Global integrated marketing agency, CSM, has been appointed as the exclusive retained sponsorship sales agency for Frameless, London’s first permanent digital immersive arts experience.
Situated in Marble Arch, Frameless will begin welcoming visitors in the Autumn, where they will bear witness to a culturally rich, multi-dimensional entertainment space covering 30,000 square feet.
The multi-sensory experience will span various genres and artists, allowing guests to access and engage with the world’s greatest art through spectacular, high-definition imaging. Set against a backdrop of contemporary and classical music, visitors will be able to absorb themselves in some of the most famous artwork ever created. Tickets will be available in the summer at: Frameless.com.
Projected to become another of London’s landmark attractions, CSM has been brought on board to help identify and secure commercial partners for Frameless, including a title sponsor. With the tech-based immersive entertainment market now valued at £45.7bn, there is likely to be no shortage of brands looking to get involved with this new cultural highlight.
Richard Relton, Chief Executive at Frameless, said: “We are incredibly excited to be launching this pioneering digital immersive arts experience, and it is fantastic to have CSM working alongside us on our commercial strategy. I’ve seen first-hand the terrific work they do, working with the world’s leading rights holders to bring them together with partners who share their vision and values, and I’m confident they can deliver the same for Frameless.”
Mike Vandrau, Managing Director – Rights, said: “It’s fantastic to be working with Frameless on this project. The space, right in the heart of London, is set to be a huge tourist attraction, and that will no doubt appeal to prospective partners who feel they can help enhance the experience. We have a number of conversations with brands underway already and we can’t wait to help Frameless build an impressive portfolio of partners.”