FMBE Awards announces Hel’s as its People Powered sponsor


FMBE Awards is pleased to announce that its new People Powered Award has been sponsored by HEL’s. The awards are to be presented on Thursday 9th November 2023 at The Pavilion Ascot.

The People Powered Award is a key new award for the event that has, as its focus, the most important part of any brand experience campaign, the people.

Frank Wainwright, FMBE Awards director explains: “The brand events industry is driven by its understanding that face to face experiences make front of mind connections. Getting a great campaign out into the wild requires skill, determination, passion, logistical excellence and above all brand ambassadors who are perfect communicators.”

“For this new category we hoped for a sponsor who is highly regarded as accomplished and reliable in delivering people powered events. Step forwards HEL’s a team whose reputation for top quality communicators and smooth event delivery is one of best established in FMBE circles. So, we’re very proud to have them on board.”

HEL’s founder Helen Hanson comments: “The FMBE support’s the best in our industry so naturally HEL’s is delighted to sponsor the People Powered Category in their awards this year. For over 27 years at HEL’s, we have created people-powered brand experiences. We make meaningful connections with a brand’s audience through our people, and this category celebrates the people that have delivered over and above as the core part of a campaign or activation.”

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