Electrolux expands John Lewis team with Ambience Field Marketing
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Electrolux, the manufacturer responsible for its own brand as well as AEG, Zanussi and John Lewis’ own brand of large electrical appliances has called upon Ambience Field Marketing to handle a team of 9 brand ambassadors to promote its products in store to consumers across the John Lewis estate.
Ambience now takes full responsibility for the team of 6 full and 3 part time brand ambassadors and will train, motivate, manage and monitor the team. 3 of the team were transferred to Ambience following a TUPE contract handover.
The team, which has already been in operation for a few months, has been able to enjoy good sales figures and bonuses since the contract award.
The team underwent a 2 week intensive training before hitting the stores in order to cover four key product areas for the brand owner – dish care, laundry, cooling and cooking.
Coverage is national with stores including London, Bristol, Cardiff, Sheffield, Nottingham, High Wycombe, Reading, Edinburgh and Southampton being covered by the team.
