News

Dentsu launches Retail Media Specialised Practice

Dentsu has launched its Retail Media Specialised Practice, the first complete retail media capability that enhances brand interaction with consumers. This will enable brands to unlock new audiences and build stronger relationships across all channels by linking every customer touchpoint. The practice provides brands with the flexibility to build a tailored approach to their own […]

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Warner Bros. Discovery Global Consumer Products and Relevance International team up for retail experience

Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International’s Brand Experience & Partnerships division have announced the Wayne Enterprises Experience, a first-of-its-kind, collaborative ultra-luxury brand ecosystem that immerses customers in a shoppable, story-driven experience supported by an exclusive digital marketplace. This groundbreaking concept, in which the top brands in their verticals are curated within […]

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krow Group Electrifies The O2 Unveiling The First All-Electric Jeep Avenger Made For Europe

Jeep and krow Group team up to launch ‘Race to Escape’ transforming the Jeep Avenger into a compact and thrill-seeking escape room Iconic brand, Jeep, today launches its experience ‘Race to Escape’ at The O2, the world’s most popular live entertainment, leisure and retail destination. Created by krow Group. The campaign targets those who are […]

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Caudalie take over Space NK Hans Crescent to celebrate their best-selling Vinoperfect Collection

Caudalie have chosen Space NK’s Hans Crescent store to celebrate their Vinoperfect Collection and Backlash, the have been enlisted to help them, creating a truly immersive and memorable pop up for Caudalie’s customers. For the first time in the UK, Caudalie have teamed up with Tik Tok Superstar Amelia Olivia (@amelia0livia) to commemorate the range […]

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CeraVe’s University Roadshow Created by Backlash

CeraVe is touring universities to help educate consumers and students on the brands skincare portfolio and medical approach to getting great skin. Focusing on the CeraVe Blemish Control range (including cleanser, targeted gel and retinol serum) to help university students find skincare solutions to control blemish-prone skin, the pop up will feature expert and personalised […]

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De’Longhi to take ‘The One Touch Café’ on the road

De’Longhi, a leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into the market. TRO will help visitors get hands-on with Rivelia through ‘The One Touch Café’, an exciting and fresh activation that provides consumers with café quality coffee at the […]

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Sleek announces new senior leadership team

Full-service experience marketing agency, Sleek, today announces the formation of its newly structured leadership team to support the agency’s new service offerings following its recent repositioning. Formed using existing employees, and led by founder Jennifer Davidson, the senior leadership team consists of seven members to look after specific services areas including Technical Production, Live Projects and Business […]

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IMG helps Skyscanner engage with women’s sport and tourism as Solheim Cup pairing announced

Global travel leader Skyscanner, is announced as the new Travel Technology Partner of the Solheim Cup for the 2024 edition at Robert Trent Jones Golf Club in Gainesville, Virginia, USA, and the 2026 European match at Bernardus Golf in the Netherlands.    The multi-year sponsorship deal is the first of its kind undertaken by Skyscanner as […]

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Retail data experts Reapp add Waitrose to platform

Retail data brand Reapp has added Waitrose & Partners to the list of major UK retailers available on its AI driven platform, Reapp Insights. Reapp Insights helps brands and retailers understand what products are selling, where and when. Through the use of industry-leading artificial intelligence, Insights utilises factors such as temperature and trends to help […]

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We Are Collider launches We Are Group as it takes up stakes in Seven and Arq

We Are Collider, the brand experience agency whose clients include Red Bull, Riot Games and Waitrose, has formed the We Are Group, in response to client demand for more culturally intelligent, behaviour-based communications across IRL and IVL activations.   The investment in Seven Communications (the cultural relevance PR agency headed by former Freuds Directors, Caroline Wray and Serge Vaezi) […]

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Seed shows growth with four additions to the team

Seed – the youth creative arm of the Amplify collective that partners with clients including Bumble, Jack Daniel’s and Spotify – is expanding its offer to encompass creator collaborations, content and production; while supporting growth by hiring four new team members, including Jessica Attwell, who hails from creative content studio, OK Cool.   Attwell, who joins as Account Director, will […]

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Laine brings augmented reality experience to Brighton’s Iconic Spiegeltent

Brighton-based pub company and craft brewer – Laine – has forged a unique partnership with immersive experience studio Pixel Artworks to bring Pixel’s ground-breaking AR experience – The Butterfly Trail – to Brighton’s Spiegeltent festival, which takes place throughout May. Brighton’s famous pop-up festival, based in Old Steine Gardens, has been an essential fixture in […]

