News

Andrew Orr steps up to MD at TRO as Michael Wyrley-Birch departs

Omnicom Experiential Group announced has a transition in leadership at TRO, effective January 1, 2023. Andrew Orr, the agency’s current Head of Clients, will be elevated to UK Managing Director. Michael Wyrley-Birch, who became Managing Director of the UK office in 2012 and CEO of the group in 2017, will be exploring new opportunities outside […]

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Hyphen chooses Evolution Dome for 7 store Asda tour

Aaron Thomas Photography – https://aaronthomasphotography.com/   Hyphen, the events and experiential agency, chose Evolution Dome to help bring football home, providing a football-themed temporary inflatable structure for Asda’s World Cup inspired activation tour at 7 Asda stores around the UK, over 7 days, Dec 1-7, as part of a 32 store campaign. The campaign invited shoppers to […]

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We Are Collider helps Red Bull host e-sports tournament

Red Bull’s ‘Home Ground’ e-sports tournament that took place across the weekend of 9 to 12 December at Victoria Warehouse in Manchester.   During this third edition of Red Bull’s e-sports tournament, eight of the world’s most elite teams battled it out in a knock-out competition that saw 100 Thieves crowned winners after a thrilling […]

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Sidekick helps London Lions to hoop new fans with tour

Over the 15th, 16th and 17th of December, one of the UK’s premier basketball teams, the London Lions, will bring their ‘Hoopbus Experience’ to Canary Wharf. The bus will be parked outside the underground station with the activation being aimed at engaging new fans and players in the sport of basketball. London’s city workers will have […]

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Ray Parlour heads Weirdo’s mockumentary and pop up campaign for Arsenal

Ray Parlour: Creative Director from Weirdo on Vimeo. Weirdo-created campaign subverts football fashion cliches to join in on fan jokes by transforming much-loved player, Ray Parlour, into a Creative Director as the agency helps Arsenal take a humorous look at the converging relationship between football and fashion Arsenal Football Club has turned to Weirdo – […]

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The Yards, Covent Garden aims to drive retail footfall with geo-tech promotion

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has launched its festive activation, 12 Drops of Christmas at The Yards, Covent Garden, using pioneering geo-located technology. Cementing Longmartin Properties as a landlord with a difference, this latest activation accentuates their continual investment into The Yards and innovative approach, as well as […]

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Cheil and Samsung KX showcase Jet Pet vacuum range at retail

Samsung is inviting dog owners and their pooches along to its Samsung KX store to enjoy a free pet pampering session and portrait shoot, in an experiential activation to promote its Jet Pet vacuum range. The initiative was developed in partnership with Cheil UK. In order to build awareness of Jet Pet, the tech brand has worked […]

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Haribo’s Christmas trees get set to light up Decorating Day campaign

Haribo has launched the latest phase of its creative Decorating Day Christmas campaign, with the simultaneous sweet switch-on of two giant Christmas trees at London Waterloo and London Victoria stations. Each decorated with 100 over-sized iconic treat piece baubles and a Goldbear topper, the trees will launch on 1 December and remain in position until […]

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Genesis stages VIP event and live stream powered by a car

  Luxury automotive brand, Genesis, is to launch a new brand activation platform, SOUND, ELECTRIFIED, which will see it stage the world’s first DJ set and global live stream powered by a car. The new platform was developed in partnership with strategic and creative company ScienceMagic.Inc, which was appointed earlier this year to support the launch of […]

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Sledge and SWM Partners become employee owned

Sledge, the UK-based agency with a global footprint and expertise in live experience and film, and global healthcare event and communications agency, SWM Partners today announce that they are now proudly employee owned. The news comes as the group’s former owners, CEO Robin Fawcett and Sledge Managing Director, Sarah Yeats sell the majority of their shares to a […]

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Shepper launches ‘Live in 5’ providing product-at-retail insight in 48 hours

Innovative data-collection service app, Shepper, has launched a new service designed to allow UK businesses to put out live data requests in as little as 24 hours, with in-depth insight reports back in as little as 48 hours. Dubbed ‘Live in 5’, the service will connect businesses to Shepper’s 180,000 strong community of data collectors, […]

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isla launches actionable sustainability guide for venues

isla – the events industry sustainability body – has launched an action-focused guide to support meetings and event venues in the transition to Net Zero. The guide encourages venues to review their sustainability progress and enables them to develop short to mid-term sustainability goals and set a realistic but ambitious aspiration to reach Net Zero […]

