Sparks, a global brand experience agency, today announced the appointment of Sebastian Dreyfus as Managing Director, EMEA. Based in London, Dreyfus reports directly to Melissa Levy, President of Sparks, and joins the Sparks Senior Leadership Team. Dreyfus joins Sparks at a pivotal moment for both the industry and the business, as demand for live and experiential […]
(Photos courtesy of Mance Communications) Peppa Pig: Surprise Party, the immersive experience for children aged 1-6, officially opened its doors at Metrocentre Gateshead, bringing the beloved world of the animated TV series to life for little ones and their families. The experience, which started in the last week of March and continues to mid-July has […]
With help from its rostered experience agency The Circle Agency, Costa Coffee brought matcha to the nation through a UK-wide experience campaign. Centred around a giant cup of iced matcha that doubles as a vending machine and branded plushie bag charms, the tour ran until 29 March 2026. The experience toured market squares across 10 […]
Experience agency We Are Collider staged Red Bull’s global Wololo esports tournament across four iconic London venues with a narrative theme that echoed a Roman journey to Londinium The annual Red Bull Wololo esports tournament has just made its London debut with help from brand experience agency We Are Collider. The 2026 Wololo edition – a pinnacle of the […]
Experiential agency, The Park has unveiled a striking new exhibition experience for CHU Underwriting Agencies. ‘Which side are you on?’ was unveiled at the 2026 Steadfast Convention on the Gold Coast, Australia. The immersive installation is designed to challenge, engage and inspire brokers and industry partners by making the value of strata insurance immediately tangible. […]
(photography by permission – Persuasion PR/ BBH Singapore/ Marriott Bonvoy) Marriott International and BBH Singapore brought Marriott Bonvoy’s “Loyalty’s Just That Easy” campaign into the real world this past weekend with a two-day activation in Mumbai, designed to show how joining and using its loyalty programme is as effortless and enjoyable as drinking a cup […]
Identity has established Australian operations, completing the global experience agency’s major projects footprint across UK and Europe, the US, Middle East and Australia. The agency can now deliver major sporting events, expos, business conferences and cultural activations seamlessly east to west, with local expertise backed by global infrastructure in every market. Establishing Australian operations Identity […]
Multi-award-winning creative brand experience agency N2O has partnered with Beauty of Joseon to deliver an experiential pop-up at Westfield Stratford City over the Easter Bank Holiday weekend (3rd, 4th and 6th April), designed to cement the brand’s position as the number one K-Beauty choice for UK shoppers. As the UK beauty market becomes increasingly saturated […]
After more than four decades shaping the global experiential industry, Pepe Parra has announced a new chapter. Following the sale of experience agnecy 2Heads, Parra is now investing his experience and vision into gther, a modular event technology platform designed for the next generation of events. Built to support networking-led conferences, experiential formats and community-driven […]
iMP Experiential & Product Sampling has launched the first phase of a high-impact, seven-week nationwide tour for Ritter Sport chocolate. Combined with two more scheduled activations in 2026, the activation is set to put 1 million+ chocolate bars directly into consumers’ hands across the UK. Travelling to key cities including Newcastle, Nottingham, Liverpool, London and […]
Palmer’s is celebrating the launch of its New Tahitian Vanilla Body Range, with its first ever pop up acti, inside London’s Westfield White City shopping mall, where it will be open to the public from Friday 27th March through to Sunday 29th March 2026 inclusive. Palmer’s Vanilla Dreams Diner is where soft served ice cream […]
(all images accreditrd to Getty and supplied by ECB) History was made across two days at The Hundred Auction (12-13 March), with 169 cricketers signing up to eight new teams for a combined £11.9m. The Venue choice meant that this ground-breaking event could be delivered in the heart of London in a versatile space for […]
Subway – the title sponsor of the Women’s League Cup football tournament – is marking the Cup Final on Sunday 15 March with a fan experience that echoes the competitive spirit of the pitch… in sandwich form. As Subway’s dedicated experience agency, Circle, who also delivered the brand’s 2025 partnership amplification, devised this year’s activation to […]
Experience agency Identity has acquired Coda, a specialist healthcare communications agency. The partnership creates IdentityCoda, strengthening Identity’s ability to support pharmaceutical and healthcare organisations with compliant, high-impact events and experiences across global markets. Founded in 2015, Coda has built a reputation for delivering technical excellence and creative clarity across global healthcare meetings, congress programmes, and […]