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Coalition celebrates 13 years with a rebrand

Experiential staffing business Coalition has turned ‘luck for some’ 13, celebrating with a rebrand. The rebrand coincides to align the brand with the moved expectations of a post-Covid world. To mark this new era, Coalition gave itself a detailed analysis, hosting a series of sessions designed to reevaluate the business and its strengths right across […]

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Entertainment and culture agency Attachment appoints Kez Withers as Head of Live

Fast growing entertainment and culture agency Attachment has recruited Universal Music Group’s Global Artist and Brand Partnerships Lead Kez Withers as Head of Live, as the agency amps up growth in talent bookings for live music, entertainment and events for brands across the B2C and B2B sectors. The creation of this new role comes following […]

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N2O takes over a Soho salon for mystery brand trial experiences

Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the capital into an immersive space for consumers to experience a secret product line. Consumers can book free appointments with expert hair stylists without knowing the brand behind their finished look. The four-step process includes shampoo, conditioner, serum, and oil before finishing […]

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Re-imagining a London icon: Broadwick Group unveils The Pelligon

Broadwick Group, the pioneers behind renowned venues Printworks and Drumsheds, has completed the redevelopment of a Canary Wharf architectural icon. Hosting its first events in Spring, The Pelligon is a striking glass space amongst the city skyscrapers.  Formerly East Wintergarden, The Pelligon is now named after its original architect César Pelli, fully refurbished as a […]

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Imagineerium receives Innovate UK funding to transform the creative client review process

Imagineerium has received an Innovate UK Creative Catalyst Grant that will transform the way data is captured during live activations, allowing clients to make informed decisions when planning their projects. This will streamline the approval process, reinforce Imagineerium’s design choices and improve visitor satisfaction. Imagineerium, which specialises in creating daring brand experiences to captivate audiences, […]

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CeraVe is going ‘back to school’ with new pop-up in London by Backlash

Dermatologist-developed skincare brand CeraVe is opening the second iteration of its ‘Back to School’ pop-up next month at Westfield London. Running from 4-7 April, the high school-inspired space will encourage consumers to learn more about the brand’s three-step skincare routine, which spans Cleanse, Target and Moisturise. Guests will be able to fill out one of […]

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Event Concept repositions as EC to reflect strategic as well as production capabilities

Event Concept, one of the UK’s leading event production agencies, today relaunches as ‘EC,’ complete with a fresh positioning, brand identity and promise. As the company approaches its 30th anniversary, EC’s repositioning provides new strategic capabilities which complement its trusted and established production offering. The move allows the already industry famous brand to deliver a […]

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Easter egg sales slide says Reapp report

Sales fall by 12% Y-O-Y, retail data experts Reapp reveal Easter egg sales have plummeted by 12%*, as inflation and HFSS legislation melts confectionery performance across four major British supermarkets, new data demonstrates. Analysis by retail data experts Reapp reveals chocolate eggs have dropped by over 600,000 units sold in the buildup to Easter, equating […]

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N2O appoints Jack Horlock as Cultural Partnerships Director

Award-winning creative brand experience agency N2O has welcomed Jack Horlock and his wealth of 20-plus years of experience in diverse brand partnerships into the agency. Jack has a strong reputation as a cultural ambassador for LGBTQ+ events, diversity and inclusion, and has successfully managed partnerships for Brighton Pride Events for the past ten years.  His […]

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Aimia Foods appoints Malin Andersson as celebrity ambassador

Aimia Foods, the specialist manufacturer of dry, powder-based products and parent company of Horlicks, has appointed Malin Andersson as the celebrity ambassador for its latest brand launch. Malin, who rose to fame in 2016 following her appearance on the second series of ITV2’s Love Island, is set to be the face of Isovibe, a new […]

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Wonder’s New Hire Spree Continues with Arrival of Grace Bradshaw as Client Lead

Wonder – the specialist business experience agency that is part of the Amplify agency collective – can today announce the arrival of Grace Bradshaw as Client Lead. Hailing from B2C experience agency, Bearded Kitten, Bradshaw has also worked at Iris and Twelve Agency across numerous high-profile B2C brands. Bradshaw’s role will entail building and sustaining […]

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CSM Sport and Entertainment rebrands as Wasserman

Global sports, music, and entertainment company Wasserman announced today that CSM Sport & Entertainment, acquired in October 2023, has been rebranded as Wasserman. Integration of the two companies has been taking place since the acquisition, and will continue throughout 2024. The rebrand of CSM – paired with the 2023 acquisition of legendary entertainment management and production […]

