Award-winning creative brand experience agency, N2O, is seeing continuing success in pitching for public sector business after being named as a supplier on Crown Commercial Service’s Communications Marketplace framework. Crown Commercial Service supports the public sector to achieve maximum commercial value when procuring common goods and services. In 2020/21, CCS helped the public sector to […]
Elevate Staffing has been named as this year’s staff support team for all hosting duties at FMBE Awards 2022. Elevate Staffing is also the Campaign of the Year category sponsor for FMBE 2022. Frank Wainwright, Awards Director comments: “FMBE Awards is always incredibly proud of its staff team. We love to use the awards to […]
Award-winning creative brand experience experts N2O are going live with an Elf Market for Baylis & Harding, targeted at children and their parents in the run up to Christmas. The candy cane-adorned interactive experience features a warm-lit wood cabin and a snowy footprint trail full of sharable moments. Children are invited to sit at the […]
Monty Bojangles, the UK confectionery brand, unveiled an immersive pop-up last month at Birmingham’s Bullring shopping centre, delivering a ‘once-in-a-bite-time’ experience to the masses. Marking the first time the brand has done anything to this scale, the four-day event enticed consumers with a shareable brand story, immersing them in the magical world of Monty Bojangles. […]
Global sports, music, and entertainment agency Wasserman has acquired BSE Media Group and hired BSE founder Oscar Morilla as Senior Vice President, Talent Marketing and Partnerships, EMEA, announced today by Chief Operating Officer and Executive Vice President, Talent Jason Ranne. BSE will rebrand as Wasserman effective immediately. Morilla and his staff will join Wasserman’s sports […]
Award-winning creative brand experience agency, N2O, has welcomed experienced creative director Emma Walsh to its ever-growing team. Previously based in the Middle East, Emma was SVP Creative & Content at marketplace Noon, and Brand & Creative Director at online fashion retailer Namshi, where she spearheaded an entire re-brand and new positioning for the retailer “We […]
Meshh, the location-based intelligence and interaction specialist, has appointed Rory Huggins (pictured) as data analyst in a move to further expand its analysis and reporting capability. Huggins, Meshh’s newest data analyst, holds a degree in mathematics and statistics and joins Meshh from online cycling retailer Wiggle. His former role involved analysing operational data and ultimately […]
Retail solutions firm Dee Set Group has introduced financial wellbeing support for its 4,000 employees in the form of an earned wage access platform and financial coaching. The new system, in partnership with Wagestream, allows employees across the group to draw a percentage of their salary out at any time of the month, meaning after […]
SpaceandPeople will be the lead sponsor of this year’s FMBE Awards. The awards are due to be hosted at The Pavilion, Ascot on Thursday 17th November. It is the 18th year of FMBE awards, the first and foremost in the UK that recognises field marketing, retail experiences and brand experience marketing. FMBE has enjoyed the […]
gther, the next-gen software platform used to deliver engaging, on-brand, and sustainable events across in-person, hybrid and virtual formats, has announced the addition of two industry veterans to its leadership team. Peter Jeavons joins gther as CEO and Nick Rosier as Chief Product and Customer Officer. Together they will spearhead the launch of several innovative […]
Following a successful proof of concept at TwitchCon Amsterdam, Nielsen Sports & Entertainment commissioned Meshh, the location-based intelligence and interaction specialist, to deploy its spatial analytics services again at TwitchCon San Diego, October 7-9, 2022 as part of a comprehensive event measurement programme. Greg Morris, research director, Nielsen Sports & Entertainment, said, “Our goal in […]
Agency The Corner and The Cocktail Club has announce their partnership to support Breast Cancer Awareness month this October, with a bespoke mocktail served nationwide at The Cocktail Club locations. Inspired by the legend that the coupé glass was modelled on Marie Antoinette’s left breast, The Corner have created a series of bespoke coupé glasses each with […]
The heady aromas will be available to purchase alongside innovative paired cocktails at The Standard during London Cocktail Week, which runs between 13th-22nd October. Bompas & Parr will be creating the world’s first super premium poppers, paired with a curated drinks offering as part of London Cocktail Week at the bar-meets-late night party spot, Sweeties, […]
Live: 6th – 8th October, Old Spitalfields Market, London One of Silicon Valley’s most sought-after tech companies, Notion, has come to London. The brand is staging a pop up at Old Spitalfields Market, where guests will have the chance to meet and interact with the brand, learn about the magic of the platform, and […]
