Kia has been named as the official automotive partner for Boardmasters, Cornwall’s own surf and music festival from live entertainment specialists Vision Nine. The deal was negotiated by Jump, Havas Media Group’s content and culture division. Kia worked with Jump to identify and secure a strategic partnership that would bring its ‘Movement that inspires’ mission […]
Tayo Akiwumi has joined the iD team as Director of International Business. This milestone for the iD business, affirms their aggressive and strategic plans to continue the growth of their successful Agile Retail proposition. Joining a leadership team headed by Group Managing Director, Marcus Fox, Tayo will be developing an exciting number of APAC retail […]
Full-service creative agency CHS, have launched a new digital awards ceremony in partnership with insurance giant Petplan, which aims to champion and celebrate exceptional pets who help and enrich our lives. After a mass of success over the pandemic in 2020, The Petplan Pet Awards 2021 returns this year giving pet owners an opportunity to […]
Genpact, a global professional services firm focused on delivering digital transformation, is inviting the world to help fight climate change in a 24 hour fundraising campaign, ‘Melting Point,’ which draws attention to the perils of our warming planet. Ahead of this weekend’s Formula E London E-Prix, Genpact’s ‘Melting Point’ campaign sees a sustainably sourced three-tonne […]
As the nation begins to open up, Hendrick’s Gin has launched a new Out Of Home (OOH) campaign to encourage commuters to escape from the conventional, by stepping into the peculiar and embracing the delectable. Delivered by creative agency Space and launching across London, Manchester, Brighton, Cardiff and Liverpool, the Victorian-surrealism themed activations evoke a […]
Chiquita is excited to inject a summer spark to London’s streets with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city. In its seventh consecutive year of running the London bus campaign, this summer Chiquita aims to outshine the dark days […]
Premium digital out of home (DOOH) media owner Ocean Outdoor will carry highlights of the Tokyo 2020 Olympics across its UK portfolio as part of its official partnership with Team GB. The centrepiece of the out of home campaign is an official Team GB fan zone, located in Westfield Square, part of the Westfield London […]
With the Tokyo 2020 Olympic Games just around the corner, Yoplait Kids from General Mills is expected to reach 8.2 million target consumers this summer with an investment of £2.4million as part of its Team GB partnership. Under the ‘Moments of Gold’ campaign umbrella, Yoplait are proudly unveiling six Team GB star-studded ambassadors who embody […]
Global staffing partner for brand experiences, Elevate, is announcing the launch of an expanded European presence to reflect accelerated growth for the business in the region. The launch includes the opening of three new offices in Germany, France and Austria, providing brands and partners with greater opportunities to create and deliver multi-market European experiences and […]
Amplify – the agency that joins the dots between people, brands and culture – have promoted Richie Gage, previously Head of Production, to the role of Head of Live. The promotion not only better reflects Gage’s new leadership position on the agency’s UK management team but also simplifies the agency’s reporting structure as Amplify continue […]
Recent research from Showpad has revealed the biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%). Customer churn rate – the percentage of service subscribers who discontinue subscriptions within a given period of time – has also […]
Hubilo has announced the latest release of its virtual and hybrid event platform that promises to shake up the events landscape through a range of features designed to boost attendee engagement, build connections, and help increase event ROI. The new version of the Hubilo platform includes approximately 50 improvements overall and offers more engagement capabilities […]
tastecard, the diners’ club providing dining experiences for cheaper, staged a bold stunt to turn a house on a quiet and quaint street in the area of Notting Hill, into a mouth-watering food spectacle. In a bid to show Brits that you can order restaurant-quality-food-at-home for a fraction of the price when compared to other […]
Dept – one of the fastest growing digital agencies – partnered with Extended Reality (xR) pioneers disguise and leading games developer Epic Games to launch an xR experience helping brands better understand how the metaverse can transform the way people play, shop, interact and consume media. Moderated by Isabel Perry, Director of Technology at […]
Event guide and ticketing outlet, Skiddle, has launched a new celebratory campaign ahead of ‘Freedom Day’, which will see all lockdown restrictions lifted in the UK. Freedom Day – set to go ahead on Monday 19th July – allows live events, festivals and club nights to take place in a physical setting without any COVID-19 […]