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N2O creates a pop-up Christmas Market in partnership with Tesco

Multi-award-winning creative brand experience agency, N2O, in partnership with Tesco, has created a pop-up Christmas Market that will visit stores across the UK in the run up to the festive period. Standing up for joy this Christmas, the festive Tesco Christmas Market comprises free food and drink sampling, gifting inspiration and spreading festive cheer for […]

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Lyre’s set to pop up at Bluewater

Lyre’s – the non-alcoholic spirits brand – is launching its UK retail shop and bar at Bluewater shopping centre. Opening on November 25th, the pop-up will champion Lyre’s Classico Grande 75cl, the perfect alcohol-free accompaniment to the festive season – along with a selection of other premium non-alcoholic spirits. In addition to the retail offering, […]

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Waitrose scales up its November festival at Tobacco Dock with We Are Collider

The Waitrose Winter Food and Drink Festival is returning between 18 and 20 November 2022, with a scaled-up offer in a new home – London’s Tobacco Dock – that features inspirational new experiences while hosting over 500 products from 150 suppliers and showcasing the best of Waitrose’s own festive food ranges. Waitrose’s experience agency – […]

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N2O announces public sector business gains

Award-winning creative brand experience agency, N2O, is seeing continuing success in pitching for public sector business after being named as a supplier on Crown Commercial Service’s Communications Marketplace framework. Crown Commercial Service supports the public sector to achieve maximum commercial value when procuring common goods and services. In 2020/21, CCS helped the public sector to […]

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FMBE Awards 2022 announces sponsor-partnership with Elevate Staffing

Elevate Staffing has been named as this year’s staff support team for all hosting duties at FMBE Awards 2022. Elevate Staffing is also the Campaign of the Year category sponsor for FMBE 2022. Frank Wainwright, Awards Director comments: “FMBE Awards is always incredibly proud of its staff team. We love to use the awards to […]

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N2O helps Elf Market pop up for Baylis & Harding

Award-winning creative brand experience experts N2O are going live with an Elf Market for Baylis & Harding, targeted at children and their parents in the run up to Christmas. The candy cane-adorned interactive experience features a warm-lit wood cabin and a snowy footprint trail full of sharable moments. Children are invited to sit at the […]

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Monty Bojangles pops up with Once in a Bite Time at the Bullring

Monty Bojangles, the UK confectionery brand, unveiled an immersive pop-up last month at Birmingham’s Bullring shopping centre, delivering a ‘once-in-a-bite-time’ experience to the masses. Marking the first time the brand has done anything to this scale, the four-day event enticed consumers with a shareable brand story, immersing them in the magical world of Monty Bojangles. […]

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Wasserman acquires BSE Media Group

Global sports, music, and entertainment agency Wasserman has acquired BSE Media Group and hired BSE founder Oscar Morilla as Senior Vice President, Talent Marketing and Partnerships, EMEA, announced today by Chief Operating Officer and Executive Vice President, Talent Jason Ranne. BSE will rebrand as Wasserman effective immediately. Morilla and his staff will join Wasserman’s sports […]

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N2O adds to its beauty brand expertise with new hire

Award-winning creative brand experience agency, N2O, has welcomed experienced creative director Emma Walsh to its ever-growing team. Previously based in the Middle East, Emma was SVP Creative & Content at marketplace Noon, and Brand & Creative Director at online fashion retailer Namshi, where she spearheaded an entire re-brand and new positioning for the retailer “We […]

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Meshh expands analytics capability

Meshh, the location-based intelligence and interaction specialist, has appointed Rory Huggins (pictured) as data analyst in a move to further expand its analysis and reporting capability. Huggins, Meshh’s newest data analyst, holds a degree in mathematics and statistics and joins Meshh from online cycling retailer Wiggle. His former role involved analysing operational data and ultimately […]

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Dee Set Group provides flexible pay and financial well being support for staff

Retail solutions firm Dee Set Group has introduced financial wellbeing support for its 4,000 employees in the form of an earned wage access platform and financial coaching. The new system, in partnership with Wagestream, allows employees across the group to draw a percentage of their salary out at any time of the month, meaning after […]

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FMBE Awards 2022 announces SpaceandPeople as lead sponsor

SpaceandPeople will be the lead sponsor of this year’s FMBE Awards. The awards are due to be hosted at The Pavilion, Ascot on Thursday 17th November. It is the 18th year of FMBE awards, the first and foremost in the UK that recognises field marketing, retail experiences and brand experience marketing. FMBE has enjoyed the […]