Impact Field Marketing Group (France) has acquired Field Sales Solutions. Impact Field Marketing Group (IFMG) is owned by Alpha Private Equity, a Luxemburg-based fund investing in mid-market buyouts. Alpha Private Equity took over IFMG in June this year. IFMG provides solutions enabling its clients to roll-out their sales and marketing strategy across physical, mobile, and […]
Seed – Amplify’s student and Gen Z specialist agency, working with clients including Amazon, ASOS, Bumble, Jack Daniel’s and Spotify – has appointed social and influencer veteran Alex Carapiet to the newly created role of Head of Social. The move signifies Seed’s evolution into an agency that fully integrates social and influencer with brand experiences […]
isla – the events industry sustainability body – has announced it has voted in nine new members to its Advisory Board, strengthening expert, cross-sector input across all isla activities. The additional board members are as follows: Selina Donald, Founder & Chief Sustainability Officer – The Bulb Philippa Murphy, Events Marketing Manager – Amazon Amy King, […]
Sampler, the leader in omnichannel product experiences, has teamed up with Flavor Sampling, The UK’s leading Integrated Sampling Agency. The strategic partnership is perfectly positioned to expand Sampler’s digital capabilities further into the UK markets, and enhance Flavor’s integrated Sampling offering – through digital sampling, remarketing across multiple sampling channels, and enhanced measurement and insight […]
Sledge has announced a new team member, and formalised its sustainability vision, goals and roadmap. Sophie Bowtell joins as Project Manager, and is responsible for working in close collaboration with her colleagues and the agency’s clients, to plan and ensure the smooth delivery of a varied range of corporate, consumer, government and non-profit experiences. These include an ongoing partnership with […]
Art Of London and Fujifilm launched their partnership with a photography masterclass and tour of their ‘Brighter Future’ installations in London’s West End with Fujifilm photographer Mr Whisper. On a tour of the ‘Brighter Future’ artworks guests were taught unique tips and tricks to improve their photography skills for portraits, street shots and images of […]
With the second season of The Hundred just concluded, new data highlights the success of the ECB’s new 100-ball family-friendly cricket format by showing a surge in online interest in the format’s brand partners and sponsors. The volume of online searches for headwear supplier ‘New Era’ almost doubled (up 91%) compared to last year, while […]
Kru Live has extended its sustainability efforts by developing an industry first journey tracking system that measures a staff members journey and mode of transport to and from their clients’ live events. The data produced from these reports can then be used to offset carbon emissions. The newly created emissions tracker will also incentivise and […]
Hendrick’s Gin is inviting the curious to seek out the deepest depths of the wondrous sea as it hosts the official opening party of London Cocktail Week 2022 at Silverleaf, Pan Pacific London. The Hendrick’s Secret Emporium of Underwater Delights is a spectacular kick-off to the capital’s biggest cocktail event, where guests will be invited […]
Kru Live has appointed Anthony Lees as Group Account Director. Based in the UK, Lees will report to Managing Director Sarah-Jane Benham. Lees, formally an Account Director at Pod Staffing, will lead a team of 17 within Kru’s Client Account Management division where he will advise on best practice and approach. Benham, said: “We are […]
Avantgarde London, the brand experience agency, today announces the hire of two senior recruits, Rachel Lewandowska (formerly Bateman) as Client Services Director and Steve Hickery (pictured) as the agency’s new Creative Director. The hires come following a wave of growth for the agency, with 11 new hires across the client services, creative, digital, new business […]
FMBE Awards 2022 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at The Pavilion, Ascot Racecourse, 17th November […]
Imagination, the Global Experience Design Company, has today announced Head of Strategy for EMEA, Christophe Castagnera, is relocating to take on a newly created role as Head of Strategy for Imagination Middle East. Castagnera’s unique skill set and world-class leadership will be used to spearhead Imagination’s global presence and develop the company’s consultancy offer in […]
Samsung has unveiled In Tune With You, an immersive experience leveraging lift-and-learn technology at Heathrow’s T5 terminal, through global retail technology agency Outform. The space, sited in the InMotion flagship store, aims to create a place for passengers to ‘step outside’ the airport environment, providing mood-boosting experiences to prepare them for the journey ahead. The […]
Zenb, the online plant-powered food brand has devised a unique outdoor campaign to proudly celebrate the launch of its 100% yellow pea, gluten free spaghetti. This special build allows Zenb to showcase its single ingredient pasta that is high in fibre and protein. The bespoke interactive billboards are appearing just outside the centre of Kings Cross Station […]
