News

New hires at N2O adding to creative credentials

Award-winning creative brand experience agency, N2O, is bolstering its creative capabilities with the hires of a new Strategy Director and a Creative Production Designer. Steven Workman re-joins N2O in the position of Strategy Director. Having previously worked at N2O as Creative Director, he has over 20 years’ experience in the experiential marketing sector and his […]

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Swapfiets offers London a bike antidote to the Tube strike

Swapfiets is giving London commuters a free bike, to use for a whole week, to help get into the office during the upcoming TFL Tube and Overground taking place 18th – 20th August. All participants have  to do to get their hands (or feet) on one of the iconic Dutch city bikes for the week […]

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CSM set to continue Major League Baseball work

CSM Sport & Entertainment (CSM) has been re-appointed to support Major League Baseball (MLB) in bringing regular season games back to London in 2023, 2024 and 2026. Baseball will return to the capital next year with the St. Louis Cardinals and Chicago Cubs playing a two-game series at London Stadium on June 24-25, 2023. This […]

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Trovr helps Co-op to run a Deposit Return Scheme at 9 summer festivals

Co-op is continuing its initiative to reduce plastic and aluminium can waste at music festivals by working with trovr – a sustainability-focused marketing communications business – to instal Reverse Vending Machines (RVM) at its popular festival stores this summer. The convenience retailer will be at nine major music festivals this summer with its pop-up stores and trovr RVMs […]

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Gas station beauty activation gets set for festivals with N2O

Award-winning creative brand experience agency, N2O, has designed an American gas station-style festival experience for LA-born make up brand, NYX Professional Makeup. Born out of the brand’s desire to get its community back together in real life, the neon pink and yellow gas service station activation features festival makeover stations, convenience store-style fridges packed full […]

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Haribo experiences get set to bounce into life

Haribo, the UK’s leading sweet brand, has launched Haribo Hide N Seekers, an exciting and interactive outdoor activation that will bring people of all ages together to celebrate classic family fun. The activity, created by brand experience agency Sense, forms the latest instalment in the sweet company’s multi-million-pound campaign designed to inspire even more moments […]

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Location Live raises £2M to fuel expansion

Location Live Group, the leading location planning specialist for the live events and experience sector has raised an initial sum of £2 million to fuel its ongoing trajectory of global expansion. The landmark investment will see the capital raised to aid the group to expand into international markets, and to continue to invest in its […]

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Brecon Jazz Weekend secures Gower Brewery sponsorship

Brecon Jazz Weekend has announced Gower Brewery as its headline sponsor for the whole Festival weekend for 2022. The deal was brokered by sponsorship agency Reg&Co. First staged in 1984, created by local musicians, promoters and fans the Brecon Jazz Festival was a community-based event modelled on New Orleans-style events. Since then, it has grown […]

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CSM acquires cricket talent group Phoenix

Global integrated marketing agency, CSM Sport & Entertainment (CSM), has formally acquired Phoenix Management Group, England’s leading cricket talent management business. Set up in 2018 by former professional cricketer, Neil Fairbrother, Phoenix manages some of the biggest names in English cricket such as Joe Root, Jos Buttler, Stuart Broad, Liam Livingstone, Nat Sciver and current […]

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Space adds on pack promotion to Camp Nature Valley experience

General Mills owned Nature Valley, the UK’s #1 cereal snack bar, has launched an integrated marketing campaign to promote its headline sponsorship of this year’s Nature Valley Gone Wild Festival with Bear Grylls. Supporting the brand’s #GetOutMore message, the campaign by creative agency Space encourages families to spend more time together enjoying the great outdoors. […]

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Bluewater’s Open Golf water station in world’s largest claim

After 12 months of detailed planning, designing and assembling, the self-proclaimed world’s largest water station has been launched by Bluewater to help hydrate the 290,000 golf fans expected to attend The 150th Open, golf’s oldest and most international major championship, in St Andrews – the Home of Golf – in Scotland from 10 – 17 […]

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CSM Live appoints Schrott to direct new Munich Sport and Entertainment office

Live, branding, experiences, and events agency CSM Live is delighted to announce the appointment of Andreas Schrott as its inaugural Director for Germany. The move highlights the business’ long-term commitment to the country which has become a European sports hub as well as a centre for future major events taking place. With an existing portfolio […]