Dynisma Ltd., the UK-based motion simulator technology company, today releases details of its new world-leading DMG-1™ and lightweight DMG-1 Carbon™ advanced driving simulators. These Dynisma Motion Generators™ (DMGs), bringing a totally revolutionary approach to simulators, have been designed specifically for motorsport teams who want to optimise driver and car performance as well as automotive manufacturers […]
Global events agency, The fresh Group has commenced on a new client partnership with JLG Industries following a competitive pitch process last month. fresh has been commissioned to work with JLG Industries, Inc. – an Oshkosh Corporation company and the leading global manufacturer of aerial work platforms and telescopic material handlers – to produce an […]
Ahead of the much-anticipated return of the dancefloor on July 19th, new research from Groupon reveals 83% feel they’re rusty on the dancefloor after nearly an 18-month hiatus. To give nervous Brits the confidence boost they need, Groupon has teamed up with renowned Ru Paul drag queen, Cheryl Hole, to help them slay it on […]
From today (8 July 2021), both in-person visitors and virtual viewers can enjoy the Goodwood Festival of Speed’s famous Central Feature because innovation studio Unit9 has turned the installation into a smartphone-friendly hybrid experience with an augmented reality (AR) twist. With British automotive company, Lotus Cars, as this year’s Central Feature partner, the physical […]
Experience Maker PR (EMPR) has launched. Thee new agency is an independent public relations agency dedicated to servicing the individuals and businesses that make and create experiences in the event, experiential and hospitality sectors. EMPR provides a range of public relations services such as press release writing and distribution, pro-active media pitching, and awards strategy, […]
Peperami has been offering FREE ‘Snackadiums’ to footie fans who share the same names as players from England Euro 2020 squad. Paying homage to the team, the ‘Snackadium’ is today’s savoury, sports-themed answer to German gingerbread houses. The limited-edition pitch is perfect to display snacks for friends and family to tackle when enjoying the football […]
MCI, a global engagement and marketing agency, announces it has appointed Oscar Cerezales as Chief Strategy Officer (CSO). Oscar will advance the global strategy and positioning of the agency as a connector of people, ideas, and projects. As audience engagement has been evolving, MCI has been at the forefront of pivoting its design-led digital mindset. […]
Landsec has announced the official opening of the longest and fastest zip wire in England, Skywire, at Bluewater, one of Europe’s leading retail and leisure destinations. Skywire is the first of nine unique attractions that will complete ‘Hangloose Adventure – Bluewater’, a brand-new large-scale leisure offer within the destination. Skywire is the focal point of […]
Skiddle has announced three new updates to its promotion centre this month to support promoters through the final restrictions of the Covid pandemic. What’s On guide, Skiddle, provides a free facility for event promoters across the UK to list their events online and sell tickets through its independent ticketing service. Each month, the free to […]
From left to right the photograph shows Louise Wetherell, Rayna Jeffrey, Isabelle Toussaint and Gina Gundy. Brand experience agency, Strata Creative Communications, has enhanced their Live division by promoting employees into more senior roles and newly created positions, to accommodate the increased demand for production and event technology services of live and virtual events. As […]
The beef patty accounts for much of the emissions, as cattle produce huge volumes of methane from belching and flatulence during their lives, while cooking them produces CO2. To mark National Barbeque Week, the Mighty Mushroom Co. has unveiled Ireland’s first ‘fart-free’ cow – asking the nation to give meat a miss on the grill […]
Event sustainability group isla has launched proseed: the event industry’s first universal framework for delivering sustainable events. The framework was launched in front of the industry at a special seminar today, with the support of isla’s 72 strong membership, including Channel 4, Amplify, Brandfuel, Imagination and Church House Westminster. Labelled as a ‘gamechanger’ for the […]
Two-thirds (66 per cent) of businesses will return to their pre-Covid staff levels after all restrictions are ended according to research. Office sampling and employee rewards specialist, gemsatwork, conducted a survey among 411,013 employees between June 11 and 15 which showed 66 per cent aim to be ‘back to normal’ as soon as the final […]
REL Field Marketing has announced that its ‘Tactical’ delivery now sits under the REL On Demand suite of services. The agency summarises the newly branded service as follows: “REL On Demand gives our customers access to fully flexible resource whenever it is needed. Dedicated for the duration of the activity, this could be anything from […]