Creative communications agency, Dentsu Creative has chosen spatial analytics specialist, Meshh, to deliver the data and analytics for the Nivea Sun and Cancer Research UK summer tour this year. The tour, which began on June 25, 2022, will reach around 13 places in the UK including the Commonwealth Games in Birmingham and Camp Bestival in […]
Award-winning creative brand experience agency, N2O, is bolstering its creative capabilities with the hires of a new Strategy Director and a Creative Production Director. Steven Workman re-joins N2O in the position of Strategy Director. Having previously worked at N2O as Creative Director, he has over 20 years’ experience in the experiential marketing sector and his […]
Swapfiets is giving London commuters a free bike, to use for a whole week, to help get into the office during the upcoming TFL Tube and Overground taking place 18th – 20th August. All participants have to do to get their hands (or feet) on one of the iconic Dutch city bikes for the week […]
CSM Sport & Entertainment (CSM) has been re-appointed to support Major League Baseball (MLB) in bringing regular season games back to London in 2023, 2024 and 2026. Baseball will return to the capital next year with the St. Louis Cardinals and Chicago Cubs playing a two-game series at London Stadium on June 24-25, 2023. This […]
Co-op is continuing its initiative to reduce plastic and aluminium can waste at music festivals by working with trovr – a sustainability-focused marketing communications business – to instal Reverse Vending Machines (RVM) at its popular festival stores this summer. The convenience retailer will be at nine major music festivals this summer with its pop-up stores and trovr RVMs […]
Award-winning creative brand experience agency, N2O, has designed an American gas station-style festival experience for LA-born make up brand, NYX Professional Makeup. Born out of the brand’s desire to get its community back together in real life, the neon pink and yellow gas service station activation features festival makeover stations, convenience store-style fridges packed full […]
Haribo, the UK’s leading sweet brand, has launched Haribo Hide N Seekers, an exciting and interactive outdoor activation that will bring people of all ages together to celebrate classic family fun. The activity, created by brand experience agency Sense, forms the latest instalment in the sweet company’s multi-million-pound campaign designed to inspire even more moments […]
Location Live Group, the leading location planning specialist for the live events and experience sector has raised an initial sum of £2 million to fuel its ongoing trajectory of global expansion. The landmark investment will see the capital raised to aid the group to expand into international markets, and to continue to invest in its […]
Brecon Jazz Weekend has announced Gower Brewery as its headline sponsor for the whole Festival weekend for 2022. The deal was brokered by sponsorship agency Reg&Co. First staged in 1984, created by local musicians, promoters and fans the Brecon Jazz Festival was a community-based event modelled on New Orleans-style events. Since then, it has grown […]
Global integrated marketing agency, CSM Sport & Entertainment (CSM), has formally acquired Phoenix Management Group, England’s leading cricket talent management business. Set up in 2018 by former professional cricketer, Neil Fairbrother, Phoenix manages some of the biggest names in English cricket such as Joe Root, Jos Buttler, Stuart Broad, Liam Livingstone, Nat Sciver and current […]
General Mills owned Nature Valley, the UK’s #1 cereal snack bar, has launched an integrated marketing campaign to promote its headline sponsorship of this year’s Nature Valley Gone Wild Festival with Bear Grylls. Supporting the brand’s #GetOutMore message, the campaign by creative agency Space encourages families to spend more time together enjoying the great outdoors. […]
After 12 months of detailed planning, designing and assembling, the self-proclaimed world’s largest water station has been launched by Bluewater to help hydrate the 290,000 golf fans expected to attend The 150th Open, golf’s oldest and most international major championship, in St Andrews – the Home of Golf – in Scotland from 10 – 17 […]
Live, branding, experiences, and events agency CSM Live is delighted to announce the appointment of Andreas Schrott as its inaugural Director for Germany. The move highlights the business’ long-term commitment to the country which has become a European sports hub as well as a centre for future major events taking place. With an existing portfolio […]
Creative agency Space has launched an integrated OOH campaign for the All England Lawn Tennis Club (AELTC) to build excitement and anticipation amongst the 500,000 visitors to Wimbledon. With The Championships returning to full capacity this year and celebrating 100 years since the opening of the iconic Centre Court at Church Road, fans will be […]
