iMP’s van set for Nike and Liverpool FC celebrations
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iMP have been commissioned by sports marketing agency ETTG to create a promotional ice cream van to celebrate Liverpool Football Club winning the 2024/ 2025 Premier League.
Wrapping iMP’s own vintage ice cream van (affectionately known as Vanessa) in a Pantone red wrap with overlaid copy (designed by ETTG) the van is set for 10 days of activation.
The ‘Winning Moment(s)’ tour will include a press, PR and photoshoot day in Liverpool with local hero poet, Joseph Roberts:
– a visually disruptive tour of the city with Nike Tees giveaway to local residents
– an appearance at the Liverpool FC training ground
– red ice lolly and Nike T giveaway at Anfield fanzone.
The ice cream van will be driven and staffed by iMP event managers and brand ambassadors.
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