Oatly creates bike thru pop up in Amsterdam
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Amsterdam has always been a city on two wheels. So Oatly did the most obvious thing and built a Bike-Thru, in this cycling capital. No engines. No queues of cars. Just people pedaling through a dedicated cycling path, grabbing an Oatly Signature drink, and riding off into the city like it’s a normal Tuesday (because in Amsterdam, it is). Oatly’s Bike-Thru isn’t just a new way to get a delicious oat drink- it’s a reimagining of how brands can show up in real life. Instead of asking people to change their habits, Oatly leaned into one of Amsterdam’s most iconic ones: cycling. The result? A service designed for bikes first, built to flow seamlessly into everyday city life. Christiaan van Doornik, Oatly Benelux GM, said: “At Oatly we believe sustainability doesn’t have to be boring, preachy, or inconvenient. By flipping the drive-thru model on its head, our Bike-Thru shows just how good oat drinks can be and imagines a future where convenience doesn’t come with carbon emissions, and choosing to move more sustainably feels natural, not forced. Amsterdam already chose bikes, so we just met the city where it’s at.”
How the Bike-Thru works |
Oatly, the world’s original and largest oat drink company, known for shaping beverage and cultural trends, today announced the launch of the world’s first Bike-Thru, collaborating with local tastemakers, to create a rotating menu of oat-based signature drinks rooted in culture, shaped by the city, and designed for everyday life.
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That’s it. No engine. No existential crisis.
What’s on the menu 15th May –22nd May 23rd – 29th May 30th May – 7th June 5th June – 7th June 15th May – 7th June Oatly x ClassPass The Oatly Bike-Thru will be at Papaverhoek 24, 1032 JZ Amsterdam, from 15th May 2026 to 7th June 2026 |