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Avantgarde Group launches storytelling studio CAYA in Amsterdam

Global brand experience expert Avantgarde Group today announces the launch of a new Amsterdam-based studio, CAYA (Come As You Are), focusing on global creative and strategic brand experiences, built around modern culture and storytelling. As a cultural, strategic, and creative specialist, CAYA is perfectly positioned to complement Avantgarde’s existing agency offerings, to the benefit of […]

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Backlash helps subscription cosmetics brand Beauty Pie pop up in Covent Garden

“Warehouse of Dreams” Client: Beauty Pie Live: 30th June – 10th July 2022 The membership beauty brand is offering shoppers the chance to try the products in real life at their new pop–up concept store. The cosmetics subscription brand will open its doors in Covent Garden, dubbed ‘London’s beauty quarter’, from 30 June to 11 July. Founded […]

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Initials works with Walkers to settle the sandwich debate of #CrispIN vs. #CrispOUT at the Big Sandwich Vote

Last weekend Walkers worked to engage the town of Sandwich to help the brand decide once and for all whether sandwiches are better #CrispIN or #CrispOUT with an event led by integrated creative agency Initials – the lead agency for the Big Sandwich Vote in Sandwich, Kent. Initials was responsible for the creation and management […]

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N2O and Tesco offer a taste of summer with pop-up multibrand food festival

Award-winning creative brand experience agency, N2O, will deliver an immersive touring pop-up food festival in partnership with Tesco to inspire customers and colleagues throughout the summer. The multibrand experience will be touring selected Tesco stores across 100 days, offering people hacks, hints and tips for their picnics, parties and BBQs, helping the nation to make […]

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Frameless appointment for CSM as brand sponsors sought

Global integrated marketing agency, CSM, has been appointed as the exclusive retained sponsorship sales agency for Frameless, London’s first permanent digital immersive arts experience. Situated in Marble Arch, Frameless will begin welcoming visitors in the Autumn, where they will bear witness to a culturally rich, multi-dimensional entertainment space covering 30,000 square feet. The multi-sensory experience […]

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Imagination adds to leadership in Saudi Arabia

Award-winning Experience Design Company, Imagination, has appointed a new Creative Director and Logistics Director in its Saudi Arabia office, further developing its senior leadership team to support expansion and growth. The news follows the opening of a new office in Riyadh, supercharging Imagination’s presence, and ability to create world-class experiences in the Kingdom. New Creative […]

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Haygarth works with Border Biscuits in integrated campaign

Award-winning integrated agency Haygarth has been appointed by Border Biscuits to deliver a new nationwide campaign. The Scottish biscuit producer has undergone a significant brand refresh and launched a trio of NPD in a bid to become the UK’s number one accessible premium biscuit. Haygarth has been tasked with crafting a compelling nationwide campaign to […]

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Avon’s Power Serum gets set for London trial

On Friday 17th June, an Avon pop-up allows visitors to discover the latest beauty must-haves at Avon’s Power Serum. The pop-up event, created by Red Consultancy, is located at 15 Bateman Street, London, from 11am. A notificati0n for the event reads: Drop in throughout the day to see results of real women who have trialled […]

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The Platinum Jubilee sees Queen and corgis promotional London drive for pink Superdrug bus

Award-winning creative brand experience agency, N2O, is working with Superdrug to deliver a Platinum Jubilee celebration in London. On day one (Monday 30th May), the instantly-recognisable Superdrug-pink bus will transport a Queen Elizabeth lookalike to do her Superdrug shopping at the Strand store, where the Superdrug Beauty Studio will give her a royal manicure. Passing […]

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Trovr hires Irv as its reverse vending gets set to go live at UK festivals

Trovr has hired Ian ‘Irv’ Irving for Global Marketing Director role. trovr is a unique sustainability focused marketing communications business that makes ‘recycling for rewards’ a brand-aligned commercial opportunity. trovr has secured high profile new business in summer 2022 with a major supermarket group hosting its Reverse Vending Machines (RVMs) at Live Nation music festivals. […]

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Anyways Creative and Amplify combine for Magic Eraser campaign