Global brand experience expert Avantgarde Group today announces the launch of a new Amsterdam-based studio, CAYA (Come As You Are), focusing on global creative and strategic brand experiences, built around modern culture and storytelling. As a cultural, strategic, and creative specialist, CAYA is perfectly positioned to complement Avantgarde’s existing agency offerings, to the benefit of […]
“Warehouse of Dreams” Client: Beauty Pie Live: 30th June – 10th July 2022 The membership beauty brand is offering shoppers the chance to try the products in real life at their new pop–up concept store. The cosmetics subscription brand will open its doors in Covent Garden, dubbed ‘London’s beauty quarter’, from 30 June to 11 July. Founded […]
Last weekend Walkers worked to engage the town of Sandwich to help the brand decide once and for all whether sandwiches are better #CrispIN or #CrispOUT with an event led by integrated creative agency Initials – the lead agency for the Big Sandwich Vote in Sandwich, Kent. Initials was responsible for the creation and management […]
Award-winning creative brand experience agency, N2O, will deliver an immersive touring pop-up food festival in partnership with Tesco to inspire customers and colleagues throughout the summer. The multibrand experience will be touring selected Tesco stores across 100 days, offering people hacks, hints and tips for their picnics, parties and BBQs, helping the nation to make […]
Global integrated marketing agency, CSM, has been appointed as the exclusive retained sponsorship sales agency for Frameless, London’s first permanent digital immersive arts experience. Situated in Marble Arch, Frameless will begin welcoming visitors in the Autumn, where they will bear witness to a culturally rich, multi-dimensional entertainment space covering 30,000 square feet. The multi-sensory experience […]
Award-winning Experience Design Company, Imagination, has appointed a new Creative Director and Logistics Director in its Saudi Arabia office, further developing its senior leadership team to support expansion and growth. The news follows the opening of a new office in Riyadh, supercharging Imagination’s presence, and ability to create world-class experiences in the Kingdom. New Creative […]
Award-winning integrated agency Haygarth has been appointed by Border Biscuits to deliver a new nationwide campaign. The Scottish biscuit producer has undergone a significant brand refresh and launched a trio of NPD in a bid to become the UK’s number one accessible premium biscuit. Haygarth has been tasked with crafting a compelling nationwide campaign to […]
On Friday 17th June, an Avon pop-up allows visitors to discover the latest beauty must-haves at Avon’s Power Serum. The pop-up event, created by Red Consultancy, is located at 15 Bateman Street, London, from 11am. A notificati0n for the event reads: Drop in throughout the day to see results of real women who have trialled […]
Award-winning creative brand experience agency, N2O, is working with Superdrug to deliver a Platinum Jubilee celebration in London. On day one (Monday 30th May), the instantly-recognisable Superdrug-pink bus will transport a Queen Elizabeth lookalike to do her Superdrug shopping at the Strand store, where the Superdrug Beauty Studio will give her a royal manicure. Passing […]
Trovr has hired Ian ‘Irv’ Irving for Global Marketing Director role. trovr is a unique sustainability focused marketing communications business that makes ‘recycling for rewards’ a brand-aligned commercial opportunity. trovr has secured high profile new business in summer 2022 with a major supermarket group hosting its Reverse Vending Machines (RVMs) at Live Nation music festivals. […]
Google has asked creative agency Anyways Creative and Amplify – the global creative agency specialising in experience and culture – with promoting its Pixel 6 smartphone by bringing to life the standout technology of its AI-driven Magic Eraser tool. Anyways helmed the digital and cinema film, launching from 18 May and 20 May 2022 respectively, […]
The UNIT9 Group is launching a new division – Attractions by UNIT9 – to enhance the visitor attractions market with its unrivaled expertise in creating physical environments and digital/hybrid experiences that suspend disbelief by capitalising on next-gen technologies. The division will be active across the Americas, Asia, Europe, Middle East, the UK and USA. The […]
Global events agency The fresh Group has commenced on a new client partnership with One Young World after a competitive pitch process last month. One Young World is the global community for young leaders. Its mission is to create a fair, sustainable future for all, by developing young leaders who are taking action to solve the world’s big challenges. […]
A new retail technology solution, Reapp, launches this week. The tech aims to disrupt the grocery retail market, helping both retailers and brands alike grow revenues, and has been developed by Dee Set Group, which has invested £10m of profits in the last five years, with a further £7m investment planned by 2025. Dee Set […]