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gther adds to its leadership tream

gther, the next-gen software platform used to deliver engaging, on-brand, and sustainable events across in-person, hybrid and virtual formats, has announced the addition of two industry veterans to its leadership team. Peter Jeavons joins gther as CEO and Nick Rosier as Chief Product and Customer Officer. Together they will spearhead the launch of several innovative […]

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Amsterdam success for Meshh triggers roll out at TwitchCon San Diego

Following a successful proof of concept at TwitchCon Amsterdam, Nielsen Sports & Entertainment commissioned Meshh, the location-based intelligence and interaction specialist, to deploy its spatial analytics services again at TwitchCon San Diego, October 7-9, 2022 as part of a comprehensive event measurement programme. Greg Morris, research director, Nielsen Sports & Entertainment, said, “Our goal in […]

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The Corner creates lumpy Cocktail Club glass for pink Breast Cancer Awareness campaign

Agency The Corner and The Cocktail Club has announce their partnership to support Breast Cancer Awareness month this October, with a bespoke mocktail served nationwide at The Cocktail Club locations.  Inspired by the legend that the coupé glass was modelled on Marie Antoinette’s left breast, The Corner have created a series of bespoke coupé glasses each with […]

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Bompas and Parr gets set to pair poppers with drinks at London Cocktail Week

The heady aromas will be available to purchase alongside innovative paired cocktails at The Standard during London Cocktail Week, which runs between 13th-22nd October. Bompas & Parr will be creating the world’s first super premium poppers, paired with a curated drinks offering as part of London Cocktail Week at the bar-meets-late night party spot, Sweeties, […]

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Backlash helps Notion to pop up in London

  Live:                6th – 8th October, Old Spitalfields Market, London One of Silicon Valley’s most sought-after tech companies, Notion, has come to London. The brand is staging a pop up at Old Spitalfields Market, where guests will have the chance to meet and interact with the brand, learn about the magic of the platform, and […]

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Impact Field Marketing Group acquires Field Sales Solutions as it builds pan-European portfolio

Impact Field Marketing Group (France) has acquired Field Sales Solutions. Impact Field Marketing Group (IFMG) is owned by Alpha Private Equity, a Luxemburg-based fund investing in mid-market buyouts. Alpha Private Equity took over IFMG in June this year. IFMG provides solutions enabling its clients to roll-out their sales and marketing strategy across physical, mobile, and […]

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Seed appoints  influencer and social marketer Alex Carapiet

Seed – Amplify’s student and Gen Z specialist agency, working with clients including Amazon, ASOS, Bumble, Jack Daniel’s and Spotify – has appointed social and influencer veteran Alex Carapiet to the newly created role of Head of Social. The move signifies Seed’s evolution into an agency that fully integrates social and influencer with brand experiences […]

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isla extends its Advisory Board

isla – the events industry sustainability body – has announced it has voted in nine new members to its Advisory Board, strengthening expert, cross-sector input across all isla activities. The additional board members are as follows: Selina Donald, Founder & Chief Sustainability Officer – The Bulb Philippa Murphy, Events Marketing Manager – Amazon Amy King, […]

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Sampler and Flavor Sampling form strategic partnership

Sampler, the leader in omnichannel product experiences, has teamed up with Flavor Sampling, The UK’s leading Integrated Sampling Agency.  The strategic partnership is perfectly positioned to expand Sampler’s digital capabilities further into the UK markets, and enhance Flavor’s integrated Sampling offering – through digital sampling, remarketing across multiple sampling channels, and enhanced measurement and insight […]

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Sophie Bowtell joins Sledge as Project Manager

Sledge has announced a new team member, and formalised its sustainability vision, goals and roadmap. Sophie Bowtell joins as Project Manager, and is responsible for working in close collaboration with her colleagues and the agency’s clients, to plan and ensure the smooth delivery of a varied range of corporate, consumer, government and non-profit experiences. These include an ongoing partnership with […]

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Fujifilm partners with Art of London’s West End’s ‘Brighter Future’ art trail

Art Of London and Fujifilm launched their partnership with a photography masterclass and tour of their ‘Brighter Future’ installations in London’s West End with Fujifilm photographer Mr Whisper. On a tour of the ‘Brighter Future’ artworks guests were taught unique tips and tricks to improve their photography skills for portraits, street shots and images of […]

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MediaVision’s assessment of The Hundred indicates sponsorship success story