Solicitor firm Wilkes has advised WASS Holdings Limited on the acquisition of four entities operating under the “Creative Live” banner — Creative Hire Limited, Creative Hub Limited, Be Creative Modular Limited and Creative Event Spaces — consolidating the group under a single holding company. WASS Holdings Limited was established by the majority shareholders of the […]
Elevate Global has published a new Female Health & Wellbeing Policy Template as part of its ElevateHER initiative, designed to help businesses across the events and marketing industry better support women in the workplace. The template has been developed in response to findings from the ElevateHER report, The State of Work for Women in Events and […]
Left to right: Gill Taylorson, Ben Robinson, Lucy Boyd, Josh Bulley, Jake Sims-Fielding Culture-first creative agency, Proud Robinson + Partners has launched a new experiential arm, Renaissance. Built by a senior team with backgrounds across brand, culture, sport and creative, Renaissance will imagine, design and deliver real-world brand experiences. For over a decade, PRP has […]
Raptor, the global youth marketing agency, is recruiting the sixth cohort of young people for its free learning programme, Raptor Academy. Returning for its sixth year, the three-month virtual programme supports 18-24 year olds across the UK, US and Europe in taking their first steps into marketing and the creative industries. Through bespoke workshops led […]
Provision Events, a leading global event activation agency, is pleased to announce the opening of two new international offices in Edinburgh, Scotland and Barrie, Ontario, Canada. This expansion strengthens the company’s presence across key markets and enhances its ability to support clients around the world. Nearly 22 years after its founding, Provision Events has grown […]
Westfield, Shepherd’s Bush, London: 20th – 22nd February The Trafford Centre, Manchester: 28th February – 1st March Eldon Square, Newcastle: 7th – 8th March To celebrate the launch of Double Serum Foundation, Clarins is bringing The Radiance Studio, an immersive pop-up activation designed to introduce consumers to the new product, across three major UK […]
(Photography – Bag – Adam Shaw for Lidl, Models – Nik Bentel for Lidl, by permission from The Romans) That’s going straight in my trolley… Lidl is back with a BANG this fashion season, as the supermarket announces its second partnership with viral avant-garde designer, Nik Bentel. Introducing…the Lidl x Nik Bentel ‘Trolley Bag’ – […]
YTL Live, the operating company for the new live entertainment complex in Bristol, has today announced Aviva, the UK’s leading diversified insurer, as the new partner of Bristol’s 20,000 capacity indoor arena, marking a major milestone in the delivery of one of Europe’s most ambitious live entertainment venues. The landmark and long-term multi-million-pound sponsorship agreement […]
Inflatable event structure specialist Evolution Dome will officially launch The Pink Book at International Confex 2026, a practical, experience-led guide designed to support event organisers using inflatable temporary structures in both indoor and outdoor environments. Developed from an extensive series of industry-led articles, The Pink Book addresses a growing need in the events sector for […]
Experian has launched a new student financial education campaign in Manchester, transforming the city into a live, interactive challenge designed to reflect the real financial pressures students face. The Experian campaign responds to growing evidence that financial pressures are shaping the student experience. New analysis from Experian shows that overall student debit and credit card spending fell by […]
Elevate, the world’s largest free mentoring programme and personal development community for professionals in the events industry, has launched its first international hubs in Australia and the USA. Founded in London 10 years ago, Elevate is run by industry leaders Melissa Noakes, Max Fellows and Peter Kerwood and has supported more than 2,500 event professionals […]
A fun initiative by Asda to help single shoppers find love in the aisles on Valentine’s Day has become a viral sensation and a huge talking point on social media. Hundreds of thousands of people are posting, sharing and tagging friends in comments after seeing others posting about Asda introducing special red shopping baskets on […]
Moonpig have popped up at Victoria station on Thursday 12th February with a special ‘push the button’ competition for commuters to win Valentine’s prizes. Reminding thousands of passers by that there is just a couple of days to ensure your Valentine feels loved this year, a huge red heart button could be pressed on the […]
Strata, part of The Strata Group, has been named as a supplier on Crown Commercial Service’s (CCS) RM6364 Media and Creative Services framework, Lot 6 (Events). The appointment recognises Strata as a valued international delivery partner for UK Government departments and public sector organisations. Being named on Lot 6 – Events means central Government bodies […]