Event sustainability group, isla, is bringing together some of the biggest names in the UK events industry this week, as it looks to bring to life a new best practice and guidance tool for event professionals; called proseed. The event will take place 30th June, and will see representatives from isla’s 72 strong agency, corporate, […]
To celebrate Clean Air Day on 17th June, Sense were appointed to work with Birmingham City Council to communicate the importance of removing unnecessary vehicles on Birmingham’s roads to reduce air pollution. A week long engagement includes a display outside the concourse of Grand Central and New Street Station supported by staff providing information, advice […]
Nivea UK and Cancer Research UK (CRUK) have embarked on a UK Summer Tour which will continue across 36 leading destinations including the British Airways i360 in Brighton, Lusty Glaze in Newquay, Exmouth Beach in Devon and Sea Life Centre in Great Yarmouth. The Sun Safety Bus shares sun safety education so we can all enjoy the summer while protecting our […]
Luxury ice cream brand Häagen-Dazs has announced the launch of a new pop-up experience called ‘Häagen-Bar’. The pop-up locations, currently in France and Spain, combine two of life’s greatest indulgences: ice-cream and cocktails. The activation is part of the brand’s new campaign “Love the Mix”, that celebrates mixing the unexpected. This idea is one part of […]
Retail Profiling and SumUp are in the midst of a nationwide retail roadshow at Denmans trade outlets. The events have been devised to drive increased brand awareness and sales of SumUp’s payment solutions, targeting tradesmen and small business owners. Trade electrical supplier Denmans provides a logical national platform for the SumUp demonstrators who are reaching […]
Inclusive two-day event across six Landsec destinations, featuring beauty-themed offers and giveaways, and empowerment experiences across the retail portfolio Focus on a wider campaign shining a spotlight on beauty, cosmetics, and health & wellbeing Landsec has announced a new beauty-themed event, ‘Be Your Beautiful’, which will run across key retail destinations within the portfolio, commencing […]
The iconic Parisian nightclub and brand Silencio will launch a beach house in Ibiza, El Silencio, from 16th June 2021, in partnership with ToShare (restaurant concept by Jean Imbert, Pharrell Williams), Miranda Makaroff, Moredesign and Arman Naféei. Nestled in a serene cove in the east of the island, El Silencio is set against the backdrop […]
Blackjack Promotions, the UK’s leading travel retail and brand experience specialist, has promoted Leanne Nutter to the role of Retail and Brand Director, with effect from this month (1 June 2021). Leanne has worked with Blackjack Promotions, part of the ABM group, for almost two decades, leading teams and managing different areas of the business. Her […]
Stella McCartney has launched its Autumn 2021 campaign, ‘Our time has come’ – projecting a stylish fantasy of animals rewilding London, living freely and taking their places amongst humans whilst wearing sustainable luxury pieces embodying ‘J is for Joy’ from the McCartney A to Z Manifesto. It communicates a message of animals as equals and […]
Sponsored by leading grocery brands, National BBQ Week both educates and encourages consumers to become better BBQ’ers and enjoy alfresco eating, as our lifestyles continue to be more home-centric. In recognition of its Silver Anniversary, this year, National BBQ Week will run for two weeks and will offer consumers a longer opportunity to celebrate better […]
With mobile gaming growing rapidly in popularity, EE today unveils two Gaming on the Go Pit Stops in 5G locations; one on Brighton seafront and another on Liverpool’s Royal Albert Dock – to celebrate its new Xbox Game Pass Ultimate add-on and to help players re-immerse themselves into the gaming world. The creative, delivered by […]
Jacob’s Creek partners with comedians Matt Richardson and Kojo Anim to offer lucky dads the world’s ‘smallest’ comedy stand-up set* and a complimentary case of wine The wine brand is launching a competition to offer entrants the chance to treat their lucky dads to (literal) barrel of laughs Jacob’s Creek Double Barrel is finished in aged […]
Retail experience specialist, Stellar, has been chosen as the official staffing partner of luxury car brand Genesis as they prepare to launch their London studio next month. Aligning with the brand’s premium style, Stellar will design and deliver an unmissable, first-class experience for visitors to the innovative Genesis showroom, located at Westfield. Stellar’s client relations […]
QI host Sandi Toksvig is thought to have claimed a very unique ‘world first’ after headlining a stand-up comedy gig from within a stream. Stand-up for Our Streams was a milestone event in Affinity Water’s new integrated campaign SOS: Save Our Streams, through which the UK’s largest water-only supplier is urging the public to address […]
redwigwam is creating over 250 new jobs for young people across the country as part of the Government’s Kickstart scheme. The entry-level jobs provide successful candidates with the chance to gain valuable work experience during a six-month placement. Anyone aged 16-24 and on Universal Credit can apply for the paid roles in the £2 billion […]
