Arcstream and Innovate Live join forces
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Interactive and immersive technology specialists Arcstream have acquired fan engagement and digital experience specialists Innovate Live, creating a dynamic new leader in experiential interactive technology.
The new partnership brings together two teams to deliver technical expertise and experience in fan engagement, experiential installations, interactive live broadcasts, generative AI art, AI technology, immersive experiences and large scale audio visual spectaculars.
Neil Dickinson, Managing Director of Arcstream AV explains;
“In an increasingly fast paced world of technology innovation, helping our clients stay ahead of the game and create new experiences is core to Arcstream’s DNA. Innovate Live’s experience of how to merge online and live environments is the perfect compliment for how consumers want to engage now. This partnership means we can rapidly develop our AI integration and will be key to get ahead of the curve for what audiences will expect in 2025 and beyond.”
Innovate Live is well known for its work providing virtual audiences for shows including Britain’s Got Talent, The Voice and Sports Personality of the Year, as well as work for brands including The Brits, Heart Productions and The Sidemen.
The acquisition will offer a technology ideation, design and curation service for agencies and brands, as well as the delivery of interactive and immersive experiences for which Arcstream is already well known.
Kai Brittain, Founder of Innovate Live and Creative Director at Arcstream, explains;
“We are incredibly excited to embark on the next phase of the Innovate Live journey with Arcstream. This new partnership not only consolidates our strengths but also unlocks new opportunities for growth and creativity. By merging our expertise in digital and interactive technology, we can tackle larger projects, broaden our reach, and work in partnership with clients to develop cutting edge experiences that haven’t been seen before.”
“Working together, we’ll be able to build on the strong foundations established by both companies. The combination of our expertise and unique skill sets will enable us to offer cutting edge interactive multi-media solutions to businesses of all sizes.”
