Global brand experience agency Nteractive has launched ‘Better Choices’ – a programme to help brands create sustainable live experiences by aligning their event activations with their corporate sustainability goals.
Better Choices offers brands a comprehensive framework to understand and improve their sustainability performance and allows them to set a baseline for their current event emissions, with clear recommendations on how to reduce them. The agency has set a target to reduce emissions by 50 percent on an event-by-event basis, using the Trace platform developed by isla.
Nteractive owner and co-founder, Neil Evans, comments: “We have always been passionate about sustainability, and this year we’ve dramatically stepped up our efforts. Clients are often unsure where to start; sustainability was often seen as a box to be ticked, with concerns about added costs or perceived limitations. It’s now a fundamental aspect of delivering live experiences that make a positive impact and leave a successful legacy. The Better Choices programme sets out clear, easy-to-understand measures that clients can take, alongside easily digestible impact reports that provide a benchmark of current activity and recommendations for improvement. We believe that sustainability presents an opportunity for our industry to improve live experiences. Better Choices creates better experiences, which in turn deliver better results for all stakeholders, whilst being far better for the planet.”
Since the start of the year, the agency has been working with Ben Quarrell (formerly at isla as co-founder), as an in-house consultant, embedding sustainability planning into event processes and ensuring that all staff have received bespoke sustainability training.
Ben says: “From day one, I was really impressed by the passion for sustainability of everyone at Nteractive, and their commitment to creating more sustainable live experiences for clients. This passion, combined with the team’s understanding of the challenges facing clients in terms of event impact and sustainability commitments, drives Better Choices – pragmatic, actionable and measurable solutions.”