SMP creates experiential roadshow for Bavaria
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The ‘Expect the Unexpected’ tour is getting underway
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4D Design sets the National Grid out to pop-up
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Information centres are heading for town centres
Volkeswagen and blowUP deliver kiss and show campaign
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The outdoor interactive brand experience is at Potsdamer Platz in Berlin
Nakd flavours promoted with integrated sampling day
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The bars will see a day of sampling in support of a print and outdoor marketing spend
Microsoft announces British Lions technology partnership
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The sponsorship will look to integrate technology into team preparation
Retail training vital for sales says camping shopper survey
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Product and brand insight can make all the difference when attracting a sale away from the supermarkets says a Gratterpalm report
Perfect Shelf technology announced
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The solution is targeted at both brand manufacturers and retialers
England set to host Danone Nation’s Cup 2013
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The tournament is expected to see 40 International teams take part
Dry trial for Batiste in integrated campaign run by SMP
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The full campaign has a £1.5M budget
Ambient helps Slice activate Triumph’s London Fashion Week lingerie sponsorship
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The lingerie brand will be seen to be scooting about town
Davidstow revives a store of memories at Goodwood with RPM
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Samplers have also been popping up at a mix of locations this Summer
Parker Hannifin extends EMS roadshow deal for seventh consecutive year
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Parker Hannifin has extended its roadshow contract with Event Marketing Solutions (EMS) for a seventh consecutive year. Demonstrating first hand Parker’s world-leading motion and control technology on the doorstep of key oil and gas clients across Europe and the Middle East has been made possible through a state-of-the-art 50m2 mobile showroom. Built by EMS, the […]
Ignite team set to help run Starfish Greathearts’ event
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An annual event for both the charity and the agency in support, Ignite sees this run and picnic event as a ‘give back’ occasion
Cosine launches new audit service
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The service audits store category space
Racing For Change recruits student brand ambassadors via CIM scheme
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An award scheme that creates WOM for racing now whilst finding new young marketers looks set to build an immediate and future win for Racing
TeamHaven adds new services to its Android offering
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The new look and feel is more intuitive
Grand Marnier to launch rooftop Bubble Bar experience
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The Bubble Bar experience gets underway tonight
Monarch promote flights with brand experience at indoor ski centres in UK
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Flourish is the agency engaged
SMP and Billy Boy set to bang on with students
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A comedy tour is gearing up
Field Marketing set to help push Volvic’s Berry Medley new SKU launch
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A sales and marketing drive via wholesale and in store promotion is taking place
Sennheiser continues with Beyond the Box
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A new Brand Ambassador scheme adds to the current training programme
Agency Gottabe! emerges with a field marketing and promotions focus
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The new agency name underlines the emergence in recent years of a multi-discipline agency with field staff
TRO project manages foodie promotion for Tenderstem
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Themed teams competed in a battle between chefs
Elizabeth Arden appoints iD Experiential to launch Taylor Swift fragrance
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Wonderstruck is going national
E.ON to open concept store with RPM
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The store is a first for the energy provider
Initials Marketing creates Waitrose promotion for Red Sky and Lisa Stickley
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The promotion sees an integrated approach to POS and online
Maoam folows experiential vending trend with i2i tour
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The ongoing campaign launched in July
Mars Ice Cream sampling enjoys extended run with Carbon
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‘Intention to buy’ data is high
Pynkiss sets out to bring Kitty fashion to China
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The retailer is ready for roll out
McVities airs taste buds tour with Wax Communications
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Air-performances will be used to engage consumers with the ‘Music for your Tastebuds’ campaign
CJ Contact Solutions launches innovative FMCG distribution service
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The forward thinking new service is called VOICE
Centric funds Momentum Instore
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Centric’s finance package helped fund the management buyout of the business
Momentum Instore gets extended Sainsbury’s deal
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The 13 year relationship continues with a greater allocation
Reggae Reggae goes on cinema tour with Kommando
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The tour is helping to introduce new flavas
Juicy Couture gets flagship trading with stunt start
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A Chery Cole style photoshoot took place
Retail Serices makes £500,000 investment
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The investment establishes a new business, Retail Print
Zync Cloud sees product updates to aid field marketing teams
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The new updates bring new levels of versatility
Virtual Tesco mixes clicks with bricks at Gatwick Airport
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The virtual store delivers a full fridge to flyers on their return
SalesClic integrates with Highrise to support sales team CRM
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The integrated product aims to improve effectiveness
Desperados set to drum up attention at Boardmasters
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The event promotion is part of a nationwide activity
Samsung concludes tour with Ear to the Ground
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The agency and brand team have also put together tour images for the ongoing print campaign
Resident Evil 6 readies for Miss Cakehead’s butcher’s shop and morgue experience
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A disturbing brand experience awaits
Electrolux expands John Lewis team with Ambience Field Marketing
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The team are already in successful sales action
PixAngels assists Nickelodeon at SkyFest
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The B2E Sky festival saw an estimated 10,000 people per day
Steelrunner ready to roll from Mobile Technik
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It is a new trailer with a retro look
PixAngels help John Lewis activate Kew The Music sponsorship
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Photo networking has been deployed to add to both the events and the shared experience with branded images
Chevrolet sets out to engage with Liverpool FC supporters
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Liverpool FC today announced that it is entering into a four-year partnership agreement with Chevrolet to become its Official Automotive Partner. The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool’s home ground; editorial opportunities within the Club’s print and digital […]
Camden chalks up brand awareness
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Ambient WW is behind the work
Peachy promotion from Ambient WW
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The attention grabbing campaign gets underway on 27th July
