Citadel’s horror in Texas brought to life through Aurasma

Realise Digital has collaborated with Sigma Films (Glasgow) and Bl!nder Films (Dublin) to create an augmented reality experience around their new film Citadel, the psychological horror debut from writer/director Ciarán Foy.

The film, which premiered at the SXSW Film Festival in Texas this weekend has been creating excitement and buzz with a poster that allows the viewer to get an insight into the story using Aurasma Technology.

When you point your mobile device at the poster, which has been appearing around Austin Texas, the static content comes to life to reveal scenes from the film.

Where previously, film posters have simply augmented trailer footage to offline film marketing, the Citadel poster is a bespoke edit designed specifically for the festival audience. Viewers are then invited to interact further via Facebook.

Realise Digital is developing Augmented Reality applications for a number of clients including Tottenham Hotspur and Channel 4. However, this is the agency’s first application of the technology to compliment the marketing of a feature film.

Don Smith, executive creative director, Realise Digital comments: “Aurasma is rapidly transforming the digital landscape. This is the beginning of truly integrated marketing, the breadth of content and interactivity we can now deliver is astounding. The entertainment world is perfectly set to embrace Aurasma technology. And Citadel, being a film that explores many themes, is an ideal candidate to educate and excite the audience through a deeper, mobile experience.”

“We are very excited to be one of the first films to use this new technology. It’s a revolutionary way to tease and attract an audience to your film and SXSW is the perfect place to employ this innovative app”.