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Sky Ride gears up for 18 events with RPM

Posted May 11, 2012 by Harriet Cramer

The campaign is now entering its 4th annual cycle

360 Creative Event Services secures funding to further expansion

Posted May 10, 2012 by Harriet Cramer

Santander is supporting the company – that was bought out fo administration in 2010

Chinese passengers given extra welcome to Amsterdam

Posted May 9, 2012 by Harriet Cramer

Staff from Spirit Hosting have been engaged at Schiphol

RPM wins Marks and Spencer’s Agricultural Show brief

Posted May 9, 2012 by Harriet Cramer

The contract has gone back to RPM after a 7 year hiatus

TCC delivers Wenger coupon promotion in Tesco

Posted May 8, 2012 by Harriet Cramer

The agency has a good track record of promotions delivered through the retailer

Pom-Bear strengthens camping connection with sampling event support

Posted May 8, 2012 by Harriet Cramer

The snack will be out in support of a paper crown record bid

Mobile Technik launches ‘MT Byte’ trailer

Posted May 8, 2012 by Harriet Cramer

The new trailer is light and easy to situate near to target samplers

The BCSC and the IPM get set for White Paper launch

Posted May 8, 2012 by Harriet Cramer

The first view of the White Paper findings will be presented on 17th May

FieldStar partners with Derby University for Face -to- Face staff certification

Posted May 8, 2012 by Harriet Cramer

Scholarships are currently available

Casey Staff promotes Burberry Body Mist at Dublin airport

Posted May 2, 2012 by Harriet Cramer

The Casey staff will join an exisiting sales demonstration brand ambassador at the airport

Brand Belief sets off on multi-brand World Food sampling tour

Posted May 2, 2012 by Harriet Cramer

World Food Focus is set to engage with shoppers for 5 weeks

Inchcape’s storytelling conference evokes heritage

Posted May 2, 2012 by Harriet Cramer

Line Up was the agency behind the experiential event

MAOAM to support BMX rider’s challenge tour

Posted April 27, 2012 by Harriet Cramer

The events will help MOAOM further its connectins with a teen audience

TeamHaven appointed to manage European retail by SanDisk

Posted April 26, 2012 by Harriet Cramer

The appointment follows a free trial

Strike Bowling takes off in Melbourne in social media powered flight

Posted April 26, 2012 by Harriet Cramer

The shopping centre stunt was launched and linked by likes…

Stratford Tower ready to be wrapped as world’s largest advertising site

Posted April 25, 2012 by Harriet Cramer

Agency Limited Space will promote the site, which stands tall near to the Olympic Park

Blackjack futhers airports access for retail and brand experience services

Posted April 23, 2012 by Harriet Cramer

Three new aiports will all be accessible via Blackjack’s security-cleared staff

Ambient Media helps Aldo store launch instore and out

Posted April 23, 2012 by Harriet Cramer

The store launch was supported ouside and in, including and ice cream van with popsicle giveaways and a branded courtesy cab offering free rides to the store

Hotcow rolls out Activia sampling activity

Posted April 20, 2012 by Harriet Cramer

The sampling is supported with cheerful stand design to attract shopper attention

Let Your Body Drive sets theme for integrated Peugeot launch

Posted April 19, 2012 by Harriet Cramer

Brand Experience is at the heart of the campaign to launch the new car

Students Live returms to Olympia in September

Posted April 19, 2012 by Harriet Cramer

The event is organised by UCAS Media

Monster Energy mayhem planned for Isle of Man TT week

Posted April 19, 2012 by Harriet Cramer

The Purple Helmets and Monster Girls will be amonst the entertainment laid on by the brand

Burger King prioritises customer experience

Posted April 19, 2012 by Harriet Cramer

The push for excellent customer experience is global

Social media retailer research shows gains for Ann Summers, Tesco and Topshop

Posted April 19, 2012 by Harriet Cramer

Topshop is back on top as the retailer with the most ‘likes’

Shoppertainment central to global store launches for Pynkiss

Posted April 19, 2012 by Harriet Cramer

The Hello Kitty fashion brand is setting out to be a global phenomenon

MAA calls for better payment terms for agencies

Posted April 19, 2012 by Harriet Cramer

Late payments is pushing some agencies to the brink says the Associatiopn

TeamHaven adds Call Compliance Manager

Posted April 19, 2012 by Harriet Cramer

The additional management service is free to TeamHaven users

Sense launches recruitment drive

Posted April 12, 2012 by Harriet Cramer

The agency is seeing new talent by recommendation

INITIALS creates Youth Can toolkit for Sainsbury’s

Posted April 11, 2012 by Harriet Cramer

The toolkit promotes work in retail

Space to co-ordinate Bulmers campaign

Posted April 11, 2012 by Harriet Cramer

The integrated campaign will trace the shopper journey via trade markeing, Aurasma interaction and sampling

Momentum appointed for Asda events

Posted April 11, 2012 by Harriet Cramer

The retailtainment deal with extend in store theatrics

NEC Group set to continue promoting Crufts

Posted April 11, 2012 by Harriet Cramer

Sponsorship activations opportunities ahead for reaching dog breeders and enthusiasts

UVU popping up at the North Pole

Posted April 10, 2012 by Harriet Cramer

Cold comfort for shopaholic runners

Ignition brought into Havas empire

Posted April 10, 2012 by Harriet Cramer

The agency, a long-term global partner of Coca-Cola joins the Havas division that also includes the UK agency Cake