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Sleek repositions as a full service experience marketing agency

Today, events business Sleek announces its repositioning as a full-service, experience marketing agency, enabling the company to provide comprehensive experiential marketing expertise to its range of global clients. The strategic move expands Sleek’s service offerings and reinforces the agency’s commitment to create authentic and memorable experiences that foster connections, challenge norms, and inspire change. It […]

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Sophie Bowery promoted at Purity People

Sophie Bowery has been promoted to Head of Purity People. Sophie started her journey with Purity as a Brand Ambassador 15 years ago, giving her a unique understanding of its clients and projects. She has worked across numerous Puritycampaigns, including BAT, Greene King, Danone and Malibu. This inside knowledge will be invaluable as she leads […]

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Seed launches Cultivating Community

Seed – the Gen Z marketing agency for clients including Spotify, Jack Daniel’s and Bumble – is today launching Cultivating Community – the latest chapter in its ongoing Gen Z research and insights platform, What Matters To Us. Breaking away from more conventional report formats, this latest phase of What Matters To Us has been […]

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TAG Heuer extends TCS London Marathon and Run Dem Crew partnerships

TAG Heuer, the Swiss luxury watchmaker renowned for its commitment to precision and endurance, is thrilled to announce the extension of its partnership as the Official Timekeeper of the TCS London Marathon for an additional three years, solidifying its presence at one of the world’s most iconic sporting events until 2026. Since its inception in 1981, the London Marathon has been a […]

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Ingenuity acquires Reg&Co

FMBE’s recent interview with Karen Morris, Reg&Co Leading new business consultancy, Ingenuity,  announces the acquisition of sponsorship specialist Reg&Co for an undisclosed sum. Reg&Co’s Founder Karen Morris and Director Stu Richmond, now reporting into Ingenuity founder and CEO Chris Kemp, will remain in their existing roles.   Ingenuity’s existing brand partnerships division is run by Managing […]

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TRO creates interactive exhibition for Just Eat Takeaway

Photo: TRO Live events and experiential experts TRO has launched an interactive exhibition for its valued client, Just Eat Takeaway.com. Over the past four months, TRO has been busy developing the ‘Just Eat Neighbourhood’ concept, aimed at bringing together the client’s global B2B marketplace and dynamic partner service offering under one roof. The new concept […]

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Mother’s Day pop up for Prestige Flowers in Waterloo Station

Prestige Flowers launched an exclusive Mother’s Day campaign on Tuesday 5th March in the middle of Waterloo station, ahead of the heartwarming celebration on Sunday. Millie Durbak, Brand Manager at Prestige Flowers, shared her excitement about the unique initiative, saying: “We aim to not only spread the joy of Mother’s Day but also to make it […]

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Purity launches in the US and starts with Tru Earth campaign

Purity, the award-winning experiential marketing agency has announced its expansion into the US market. This exciting venture is bolstered by the appointment of Kathi O’Neil as Managing Director, US. O’Neil brings a wealth of experience to the team, boasting over 25 years of leading her own agency and working with prominent brands in the US […]

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TRO partners up with The Bulb to drive sustainability strategy

Live events and experiential experts TRO have partnered with sustainability consultancy, The Bulb, to help create a comprehensive sustainability strategy across the agency. The Bulb will work with TRO to assess and improve the environmental and social impacts of its daily operations. The consultancy will lead with a ‘people first’ approach, which aligns with TRO’s […]

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Dry Jan boosts alc-free sales but Veganuary falls flat

Lo-non alcoholic booze increase by £3million in sales Y-O-Y during dry January Veganuary sales decline by nearly 10% in 2024 Retail data experts Reapp, investigate dry January and veganuary sales performance over the past calendar year Major brands selling lo-non alcoholic beers and ciders have seen Y-O-Y sales increase by 58% during Dry January, new […]

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Global Street Art appoints Reg&Co and Rosendale Partnerships to source sponsors for London Mural Festival 2024 

The UK’s leading mural-painting company Global Street Art have announced the appointment of Reg&Co and Rosendale Partnerships as the two partnership agencies who will secure partners for the second edition of the London Mural Festival. The second London Mural Festival, taking place throughout September 2024, will showcase exceptional street art mural artists from around the […]

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Steve Wooldridge joins e2b as Partnerships Director

