Liverpool FC and Courts pair up in Singapore and Malaysia

Liverpool FC and Singapore’s leading retailer of IT, electronics and home furnishing solutions, Courts, today announced a partnership to present the LFC International Academy Soccer Schools. The one year partnership will see a series of soccer camps that will be open to football fans and aspiring players in Singapore and Malaysia.

During the December school holidays in 2012, members of the public will have the rare chance to sign up their children for Soccer Camps which will be hosted by coaches from Liverpool FC. A total of four Soccer Camps will be hosted – two camps in Singapore and two in Malaysia, with 48 participants per camp. One of the soccer camps will see the involvement of the Courts-sponsored S-League team, Courts Young Lions (CYL) who will have the opportunity to gain invaluable insights into international football standards.

Terry O’Connor, chief executive officer at Courts, said: “At Courts, we stay committed to engaging and giving back to the community and are always on the lookout for interesting ways to do so. We are extremely excited to bring the Liverpool FC legacy to local shore and hope the upcoming Soccer Camps will be a huge hit with our soccer-loving customers. Families and friends will have yet another option to spend quality time together during the school holidays.”

Ian Ayre, managing director, Liverpool FC, said: “We are delighted to be partnering with one of Malaysia and Singapore’s retail giants, and be given the opportunity to coach and nurture young talents through our extensive training programme. We have an exciting line-up of football activities which will help to bring out the best in each and every aspiring player. This unique partnership highlights LFC’s commitment to creating opportunities in Asia, following our opening of our Representative Office in Singapore in 2010.”