Red Bull Street Style set for Spitalfields

Posted April 10, 2012 by Harriet Cramer

Street Style footballers join affordable vitage afficionadoes as two events arrive on teh same May day

Momentum Instore undertakes further Health Lottery installation

Posted March 30, 2012 by Harriet Cramer

A second round of POS and branded installation is being undertaken

The Boot Room puts experience first

Posted March 30, 2012 by Harriet Cramer

It is where Ian Rush drinks (and eats, and scores)…

Ciroc Premium Vodka announces BFI partnership

Posted March 29, 2012 by Harriet Cramer

The vodka brand is set to help host events and exhibitions

Generate sets stance for Friends Life

Posted March 29, 2012 by Harriet Cramer

The agency is tasked to build on the connection with cricket

Kingsmill and Sense get set for lunch

Posted March 29, 2012 by Harriet Cramer

A roadshow is now underway

Malaysia Kitchen gets tour cooking at Tesco

Posted March 27, 2012 by Harriet Cramer

The promotion is bringing simple techniques for authentic Malaysian cuisine to shoppers

Gorilla adds Airstream motorhome and 7 metre trailer to hire fleet

Posted March 22, 2012 by Harriet Cramer

The vehicles are getting ready to shine at summer festivities

Cancer Research UK and RPM head out on 6th annual tour

Posted March 21, 2012 by Harriet Cramer

Awareness for early detection of cancer is a key element in the messaging

Retailer research shows that consistency led by the store is the way ahead

Posted March 20, 2012 by Harriet Cramer

The research, from SMG, shows that multichannel sales and marketing is often inconsistent

HPI and Envirosell forge shopper research alliance

Posted March 20, 2012 by Harriet Cramer

The two businesses will bring together a range of shopper communication and insight

Slingshot and BITE set to promote Red Bull Cliff Diving to brands

Posted March 20, 2012 by Harriet Cramer

Sampling to extreme sports stars and enthusiasts is just one option at the Norwegian event

British Gas shows off smarter home at Ideal show

Posted March 20, 2012 by Harriet Cramer

Technology and celebrities are being used to engage visitors with energy use

FanCam captures Grand Slam faces in the crowd

Posted March 20, 2012 by Harriet Cramer

The FanCam was prepromoted by rugby stars on Youtube

RPM and E.ON all set for Ecobuild

Posted March 19, 2012 by Harriet Cramer

Energy Fit experts will be equipped to show of energy saving initiatives

Momentum Instore merchandisers help Sainsbury’s in Ely get green light

Posted March 16, 2012 by Harriet Cramer

The new store saw merchandisers active for 23 days

Castrol integrates sporting instore push with OgilvyAction

Posted March 16, 2012 by Harriet Cramer

The promotion is set in advance of a dramatic summer of sport

Momentum Instore merchandisers set up Gok and TU for Sainsbury’s

Posted March 14, 2012 by Harriet Cramer

22 merchandisers have been engaged on the project so far

Citadel’s horror in Texas brought to life through Aurasma

Posted March 14, 2012 by Harriet Cramer

Realise Digital is behind the technology driven promotion at the SXSW festival

Mascots and sponsors set to race for record attention at Kempton Park

Posted March 14, 2012 by Harriet Cramer

An attempt at a record gathering is under starter’s orders

Santander and Carat Live set off on 1-2-3 tour

Posted March 9, 2012 by Harriet Cramer

The campaign is fully integrated with above the line activity that launched on March 4th

Brand Experience Creative Award LIVE sees sails prevail

Posted March 9, 2012 by Harriet Cramer

The award winner was announced to a live audience yesterday

Casio set for airport promotion with Blackjack

Posted March 8, 2012 by Harriet Cramer

Casio is set to promote its new Premium range of watches at Heathrow’s Terminal 5, with staff supplied by Blackjack Promotions. The premium range include extensions and limited editions to the already successful G-Shock and Baby-G brands, and the motor-sports inspired Edifice Chronograph watch range (Casio being a sponsor of the Red Bull F1 Racing […]

Animee sets off to sample shoppers with Sense

Posted March 6, 2012 by Harriet Cramer

The female target audience is being reached with help from Sense

Wadworth annouces stout launch and sampling tour

Posted March 6, 2012 by Harriet Cramer

Corvus tasting will continue through March

SSG delivers multiple events for HTC at Mobile World Congress

Posted March 6, 2012 by Harriet Cramer

The agency partered with HTC for the stand, hospitality, press conference and party

Lurpak Souporium roadshow created by BD Network

Posted March 6, 2012 by Harriet Cramer

A two tier experiential sampling campaign is underway

Ciena’s long roadshow returns to Barcelona

Posted March 6, 2012 by Harriet Cramer

Agency EMS is co-odrinating the tour

Harvey Nichols develops brand experience box at Manchester City’s Etihad Stadium

Posted March 5, 2012 by Harriet Cramer

The box has been delivered with help from design agency Preferred Spaces

SMP and Femfresh win Experiential Best

Posted March 3, 2012 by Harriet Cramer

SMP’s provision of executive toilets at festivals for women in need of V.i.Pee treatment won the Experiential-led category at the MAA’s best awards. The campaign was also the Merit selection (runner up) in the Best of the Best award. Whilst the creative strategy is not a new one in experiential marketing, the Best award judges […]