Steve Wooldridge has joined brand fulfilment logistics and event support specialist e2b in the newly created role of Partnerships Director. Leaders in B2B, D2C fulfilment and storage along with tailored event logistics, sampling, co-packing and rework projects, e2b has 40 years’ experience working with FMCG brands. Woolridge’s 30+ years in the food service and hospitality […]

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TRO invests in team to support 2024 growth ambitions

Live events and experiential experts TRO has bolstered its new business and marketing team to support the agency’s growth ambitions.   For 2024, the agency is committed to enhancing its offering in line with the experiential channel’s continued evolution. To support this commitment, Rob O’Siochain, previously Senior Client Partner, has been promoted to a newly […]

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Emirates named global partner of the NBA and title partner of the Emirates NBA Cup

Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA.  The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA. […]

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Reg&Co appointed by Grosvenor for Belgravia in Bloom and A Summer of Sport

Sponsorship and brand partnership agency Reg&Co has announced its appointment to secure new partners in 2024 for two headline event activations across Grosvenor’s London portfolio , ‘Belgravia in Bloom’ and ‘A Summer of Sport.’ ‘Belgravia in Bloom’ is a free-to-attend spring flower festival offering visitors the chance to explore and discover a world of beautifully […]

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Londis opens at International Convention Centre with ceremony and sampling

A new Londis convenience store celebrated its official opening in Birmingham’s International Conventional Centre, set to serve the venue’s event footfall and thriving local business community, 19th January 2024. Karl Clark, Owner / Founder of Taylex Group and it’s subdivision, Taylex Retail, became the independent owner of the shop and oversaw the fit-out of the […]

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Aimia launches Isovibe in B&M stores

Aimia Foods, the specialist manufacturer of dry, powder-based products, has launched ‘Isovibe’. Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide. Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & […]

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Spacial by Unit9 launches to support new matrketing opportunities

Unit9 – an established leader in creating trailblazing digital experiences for brands – is launching a dedicated spatial computing offering, called Spatial by Unit9, to help clients capitalise on the powerful new marketing opportunities that come from this evolving medium, propelled by the much-anticipated releases of Meta and Apple’s new spatial computing headsets: the Quest […]

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N2O wins P&O Cruises experiential contract

Multi-award-winning creative brand experience agency N2O has won a five-way pitch to be announced as the rostered experiential agency for P&O Cruises in 2024. The agency will bring to life the brand’s tagline, Holiday Like Never Before, through a series of immersive experiences from this month, focused on brand awareness and lead generation. Speaking of […]

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Hedonist Events and Endpoint Creates merge to form Impact Collective

Leading events brands, Hedonist Events and Endpoint Creates, are thrilled to announce they have merged together to create a brand new operation. As of January 2024, the companies will be officially known as Impact Collective, evolving the two teams into a powerhouse within the industry. With a shared vision of delivering unparalleled experiences and a […]

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The Park welcomes creative trio to support 2024 growth

Brand experience agency, The Park has welcomed three new members to strengthen its growing team. Yasmin Dankaro joins as a production assistant, following her time in marketing and content coordination. In her new role she will be supporting the agency’s production team with the planning and delivery of experiences. Karima Morsli has joined the award-winning […]

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Laura Chalcroft rejoins Sledge

Sledge, the proudly employee owned, UK-based agency with a global footprint and expertise in live experience and film, today announces the appointment of Laura Chalcraft to the role of Operations Director, as it adds a new global client to its roster, and reveals details of its progress from an EOT and sustainability perspective. Chalcraft first […]

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Location:live expands with acquisition in Australia

location:live (LL), a leading media and locations agency in the UK and Europe has announced its strategic expansion into Australia. This significant move follows a recent raise of expansion capital, and further adds resources to their ongoing international capabilities, to service clients and locations globally. The synergy between the Australian and UK markets, in terms […]

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eXPD8 becomes the key field marketing partner for The Entertainer

eXPD8 has announced that after successfully supporting The Entertainer with a year-long trial in selected Tesco stores, they will become The Entertainer’s key field marketing partner across the Tesco UK estate. Tesco and The Entertainer have recently announced they are extending their partnership to cover the entire Tesco UK business, and the Republic of Ireland from March […]

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Reap redefines its field marketing product line up

Retail data experts Reapp are dramatically redefining their product lineup as part of an ongoing £7 million investment into tech and AI to become the ‘ultimate FMCG toolkit’ for major brands. Carving out a new space in the field marketing sector, Reapp’s new products are covering more bases than ever before and through AI innovation […]

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Red Bull Creates Biggest Yet European Esports Show with League of its Own