Brand experience agency Avantgarde today announces the appointment of Sam Pepper to the role of Global Executive Creative Director. Sam’s promotion comes as the agency configures for growth following its recent expansion of the London Senior Leadership team. With over fifteen years of experience at the likes of Wasserman and Agency Space, Sam first joined […]
Brand experience agency, The Park, has boosted its team with the addition of a new account manager, based in its Sydney office. Harley Moriarty joins as an Senior Account Manager and Producer, where she’ll be supporting the agency’s growing range of B2C and B2B brand activations. She joins from Greenhouse Tech hub, where she helped […]
Immediate, home to trusted brands people love, today announces the launch of IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments. Led by Director of Experiential, Rob Hunt, IX launches to meet the growing demand for authentic, real-world connection. IX offers a full-service ecosystem, distinguishing it from […]
Global catering, hospitality and brand logistics specialist Global Infusion Group has announced that it has certified as a B Corporation (B Corp), joining a global movement of businesses committed to balancing profit with positive social and environmental impact. Certified by B Lab, the not-for-profit organisation behind the B Corp movement, Global Infusion Group has met […]
Sir Tony Robinson, famed for time travel as Blackadder’s Baldrick and the denizen of TV’s Time Team, played host to a celebration of FMBE’s past, present and future at Troxy London as the Awards looked back on past champions, cheered the present winners and gained insight into future stars. The event saw reverse birthday presents […]
Creative Brand Experience studio, Union Collective has formed a strategic partnership with hospitality industry specialist Dean Callan in a bid to prioritise authentic on-trade insight across the drinks sector. With this partnership, Union Collective doubles down on its mission to set a new standard for innovation in the drinks and hospitality marketing landscape, delivering their […]
Recently launched Field Marketing and Retail Execution software Retailwise, created by Staffwise the Workforce and Scheduling software has taken up a leading role at FMBE as the events multiple category sponsor and on-site activation partner. The increase in sponsorship profile follows a successful trial last year where Staffwise sponsored the People Powered category. This year’s […]
As Ford Motor Company roared back into Formula 1 with the reveal of its new racing lineup, inflatable structure specialist Evolution Dome was on the ground to ensure the event infrastructure was just as cutting-edge as the cars. For the “Ford F1 Spring Reveal” Evolution Dome US deployed a sleek 10m inflatable dome to house […]
This year’s FMBE Awards sees the return of SpaceandPeople as lead sponsor. It is the 21st year of FMBE Awards and SpaceandPeople has, through that time, been the most consistent industry voice in championing quality and best practice activations across the industry. The support SpaceandPeople shows is exemplified by the welcome return of SpaceandPeople’s collaboration with Network […]
FMBE Awards is delighted to announce that Elevate Global is the supplier sponsor of staff to the event for the fourth year in succession. The Elevate team will take on all the hosting duties of the event alongside the FMBE team. The agreement comes after outstanding feedback for the hosting of last year’s event, which saw […]
Identity, the experience agency behind some of the world’s most memorable events and brand experiences, today announces the opening of its new Dubai office at Expo City Dubai – the legacy of Expo 2020 Dubai. The agency’s new base at Sky Quarter A, Mobility District, positions Identity at the heart of one of the world’s […]
Global creative agency, IMA, has launched IMA Benelux, a new office created to accelerate growth across the Benelux market and expand the agency’s local offering. The new Amsterdam hub will bring two Smollan Group agencies, Dutch Moving Media and Hamilton Bright Events, together under the banner of IMA Benelux. The move will bring IMA’s experiential capability […]
REL Field Marketing transitions to global retail leader Smollan, cementing a new chapter in the UK and Ireland’s retail evolution. In a bold move that reflects the rapidly shifting landscape of global retail, REL Field Marketing, one of UK and Ireland’s most trusted retail solutions businesses, has officially announced its transition to operate under the […]
Experience agency group Identity has launched Identity Sport, a new global sports proposition designed to deliver creatively ambitious, fan-first experiences for major sporting events worldwide. Built around a fan first by design philosophy, Identity Sport integrates creative, ceremonial, broadcast and operational expertise to deliver high-impact sports experiences at scale. The proposition combines brand activation, live […]
Impact XM and Jack Morton, two of the world’s leading brand experience agencies, today announced that they are merging to create one of the industry’s most comprehensive global experiential partners. The agency will be supported by The Riverside Company, a global investment firm that believes deeply in the power of experience and the long-term growth […]
