Pom-Bear strengthens camping connection with sampling event support
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The snack will be out in support of a paper crown record bid
News
Mobile Technik launches ‘MT Byte’ trailer
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The new trailer is light and easy to situate near to target samplers
The BCSC and the IPM get set for White Paper launch
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The first view of the White Paper findings will be presented on 17th May
FieldStar partners with Derby University for Face -to- Face staff certification
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Scholarships are currently available
Casey Staff promotes Burberry Body Mist at Dublin airport
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The Casey staff will join an exisiting sales demonstration brand ambassador at the airport
Brand Belief sets off on multi-brand World Food sampling tour
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World Food Focus is set to engage with shoppers for 5 weeks
Inchcape’s storytelling conference evokes heritage
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Line Up was the agency behind the experiential event
MAOAM to support BMX rider’s challenge tour
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The events will help MOAOM further its connectins with a teen audience
TeamHaven appointed to manage European retail by SanDisk
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The appointment follows a free trial
Strike Bowling takes off in Melbourne in social media powered flight
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The shopping centre stunt was launched and linked by likes…
Stratford Tower ready to be wrapped as world’s largest advertising site
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Agency Limited Space will promote the site, which stands tall near to the Olympic Park
Blackjack futhers airports access for retail and brand experience services
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Three new aiports will all be accessible via Blackjack’s security-cleared staff
Ambient Media helps Aldo store launch instore and out
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The store launch was supported ouside and in, including and ice cream van with popsicle giveaways and a branded courtesy cab offering free rides to the store
Hotcow rolls out Activia sampling activity
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The sampling is supported with cheerful stand design to attract shopper attention
Let Your Body Drive sets theme for integrated Peugeot launch
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Brand Experience is at the heart of the campaign to launch the new car
Students Live returms to Olympia in September
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The event is organised by UCAS Media
Monster Energy mayhem planned for Isle of Man TT week
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The Purple Helmets and Monster Girls will be amonst the entertainment laid on by the brand
Burger King prioritises customer experience
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The push for excellent customer experience is global
Social media retailer research shows gains for Ann Summers, Tesco and Topshop
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Topshop is back on top as the retailer with the most ‘likes’
Shoppertainment central to global store launches for Pynkiss
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The Hello Kitty fashion brand is setting out to be a global phenomenon
MAA calls for better payment terms for agencies
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Late payments is pushing some agencies to the brink says the Associatiopn
TeamHaven adds Call Compliance Manager
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The additional management service is free to TeamHaven users
Sense launches recruitment drive
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The agency is seeing new talent by recommendation
INITIALS creates Youth Can toolkit for Sainsbury’s
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The toolkit promotes work in retail
Space to co-ordinate Bulmers campaign
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The integrated campaign will trace the shopper journey via trade markeing, Aurasma interaction and sampling
Momentum appointed for Asda events
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The retailtainment deal with extend in store theatrics
NEC Group set to continue promoting Crufts
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Sponsorship activations opportunities ahead for reaching dog breeders and enthusiasts
UVU popping up at the North Pole
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Cold comfort for shopaholic runners
Ignition brought into Havas empire
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The agency, a long-term global partner of Coca-Cola joins the Havas division that also includes the UK agency Cake
Red Bull Street Style set for Spitalfields
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Street Style footballers join affordable vitage afficionadoes as two events arrive on teh same May day
Momentum Instore undertakes further Health Lottery installation
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A second round of POS and branded installation is being undertaken
The Boot Room puts experience first
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It is where Ian Rush drinks (and eats, and scores)…
Ciroc Premium Vodka announces BFI partnership
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The vodka brand is set to help host events and exhibitions
Generate sets stance for Friends Life
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The agency is tasked to build on the connection with cricket
Kingsmill and Sense get set for lunch
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A roadshow is now underway