Encona, which makes a range of cooking, dipping and table sauces in eight flavours covering a wide “heat” range from the mild Thai Sweet Chilli to Scotch Bonnet Sauce, has joined forces with Deliveroo to distribute 30,000 sample bottles of Encona Thai Sweet Chilli Sauce (142ml) and 30,000 bottles of Encona Original Hot Pepper Sauces (142ml) from ‘ghost […]
FMBE Awards 2022 have opened for entry. The awards, the first in the UK to celebrate either field or brand experience marketing are now in their 18th Year, a year that event originator, Frank Wainwright has called its ‘coming of age’. “We’ve reached adulthood at last”, said Frank “and we’ve only been able to so […]
Today sees the launch of Trace by isla, a purpose-built carbon measurement platform dedicated to the event industry. Developed to give insight into the environmental impact of event operations, Trace captures and reports emission and waste data from live, hybrid and digital events. The Trace platform is designed for event agencies, exhibition organisers, brands and […]
Location Live has published never-before-seen proprietary statistics for experiential venue seach and provision in a report titled THE LO:DOWN 1.0. The report – which adds vale to the market place – takes advantage of the data and insght collected from its online platform lo:live. lo:live revolutionised the experiential space industry when launched in 2020 by […]
Luxury British brand Bullards Spirits, a gin distilled in small batches, has launched bookable mixology classes at its flagship Covent Garden Gin Shop & Tasting Room, following the success of the recently launched masterclasses at their Norwich site. Led by Bullards talented gin ambassadors, the 1.5 hour mixology class will divulge the story behind this distinctively […]
Creative brand engagement agency, Strata, has enhanced their team across all areas of the business. Welcoming eight new starters into their operations, technical production, event project management, and HR teams to deliver increased demand across multiple client accounts. Supporting this growth is the new Director of People, Jake Shuckburgh, who joins in this newly created […]
Threshold Sports, one of the UK’s leading challenge events agencies, has today announced Dulux as the new title sponsor for their award-winning Ultra Marathon, Race to the King. Interest in Ultra marathon events was booming pre-pandemic with a report in 2020 showing participation growth of 345% in ten years. This desire to push beyond a […]
Retail Marketing Group (RMG) has announced the appointments of a new Commercial Director and Head of People, to strengthen its senior leadership team. Victoria Phillips and Justin Rigden have joined RMG as Commercial Director and Head of People respectively, at a time of rapid growth for the company, as it works alongside sister company Storey […]
Cryptocurrency exchange platform FTX has named global sports, music and marketing agency Wasserman as its global agency of record for its worldwide partnership activation business. Wasserman will now provide FTX a suite of global services including creative activation across all its major property relationships, talent activation across its roster of athletes, celebrities and influencers, partnership […]
The UK’s largest retail field marketing specialist, Dee Set Group, has appointed Antony Lee as its new people and retail director following a corporate restructure at the start of 2022. Antony Lee originally joined the company in 2018 as the head of retail operations for the company’s Morrisons account, before being promoted to people director […]
In what’s set to be major year of sport, adidas is driving its innovation forward to better serve the needs of women athletes with its biggest ever commitment to women. As part of this commitment, today, adidas unveiled a series of statues immortalizing the changemaking women leading its Bra Collection campaign, to highlight the push […]
New analysis published today by IRI, a leading provider of big data, predictive analytics and forward-looking insights, calls on FMCG (fast moving consumer goods) retailers and manufacturers to look beyond the current headlines on inflation and adopt a different mindset to tap into rapidly changing consumer behaviour. Describing the current economic uncertainty as an ‘imperfect […]
Heinz Beanz is continuing its pledge to support the fight against child hunger in the UK with an interactive out of home campaign using Ocean Outdoor’s state-of-the-art LookOut technology to show how hard it is for children to focus when they go to school hungry. The campaign breaks on February 21 for seven days across […]
Fizz Experience’s Warehouse Demo Services team at Costco has been in action at Costco Wholesale Watford showing customers the Fresh and Save vacuum storage systems from Zwilling. Costco members are able to learn about how Zwilling’s vacuum packing technology keeps grocery products and meals fresher for up to 5 times longer than other non-vacuum methods […]