Google has asked creative agency Anyways Creative and Amplify – the global creative agency specialising in experience and culture – with promoting its Pixel 6 smartphone by bringing to life the standout technology of its AI-driven Magic Eraser tool. Anyways helmed the digital and cinema film, launching from 18 May and 20 May 2022 respectively, […]

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Attractions by Unit 9 launches to enhance the visitor attractions market

The UNIT9 Group is launching a new division – Attractions by UNIT9 – to enhance the visitor attractions market with its unrivaled expertise in creating physical environments and digital/hybrid experiences that suspend disbelief by capitalising on next-gen technologies. The division will be active across the Americas, Asia, Europe, Middle East, the UK and USA. The […]

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The fresh Group announces One Young World event partnership

Global events agency The fresh Group has commenced on a new client partnership with One Young World after a competitive pitch process last month. One Young World is the global community for young leaders. Its mission is to create a fair, sustainable future for all, by developing young leaders who are taking action to solve the world’s big challenges. […]

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Dee Set Group develops Reapp for actionable data and insight

A new retail technology solution, Reapp, launches this week. The tech aims to disrupt the grocery retail market, helping both retailers and brands alike grow revenues, and has been developed by Dee Set Group, which has invested £10m of profits in the last five years, with a further £7m investment planned by 2025. Dee Set […]

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Encona set to sample with Deliveroo

Encona, which makes a range of cooking, dipping and table sauces in eight flavours covering a wide “heat” range from the mild Thai Sweet Chilli to Scotch Bonnet Sauce, has joined forces with Deliveroo to distribute 30,000 sample bottles of Encona Thai Sweet Chilli Sauce (142ml) and 30,000 bottles of Encona Original Hot Pepper Sauces (142ml) from ‘ghost […]

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isla launches event specific carbon measurement platform Trace

Today sees the launch of Trace by isla, a purpose-built carbon measurement platform dedicated to the event industry.  Developed to give insight into the environmental impact of event operations, Trace captures and reports emission and waste data from live, hybrid and digital events.  The Trace platform is designed for event agencies, exhibition organisers, brands and […]

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Location Live publishes experiential spaces insight report: The Lo:Down 1.0

Location Live has published never-before-seen proprietary statistics for experiential venue seach and provision  in a report titled THE LO:DOWN 1.0. The report – which adds vale to the market place –  takes advantage of the data and insght collected from its online platform lo:live. lo:live revolutionised the experiential space industry when launched in 2020 by […]

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Bullards Gin Teams up With The Berry Company for latest gin experience 

Luxury British brand Bullards Spirits, a gin distilled in small batches, has launched bookable mixology classes at its flagship Covent Garden Gin Shop & Tasting Room, following the success of the recently launched masterclasses at their Norwich site. Led by Bullards talented gin ambassadors, the 1.5 hour mixology class will divulge the story behind this distinctively […]

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Rapid growth drives new recruits at Strata

Creative brand engagement agency, Strata, has enhanced their team across all areas of the business. Welcoming eight new starters into their operations, technical production, event project management, and HR teams to deliver increased demand across multiple client accounts. Supporting this growth is the new Director of People, Jake Shuckburgh, who joins in this newly created […]

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Dulux dog set to greet Race to the King ultramarathon runners

Threshold Sports, one of the UK’s leading challenge events agencies, has today announced Dulux as the new title sponsor for their award-winning Ultra Marathon, Race to the King. Interest in Ultra marathon events was booming pre-pandemic with a report in 2020 showing participation growth of 345% in ten years. This desire to push beyond a […]

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Retail Marketing Group announces new appointments

Retail Marketing Group (RMG) has announced the appointments of a new Commercial Director and Head of People, to strengthen its senior leadership team. Victoria Phillips and Justin Rigden have joined RMG as Commercial Director and Head of People respectively, at a time of rapid growth for the company, as it works alongside sister company Storey […]

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Wasserman appointed for partnership activations for cryptocurrency platform FTX

Cryptocurrency exchange platform FTX has named global sports, music and marketing agency Wasserman as its global agency of record for its worldwide partnership activation business. Wasserman will now provide FTX a suite of global services including creative activation across all its major property relationships, talent activation across its roster of athletes, celebrities and influencers, partnership […]

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Expanding Dee Set Group appoints People and Retail Director whilst recruiting 350 new roles