Malaysia Kitchen gets tour cooking at Tesco
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The promotion is bringing simple techniques for authentic Malaysian cuisine to shoppers
Gorilla adds Airstream motorhome and 7 metre trailer to hire fleet
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The vehicles are getting ready to shine at summer festivities
Cancer Research UK and RPM head out on 6th annual tour
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Awareness for early detection of cancer is a key element in the messaging
Retailer research shows that consistency led by the store is the way ahead
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The research, from SMG, shows that multichannel sales and marketing is often inconsistent
HPI and Envirosell forge shopper research alliance
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The two businesses will bring together a range of shopper communication and insight
Slingshot and BITE set to promote Red Bull Cliff Diving to brands
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Sampling to extreme sports stars and enthusiasts is just one option at the Norwegian event
British Gas shows off smarter home at Ideal show
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Technology and celebrities are being used to engage visitors with energy use
FanCam captures Grand Slam faces in the crowd
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The FanCam was prepromoted by rugby stars on Youtube
RPM and E.ON all set for Ecobuild
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Energy Fit experts will be equipped to show of energy saving initiatives
Momentum Instore merchandisers help Sainsbury’s in Ely get green light
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The new store saw merchandisers active for 23 days
Castrol integrates sporting instore push with OgilvyAction
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The promotion is set in advance of a dramatic summer of sport
Momentum Instore merchandisers set up Gok and TU for Sainsbury’s
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22 merchandisers have been engaged on the project so far
Citadel’s horror in Texas brought to life through Aurasma
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Realise Digital is behind the technology driven promotion at the SXSW festival
Mascots and sponsors set to race for record attention at Kempton Park
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An attempt at a record gathering is under starter’s orders
Santander and Carat Live set off on 1-2-3 tour
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The campaign is fully integrated with above the line activity that launched on March 4th
Brand Experience Creative Award LIVE sees sails prevail
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The award winner was announced to a live audience yesterday
Casio set for airport promotion with Blackjack
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Casio is set to promote its new Premium range of watches at Heathrow’s Terminal 5, with staff supplied by Blackjack Promotions. The premium range include extensions and limited editions to the already successful G-Shock and Baby-G brands, and the motor-sports inspired Edifice Chronograph watch range (Casio being a sponsor of the Red Bull F1 Racing […]
Animee sets off to sample shoppers with Sense
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The female target audience is being reached with help from Sense
Wadworth annouces stout launch and sampling tour
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Corvus tasting will continue through March
SSG delivers multiple events for HTC at Mobile World Congress
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The agency partered with HTC for the stand, hospitality, press conference and party
Lurpak Souporium roadshow created by BD Network
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A two tier experiential sampling campaign is underway
Ciena’s long roadshow returns to Barcelona
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Agency EMS is co-odrinating the tour
Harvey Nichols develops brand experience box at Manchester City’s Etihad Stadium
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The box has been delivered with help from design agency Preferred Spaces
SMP and Femfresh win Experiential Best
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SMP’s provision of executive toilets at festivals for women in need of V.i.Pee treatment won the Experiential-led category at the MAA’s best awards. The campaign was also the Merit selection (runner up) in the Best of the Best award. Whilst the creative strategy is not a new one in experiential marketing, the Best award judges […]
Coca-Cola endorses new Experiential code
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The new Code has the support of multiple marketing organisations
UK agency The Bailey Group rebrands as a new Blueprint emerges
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Powerforce are ready to be reckoned with in UK field marketing
RPM and Sky set to combine for Arts Den Experience
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The experience is the next chapter in six years of activity for agency and client
Blazinstar launches Experiential Marketing Institute
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The agency is keen to extand its methodology
Brand Experience Creative Award LIVE announces final four
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The four will compete head to head live on 8th March
Brand Experience Creative Award LIVE reveals semi-finalist line up
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The much discussed award has seen 34 contenders now reduced to six
IOEX set to stir up brand experience conversations
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The exhibition is hosting a series of seminars from key agencies in sponsorship activation and brand experience