With the second season of The Hundred just concluded, new data highlights the success of the ECB’s new 100-ball family-friendly cricket format by showing a surge in online interest in the format’s brand partners and sponsors. The volume of online searches for headwear supplier ‘New Era’ almost doubled (up 91%) compared to last year, while […]

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Kru Live announces journey tracking system for strategic climate support

Kru Live has extended its sustainability efforts by developing an industry first journey tracking system that measures a staff members journey and mode of transport to and from their clients’ live events. The data produced from these reports can then be used to offset carbon emissions. The newly created emissions tracker will also incentivise and […]

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Hendrick’s Gin sets up for immersive undersea Neptunia experiences

Hendrick’s Gin is inviting the curious to seek out the deepest depths of the wondrous sea as it hosts the official opening party of London Cocktail Week 2022 at Silverleaf, Pan Pacific London. The Hendrick’s Secret Emporium of Underwater Delights is a spectacular kick-off to the capital’s biggest cocktail event, where guests will be invited […]

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Kru Live hires new duo to support growth plans

Kru Live has appointed Anthony Lees as Group Account Director.  Based in the UK, Lees will report to Managing Director Sarah-Jane Benham. Lees, formally an Account Director at Pod Staffing, will lead a team of 17 within Kru’s Client Account Management division where he will advise on best practice and approach. Benham, said: “We are […]

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New hires at Avantgarde as agency expands

Avantgarde London, the brand experience agency, today announces the hire of two senior recruits, Rachel Lewandowska (formerly Bateman) as Client Services Director and Steve Hickery (pictured) as the agency’s new Creative Director. The hires come following a wave of growth for the agency, with 11 new hires across the client services, creative, digital, new business […]

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FMBE Awards 2022 announces shortlist and awards venue

FMBE Awards 2022 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at The Pavilion, Ascot Racecourse, 17th November […]

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Imagination relocates Castagnera for middle east strategic role

Imagination, the Global Experience Design Company, has today announced Head of Strategy for EMEA, Christophe Castagnera, is relocating to take on a newly created role as Head of Strategy for Imagination Middle East. Castagnera’s unique skill set and world-class leadership will be used to spearhead Imagination’s global presence and develop the company’s consultancy offer in […]

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Samsung’s Terminal 5 In Tune With You experience created by Outform

Samsung has unveiled In Tune With You, an immersive experience leveraging lift-and-learn technology at Heathrow’s T5 terminal, through global retail technology agency Outform. The space, sited in the InMotion flagship store, aims to create a place for passengers to ‘step outside’ the airport environment, providing mood-boosting experiences to prepare them for the journey ahead. The […]

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Zenb’s spaghetti launch engages in King’s Cross and Shoreditch

Zenb, the online plant-powered food brand has devised a unique outdoor campaign to proudly celebrate the launch of its 100% yellow pea, gluten free spaghetti. This special build allows Zenb to showcase its single ingredient pasta that is high in fibre and protein. The bespoke interactive billboards are appearing just outside the centre of Kings Cross Station […]

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Dentsu Creative chooses Meshh for the Nivea Sun and Cancer Research UK tour

Creative communications agency, Dentsu Creative has chosen spatial analytics specialist, Meshh, to deliver the data and analytics for the Nivea Sun and Cancer Research UK summer tour this year. The tour, which began on June 25, 2022,  will reach around 13 places in the UK including the Commonwealth Games in Birmingham and Camp Bestival in […]

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New hires at N2O adding to creative credentials

Award-winning creative brand experience agency, N2O, is bolstering its creative capabilities with the hires of a new Strategy Director and a Creative Production Director. Steven Workman re-joins N2O in the position of Strategy Director. Having previously worked at N2O as Creative Director, he has over 20 years’ experience in the experiential marketing sector and his […]

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Swapfiets offers London a bike antidote to the Tube strike

Swapfiets is giving London commuters a free bike, to use for a whole week, to help get into the office during the upcoming TFL Tube and Overground taking place 18th – 20th August. All participants have  to do to get their hands (or feet) on one of the iconic Dutch city bikes for the week […]

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CSM set to continue Major League Baseball work

CSM Sport & Entertainment (CSM) has been re-appointed to support Major League Baseball (MLB) in bringing regular season games back to London in 2023, 2024 and 2026. Baseball will return to the capital next year with the St. Louis Cardinals and Chicago Cubs playing a two-game series at London Stadium on June 24-25, 2023. This […]