The UK’s largest retail field marketing specialist, Dee Set Group, has appointed Antony Lee as its new people and retail director following a corporate restructure at the start of 2022. Antony Lee originally joined the company in 2018 as the head of retail operations for the company’s Morrisons account, before being promoted to people director […]

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IRI Inflation analysis calls for FMCG brands and retailers to look beyond the headlines

  New analysis published today by IRI, a leading provider of big data, predictive analytics and forward-looking insights, calls on FMCG (fast moving consumer goods) retailers and manufacturers to look beyond the current headlines on inflation and adopt a different mindset to tap into rapidly changing consumer behaviour. Describing the current economic uncertainty as an ‘imperfect […]

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Fizz Experience’s Costco Team shows Zwilling

Fizz Experience’s Warehouse Demo Services team at Costco has been in action at Costco Wholesale Watford showing customers the Fresh and Save vacuum storage systems from Zwilling. Costco members are able to learn about how Zwilling’s vacuum packing technology keeps grocery products and meals fresher for up to 5 times longer than other non-vacuum methods […]

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Most Wanted Wines democratises art and wine with a storytelling campaign by Hyperactive

[photographs by Getty Images with permission from Hyperactive] Most Wanted Collective  has  launched in selected retailers from the start of this month. The campaign has been created by agency Hyperactive. The creative forces behind award-winning, Internationally acclaimed wine brand Most Wanted Wines are launching the very first Most Wanted Collective. The Collective consists of 5 diverse artists that have been given 5 […]

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FMDM opens to create for music and entertainment industries

FNDM (pronounced ‘fandom’) officially opens its doors today to offer full service creative and technology partnerships to the music and entertainment industries.   With backing from global brand innovation studio, UNIT9, FNDM is launching to bring strategically and culturally-driven, tech-led content and experiences to artists and labels.   With disciplines spanning creative ideation, metaverse strategy, IP extension, […]

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Retail field marketing giant Dee Set Group announces doubling of profits

Retail field marketing specialist, Dee Set Group, doubled its profits in 2021. Having made a profit of £1.8 million in the first year of the pandemic in 2020, the group doubled profits to £3.6 million in 2021, with a profit of £4.5 million forecast for this year. Originally a logistics firm that began operations in […]

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Raducanu adds pizzazz to Shakeel’s glittering installation for evian Sparkling water

Photos: Getty Images for evian evian  has unveiled a dazzling pop-up immersive art installation in London created with multi-disciplinary artist and crystal lover, Sara Shakeel, to celebrate the launch of its much-awaited evian Sparkling water*. The experience was delivered for evian by Brewery agencies freuds and Proud Robinson + Partners. Hosting an exciting event, evian […]

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Yuasa combines with The Blades for sponsorship spectacular

Yuasa, a brand of global battery manufacturer GS Yuasa, is taking its sponsorship programme to new heights by teaming up with world famous air display team The Blades; the founding division of 2Excel Aviation. The partnership will see Yuasa branding feature prominently on the team’s four aircraft as they perform exhilarating close-formation aerobatic displays to […]

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The 2021 FMBE Awards results announced at Oxford Town Hall

The seventeenth FMBE Awards , hosted to a sell out evening at Oxford Town Hall tonight, saw agencies Field Sales Solutions (FM) and The Producers (BE) hit the headlines winning agency of the year, whilst Tactical Solutions with Quorn were named inaugural Campaign of the Year winners. Agency REL Field Marketing also had a stunning […]

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Field Sales Solutions achieves carbon neutral status

Employee owned, Field Sales Solutions, the UKs largest independent Field Marketing agency, with approx. 500 full time staff, is proud to announce that it has achieved Carbon Neutral status. This is a significant milestone for the business and comes only 24 months after launching the companies 5 Year Environmental Agenda. Julian Cordy, Group CEO, previously set […]

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Poke House cheers up January blues with spray tanning

Europe’s most famous poke restaurant brand, Poke House, is on a mission to cure those January blues by inviting Brits down for a free spray tan when they buy a poke bowl. On Thursday January 20th, in ‘the most depressing week’ of the year, Londoners can give both the month of January and themselves a […]

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SpaceandPeople Announces New Website For Brands and Agencies