FMBE Awards is delighted to confirm a new partnership for its Awards evening with Innovate Live. Innovate Live is a flexible supplier with expertise that spans technical production, bespoke solutions, and creative technology. Founded by business director Kai Brittain, Innovate Live has an established track record across the broadcast, events, media and experiential industries. The […]
Avantgarde, today announces the expansion of its leadership team with Richie Gage as Head of Live. Joining him on the senior leadership team is Alex Faulkner, Client Services lead, and Sandra Perriot, Strategy lead. Richie brings over two decades of experience to the agency, having worked across campaigns for the likes of Netflix, Airbnb, Nike, […]
Provision Events, the global sports marketing agency with over 20 years of activation expertise, has announced the launch of PVE Live, a new specialist division focused on creating premium live brand experiences across the UK and Europe. PVE Live expands Provision Events’ core offering beyond its well-established roots in sport, positioning the agency to support […]
PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth strategy. PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO. The acquisition of PinPoint Media, for an undisclosed sum, expands PrettyGreen’s integrated communications […]
Simon Hambley, Group CEO of Strata with Lora Lutostanska-Enthoven, Founder of Wonderland Agency Strata has acquired Wonderland, a female-led London-based experiential event production agency delivering creative events and experiences for global brands. Founded in 2008 by Lora Lutostanska-Enthoven, Wonderland has become a trusted partner for brands such as Amazon, Red Bull, Shein, Microsoft, Tik Tok, […]
Energy has announced the appointment of Rory Sloan as its new Managing Director, marking an important milestone in the agency’s continued growth across experiential marketing and creative OOH. Rory brings over 20 years of agency leadership experience, having held senior roles at RPM and Avantgarde, where he worked with major brands including Sky, Diageo, Honda, […]
Global youth marketing agency Raptor has launched apex, a dedicated culture division for brandsnthat want to reach discerning, culturally connected audiences through authentic storytelling and live experiences. Operating as Raptor’s cultural intelligence arm, apex will help brands earn attention rather than buy it, turning cultural instinct into launch platforms, festival activations and long-term strategic frameworks. […]
Jon Shone, seasoned live events professional with more than 20 years’ experience in musical direction, event production, and show design, has joined London-based boutique marketing agency Goho. Jon began his career as a keyboard player and arranger in the UK theatre and pop scene, a path that led him into musical direction for artists across […]
London welcomed 2026 with a world-class New Year’s Eve firework display that celebrated the capital’s spirit of unity, bringing millions of people together across the UK and around the world. Commissioned by the Greater London Authority (GLA) and produced and delivered by experience agency Identity for the fourth consecutive year, the 12-minute show lit up […]
Samsung is unveiling a landmark digital experience in Piccadilly Circus that transforms the live moods of London into a responsive visual spectacle. Developed with integrated digital marketing and advertising agency Cheil UK, with media support from Landsec and Ocean Outdoor, the campaign aims to create mass awareness of Samsung’s leadership in AI-powered consumer technology. The […]
Martine McCutcheon has teamed up with Costa Coffee to recreate the heartwarming airport scene from Love Actually, celebrating those first special moments when loved ones reunite. A Welcome Home event was created for Costa Coffee by agency 72Point PLAY. The Love Actually star joined a special welcome committee at Stansted Airport on 4th December, greeting […]
Dalziel & Pow, the global strategy and design studio, has created a storytelling-led way-finding, retail strategy and design for the new Guinness Open Gate Brewery London. Doors open to the public for Guinness Open Gate Brewery London on December 11th, offering visitors the chance to experience the magic of Guinness across brewing, food, retail, and […]
Right Formula and Crunch announce a strategic integration that strengthens their collective position within the F1 ecosystem. The addition of Crunch Communications marks an important step in Right Formula’s continued expansion as a leading independent consultancy group in the sport. Right Formula has agreed to acquire the entire issued share capital of Crunch. Both organisations […]
Identity, the global experiential agency behind some of the world’s most ambitious brand experiences, today announced a significant expansion of its US operations, marked by the agency’s recent standout activation for Red Bull. The Red Bull Winter Edition launch, delivered with Olympic champion Lindsey Vonn, signalled a powerful moment for Identity’s stateside work. Set among […]
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, has announced the expansion of its UK Schools Engagement Programme into the North East with the new Leeds region. This unique initiative is connecting thousands of young people with the dynamic […]