Red Bull has tasked its experience agency, We Are Collider, with designing, delivering and managing League of its Own: the brand’s biggest European esports tournament to-date. Taking place on 9 December 2023 at The Velodrome in Berlin, the event – which sold-out in under two hours – was a unique celebration of esports that saw […]

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Kate Spade New York creates towering presents in Waterloo

To celebrate the holiday season, Kate Spade New York has unveiled  a show-stopping, 10-metre tree made of branded gift-boxes located in London’s Waterloo Station. Positioned at the heart of one of the city’s most prominent locations, the immersive experience invites London to spread joy, welcoming one and all to celebrate the holiday season. The sculpture […]

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N2O helps Tesco’s Christmas Markets at 150 locations

N2O is delivering Tesco’s Christmas Markets for the fifth year in a row, extending the free experience across more locations than ever before Traversing towns and cities with varying levels of Christmas spirit, the locations we chose for the Markets this year are based on research conducted by N2O’s Strategy Team, looking at factors such […]

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Amelia Shepherd joins Wonder

Amelia Shepherd, most recently MD of experiential marketing agency TRO, is joining Wonder, the business campaigns and experience agency whose clients include Google, Canva and Visa, as Director of Growth.   Amelia’s role will involve driving Wonder forward by unearthing new opportunities while helping to further build the agency and its reputation. Working closely with […]

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Weetabixshire petition gains support from MP and farmers

Jim Beaty, farmer, in front of a ‘Welcome to Weetabixshire’ sign which has been erected in the Northamptonshire town of Burton Latimer to mark the new proposed county lines of Weetabixshire. Picture date: Tuesday November 14, 2023. Photo credit: Michael Leckie/PA Wire Makers of the nation’s favourite breakfast cereal* are petitioning to create a brand-new […]

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Marriott Bonvoy signs as official hotel partner for Kingdom of Winter

Marriott Bonvoy has signed as the official hotel partner to Kingdom of Winter ahead of the inaugural event in ExCel London which opens on 8th December. Within the partnership agreement, the Kingdom of Winter is offering free entrance to Marriott Bonvoy members. The deal was brokered by sponsorship and partnership agency Reg&Co. Marriott Bonvoy has an […]

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Reg&Co appointed by the Climate Creatives Challenge for sponsorship search

Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new sponsors for the Climate Creatives Challenge. The Climate Creatives Challenge includes a biannual international design competition, supporting new and novel approaches for communicating the impacts of climate change and the benefits of mitigation, adaptation and resilience. To encourage different types of creative […]

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New insight shows UK’s locations most worried about the cost of living

Walsall is the UK area that is most worried about the cost-of-living crisis, according to a new study that measured average monthly search volumes for terms related to the crisis. Bath ranked in second with 333 monthly searches per 10,000 people.  With just 68 searches per 10,000 people, Wakefield is the area least worried about […]

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N2O launches N2O Talent to provide a complete social media solution

Creative brand experience agency, N2O, has launched N2O Talent – now housing social media, influencer marketing and talent management under one roof to provide brands with a complete social media solution. Born from the huge success of the agency’s award-winning social media and influencer marketing service, N2Ocial, N2O Talent offers brands a diverse talent roster […]

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FMBE Awards launches ‘Bold By Design’ to advocate immersive event design

The Bold By Design online showcase is a new feature on the FMBE website that is created to be a home of excellence in FMBE design on the Internet. The showcase champions experiential and immersive design for events, retail, exhibitions, roadshows or immersive experiences. >>> BOLD BY DESIGN – SHOWCASE <<< At FMBE Awards 2023 […]

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Waitrose Food & Drink Festival Returns to Tobacco Docks with Brand New ‘Waitrose Christmas Room’

The Waitrose Winter Food and Drink Festival is returning between 24 and 26 November 2022, with an even bigger festival that, for the second year running, takes place at London’s Tobacco Dock. Featuring many new experiences, the festival has evolved by placing a greater emphasis on Waitrose’s own-brand festive food, while expanding to host hundreds […]

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Meshh sponsors Immersive Event Category at FMBE Awards 2023

FMBE Awards is pleased to announce that spatial intelligence business Meshh is the sponsor of this year’s Immersive Event (Mass Consumer) category. Meshh is a leader in the field of location-based intelligence and helps event organisers, venues, retailers and brands to measure engagement and interaction in their physical spaces in order to deliver a more […]

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Frank’s Big TOE gets set to launch at FMBE Awards