Invnt, the global live brand storytelling agency, has appointed Peter Clarke as Director of Business Development. Clarke joins from Smyle Creative, where he held the role of Client Relationships Manager for six years, and prior to that, was the Head of Business Development and Marketing at Pumphouse Productions. Throughout his 30-year career Clarke has successfully […]
Following on from recently hosting the UK’s largest indoor pilot event, The O2 has today announced reopening plans with a series of ‘Welcome Back’ events that will play to full capacity crowds in the arena for the first time since March 2020. ‘The Welcome Back Shows’ which will take place across a number of months, […]
Lotus to be celebrated as Central Feature marque at the 2021 Goodwood Festival of Speed. The Central Feature will head in a new direction to provide an immersive customer experience on-event and from home. The Goodwood Festival of Speed presented by Mastercard will take place 8-11 July 2021. Goodwood is proud to announce that the Central Feature […]
An exclusive UK partnership between Ambient, a specialist experiential marketing and ambient media agency, and Team Yakovlevs, world leaders in precision formation aerobatics, brings the launch of Skytyping to UK airspace in 2021. The development is set to give a unique option to brands and events looking to create memorable experiences and maximise brand exposure. […]
Wembley Park, London’s world-famous entertainment district, is proud to announce the return of its unique 13-week sporting and culture themed summer programme called Summer of Play, launching on the 4th June, 2021. Wembley Park will kick off summer 2021 with a stellar line-up of free, family-friendly events, including live music, public art trails, open-air sporting […]
Solas, a glamorous outdoor dining concept has launched at The Savoy, in collaboration with Bowmore Islay Malt Whisky. For the first time in The Savoy’s history Savoy Court is transformed into an exclusive short season ‘pop-up’. This opening marks The Savoy and Bowmore Islay Single Malt Scotch Whisky’s new collaboration; the bringing together of two […]
Twice a month a ‘Taco Moon’ (otherwise known as the quarter moon) appears in the night sky and Taco Bell will celebrate around the world the next time this occurs, on 4 May, by giving away delicious tacos. To pick up a free taco, all people need to do is to visit their nearest Taco Bell […]
Blackjack Promotions, the UK’s leading travel retail and brand experience specialist, is strengthening its senior leadership team with the appointment of Richard Simkins as Head of Creative Partnerships. Joining from a consultancy background, Richard brings with him 20 years of experience in the creative industry. For the past decade, he has led innovation teams to devise and deliver outdoor advertising and experiential campaigns for some of the world’s most well-known brands. In his […]
Trinity, the Landsec retail and leisure destination in the heart of Leeds, has announced the opening of a new permanent shop for Sky, Europe’s leading media and entertainment company. The new shop forms part of Sky’s strategy to move into bricks and mortar retail, to deliver an enhanced customer experience and showcase the wider Sky […]
Shaftesbury has announced that Experimental Perfume Club (EPC), renowned for its educational and experiential approach to perfumery, has opened the doors to its first ever ‘lab-boutique’ at 53 Monmouth Street in Seven Dials. Spanning 550 sq ft, the multi-faceted space serves as EPC’s flagship and offers an environment that empowers consumers to explore, understand and […]
Popcorn has been appointed by The British Honey Company as its consumer PR agency across its extensive collection of award-winning spirits brands. Upmarket spirits and honey supplier, The British Honey Company, is home to an impressive portfolio, spanning gin, rum, bourbon, vodka, ready to drink hard seltzers and low alcohol gin and tonic. Expanding last […]
Noonah has launched Personalize, a new Covid-safe product personalisation service for retail and live experiential engagement. With Covid restrictions being lifted, high-street and event planners face the considerable challenge of how to re-engage with their customer base and stimulate footfall in an uncertain landscape. Online sales grew a massive 36% in 2020 while the high […]
[l-r, Charlotte, Sophie, Jessica] Strata Creative Communications, a leading independent brand experience agency, has continued to champion grassroots development by hiring past interns on a permanent basis, filling Project Co-ordinator vacancies. Sophie Austin and Charlotte Bute are the most recent, in a long line of past interns, to join the agency after completing their studies. […]
Dorian Payne, Client Services Director at promotional staffing agency StreetPR, has been elevated to the role of Managing Director, as the company’s founder and longtime MD James Rix steps back to focus on the group’s burgeoning digital business, Crowdify Global, and new venue – Knowhere Special. Payne is a dedicated and experienced events professional with […]