ExperientialSpace.co.uk showcases prime locations for brand activations throughout the UK SpaceandPeople are pleased to announce that they are now offering brands and agencies an easier way to research potential venues for experiential campaigns and roadshows. The new site, www.experientialspace.co.uk, will allow brands and agencies the opportunity to browse a wide array of promotional spaces, both […]

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Amplify activates a cracker of a #kxmas for Google

Google has tasked Amplify – the brand’s creative agency specialising in experience and culture – with creating an experience that spreads warmth, hope and seasonal cheer as a gift to the community of Kings Cross, home of Google’s London HQ.   Opening on 10 December 2021 and running until 5 January 2022 at the north end […]

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Vodafone’s #Reboxing Day brand experience on London’s Southbank brought to life by Haygarth

Vodafone’s marketimg strategy against digital exclusion took its latest turn with a brand experience campaign called Reboxing Day brought to life by Haygarth, 3rd-5th December on London’s Southbank. Back in July, Vodafone and Global, the media and entertainment group, announced they are collaborating on a six-month campaign to raise awareness of digital exclusion and inspire the nation to get involved to help those living without devices […]

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FMBE Awards announces shortlist for 2021

FMBE Awards 2021 has announced its shortlist of finalists in this year’s competition. The 2021 Awards show an industry in recovery with the entry period drawn from 2020-21 including several COVID lockdowns. Nevertheless, says awards director Frank Wainwright, entry levels are bouncing back and the quality of entry is high across the board. The entry […]

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Direct Line takes over model village to spark up electric car chat

Direct Line has launched the UK’s first model village with only electric-powered cars, as an eco-blueprint to demonstrate how electric vehicles will benefit the environment. The experiment is on a smaller scale at the Bondville Model Village in Bridlington which was transformed from November 26th, marking the day it turns fully electric. During the makeover of the popular model village that was created during […]

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Ed Curtis helps The London Edition go festive with Choose Love tree

This festive season, The London Edition has unveiled its annual Christmas tree designed by British artist wunderkind Ed Curtis, in collaboration with Choose Love. Unveiled in the lobby of The London Edition on Saturday 20th November, the 18-foot-tall tree has been decorated as a mash-up of hand painted, screen and digital artworks, combined together to create […]

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In Pictures: Us Experiential and Netflix hail Squid Game Halloween tour a success

Netflix surprised Squid Game fans at Halloween by bringing a replica of the show’s iconic animatronic doll to Westfield Shopping Centre in London. The doll also appeared at The Trafford Centre Manchester and Birmingham’s Grand Central Station a week later, November 6th.   Adult fans were invited to experience the fully functioning 3-metre-tall doll, complete with moving light-up eyes […]

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M&S, Odd and Mindshare combine for Waterloo takeover

Integrated creative agency Odd and media agency Mindshare have helped Marks & Spencer stage an experiential advertising takeover of Waterloo Station to showcase its glamorous new Hollywood musical-inspired Christmas campaign. Odd created the all-singing and dancing Christmas TV ad for Marks & Spencer Clothing & Home which premiered last week with a film showing a […]

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Rees Calder joins Avantgarde

Avantgarde London, the  brand experience agency, has announced the hire of Rees Calder, as the agency’s new Business Development Director. In his new role, Rees will be overseeing and leading on all new business activity at Avantgarde, working closely with the agency’s Managing Director, Stuart Bradbury, and the rest of the senior management team to […]

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Artwork and OOH activation hero Glenfiddich’s integrated campaign

The iconic single malt Scotch whisky brand, Glenfiddich has launched its most significant UK marketing push to date. Delivered by creative agency Space, the campaign consists of a fully integrated 360 drive across TV, print, OOH, cinema and social media, alongside a hero 4D activation that will be live across London’s world-famous Piccadilly Circus from […]

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Riot Games goes global for Arcane League of Legends with Collider

Riot Games has launched a global campaign to promote the upcoming League of Legends on-screen series, Arcane. Together with London based experiential agency We Are Collider, the fully integrated campaign will feature a blend of experiential, digital, social and out-of-home activations in cities worldwide coinciding with the release dates of each episode of the new […]

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Kitchen Aid and Backlash combine to cook up a colourful retail experience