Left to right: Joana Ferrāo, Chief Creative Officer, Bearded Kitten; Barney Sutton, CEO & Founder, Bearded Kitten; Nick Wright, CEO, Havas Play UK; and Patrick Affleck, CEO of Havas Media Network UK & Ireland. Havas has acquired experiential agency Bearded Kitten, strengthening its ability to deliver best-in-class brand experiences for clients in the UK and […]
Unbridled and OrangeDoor, both agencies in global events, exhibitions and live experiences, have merged in a landmark partnership that unites shared values, complementary strengths, and a bold vision for its clients and teams. The merger of these privately owned entities creates a union of dynamism, innovation, and operational capabilities through their offices in the UK […]
Encore, a global leader in event production and technology, today announced the acquisition of First, a global leader in event marketing and brand experiences. The acquisition expands Encore’s global network and continues its mission to best serve customers on their event journey by delivering a full range of events and solutions across any location. With […]
Strata has appointed Michael Wyrley-Birch as President and Group Managing Director, Growth and Strategy, a newly created role designed to accelerate the group’s next phase of growth. Wyrley-Birch, former CEO of Omnicom agencies TRO Group and Story House in Los Angeles, will join the Strata Group leadership team and take responsibility for shaping and embedding […]
2Heads, the London-based creative agency renowned for delivering innovative award-winning brand experiences worldwide, today announced its acquisition by Spiro®, the global experiential agency within the GES family of companies. This collaboration strengthens 2Heads’ ability to deliver world-class experiential solutions while expanding Spiro’s creative capabilities in the UK and European markets. Together, 2Heads and Spiro will […]
Edinburgh based experiential agency, In The Moment, celebrates its first big campaign, a tasty collaboration with Fray Bentos starring social media heavyweight Big John Fisher, aka The Boshfather. The agency was launched this summer in partnership with independent creative agency Guy & Co. This new agency promises to help brands craft unforgettable human experiences that […]
FMBE Awards has today announced the finalists in its three Agency of the Year categories. The announcement, originally scheduled for Monday, was delayed after intense first round deliberations together with heightened interest in the awards leading to a server upgrade for fieldmarketing.com! Announcing the shortlisted agencies, FMBE Awards and Magazine director Frank Wainwright stated: “The […]
From airport check-ins to duty-free checkouts, artificial intelligence is everywhere. But as automation accelerates, new research from ABM Experience Solutions (AX) reveals that travellers still want something no algorithm can deliver: a genuine human connection. The consumer study of 1,067 travellers explored how people perceive the role of AI and human service in travel retail. […]
British Airways is announced as the first Founding Partner of the reimagined Olympia, London’s newest entertainment destination, featuring a cutting-edge 3,800-capacity music venue and a state-of-the-art 1,575-seat theatre Members of the airline’s loyalty programme, The British Airways Club, can enjoy exclusive benefits such as a dedicated ticket allowance to the music venue’s shows, and opportunities […]
Elevate, the world’s largest free personal development community for professionals at every level of the events industry, marked its 10th birthday on Friday 7 November with a party at Protein Studios. Mentors and mentees old and new came together to celebrate a decade of impact. Led by industry change-makers Melissa Noakes, Max Fellows and Peter […]
FMBE’s judges select between 3 and 7 finalists per category reflective of their perceived strength in depth in that category. The winning campaigns and events will be announced at Troxy on Thursday 29th January. The shortlist for all main event, team and campaign categories is below. Agency of the year shortlist announcement for FM, […]
British Land announces the launch of Broadgate Central, the City’s newest retail, leisure and dining destination, at its Broadgate campus. Broadgate Central spans 120,000 sq ft across the ground and lower ground floors of 1 Broadgate and 100 Liverpool Street, linking Liverpool Street station to Finsbury Avenue Square. The latest phase of the scheme, which […]
As all-natural dip brand Holy Moly celebrates its new status as the UK’s No.1 dips brand by unit sales, the success of its ambitious summer activation tour has been highlighted by the brand, praising the “seamless” support from its event fulfilment partner, Gorilla3PL. Holy Moly’s team commended the logistics specialist for its work on the […]
Elara: StaffOS is a new entry AI driven organisational product created for staff teams in the field marketing and brand experience sector. The product is the brainchild of founder Ben Bajpai who has developed the platform alongside agency LetThemKnow Promotions, an experiential and sampling agency with clients including Moju, Grenade and Jet2. Elara: StaffOS is […]