Frank’s Big Tour Of England (Big TOE) is a Frank Publishing legacy project that gets underway at FMBE Awards 2023, Thursday 9th November 2023. The project is a running 2000-mile tour of England in July and August 2023 coupled with FMBE industry events en route. The 62-day Tour visits every cathedral city in the UK, […]

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Promologistics announced as Operational Success category sponsor at FMBE Awards 2023

FMBE Award’s famous Operational Success category will be sponsored this year by industry goto logistical experts Promologistics. Promologistics excels in providing brand clients and experiential marketing agencies with specialised logistics, warehousing and fulfilment services. The award will be presented by Jonny Lamb, MD of Promologistics. The Operational Success category is famous for its amazing ‘make […]

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The O2 announces its membership of the Hidden Disabilities Sunflower

The O2, the popular live entertainment, leisure and retail destination, has today announced that it is now an official member of the Hidden Disabilities Sunflower. The venue, which is the first UK arena to become a fully-fledged member of the Sunflower, is proud to reveal that its catering partner Levy UK + Ireland, and security […]

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A mirrored Marc Jacobs box lands in Covent Garden

Marc Jacobs’ resort collection lands in London in the brand’s first UK pop-up store, an entirely mirrored box located in Covent Garden’s historic piazza. The new campaign, featuring Kim Kardashian, dominates the nearby underground station, while a nine-foot-tall silver tote bag swing serves to signpost the pop-up. Impossible to miss, the specially built space is […]

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N2O creates retail experience for Barbie with unboxing and Passport to Play

Multi-award-winning creative brand experience experts, N2O, are delivering an immersive retail experience for Barbie, placing play at the forefront. The experience will promote the launch of Barbie POP Reveal, showcasing the new product’s key features: unboxing, scent and unique play. A Barbie ‘play roundabout’ will have four zones, each themed to the brand-new product line […]

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Elevate Global partners with FMBE Awards as Staffing Sponsor

FMBE Awards is pleased to announce that Elevate Global is the supplier sponsor of staff to the event for the second year in succession. The Elevate team will take on all the hosting duties of the event alongside the FMBE team. The agreement comes after outstanding feedback for the hosting of last year’s event, which […]

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FMBE Awards announces Hel’s as its People Powered sponsor

FMBE Awards is pleased to announce that its new People Powered Award has been sponsored by HEL’s. The awards are to be presented on Thursday 9th November 2023 at The Pavilion Ascot. The People Powered Award is a key new award for the event that has, as its focus, the most important part of any […]

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Pandora gets set to pop up with a Backlash box on the South Bank

This November, Pandora is excited to welcome consumers to an immersive new pop up experience in central London. Situated on the South Bank, near Tower Bridge, Pandora has worked with creative agency, Backlash, on a unique activation which has been inspired by Pandora’s holiday campaign, Loves Unboxed. The ‘Art of Loves’ pop-up, which will be […]

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SpaceandPeople annouces lead sponsorhip of FMBE together with a Network Rail prize worth £25,000

SpaceandPeople announces lead sponsorship of FMBE Awards including collaboration with Network Rail to award £25,000 worth of space to the winner of the flagship brand experience category SpaceandPeople are pleased to announce lead sponsorship of the FMBE Awards for the second year running.  Taking place on the 9th November at Ascot Racecourse, the FMBE Awards […]

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Bluewater set for drinking water solution at the Home of Golf

St Andrews Links Trust has appointed sustainable water and purification experts Bluewater as its Official Hydration Supplier to provide a next-generation drinking water solution for golfers and visitors to the Home of Golf. The pioneering agreement will see Bluewater, a global leader in sustainable water purification and beverage solutions, provide purified drinking water across the […]

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Thermos becomes official England Rugby League partner

Thermos UK has teamed up with The RFL and the England men’s, women’s and wheelchair Rugby League teams and coaching staff for the up and coming Autumn Internationals and supplied them with the new Icon Series of insulated bottles and tumblers. The Icon Series is a professional and rugged range which has just been launched […]

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Roadshow Promotions generates a bustle of interest for Verbier Ski Resort

 Roadshow Promotions, the UK’s leading provider of promotional buses, has teamed up with Verbier Ski Resort to bring a slice of Switzerland to London. Verbier, the renowned Swiss skiing resort, chose a double-decker promotional bus to help launch its “London’s Calling” winter campaign to entice city dwellers to experience a workcation from the resort and to the […]

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Currys creates online engagement campaign with low energy meal recipes