[photographs by Getty Images with permission from Hyperactive] Most Wanted Collective has launched in selected retailers from the start of this month. The campaign has been created by agency Hyperactive. The creative forces behind award-winning, Internationally acclaimed wine brand Most Wanted Wines are launching the very first Most Wanted Collective. The Collective consists of 5 diverse artists that have been given 5 […]
FNDM (pronounced ‘fandom’) officially opens its doors today to offer full service creative and technology partnerships to the music and entertainment industries. With backing from global brand innovation studio, UNIT9, FNDM is launching to bring strategically and culturally-driven, tech-led content and experiences to artists and labels. With disciplines spanning creative ideation, metaverse strategy, IP extension, […]
Retail field marketing specialist, Dee Set Group, doubled its profits in 2021. Having made a profit of £1.8 million in the first year of the pandemic in 2020, the group doubled profits to £3.6 million in 2021, with a profit of £4.5 million forecast for this year. Originally a logistics firm that began operations in […]
Photos: Getty Images for evian evian has unveiled a dazzling pop-up immersive art installation in London created with multi-disciplinary artist and crystal lover, Sara Shakeel, to celebrate the launch of its much-awaited evian Sparkling water*. The experience was delivered for evian by Brewery agencies freuds and Proud Robinson + Partners. Hosting an exciting event, evian […]
Yuasa, a brand of global battery manufacturer GS Yuasa, is taking its sponsorship programme to new heights by teaming up with world famous air display team The Blades; the founding division of 2Excel Aviation. The partnership will see Yuasa branding feature prominently on the team’s four aircraft as they perform exhilarating close-formation aerobatic displays to […]
The seventeenth FMBE Awards , hosted to a sell out evening at Oxford Town Hall tonight, saw agencies Field Sales Solutions (FM) and The Producers (BE) hit the headlines winning agency of the year, whilst Tactical Solutions with Quorn were named inaugural Campaign of the Year winners. Agency REL Field Marketing also had a stunning […]
Employee owned, Field Sales Solutions, the UKs largest independent Field Marketing agency, with approx. 500 full time staff, is proud to announce that it has achieved Carbon Neutral status. This is a significant milestone for the business and comes only 24 months after launching the companies 5 Year Environmental Agenda. Julian Cordy, Group CEO, previously set […]
Europe’s most famous poke restaurant brand, Poke House, is on a mission to cure those January blues by inviting Brits down for a free spray tan when they buy a poke bowl. On Thursday January 20th, in ‘the most depressing week’ of the year, Londoners can give both the month of January and themselves a […]
ExperientialSpace.co.uk showcases prime locations for brand activations throughout the UK SpaceandPeople are pleased to announce that they are now offering brands and agencies an easier way to research potential venues for experiential campaigns and roadshows. The new site, www.experientialspace.co.uk, will allow brands and agencies the opportunity to browse a wide array of promotional spaces, both […]
Google has tasked Amplify – the brand’s creative agency specialising in experience and culture – with creating an experience that spreads warmth, hope and seasonal cheer as a gift to the community of Kings Cross, home of Google’s London HQ. Opening on 10 December 2021 and running until 5 January 2022 at the north end […]
Vodafone’s marketimg strategy against digital exclusion took its latest turn with a brand experience campaign called Reboxing Day brought to life by Haygarth, 3rd-5th December on London’s Southbank. Back in July, Vodafone and Global, the media and entertainment group, announced they are collaborating on a six-month campaign to raise awareness of digital exclusion and inspire the nation to get involved to help those living without devices […]
FMBE Awards 2021 has announced its shortlist of finalists in this year’s competition. The 2021 Awards show an industry in recovery with the entry period drawn from 2020-21 including several COVID lockdowns. Nevertheless, says awards director Frank Wainwright, entry levels are bouncing back and the quality of entry is high across the board. The entry […]
Direct Line has launched the UK’s first model village with only electric-powered cars, as an eco-blueprint to demonstrate how electric vehicles will benefit the environment. The experiment is on a smaller scale at the Bondville Model Village in Bridlington which was transformed from November 26th, marking the day it turns fully electric. During the makeover of the popular model village that was created during […]
Photos: Kyle Mac Photography. To mark their new ‘Made for More’ campaign, Made.com took a mobile diner on tour across Europe, offering customers a chance to win their very own dinner party. The Made Diner hit the road on the 12th November, starting in the UK. The mission? To gather winners around their new […]
