Asda’s red basket Valentine’s Day dating initiative goes viral on social media

Posted by Frank Wainwright

A fun initiative by Asda to help single shoppers find love in the aisles on Valentine’s Day has become a viral sensation and a huge talking point on social media.

Hundreds of thousands of people are posting, sharing and tagging friends in comments after seeing others posting about Asda introducing special red shopping baskets on February 14 which singles can choose instead of the classic green ones to signal to others they’re “open to talk”.

One Facebook post alone has had more than 50,000 likes, comments and shares, with people saying things like “Asda’s the new Tinder”, “Forget going on Love Island, Asda is the place to be”, “I actually really like this idea. It’s silly and fun. I want to go to Asda just to see who’s got a red basket”.

Popular social media content creator Sophie Jones got a whopping four million views on an Instagram reel showing her summoning up the courage to approach a fellow shopper with a red basket. Sophie’s known for her “rejection therapy” videos where she deliberately puts herself in awkward situations to boost her confidence.

https://www.instagram.com/p/DUld6aBjGuW/?hl=en

Her fans loved the video, saying things like: “You are absolutely perfect for this 😂 love it 🥰 well done @asda 👏👏👏 you got the right girl”.
Some of the other comments on her Reel:

  • “This is the best kind of cringe, I’m absolutely here for it 😍😂

  • “This As Da B the BEST ADVERT to ever be created!🥺 please update us on your second date 🥰🙏💕”

  • “Never laughed so hard 🤣🤣🤣🤣🤣🤣🤣”

The red baskets have really caught the imagination across social media, with so many comments like:

  • “This is actually genius ❣️”

  • “I think it’s a great idea! Beats tinder or bumble or whichever and shows bravery to put themselves out there!”

  • Maybe I’m a hopeless romantic, but I absolutely love this idea from Asda.

  • “I would 100% do this 🤣 I’m fed up of online dating and would much rather meet someone down the biscuit or booze aisle 🤣🤪”

  • “I like how ASDA are trying to go back to the 90’s when you actually had to leave the house and find love”

  • “I reckon you would find out more genuine stuff about a person from their shopping basket in Asda than their Tinder profile 😂

  • “ASDA – unlikely cupids, but good for them.”

  • “im off to asda this weekend 🤣🤣”

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