The nation wants to speed up their cooking in an attempt to help lower their energy bills. Currys is on hand to help and are launching their first set of recipes that could save consumers up to £78 a month in energy bills due to the products used, created in partnership with food writer, Jack Monroe. 60% […]

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Double Success for Silverpoint at Salon International

Retail display business Silverpoint, is celebrating success as it supports professional hairdressing industry clients Procare and Dowa at the major trade exhibition Salon International, firmly establishing itself as a key supplier to brands in the sector. At the recent industry-leading show held at the ExCel London (14-16 October), Silverpoint revealed the UK-designed and manufactured exhibition stand for premium hair […]

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The Royal Institution secures CGI as title partner to its Christmas Lectures

The Royal Institution (Ri) has today announced a significant three-year partnership with CGI as the title partner to the Christmas Lectures. The partnership combines the pioneering spirit of science with cutting-edge technology and innovation, and provides valuable support for the Ri in delivering the Christmas Lectures. and its wider charitable activities. The partnership was secured […]

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Impact Field Marketing Group rebrands as Marvesting as its international footprint expands again

To mark a new stage of growth and expansion, Impact Field Marketing Group has changed its group name to Marvesting. The group, which has recently acquired a new company, P&R Visual Merchandising in the Netherlands, is distinguished from its French subsidiary, Impact, The change solidifies Marvesting’s position as a European leader in omni-channel commercial and […]

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CeraVe brings Back to School pop up to Covent Garden with agency Backlash

CeraVe is opening its doors for the first time in October for a “Back to School” themed pop-up to help educate consumers on the CeraVe skincare portfolio and medical approach to great skin. The immersive pop-up will feature various high school-themed spaces including a ‘Cleansing Lab’ where attendees will learn about their skin type, the […]

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Yumove harnesses Hypergram’s holographic power at King’s Cross and Westfield

[photo credit: Story Picture Agency – supplied by Nobull Agency] This week, travellers at London’s Kings Cross Station were greeted by the waggy tail of a larger-than-life canine commuter called ‘Max’. Max, the holographic virtual Labrador, was let loose by the UK’s no.1 vet-recommended joint supplement brand, YuMOVE, to help educate the capital’s human commuters […]

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N2O collaborates with Tesco for Trail to Treats Halloween experience

Award-winning creative brand experience agency, N2O, is set to captivate shoppers this Halloween with the Trail to Treats touring roadshow, born from the retailer’s new Halloween toolkit. This engaging event will reach selected Tesco stores nationwide, designed as a way to bring the toolkit’s spooky characters to life with Tesco shoppers. Kicking off the retail […]

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Standout Field Marketing announces professional beauty field team for OPI

Standout Field Marketing has announced it has partnered with OPI to drive growth in distribution and stockists amongst professional salons in the UK. OPI (a division of Wella Company) is the #1 nail salon brand worldwide. They are committed to providing unlimited shades and the highest quality products, artistry, and technique. They describe themselves as being there […]

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Nteractive launches Better Choices programme to help brands create sustainable live experiences

Global brand experience agency Nteractive has launched ‘Better Choices’ – a programme to help brands create sustainable live experiences by aligning their event activations with their corporate sustainability goals. Better Choices offers brands a comprehensive framework to understand and improve their sustainability performance and allows them to set a baseline for their current event emissions, […]

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N2O and Fruitella create Halloween Hotel at Bluewater Shopping Centre

Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an engaging Halloween activity for families. Executed as part of the brand’s Halloween Hotel creative platform, which includes an Alexa Halloween Countdown Calendar, the Bluewater pop-up will immerse visitors in the World […]

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Wasserman completes acquisition of CSM Sport and Entertainment

Wasserman, a leading talent representation and marketing company, is pleased to announce the completion of its acquisition of CSM Sport & Entertainment. The deal will expand Wasserman’s service capabilities and geographic footprint in the sports, music, entertainment and culture industries. As integrations are ongoing, CSM will continue to operate as currently constituted and will formally […]

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Purity rebrands and relaunches to emphasise authentic live brand experiences

Purity, a leading experiential marketing agency, has announced a rebranding and expansion initiative, marking a significant shift in its positioning in the experiential industry. In a post-pandemic world where AI and the Metaverse is taking center stage, Purity is charting a new course by emphasising the power of authentic, live brand experiences that connect with human nature. With the […]

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Purity unveils Alproworld

“Alproworld: Your Alprolicious Breakfast Adventure,” is immersive experience  that is designed to captivate the hearts and taste buds of “curious waverers” and “thrifty fad followers” in their quest to discover the best tasting plant-based options, particularly at breakfast time. Alpro, a brand renowned for its commitment to quality and taste, sought to connect with consumers […]