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Trovr helps Co-op to run a Deposit Return Scheme at 9 summer festivals

Co-op is continuing its initiative to reduce plastic and aluminium can waste at music festivals by working with trovr – a sustainability-focused marketing communications business – to instal Reverse Vending Machines (RVM) at its popular festival stores this summer. The convenience retailer will be at nine major music festivals this summer with its pop-up stores and trovr RVMs […]

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Gas station beauty activation gets set for festivals with N2O

Award-winning creative brand experience agency, N2O, has designed an American gas station-style festival experience for LA-born make up brand, NYX Professional Makeup. Born out of the brand’s desire to get its community back together in real life, the neon pink and yellow gas service station activation features festival makeover stations, convenience store-style fridges packed full […]

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Haribo experiences get set to bounce into life

Haribo, the UK’s leading sweet brand, has launched Haribo Hide N Seekers, an exciting and interactive outdoor activation that will bring people of all ages together to celebrate classic family fun. The activity, created by brand experience agency Sense, forms the latest instalment in the sweet company’s multi-million-pound campaign designed to inspire even more moments […]

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Location Live raises £2M to fuel expansion

Location Live Group, the leading location planning specialist for the live events and experience sector has raised an initial sum of £2 million to fuel its ongoing trajectory of global expansion. The landmark investment will see the capital raised to aid the group to expand into international markets, and to continue to invest in its […]

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Brecon Jazz Weekend secures Gower Brewery sponsorship

Brecon Jazz Weekend has announced Gower Brewery as its headline sponsor for the whole Festival weekend for 2022. The deal was brokered by sponsorship agency Reg&Co. First staged in 1984, created by local musicians, promoters and fans the Brecon Jazz Festival was a community-based event modelled on New Orleans-style events. Since then, it has grown […]

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CSM acquires cricket talent group Phoenix

Global integrated marketing agency, CSM Sport & Entertainment (CSM), has formally acquired Phoenix Management Group, England’s leading cricket talent management business. Set up in 2018 by former professional cricketer, Neil Fairbrother, Phoenix manages some of the biggest names in English cricket such as Joe Root, Jos Buttler, Stuart Broad, Liam Livingstone, Nat Sciver and current […]

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Space adds on pack promotion to Camp Nature Valley experience

General Mills owned Nature Valley, the UK’s #1 cereal snack bar, has launched an integrated marketing campaign to promote its headline sponsorship of this year’s Nature Valley Gone Wild Festival with Bear Grylls. Supporting the brand’s #GetOutMore message, the campaign by creative agency Space encourages families to spend more time together enjoying the great outdoors. […]

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Bluewater’s Open Golf water station in world’s largest claim

After 12 months of detailed planning, designing and assembling, the self-proclaimed world’s largest water station has been launched by Bluewater to help hydrate the 290,000 golf fans expected to attend The 150th Open, golf’s oldest and most international major championship, in St Andrews – the Home of Golf – in Scotland from 10 – 17 […]

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CSM Live appoints Schrott to direct new Munich Sport and Entertainment office

Live, branding, experiences, and events agency CSM Live is delighted to announce the appointment of Andreas Schrott as its inaugural Director for Germany. The move highlights the business’ long-term commitment to the country which has become a European sports hub as well as a centre for future major events taking place. With an existing portfolio […]

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Avantgarde Group launches storytelling studio CAYA in Amsterdam

Global brand experience expert Avantgarde Group today announces the launch of a new Amsterdam-based studio, CAYA (Come As You Are), focusing on global creative and strategic brand experiences, built around modern culture and storytelling. As a cultural, strategic, and creative specialist, CAYA is perfectly positioned to complement Avantgarde’s existing agency offerings, to the benefit of […]

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Backlash helps subscription cosmetics brand Beauty Pie pop up in Covent Garden

“Warehouse of Dreams” Client: Beauty Pie Live: 30th June – 10th July 2022 The membership beauty brand is offering shoppers the chance to try the products in real life at their new pop–up concept store. The cosmetics subscription brand will open its doors in Covent Garden, dubbed ‘London’s beauty quarter’, from 30 June to 11 July. Founded […]

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Initials works with Walkers to settle the sandwich debate of #CrispIN vs. #CrispOUT at the Big Sandwich Vote

Last weekend Walkers worked to engage the town of Sandwich to help the brand decide once and for all whether sandwiches are better #CrispIN or #CrispOUT with an event led by integrated creative agency Initials – the lead agency for the Big Sandwich Vote in Sandwich, Kent. Initials was responsible for the creation and management […]