BatFast – the leaders in cricket simulation technology has been engaging shoppers this week with activation partner Provision Events . Provision Events designed and built the activation at the Brent Cross Shopping Centre, and the BatFast team ran this for 6 days, to showcase the simulator. The activation was housed in an 11m x 5m […]
Grosvenor Britain and Ireland has announced the official launch of a new al fresco concept from ‘Instagrammable’ bar and restaurant brand, Boujee, at Liverpool ONE. The eye-catching ‘In The Park by Boujee’ pop-up experience is situated on Chavasse Park, serving as an al fresco extension to the recently launched Boujee Bar and Restaurant venue on […]
Ellie Ashton-Melia is joining isla as Member Engagement and Communications Lead, following the successful launch of the organisation, Autumn 2020. isla’s mission is to accelerate the industry transition to sustainable events and has quickly grown to over 50 members. It now looks to both continue this growth, and offer more value to existing supporters, through […]
Shaftsbury has relaunched its ‘Seven Dials Unplugged’ initiative, providing a taste of outdoor live music throughout the destination’s iconic streets on Saturday 17th April as visitors enjoyed the first weekend of relaxed government restrictions. The alfresco acoustic sets, performed by seven up and coming UK-based artists, will continue to take place on Saturdays for seven […]
Formula E has today launched The Offset – Formula E’s new influencer tribe who will come together to introduce new audiences to the sport of Formula E and play their part in its vision to accelerate sustainable human progress through the power of electric racing. Dubbed The Offset, 50 creators will come together to form […]
Weetabix’s multiple FMBE award winning team are currently in action building this striking WOW display at wholesale depots nationwide. The 9ft tall displays are helping the brand celebrate the launch of Caffe Latte Weetabix On the Go drinks. The eye-catching builds are currently rolling out. Depots scheduled to have the unit over the next couple […]
McCurrach has been selected by Panasonic to commence increased channel support through two Toughbook Account Executives starting work across more than 67 partners in April. Panasonic’s UK Toughbook Marketing Manager, Dan Creasey said “We have been looking for a partner to help us extend our reach in this channel for sometime, and have great respect […]
The RCP today announces an exciting rebrand of its meetings and events venue to RCP London Events. The rebrand includes a new website and visuals to reflect the evolution of the business as it gets ready to re-open its doors on 21st June. RCP London Events hosts over 570 events per year at its London […]
Jack Link’s, the UK’s biggest Beef Jerky brand has overhauled its advertising in its latest move to conquer Europe. Dubbed ‘Beef Mode’, the creative concept aims to attract a broader audience, targeting young urbans who are discerning snackers and food lovers, looking for a tasty and empowering snack. Laura Trivulzio, Marketing Director at Jack Link’s EMEA says that ‘Beef Mode’ is “a state of mind where everything is possible”. She continues to explain that […]
UK-based shared immersive tech company Igloo Vision is opening a new demo centre in Rotterdam, the Netherlands – its first in mainland Europe. The new centre is being launched on the 13th of April in partnership with flexible working space company HNK, in HNK Scheepvaartkwartier in Rotterdam’s Maritime Quarter. The demo centre includes a state-of-the-art […]
Popcorn has promoted Katherine Chambers from Content Manager to Editorial Director. Katherine will continue to work across Popcorn’s full portfolio of brands including Bel UK, Panasonic, The BMW Group, Thorpe Park Resort and Giggling Squid, curating creative, multi-channel content and copy across a breadth of integrated campaigns, as well as supporting Popcorn’s strategic development of […]
Global staffing agency, Elevate, has appointed Joe Sheppard as UK Managing Director. Joe will be responsible for driving the growth of Elevate’s leading brand portfolio, as well as supporting existing clients with the safe return of their experiential and brand activations. Having built a career that spans two decades, he previously led teams at POD […]
Costa Coffee, is turning the big 5-0 this year and is kicking off celebrations with an unmissable special offer, for its Costa Coffee mobile app users across its 9,000+ Costa Express coffee bars from Tuesday 30th March 2021. From Tuesday 30th March to Thursday 1st April 2021, any registered Costa Coffee mobile app users, who scan the app […]
A Leeds company that supplies every type of innovative and bespoke promotional product, to clients ranging from The Premier League to Jet2, is celebrating 20 years in business and plans to expand significantly this year, relocating to new premises and creating jobs. In addition to supplying typical promotional merchandise, MPH Enterprises sources products from across […]