PixAngels to roam Confex
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The photo and social media service will have their throne at stand P202
FRAE set to expand with support from EntrePR
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The Frozen Yoghurt brand in London has expansion firmly in its sights
Creative LIVE Pool 5 sees judges favour split
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Pool 5 saw 6 more thought provoking brand experiences
Choccy Philly in ‘mad or genius’ taste tests with RPM
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The product is set to sampled through March and April
OglivyAction creates Fantasy Experience at Selfridges
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The agency is being used to promote Triumph Essence Collection
Mars/ YR set for Cadbury’s Fairtrade messaging
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The agency will communcate the message to shoppers
Initials set to generate Peugeot 208 buzz
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The integrated commission follows experiential success
BEcause deployed by Department of Health to help inform about bowel cancer
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The BEcause team will visit shopping centres, garden centres, Mecca Bingo and pharmacies to support an integrated campaign
Brand Experience Creative Award Pool 4 sees 3 contrasting campaigns championed
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The Pool 4 top two is revealed
YouGov’s social media research points towards brand fan retention strategies
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The research further underlines the need to create brand fans offline and contine the connection online
Lord’s Cricket Ground all set for teambuilding
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The venue has appointed four agencies to create corporate events
Motorola activates DEFY MINI Snowbombing season with OglivyAction
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Online and offline event series will culminate in a festival special
Sport Relief targets family shoppers with Blazin appeal
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Fun and interaction is helping the sign-up push
Aviator watches out for customers at airports
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Staff from Blackjack promotions have been deployed
SpaceandPeople and CBS Outdoor announce First Great Western partnership
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The deal has already seen Kraft sampling Belvita bars
The Goodness Gang wins with in store theatre in Italy’s Conrad stores
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TCC is the agency behind the promotion
Generate Sponsorship takes to the road for Cancer Research
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A roadhsow will help recruit for and publicise the charity’s Race for Life events
Mobile Promotions lands IM Group deal
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The brand owner behind Suburu, Isuzu and Great Wall is all set for mobile events
Brand Experience Creative Award Live Pool 3 proves challenging
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Announcing the leading two camapigns from this pool
Brand experience location networking session at IOEX
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A get together between event locations and event organisers and agencies is planned for 7th March
Brand Experience Creative Live announces judges with I-Factor
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The line up of judges means that a masterclass in pitching should be an additional benefit for IOEX attendees
Sampling set for MAOAM Megatown crown
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One feted winner will see their town get chewing
Retail training set to aid Krushr launch in John Lewis
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The brand is using Beyond the Box to educate retailers about the innovative household product
Brand Experience Award LIVE’s Creative Award sees runaway winner of Pool 2
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The top campaign was a near-unanimous winner
NFL Super Bash created by Ignite
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Last night’s Super Bash saw 1250 VIPs brave the cold in order to enjoy Ignite’s party
RT Marketing selected for Olympic events by Coca-Cola
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The events, sponsorship and hospitality agency has been selected to looks various hositality requirements by the brand
Real Radio deploys PixAngels to help pass on Communities’ message
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Photo social networking is amplifying a Government campaign
REL Field Marketing selected by Molson Coors
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The agency has established a 40 strong team for the brand
Drive Productions helps Clarion open with panache
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The Clarion Post Hotel opened with a party that put the depths of Winter and a dark European economy in the shade
Beyond The Box places ‘Faith in Nature’
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The agency will deliver a consumer sampling campaign
Plan and BEcause set out event agenda
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Plan’s roadshow kicked off on Saturday at Olympia
San Diego’s Online Marketing Summit set to see field marketing initiatives announced
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The event indicates the growing link between face to face campaigns and CRM
Brand Experience Award LIVE’s Creative Award sees a hotly contested opening Pool
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There was nearly a blanket 4 way finish in the opener
Ecover appoints Closer for festival activation
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A ‘feel good’ campaign will be unleashed this year