‘Making the everyday, colourful’ is a retail experience which brings the colourful side of KitchenAid to life in a physical environment and is a play on their ‘Making Moments Unforgettable’ campaign. KitchenAid wants to celebrate how their unique product range can make the everyday colourful, fun and memorable whilst demonstrating all the wonderful possibilities that […]

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Smarty Mobile hosts Date The Game Bar

Smarty Mobile is inviting gamers  to Date the Game (Not the Player) with its Date the Game Bar opening on the 4th November. Encouraging fans to put the spark back in their game play, Smarty is offering them the chance to speed-date their way through an eclectic menu of games to find their next big thing. […]

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The Producers appoints a new Managing Partner

Kate Umfreville moves to Managing Partner of award-winning creative experiences agency, The Producers. Umfreville has played a key role in the stabilisation and growth of the business over the past 18 months and will be responsible for the agency’s team, client delivery and growth plans. The new Managing Partner role is part of a new […]

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N2O sees increased influencer demand

Agency N2O has now created a dedicated team after a huge increase in appetite for influencer marketing from clients  N2Ocial connects retail and experiential campaigns to wider audiences through trusted, carefully-chosen micro and nano influencers for engaging and authentic content for its brands. Those who have already entrusted their brand with N2Ocial’s influencer marketing include […]

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The Persuaders creates Ice Scream monstrous tour for Ardbeg

Whisky lovers are in for a treat this Halloween as a monstrous creation rolls into town across the UK where cities will echo with the chimes of a specially commissioned ‘ice scream’ horror truck. The vehicle took three months and 12 people to build and has been created to pay homage to classic B-Movie beasts […]

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Haygarth hires for lead shopper and brand experience roles

Haygarth, has announced the appointment of two senior team members to its Commerce and Brand Experience teams. Haygarth has this month welcomed Rachel Cross as Director of Shopper & Commerce and Frankie Speakman as Head of Brand Experience to lead clients through the fast-moving digital commerce landscape. Rachel will be leading the agency’s shopper and […]

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Samsung KX hosts omnichannel retail experiences for customers, staffed by Stellar

To celebrate the launch of Samsung Week, the brand is broadcasting 3 streams this week, each one detailing exciting new promotions. The event will be streamed live from Samsung’s retail experience and innovation hub, Samsung KX, bringing together the physical and digital for unique, omnichannel events. The Samsung KX streams will be presented and co-hosted […]

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Genesis and Stellar combine to transform the car buying experience

 With the launch of their Westfield studio this year, luxury car brand, Genesis, has brought their range to the UK for the first time. Inside the innovative London studio, Genesis Personal Assistants have revolutionised the traditional sales experience that customers expect from a showroom. Retail experience specialists, Stellar, worked with Genesis to carefully select and […]

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N2O announces sampling and product placement opportunities at Airbnb properties

N2O is delighted to announce its newly-established partnership with data-driven media channel Geezy, giving exclusive sampling and product placement opportunities in Airbnb properties. The agreement comes at a time when an estimated 44% of Brits have decided to holiday at home this autumn*, highlighting the massive opportunities for brands to reach consumers with their beauty, […]

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Koch Media acquires Splatter Connect

Koch Media UK, the local distribution and publishing services arm of the global Koch Media Group, today announced that it has acquired Splatter Connect Ltd, welcoming one of the UK’s most recognisable field marketing agencies to the video games industry and further enhancing Koch Media UK’s unique service offering to both publishers and retailers. Founded […]

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Photo Story: Oktoberfest in Llanwrtyd Wells sees PR success for PerfectDraft

Oktoberfest came early and locally to the UK’s smallest town Llanwrtyd Wells at the end of September as PerfectDraft and Sketch Events combined with the local council to put on a spectacular Bavarian show. The event saw an array of media coverage including the Daily Star, Express and Mirror, where the video story and brand […]

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Amplify creates pop up eco houses to promote Sky Glass

Sky has asked Amplify – the creative agency specialising in experience and culture – with creating an immersive brand experience tour that showcases Sky’s defining new product innovation, Sky Glass: a transformational and fully integrated smart TV that is both beautifully designed and certified carbon neutral. To mark such a key moment in both Sky […]

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Victoria Square, Belfast, hosts Park and Stride drive in fashion show