Range Rover’s Evoque Live UK Tour wins AEO award for The Event Business and Doll
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The tour won Best Live Event
Aesop Agency and Chefs on Stage deliver culinary Birra Moretti experience
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Masterclasses were held for Birra Moretti guests
Cadbury House set to engage online via RFID
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The Olympic Treat will use RFID to prompt live social media upsdates
RPM helps E.ON to shine on the Nottingham Riviera
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Energy savings advice is being dispensed from the new city beach
The Slug and Lettuce sponsors Music Night at Sandown Park
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The deal also extends to performances at Epson Downs
Musicroom invests in digital displays from Signlex
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Making music accessible and exciting to all, Musicroom, the UK’s largest music retailer’s flagship store on Denmark Street has undergone a full re-brand and shop fit which includes state-of-the-art technology for branding and signage. Genevra Champion, marketing manager for Musicroom explains: “We wanted to reflect the redefined brand in a way that would be eye-catching […]
Heinz launches LOL on tour with The Big Kick
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The integrated campaign got underway this month
ZTE and Professor Green shown in integrated field marketing promotion
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An all-summer promotional site is underpinning the brand’s UK awareness emergence
BEcause samples Oykos for Danone
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Brand ambassadors are bare-chested male models
BAE Systems engage with Panasonic’s 152 at Farnborough
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The big screen’s next assignment is Olympic
The Lounge hosts restaurant and sampling integrated tour for Crunchy Nut
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Taste is the central plank of the advertising
Ignite and EDF Energy express the Olympic mood through experiential marketing
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A Twitter linked light show on the London Eye is in action
EMS’ bamboo house helps Ogilvy’s panda cause
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Event Marketing Solutions (EMS) has recreated the natural habitat of the giant panda in central London as part of an experiential campaign by Ogilvy Public Relations to ignite panda fever across the capital. The EMS-designed Bamboo House toured London during Chengdu Panda Awareness Week. Created by Ogilvy PR, the week helped to raise awareness of […]
Power Logistics set for extended generation days
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More power options for events are now available
Old Spiltalfields hosts Spurs’ penalty promotion
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The event takes place on Wednesday
4711 Nouveau Cologne promotion with Hotcow
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A 14 day sampling campaign is underway
RAM Vision helps Centrepoint cover Myles with meaning in mall events
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Busking is reaching a new level of appeal with the roadshow and digital combo
RPM sets Rioja in motion again for Phipps
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The event is all set for this weekend
Lumi Survey mobile service aimed at capturing live consumer event reaction
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The mobile tool is expected to deliver real-time reaction data
All Play engagement entrusted to Flourish
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The LTA initiative saw over 10,000 visitors
Sage put in the picture by PixAngels
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The B2E assignment has helped the Sage workforce engage with its advertising campaign
Retail Services hits Teenage Cancer for six
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“Tufnell bowled Brown” a highlight
Channel Assist offers 360 degree field marketing service for Dixons
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The service has already attracted the attention of brands including Nuance and Adobe
UBM Live’s IOEX show rebrands as Live Experience
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The show’s name change follows market research
Evian extends its Wimbledon and Sharapova associations
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The brand will continue to focus on ‘live young’
London racecourses unite for brand appeal
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The 3 racecourses intend to provide a cohesive platform for brands seeking live event exposure
innovision delivers Olympic Rings installation
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The installation opened with a light show last week
Ambient WW and Axio rose to enjoy Happy Friday
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The agency and housing development team reached out to commuters
Taap protection rescues mobile device and protects it from data leak
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The device was located via VORTEX and CLOC
Gorilla supplies mobile touring unit to Nando’s and The Bigger Event
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The catering unit is already heading for success
The Pulse Group and Renault team up for green outings
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Green motoring will meet green fingers at RHS events
Kommando and Story unite to help Scottish directive to ‘Eat in Season’
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A nationwide tour is underway
Giant scratchcard revealed in Leeds
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It was reveled at the White Rose shopping centre
Microsoft’s outsourced sales force transferred to McCurrach Technology
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A new Retail Academy is also in the pipeline
Cardboard bum box gets heavyweight support
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The branded seats are set to be marketed to outdoor events
Nivea Soft starts brand experience campaign at Cabot Circus
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The tour is with agency Space
Wagamama uses Okido to unite restaurant, school and festival marketing
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School activities and Camp Bestival cart will both am to help win brand fans
Gastro Alfresco sets off for the 16th year
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The enduring multi-brand promotion from Brand Belief is set to hit Tesco once again
Up at the O2 set up guided by Pd3
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The agency has deliverd a ‘world class’ attraction
Andy Higginson joins McCurrach
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The appointment is expected to help McCurrach with expertise in FMCG and financial services
Online staff management system Staffy launched by Kyan
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The service could replace multiple spreadsheets at some agencies
Gekko reappointed by Epson
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The appointment comes follows a competitive pitch
Mirrors used by Ambient to reflect IE9 film connection
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The Hoxton campaign is causing surprise on behalf of a Mcirosoft film team
Naked sampling campaign gets set
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The sampling is alligned with online giveaways and coupons
BD Network get busy for Art Against Knives success
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The agency and charity have raised nearly £2000
SMG delivers customer insight for Pets at Home
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Fish 4 Opinion garners customer feedback via till receipts
Zest ST and Capitalize in skillset share
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The two agencies will help each other to develop services
The Pulse Group melts the ice for Rocktails’ trials
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Glittered ice will help send Taste of London visitors off for a cocktail
Incredibull DNA attracts attention
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Awards and a graduate day show Incredibull’s pulling power
Cadbury’s Olympic journey set for Hyde Park finale
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Cadbury House will host a celebration for the nation
Engage sees MultiTaction tables reach a new level
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New Infra Red readers enable pen use