Love Hemp Group PLC one of the UK’s leading CBD and Hemp product suppliers, and UFC, the world’s premier mixed martial arts organization, today announced a five-year agreement that names Love Hemp the Official Global CBD Partner of UFC. Love Hemp will have numerous branded integrations within UFC content on digital platforms, including social media […]
Strata Creative Communications, a leading independent brand experience agency, has strengthened its leadership by appointing three long serving members of the team to the board, as part of its ongoing plans to grow and challenge the larger more established agencies in the industry. Giles Cattle, Andrea Bishop and Paul Querfurth have all been appointed as […]
Activate Solutions Group, owner of Field Marketing agency Field Sales Solutions, has announced that the whole Group has become Employee Owned. The Group informed its staff at an internal announcement on Monday. This means that employees all now beneficiary owners of the business in a step that the Group believes secures and shapes the future […]
SpaceandPeople has announced a strengthened venue portfolio by the signing of contracts with a number of regional railway operators including Govia Thameslink Railway (GTR), Northern Railway and Merseyrail. GTR manages Thameslink, Southern Railway, Great Northern and Gatwick Express and its portfolio includes East Croydon, Brighton and Blackfriars stations. Northern Railway operates in the North of […]
With the announcement that the UK is moving to lift restrictions by the summer, Independent marketing agency iD wanted to examine what audiences will be looking for from brands as they begin to re-engage with live experiences. To that end iD ran a survey of 340 UK consumers to gather tangible insight on audiences’ wants […]
Starlite Racing League, a new immersive sim racing league from the Sirius Play studio, has brought virtual road action to Dubai during its pre-launch at W Hotel, The Palm Jumeirah on 11 March 2021. The pre-launch took its guests to an evening of Starlite Racing League’s breathtaking entertainment, and powerful supercars. The goal is to […]
Bluewater, one of Europe’s leading retail and leisure destinations, is to host The Luna Cinema for a new drive-in format from April 12, as part of plans to welcome the return of guests as the lockdown lifts. Set to launch in-line with the government’s re-opening roadmap, The Luna Cinema will deliver a state-of-the-art drive-in cinema […]
Digital experience agency Sagittarius is proud to have been certified to ISO 27001 Information Security Management systems standard by business improvement company, BSI. Nick Towers, Co-Founder and Chief Executive Officer at Sagittarius said “We wanted to ensure that brands can come to us in the knowledge that we take data security, data protection and privacy […]
Lance Show & Publications Limited, organiser of The Showman’s Show has confirmed that the event will be held at Newbury Showground from 20th – 21st October 2021. The government setting out a roadmap to steadily ease the current lockdown and a tentative date of 21st June for all restrictions to be lifted has provided a […]
Haygarth is proud to announce that they have been appointed as the lead creative agency to launch Ueshima Coffee Company into the UK market, working in partnership with DDB’s creative production agency, Gutenberg global. Ueshima launched in the UK on 26th January 2021, with a creative communication strategy built around the idea of ‘Respect the […]
Fever Unlimited has today unveiled a new proposition and identity, reflecting the evolving way people interact with brands. The new proposition – ‘Inspiring Action in a World of Distraction’ – aims to create work that cuts through the myriad of distractions facing today’s consumers by delivering insight-driven, culturally relevant work that gets to the root of what […]
Shaftesbury has officially announced that four emerging, female-led brands will be awarded individual pop-up retail space in Seven Dials, following an official judging process for its all-new Start Up with Seven Dials initiative. The competition has been developed by Seven Dials to celebrate and support budding UK brands that either launched or developed their business […]
Liveforce has published the Event and Promo Staffing Industry Covid-19 Recovery Report as they follow the progress of the industry back to the “new normal.” The Report follows a survey of 39 event staffing agencies and 791 freelance event brand ambassadors. Despite the government’s roadmap announcement in February, the feedback from the events and promotional […]
In preparation for the planned re-opening of non-essential retail an outside dining on April 12, Liverpool ONE is embarking on a comprehensive programme to welcome and inspire visitors upon their return. A key element of the plans is ensuring Liverpool ONE is a place that the city can be proud of, with a deep clean […]