Victoria Square, Northern Ireland’s leading leisure and retail destination positioned in the heart of Belfast, staged a fully sold out ‘drive-in’ fashion event, created by the Victoria Square marketing team,  to showcase its array of fashion brands within the centre. Ticket holders were treated to an hour-long fashion show within Victoria Square’s car park with […]

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Retail Marketing Group takes Storey to Internet Retailing Expo

Retail Marketing Group (RMG), the multichannel marketing agency, will launch its new digital retail solution Storey to the wider retail market at the upcoming Internet Retailing Expo (IRX), taking place 13th-14th October at the NEC, Birmingham, Stand G59. Designed to enable live chat and video interactions to take place between consumers and trained brand representatives, […]

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Discarded Spirits Co and Space combine for waste, taste and purpose experience

For London Cocktail Week 2021, pioneers of the sustainable spirits movement Discarded Spirits Co. presents ‘The World’s Most Rubbish Bar’: a ground-breaking experience that will turn the tide on how we perceive waste. Taking place at Shoreditch’s ‘The Ditch’ from the 15th to 17th October, the immersive takeover will welcome visitors to experience a new, […]

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The Sidekick Group launches to provide authentic human connections

The Sidekick group – a collective of specialist agencies comprising Sidekick, Kreate, Many Makers and The Sampling Project has launched. Bound by a passion for creating authentic human connections, the group operates across four core disciplines: brand experience, brand and video content, digital activation and retail. It will inherit some of the world’s best-loved brands, […]

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Oakley and Gorilla add eye-catching presence to Beach Race spectacle

Event production company Gorilla UK took Oakley to the 38th Weston Beach Race for sand bike motor racing, where over three days the beach at Weston-super-Mare is transformed into a 6-mile course with a 2km start straight, requiring the track crew to move an impressive 200,000 tons of sand. Oakley originally commissioned GorillaUK to design […]

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FMI appointed by Jack Link’s in Ireland

FMI has been appointed as the lead agency to drive the merchandising and sales influence for American food company Link’s Snack International across key retailers in Ireland. Jack Link’s are the largest jerky brand in America and the UK, with ambitious plans for the Americas, Europe, Middle East, Australia and New Zealand.  The foundation for Jack […]

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23red launches Brighter Journeys with Network Rail

Purpose driven creative and behaviour change agency, 23red, launches new Network Rail campaign – Brighter Journeys – to support passengers’ mental health amid return to workplace. The integrated campaign sees the Brighter Journeys installation visiting a number of stations across the UK to help welcome back passengers during the first two weeks of October. Inspired […]

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Night Sky and Wild Swimming experiences announced in The Lake District

Stargazing and night swimming are set to be combined as part of a special one-off series of experiences to celebrate the dark skies of the Lake District. Guided wild swims can be enjoyed in Derwentwater after nightfall to give guests a unique perspective of the stars, planets and meteor showers The adventurous escapades are part […]

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Sledge announces increase in revenue as its versatility builds success

Sledge, the UK-based agency with a global footprint and expertise in live experience and film, has seen a 32% increase in revenue this year. This is a result of the agency securing work with a number of new and existing clients despite the pandemic, its successful on-boarding of SWM Partners, the specialist pharma events business […]

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Jongga Kimchi Cook-off set for Le Cordon Bleu reveal

Le Cordon Bleu London is pleased to announce a new competition in partnership with Association Mes Amis (AMA) and sponsored by Korea’s No.1 Kimchi brand, Jongga. The cook-off event will bring together 10 finalists, chosen by Emil Minev of Masterchef fame, all battling it out to win a first prize of £3,000, second prize of […]

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Cabot Circus proves great location for Tony’s Chocolonely

Photos: Frank Wainwright and Lily Wainwright A shopper roadshow for ethical chocolate brand Tony’s Chocolonely stopped in Bristol’s Cabot Circus this weekend. The tour, created and managed for the brand by Sense Marketing has seen brand ambassador’ helping shoppers explore the brand values that underpin the product that states itself to be ‘100% Slave Free’. […]

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Tottenham Hotspur hosts for net-zero football match vs Chelsea

