe’. Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide. Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & […]
Unit9 – an established leader in creating trailblazing digital experiences for brands – is launching a dedicated spatial computing offering, called Spatial by Unit9, to help clients capitalise on the powerful new marketing opportunities that come from this evolving medium, propelled by the much-anticipated releases of Meta and Apple’s new spatial computing headsets: the Quest […]