This festive season, The London Edition has unveiled its annual Christmas tree designed by British artist wunderkind Ed Curtis, in collaboration with Choose Love. Unveiled in the lobby of The London Edition on Saturday 20th November, the 18-foot-tall tree has been decorated as a mash-up of hand painted, screen and digital artworks, combined together to create […]
Netflix surprised Squid Game fans at Halloween by bringing a replica of the show’s iconic animatronic doll to Westfield Shopping Centre in London. The doll also appeared at The Trafford Centre Manchester and Birmingham’s Grand Central Station a week later, November 6th. Adult fans were invited to experience the fully functioning 3-metre-tall doll, complete with moving light-up eyes […]
Integrated creative agency Odd and media agency Mindshare have helped Marks & Spencer stage an experiential advertising takeover of Waterloo Station to showcase its glamorous new Hollywood musical-inspired Christmas campaign. Odd created the all-singing and dancing Christmas TV ad for Marks & Spencer Clothing & Home which premiered last week with a film showing a […]
Avantgarde London, the brand experience agency, has announced the hire of Rees Calder, as the agency’s new Business Development Director. In his new role, Rees will be overseeing and leading on all new business activity at Avantgarde, working closely with the agency’s Managing Director, Stuart Bradbury, and the rest of the senior management team to […]
The iconic single malt Scotch whisky brand, Glenfiddich has launched its most significant UK marketing push to date. Delivered by creative agency Space, the campaign consists of a fully integrated 360 drive across TV, print, OOH, cinema and social media, alongside a hero 4D activation that will be live across London’s world-famous Piccadilly Circus from […]
Riot Games has launched a global campaign to promote the upcoming League of Legends on-screen series, Arcane. Together with London based experiential agency We Are Collider, the fully integrated campaign will feature a blend of experiential, digital, social and out-of-home activations in cities worldwide coinciding with the release dates of each episode of the new […]
Google Pixel 6 was a landmark launch for Google as the phone puts the tech giant in charge of its own bragging rights via its own co-designed Tensor Chip. The event, Google Pixel Chip shop was hosted at the end of October has been quietly buzzing since with many of the tech influencers and industry […]
‘Making the everyday, colourful’ is a retail experience which brings the colourful side of KitchenAid to life in a physical environment and is a play on their ‘Making Moments Unforgettable’ campaign. KitchenAid wants to celebrate how their unique product range can make the everyday colourful, fun and memorable whilst demonstrating all the wonderful possibilities that […]
Smarty Mobile is inviting gamers to Date the Game (Not the Player) with its Date the Game Bar opening on the 4th November. Encouraging fans to put the spark back in their game play, Smarty is offering them the chance to speed-date their way through an eclectic menu of games to find their next big thing. […]
Kate Umfreville moves to Managing Partner of award-winning creative experiences agency, The Producers. Umfreville has played a key role in the stabilisation and growth of the business over the past 18 months and will be responsible for the agency’s team, client delivery and growth plans. The new Managing Partner role is part of a new […]
Sky Media has announced the launch of a series of special Net Zero Carbon ad breaks to coincide with COP26. The 170” ad break will be ‘presented by Sky Zero’ and include all five winners of the Sky Zero Footprint Fund that will run across Sky Nature and Sky News for the next two weeks. […]
Agency N2O has now created a dedicated team after a huge increase in appetite for influencer marketing from clients N2Ocial connects retail and experiential campaigns to wider audiences through trusted, carefully-chosen micro and nano influencers for engaging and authentic content for its brands. Those who have already entrusted their brand with N2Ocial’s influencer marketing include […]
Whisky lovers are in for a treat this Halloween as a monstrous creation rolls into town across the UK where cities will echo with the chimes of a specially commissioned ‘ice scream’ horror truck. The vehicle took three months and 12 people to build and has been created to pay homage to classic B-Movie beasts […]
Haygarth, has announced the appointment of two senior team members to its Commerce and Brand Experience teams. Haygarth has this month welcomed Rachel Cross as Director of Shopper & Commerce and Frankie Speakman as Head of Brand Experience to lead clients through the fast-moving digital commerce landscape. Rachel will be leading the agency’s shopper and […]
To celebrate the launch of Samsung Week, the brand is broadcasting 3 streams this week, each one detailing exciting new promotions. The event will be streamed live from Samsung’s retail experience and innovation hub, Samsung KX, bringing together the physical and digital for unique, omnichannel events. The Samsung KX streams will be presented and co-hosted […]