Tottenham Hotspur’s Premier League match against Chelsea on Sunday is not only a much anticipated London derby but also the world’s first net-zero football match. Spurs, in collaboration with Sky, COP26 and the Premier League, are encouraging fans to be mindful of their environmental impact throughout the day by asking them to take public transport […]

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Peperami pops up with the coolest hangout in town

Peperami has opened the ‘fridge’ door to an immersive ice bar experience in London   The promotion is based on the premise that more than one in four adults believe that British snacks are boring, and the nation can’t get no snackisfaction, feeling underwhelmed when poking their head in the fridge door.  Peperami is coming to the rescue of hungry snackers everywhere, with the ultimate walk-in fridge – with a difference.  Peperami’s pop-up ice bar, was temporarily the ‘coolest’ […]

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Poke House invites fans to tattoo promotion

On Saturday September 18, Brits can get a free tattoo from some of the nation’s most famous tattoo artists when they get their first Poke House poke bowl, which will also be free on the day. Not only that, if they commit to getting a tattoo of the Poke House logo (The, fish, centre of […]

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Food Truck Masters and Street PR help consumers to trial Moroccan food

Morocco has launched its first food and drink export campaign in the UK, kicking off with a branded food truck experiential and sampling activation, provided and designed by, Food Truck Masters. The ‘From Morocco to UK’ campaign includes a branded, classic food truck touring across London to deliver Moroccan produce to consumers – promoting not […]

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Sound and light artistic experience Eye Cymru set to premiere on 14th October

A immersive sound and laser experience with light artist Chris Levine is set to premiere at Cardiff Castle on 14th October Spectacular laser and sound works from internationally acclaimed contemporary artist Chris Levine in collaboration with multi-million-selling musicians Gruff Rhys, Robert Del Naja and Nick Mulvey, with spatial sound design by Marco Perry. As we […]

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iD launches playbook for powerful pop-ups

Brand experience experts, iD, has launched a new playbook exploring how businesses can unlock the power of pop-ups to boost sales In their latest playbook, iD demonstrates how brands can create memorable experiences, brand engagement and advocacy during the most potentially lucrative  part of the year. With clear examples and step-by-step guides, the UK’s leading […]

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Wine brand Stoneleigh initiates a National Plottery

A gardens borrowing initiative is part of Stoneleigh’s, New Zealand’s number one wine brand1, long-term commitment to sustainability. The campaign ,called the National Plottery, will raise funds to renovate local community plots across the UK. Stoneleigh has partnered with DJ Lilah Parsons and garden expert Michael Perry (aka Mr Plant Geek) to promote the garden […]

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Anyday pops up at St David’s

The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced the launch of John Lewis’ new pop-up showroom experience, Anyday. Only the second of its kind in the UK, the store showcases Anyday, the new own brand range from John Lewis, with an aspiration […]

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Bray Leino Events awarded UK Pavilion Dubai Expo contract

Bray Leino Events has been awarded the Event Management Services contract for the UK Pavilion at Expo 2020 Dubai, now set to take place in October 2021. The agency’s in-house creative and digital teams have jointly designed, developed and hosted a web-based, fully immersive, virtual tour of the UK Pavilion concept.  Working from architectural drawings and designer sketches, and […]

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FreshUp demos for Bosch by Stellar sees shopping experiences at four centres

Consumers have been trying a new fabric refreshing device in four key shopping centres across the UK, thanks to a collaboration between Stellar Global and The Manual London. The campaign is expected to extend in the Autumn. Bosch’s latest innovation, FreshUp, uses plasma technology to dissolve simple odour molecules from clothes, throws and other fabrics. […]

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Nature Valley and Space combine with Bear Grylls to #GetOutMore

Nature Valley | #GoneWild from Space on Vimeo. Nature Valley has unveiled an integrated campaign, to promote its title sponsor status at the new Gone Wild festival with Bear Grylls. The activity, which was conceived and executed by creative agency Space, reinforces Nature Valley’s wider #GetOutMore initiative, which encourages audiences to break routine and seek […]

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Strata expands with new recruits

Strata, a leading integrated brand engagement agency, has enhanced their team across all areas of the business by increasing their headcount by ten since the start of the year. This recruitment drive comes as the agency has seen a rapid influx of enquiries following the lifting of restrictions on live events earlier in the summer, […]

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