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La Roche-Posay and N2O pair up for two brand experience campaigns

Award-winning creative brand experience agency, N2O, is activating two campaigns to inform consumers about their particular skincare needs. The La Roche-Posay Effaclar experience at Westfield White City (7th to 10th September) featured full-range demonstrations targeting those with blemish-prone skin and showcasing their Effaclar Spotscan diagnostic tool, an AI service developed with dermatologists to help customers […]

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Imagineerium announces new leadership team

Experiential design agency Imagineerium has announced new ownership with Natasha Mortimer taking ownership of the company and becoming Managing Creative Director. Joining forces with Mortimer is a powerhouse of female talent, with Sarah Pugh as Associate Managing Director and Carita Middleton as Associate Creative Director. Imagineerium creates daring brand spaces that captivate audiences through bold […]

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Compare the Market creates B&Burrow experience with Exposure

Compare the Market has created a brand experience to celebrate the latest addition to its furry family: the well-intentioned but mishap-prone Carl the Wombat. Exposure devised and delivered the activation, including PR and experiential production. Running from 12th to 18th September, the B&Burrow experience in Somerset’s The Little Shire was open to influencers, press, and winners […]

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FMBE Awards Shortlist 2023 announced

FMBE Awards 2023 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at The Pavilion, Ascot Racecourse, Thursday 9th November 2023. As […]

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Bombay Sapphire and The Hoxton pair up for art and cocktail experiences across Europe

Visual artists will take over Hox galleries across Amsterdam, Barcelona, London, Paris and Rome as part of the Bombay Sapphire Saw This Made This campaign, transforming the spaces with creative art installations, complemented by innovative gin cocktails, from the Hoxton bartenders. Bombay Sapphire and The Hoxton will be coming together to bring an exciting addition […]

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Exposure helps Reyka bring Icelandic experiences to Manchester

Reyka vodka – with help from its creative agency, Exposure – created a little piece of Iceland in Manchester with the Fire and Ice Oasis experience, which ran at The Oast House across the weekend of 9th and 10th September 2023. The experience further builds brand awareness and trial by enticing ‘curious 25 to 40-year-old […]

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Silverpoint and Kamado Joe cook up Feastival success

  Retail design, manufacture and installation specialist Silverpoint, together with their client Kamado Joe are celebrating the overwhelming response to the brands presence at Big Feastival held recently at Alex James Farm in the Cotswolds. As part of a packed summer event schedule, Silverpoint delivered the perfect solution for Kamado Joe client, Little Viet Kitchen […]

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Travelodge launches new multi million pound campaign ‘Better get a Travelodge’ 

     View the new Travelodge adverts here Ad One and Ad Two   Travelodge, the UK’s first budget hotel brand, today launches a new multi-million pound integrated advertising campaign, which celebrates the company’s role as the ultimate enabler of the great value getaway – helping millions of people to get out there and do their thing, whether […]

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Showforce announces ambitious plans for growth in KSA as Riyadh office opens

Fully established as a legal entity in the Kingdom of Saudi Arabia, global crewing specialist Showforce, a division of the Spendlove Group, has announced ambitious plans for expansion in the country. The company has opened an office in Riyadh with business development manager Zachariah Smith relocating to spearhead the operation. Initially accompanied by experienced members […]

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Modular Promotional Bus innovation cuts lead times for roadshow activations

Roadshow Promotions, the promotional bus company, has announced the launch of a fleet of Modular Promotional Buses. This new offer is set to transform the way organisations execute their marketing campaigns, providing flexibility, cost savings, and immersive brand experiences for promotional bus tours. Traditionally, preparing a bus for a promotional or educational tour has taken […]

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Clark’s Originals launches Kurupt FM collaboration with Exposure

Exposure has helped Clarks Originals mark the launch of its latest collaboration – the Kurupt FM Wallabee Boot – with a brand experience that saw customers party with the eponymous West London garage-crew, Kurupt FM. Taking place on Thursday 24th August at London’s iconic venue, The Social, the experience celebrated the collaboration by featuring Kurupt FM […]

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Non-alc beer category sees price hikes

Cost of multipack rockets from £4 to £8 in 12 months, Reapp reveals The price of alcohol-free beer in the nation’s supermarkets has almost doubled in a year, shocking new data reveals. A multipack has rocketed from £4.28 in June 2022 to £8.13 today – a rise of more than 90%, retail data experts Reapp […]

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