Berry Bros. & Rudd, the 327-year-old British wine and spirits merchant marks its US launch with a landmark experience in Washington DC — reimagining three centuries of heritage through contemporary storytelling, design, and hospitality. Britain’s oldest wine and spirits merchant, Berry Bros. & Rudd, has landed in America. To celebrate its US launch and the […]
The Waitrose Food & Drink Festival, taking place at London’s Tobacco Dock, is returning between 21 and 23 November. The 2025 outing marks its fourth consecutive year, with each event being delivered in partnership with experience agency, We Are Collider. Covering both floors of Tobacco Dock, with over 10,000 attendees, 260 brands and thousands of […]
We Are Collider is hiring Josh Denton for the newly created role of Associate Creative Director. He starts in early November and will be reporting into We Are Collider’s CD, Tash Blevins. He’ll work across all the agency’s B2C clients, including Amazon Gaming, E1, John Lewis, Red Bull, Riot Games, Sharp and Waitrose. Josh joins […]
For the first time ever, McDonald’s iconic Happy Meal boxes will be blank to encourage children to express their emotions and unleash their creativity. As part of its partnership with BBC Children in Need, McDonald’s has replaced the famous red Happy Meal box with a limited-edition white design as part of a mental health awareness […]
Retailwise has announced the appointment of Sarah Parekh as Client Success & Product Specialist, bringing with her over 12 years of hands-on experience in the retail and tactical execution space. Sarah joins us from senior roles at Retail Marketimg Group and Storey. She is highly regarded for her retail leadership and operational excellence. Sarah’s impressive […]
Identity today announces its strategic transformation, uniting the strengths of Identity and Smyle to create a single, global experience agency. Six months in the making, this transformation marks a new era of strategy, creativity, and purpose for clients worldwide, while maintaining full independence to continue providing a boutique service. The new strategy is designed to meet evolved client requirements […]
Blackjack Promotions, the UK’s leading staffing, travel retail and experiential agency, today announced its transition to the ABM brand. Blackjack’s specialised creative and human-centred capabilities will be delivered through a new ABM Experience Solutions (AX) offering, in support of its growth and reinforcing its position as the partner of choice in travel retail. Having been part of […]
This December, Grey Goose vodka presents The Grey Goose Chip Shop – a late night dining and martini cocktail pop-up experience bringing together perfectly chilled Grey Goose martini cocktails and indulgent French frites. Open for two nights only – from Thursday 4th to Friday 5th December, 6pm to midnight – the experience reimagines the classic […]
Brand experience agency, The Park, has welcomed a new senior creative designer to its creative team. Hannah Mella will be tasked with expanding the agency’s graphic design output for live projects and prospects in London and Sydney, whilst guiding the development of junior and mid-level talent. Much of her 14-year design career has focused largely on […]
Kru Live, the globally recognised live engagement agency, has been appointed preferred staffing partner for Outernet, the No.1 most visited cultural destination in the UK. Kru Live brand ambassadors will support brand activations across the iconic entertainment district in the heart of central London. “We are delighted to be appointed Outernet’s brand experience staffing partner […]
Imagination, the original experience design agency, has partnered with Ford Motor Company to develop and launch Ford Building Together, a new global community initiative designed to empower Ford’s network of more than 9,000 dealers worldwide to make a lasting difference in the communities they serve. Building on a collaboration that began in 2024 with Ford’s […]
Multi-award-winning creative brand experience agency N2O is bringing the iconic world of Stranger Things to Thorpe Park Fright Nights 2025, with an immersive, gamified activation celebrating the launch of Chupa Chups x Stranger Things limited-edition lollipops. Guests will step inside a chilling recreation of the Byers’ house to take on the ‘Stranger Lights’ Challenge. Teams […]
A new plug-and-play solution, Soundshape 1 Pro, launches today, providing event organisers and AV professionals with a powerful and cost-effective tool for delivering real-time captioning and multilingual translation at scale. Developed by Speaksee, Soundshape is designed to make accessibility the standard for any venue or event hosting large groups. The AI-powered system seamlessly integrates with […]
A ‘Past Present and Future themed event will rock the immersive venue on January 29th (Pictured, FMBE at Troxy in 2017) Past glories, present day winners and future stars will be celebrated on Thursday January 29th as FMBE Awards returns to Troxy for the 21st edition of the longest standing awards in either Field […]
