Bluemedia rebrands as Wasserman

Global sports, music, and entertainment company Wasserman has announced today that bluemedia, acquired in March 2025, has rebranded as Wasserman.

The bluemedia team will operate under the banner of Wasserman Live, Wasserman’s branding and signage, custom fabrication, live event production and experiential operations division. This acquisition and subsequent rebrand reaffirms Wasserman’s ambitious growth strategy and its ability to provide a 360 offering globally.

Wasserman Live now boasts two print production, signage and fabrication facilities in the U.S., significantly expanding its footprint in the region and further increasing its capacity to service clients.

Alastair Bewick, Group Managing Director, Wasserman Live, said, “This rebrand marks the next step in our expansion journey, strengthening Wasserman Live’s brand presence in the U.S. and complementing the existing services we deliver in that market. We have spent the last few weeks integrating the businesses and it’s already clear to see the power of our combined expertise and reach which will only allow us to best serve our new and existing clients.’

Gina Patel, Group Vice President, Wasserman Live said, “Being part of a business as wide-reaching and well known as Wasserman is truly exciting. The additional services and capabilities we can provide to our clients through this acquisition is ample and we’re looking forward to starting this new chapter as part of TeamWass.”

The acquisition of bluemedia expands Wasserman Live’s services and scale in the U.S. market, with the addition of 120 employees and 250+ new clients, accelerating its global growth.