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N2O and Tesco offer a taste of summer with pop-up multibrand food festival

Award-winning creative brand experience agency, N2O, will deliver an immersive touring pop-up food festival in partnership with Tesco to inspire customers and colleagues throughout the summer. The multibrand experience will be touring selected Tesco stores across 100 days, offering people hacks, hints and tips for their picnics, parties and BBQs, helping the nation to make […]

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Frameless appointment for CSM as brand sponsors sought

Global integrated marketing agency, CSM, has been appointed as the exclusive retained sponsorship sales agency for Frameless, London’s first permanent digital immersive arts experience. Situated in Marble Arch, Frameless will begin welcoming visitors in the Autumn, where they will bear witness to a culturally rich, multi-dimensional entertainment space covering 30,000 square feet. The multi-sensory experience […]

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Imagination adds to leadership in Saudi Arabia

Award-winning Experience Design Company, Imagination, has appointed a new Creative Director and Logistics Director in its Saudi Arabia office, further developing its senior leadership team to support expansion and growth. The news follows the opening of a new office in Riyadh, supercharging Imagination’s presence, and ability to create world-class experiences in the Kingdom. New Creative […]

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Haygarth works with Border Biscuits in integrated campaign

Award-winning integrated agency Haygarth has been appointed by Border Biscuits to deliver a new nationwide campaign. The Scottish biscuit producer has undergone a significant brand refresh and launched a trio of NPD in a bid to become the UK’s number one accessible premium biscuit. Haygarth has been tasked with crafting a compelling nationwide campaign to […]

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Avon’s Power Serum gets set for London trial

On Friday 17th June, an Avon pop-up allows visitors to discover the latest beauty must-haves at Avon’s Power Serum. The pop-up event, created by Red Consultancy, is located at 15 Bateman Street, London, from 11am. A notificati0n for the event reads: Drop in throughout the day to see results of real women who have trialled […]

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The Platinum Jubilee sees Queen and corgis promotional London drive for pink Superdrug bus

Award-winning creative brand experience agency, N2O, is working with Superdrug to deliver a Platinum Jubilee celebration in London. On day one (Monday 30th May), the instantly-recognisable Superdrug-pink bus will transport a Queen Elizabeth lookalike to do her Superdrug shopping at the Strand store, where the Superdrug Beauty Studio will give her a royal manicure. Passing […]

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Trovr hires Irv as its reverse vending gets set to go live at UK festivals

Trovr has hired Ian ‘Irv’ Irving for Global Marketing Director role. trovr is a unique sustainability focused marketing communications business that makes ‘recycling for rewards’ a brand-aligned commercial opportunity. trovr has secured high profile new business in summer 2022 with a major supermarket group hosting its Reverse Vending Machines (RVMs) at Live Nation music festivals. […]

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Anyways Creative and Amplify combine for Magic Eraser campaign

Google has asked creative agency Anyways Creative and Amplify – the global creative agency specialising in experience and culture – with promoting its Pixel 6 smartphone by bringing to life the standout technology of its AI-driven Magic Eraser tool. Anyways helmed the digital and cinema film, launching from 18 May and 20 May 2022 respectively, […]

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Attractions by Unit 9 launches to enhance the visitor attractions market

The UNIT9 Group is launching a new division – Attractions by UNIT9 – to enhance the visitor attractions market with its unrivaled expertise in creating physical environments and digital/hybrid experiences that suspend disbelief by capitalising on next-gen technologies. The division will be active across the Americas, Asia, Europe, Middle East, the UK and USA. The […]

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The fresh Group announces One Young World event partnership

Global events agency The fresh Group has commenced on a new client partnership with One Young World after a competitive pitch process last month. One Young World is the global community for young leaders. Its mission is to create a fair, sustainable future for all, by developing young leaders who are taking action to solve the world’s big challenges. […]

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Dee Set Group develops Reapp for actionable data and insight

A new retail technology solution, Reapp, launches this week. The tech aims to disrupt the grocery retail market, helping both retailers and brands alike grow revenues, and has been developed by Dee Set Group, which has invested £10m of profits in the last five years, with a further £7m investment planned by 2025. Dee Set […]

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Encona set to sample with Deliveroo