Two of the UK’s most celebrated experience and event agencies, Identity and Smyle, are today announcing their strategic decision to unify under a single brand: Identity, launching in November. The unification is designed to deliver greater creative and experiential capabilities at better value, while maintaining the same teams and culture. It will position the new […]
Bentley Motors has announced a new global brand partnership and tour with Joe & The Juice, the premium coffee and juice brand, with the reveal of a one-of-a-kind Bentayga created to mark the collaboration. Community is at the heart of the partnership, which celebrates coffee, culture and craft. A Bespoke Bentayga Bentley Mulliner has engineered […]
Celsius, the functional energy drink brand formulated for active lifestyles, is bringing a global motorsport atmosphere into a local supermarket with its ‘Get Race Day Ready’ retail campaign. The initiative, developed with the brand’s local distribution partner Suntory Beverage & Food GB&I and brand activation agency Zeal, features a one-of-a-kind interactive Scalextric track set to […]
Woolwich Works, London’s riverside arts, culture and entertainment venue, has unveiled its brand-new roster of catering partners – a handpicked selection of suppliers chosen for their creativity, social impact, and sustainability. Over the summer months, the team sampled a diverse range of menus, from build-your-own tartare stations to a culinary tour of the best of […]
The REACH (Race, Ethnicity And Cultural Heritage) Events Scholarship Initiative has confirmed the University of Greenwich as its 2026 university partner, aligning the programme with one of the UK’s most diverse student communities and a leading centre for events and hospitality education. Mary Ivers, Associate Director of External Engagement, University of Greenwich, said: “We’re delighted […]
Working with Digitas, iMP helped Crocs celebrate its passionate fanbase by supporting the newly formed Bath Spa University Croc Society with a beautifully branded Crocs promotional vehicle. To mark the start of the academic year, Crocs created an exclusive one-day event at the Fresher’s Fair, giving away free pairs of Crocs, bags, and jibbitz charms to new Croc […]
Mail Metro Media has teamed up with Asda on a unique experiential competition, bringing the ‘Asda Price’ to life at one of London’s busiest transport hubs. The Asda Check-Out Challenge brings the nostalgic fun of Saturday night TV game shows to King’s Cross station, with the supermarket staging a ‘Generation Game’ style competition for the […]
Strata, the brand experience agency which is part of the Strata Group has begun its first steps towards international expansion with a strategic focus on the Middle East. Senior Account Manager Gabriella Duranti-Hey has relocated to the region on an extended assignment to explore business development opportunities, meet existing and prospective clients and assess the […]
Experiential agency, Hot Pickle unveils Hot Pickle Innovation Lab, a bold new innovation division dedicated to tackling some of the most pressing challenges and opportunities shaping the future of food culture. The Hot Pickle Innovation Lab has been quietly developing over the past decade, delivering major insights and innovation projects for world-leading brands including Hello […]
UK remains the most innovation-led Consumer Packaged Goods market, with 7% of sales coming from new product development (NPD) – the highest in the EU6 Category hotspots include milk-based drinks, sports and energy drinks, and frozen foods – reflecting consumers’ need for lifestyle fit, value and convenience Heritage reinvention and challenger disruption fuel UK innovation […]
The Power of Events has announced the expansion of its UK Schools Engagement Programme into the Bath and Bristol region. This initiative is connecting thousands of young people by providing insights, inspiration and career pathways into the industry. The Power of Events is a not for profit organisation which launched in 2023. It’s aim is […]
Reg&Partners is pleased to announce that Mind Candy have appointed Reg&Partners to sell licensing and promotional partnerships for their award-winning IPs Moshi Kids, Moshi Monsters and World of Warriors. Mind Candy’s flagship brand, Moshi Monsters was created in 2007, with the company launching an online virtual world for kids, Moshi Monsters in 2008. The brand […]
Acosta has confirmed the appointment of Victoria Phillips as Group Commercial Director. Victoria has over 15 years’ experience in Field Marketing, most recently at Retail Marketing Group and its agency Storey. Her experience has been predominantly across consumer electronics, fashion, automotive, and events, Victoria has worked with several global brands such as Nike, Peloton, Beats, […]
Movista Inc., a market leader in frontline retail workforce software, announced the release of its long-awaited AMP Core architecture this week. The new system, built on a cutting-edge modern data infrastructure, is designed to integrate seamlessly with customer systems and leverage the next generation of AI-based optimizations. Erik Burckart, Movista’s Chief Product & Technology Officer, explained: “AMP […]