SpaceandPeople has signed exclusive agreements with the owners of seven former Intu venues for the management of short-term promotional and retail space. Exclusive agreements have been signed for Metrocentre (Gateshead), Lakeside (Grays), Braehead (Glasgow), Victoria Shopping Centre (Nottingham), Atria Watford (formerly intu Watford), the rebranded Chapelfield, Chantry Place (Norwich) and The Potteries Centre (Stoke-on-Trent). Nancy […]
One may be hard pressed to play favourites with ice cream, but four much loved flavours from Häagen-Dazs are being topped with a special meaning. The brand is commemorating International Women’s Day 2021 by renaming their well-loved Vanilla, Belgian Chocolate, Salted Caramel and Strawberries & Cream flavours, exclusively in the UAE, to reflect the achievements […]
Yellow Fish, the independent full service events and marketing agency, has announced that Managing Director, Laura Pace, has taken ownership of the business. Launched in 2003 by Maria Valentine, the Brighton-based creative agency quickly garnered a reputation for delivering innovative event and marketing solutions – grabbing the attention of big-name clients and achieving the accolade […]
Peperami, the UK’s No. 1 meat snacking brand, has announced it has seen double digit sales growth (19 per cent) thanks to its multi-channel marketing efforts in 2020. The success can be attributed to Peperami’s latest seven-figure campaign, dubbed ‘Love at First Bite’, that saw three celebrity singletons in September 2020 take part in a unique dating experiment to see if food really is the way to our heart. Supporting the […]
Avantgarde London, the brand experience agency, has announced the hire of Victoria Larder, as the agency’s new Client Services Director. In her new role, Victoria will be leading the client services team, managing relationships across all Avantgarde’s accounts, including Honda, Credit Suisse and Bridgestone. Reporting into the agency’s MD, Stuart Bradbury, Victoria is joining the […]
With almost 2 million students graduating during the pandemic in the UK alone, competition for graduate employment has become more competitive for students than ever before. At Raptor London, the experiential student marketing agency based in Shoreditch, the team have launched the Raptor Ambassador Academy Scheme – aiming to provide mentorship opportunities to their network […]
The latest survey from CACI, the consumer and location intelligence specialist, has revealed the extent of the growing positive sentiment among consumers as the vaccine roll-out gathers momentum. The findings also highlight the lasting implications the pandemic has had on consumer behaviour. The survey, which was conducted in January speaking to a nationally representative sample […]
Mexican food giant Old El Paso has launched a new campaign to help the UK reclaim the best night of the week – ‘Fajita Friday’. The ‘Unbox (Fajita) Friday’ campaign created by creative agency Space is centred on inspiring families to turn Fridays back into a weekly event that cannot be missed – one that […]
While consumer face-to-face brand activation is temporarily on hold due to lockdown and Covid restrictions, iMP have ‘pivoted’ to create a new influencer service, iMPfluencers. Using the power of their sampling and promotional staff, iMP have built a network of Instagram nano influencers. Nano influencers are the sector’s fastest growing influencer group, typically having fewer […]
Tenzing, the British plant-based drink company, has carbon negative and has launched a six-point plan that provides people with accessible and measurable tools to help make environmental changes, from a personalised carbon footprint calculator to making its community carbon neutral. The company has also saved 28.5 tonnes of CO2 by switching its production from Holland to the UK. The […]
Kick starting its Team GB sponsorship, Whole Earth, the UK’s leading peanut butter brand, is drumming up team spirit through a multi-channel campaign, supported with enhanced social media spend. Launching in February, YouTube animations featuring Whole Earth peanut butter jars competing in various Olympic sports, aim to guide consumers to wholeearthfoods.com where they can engage […]
The Mercers’ Company has announced that independent skate shop, No Chaos, has selected Neal Street, Covent Garden, for its central London flagship store. Located at 3 Neal Street, the latest central London flagship for No Chaos will span 2,044 sq ft and joins the brand’s other locations in Westfield White City and Bournemouth. Utilising the […]
In order to support the French potatoes farmers who can no longer sell their production after restaurants closed, Burger King decided to lend them a hand by buying 200 extra tonnes of potatoes, and from 2 February, they is giving away a one kilo bag of potatoes with every visit to a drive-thru. A campaign […]
FMBE 2020 was presented online on Friday 29th January with a mammoth 13 hours of broadcasting to Facebook Live. Each category was scrutinised, and the finalist campaigns discussed ahead of the winner reveals. Champion agencies of the year were Logobrand for Field Marketing and The Circle Agency for Brand Experience. Brands making the headlines for […]