Encona, which makes a range of cooking, dipping and table sauces in eight flavours covering a wide “heat” range from the mild Thai Sweet Chilli to Scotch Bonnet Sauce, has joined forces with Deliveroo to distribute 30,000 sample bottles of Encona Thai Sweet Chilli Sauce (142ml) and 30,000 bottles of Encona Original Hot Pepper Sauces (142ml) from ‘ghost […]

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isla launches event specific carbon measurement platform Trace

Today sees the launch of Trace by isla, a purpose-built carbon measurement platform dedicated to the event industry.  Developed to give insight into the environmental impact of event operations, Trace captures and reports emission and waste data from live, hybrid and digital events.  The Trace platform is designed for event agencies, exhibition organisers, brands and […]

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Location Live publishes experiential spaces insight report: The Lo:Down 1.0

Location Live has published never-before-seen proprietary statistics for experiential venue seach and provision  in a report titled THE LO:DOWN 1.0. The report – which adds vale to the market place –  takes advantage of the data and insght collected from its online platform lo:live. lo:live revolutionised the experiential space industry when launched in 2020 by […]

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Bullards Gin Teams up With The Berry Company for latest gin experience 

Luxury British brand Bullards Spirits, a gin distilled in small batches, has launched bookable mixology classes at its flagship Covent Garden Gin Shop & Tasting Room, following the success of the recently launched masterclasses at their Norwich site. Led by Bullards talented gin ambassadors, the 1.5 hour mixology class will divulge the story behind this distinctively […]

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Rapid growth drives new recruits at Strata

Creative brand engagement agency, Strata, has enhanced their team across all areas of the business. Welcoming eight new starters into their operations, technical production, event project management, and HR teams to deliver increased demand across multiple client accounts. Supporting this growth is the new Director of People, Jake Shuckburgh, who joins in this newly created […]

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Dulux dog set to greet Race to the King ultramarathon runners

Threshold Sports, one of the UK’s leading challenge events agencies, has today announced Dulux as the new title sponsor for their award-winning Ultra Marathon, Race to the King. Interest in Ultra marathon events was booming pre-pandemic with a report in 2020 showing participation growth of 345% in ten years. This desire to push beyond a […]

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Retail Marketing Group announces new appointments

Retail Marketing Group (RMG) has announced the appointments of a new Commercial Director and Head of People, to strengthen its senior leadership team. Victoria Phillips and Justin Rigden have joined RMG as Commercial Director and Head of People respectively, at a time of rapid growth for the company, as it works alongside sister company Storey […]

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Wasserman appointed for partnership activations for cryptocurrency platform FTX

Cryptocurrency exchange platform FTX has named global sports, music and marketing agency Wasserman as its global agency of record for its worldwide partnership activation business. Wasserman will now provide FTX a suite of global services including creative activation across all its major property relationships, talent activation across its roster of athletes, celebrities and influencers, partnership […]

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Expanding Dee Set Group appoints People and Retail Director whilst recruiting 350 new roles

The UK’s largest retail field marketing specialist, Dee Set Group, has appointed Antony Lee as its new people and retail director following a corporate restructure at the start of 2022. Antony Lee originally joined the company in 2018 as the head of retail operations for the company’s Morrisons account, before being promoted to people director […]

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IRI Inflation analysis calls for FMCG brands and retailers to look beyond the headlines

  New analysis published today by IRI, a leading provider of big data, predictive analytics and forward-looking insights, calls on FMCG (fast moving consumer goods) retailers and manufacturers to look beyond the current headlines on inflation and adopt a different mindset to tap into rapidly changing consumer behaviour. Describing the current economic uncertainty as an ‘imperfect […]

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Fizz Experience’s Costco Team shows Zwilling

Fizz Experience’s Warehouse Demo Services team at Costco has been in action at Costco Wholesale Watford showing customers the Fresh and Save vacuum storage systems from Zwilling. Costco members are able to learn about how Zwilling’s vacuum packing technology keeps grocery products and meals fresher for up to 5 times longer than other non-vacuum methods […]

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Most Wanted Wines democratises art and wine with a storytelling campaign by Hyperactive

[photographs by Getty Images with permission from Hyperactive] Most Wanted Collective  has  launched in selected retailers from the start of this month. The campaign has been created by agency Hyperactive. The creative forces behind award-winning, Internationally acclaimed wine brand Most Wanted Wines are launching the very first Most Wanted Collective. The Collective consists of 5 diverse artists that have been given 5 […]

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FMDM opens to create for music and entertainment industries

FNDM (pronounced ‘fandom’) officially opens its doors today to offer full service creative and technology partnerships to the music and entertainment industries.   With backing from global brand innovation studio, UNIT9, FNDM is launching to bring strategically and culturally-driven, tech-led content and experiences to artists and labels.   With disciplines spanning creative ideation, metaverse strategy, IP extension, […]

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Retail field marketing giant Dee Set Group announces doubling of profits

Retail field marketing specialist, Dee Set Group, doubled its profits in 2021. Having made a profit of £1.8 million in the first year of the pandemic in 2020, the group doubled profits to £3.6 million in 2021, with a profit of £4.5 million forecast for this year. Originally a logistics firm that began operations in […]

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Raducanu adds pizzazz to Shakeel’s glittering installation for evian Sparkling water

Photos: Getty Images for evian evian  has unveiled a dazzling pop-up immersive art installation in London created with multi-disciplinary artist and crystal lover, Sara Shakeel, to celebrate the launch of its much-awaited evian Sparkling water*. The experience was delivered for evian by Brewery agencies freuds and Proud Robinson + Partners. Hosting an exciting event, evian […]

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Yuasa combines with The Blades for sponsorship spectacular

Yuasa, a brand of global battery manufacturer GS Yuasa, is taking its sponsorship programme to new heights by teaming up with world famous air display team The Blades; the founding division of 2Excel Aviation. The partnership will see Yuasa branding feature prominently on the team’s four aircraft as they perform exhilarating close-formation aerobatic displays to […]

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The 2021 FMBE Awards results announced at Oxford Town Hall

The seventeenth FMBE Awards , hosted to a sell out evening at Oxford Town Hall tonight, saw agencies Field Sales Solutions (FM) and The Producers (BE) hit the headlines winning agency of the year, whilst Tactical Solutions with Quorn were named inaugural Campaign of the Year winners. Agency REL Field Marketing also had a stunning […]

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Field Sales Solutions achieves carbon neutral status

Employee owned, Field Sales Solutions, the UKs largest independent Field Marketing agency, with approx. 500 full time staff, is proud to announce that it has achieved Carbon Neutral status. This is a significant milestone for the business and comes only 24 months after launching the companies 5 Year Environmental Agenda. Julian Cordy, Group CEO, previously set […]

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Poke House cheers up January blues with spray tanning

Europe’s most famous poke restaurant brand, Poke House, is on a mission to cure those January blues by inviting Brits down for a free spray tan when they buy a poke bowl. On Thursday January 20th, in ‘the most depressing week’ of the year, Londoners can give both the month of January and themselves a […]

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SpaceandPeople Announces New Website For Brands and Agencies

ExperientialSpace.co.uk showcases prime locations for brand activations throughout the UK SpaceandPeople are pleased to announce that they are now offering brands and agencies an easier way to research potential venues for experiential campaigns and roadshows. The new site, www.experientialspace.co.uk, will allow brands and agencies the opportunity to browse a wide array of promotional spaces, both […]

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Amplify activates a cracker of a #kxmas for Google

Google has tasked Amplify – the brand’s creative agency specialising in experience and culture – with creating an experience that spreads warmth, hope and seasonal cheer as a gift to the community of Kings Cross, home of Google’s London HQ.   Opening on 10 December 2021 and running until 5 January 2022 at the north end […]

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Vodafone’s #Reboxing Day brand experience on London’s Southbank brought to life by Haygarth

Vodafone’s marketimg strategy against digital exclusion took its latest turn with a brand experience campaign called Reboxing Day brought to life by Haygarth, 3rd-5th December on London’s Southbank. Back in July, Vodafone and Global, the media and entertainment group, announced they are collaborating on a six-month campaign to raise awareness of digital exclusion and inspire the nation to get involved to help those living without devices […]

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FMBE Awards announces shortlist for 2021

FMBE Awards 2021 has announced its shortlist of finalists in this year’s competition. The 2021 Awards show an industry in recovery with the entry period drawn from 2020-21 including several COVID lockdowns. Nevertheless, says awards director Frank Wainwright, entry levels are bouncing back and the quality of entry is high across the board. The entry […]

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Direct Line takes over model village to spark up electric car chat

Direct Line has launched the UK’s first model village with only electric-powered cars, as an eco-blueprint to demonstrate how electric vehicles will benefit the environment. The experiment is on a smaller scale at the Bondville Model Village in Bridlington which was transformed from November 26th, marking the day it turns fully electric. During the makeover of the popular model village that was created during […]

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