Provision Events launches PVELive

Provision Events, the global sports marketing agency with over 20 years of activation expertise, has announced the launch of PVE Live, a new specialist division focused on creating premium live brand experiences across the UK and Europe.

PVE Live expands Provision Events’ core offering beyond its well-established roots in sport, positioning the agency to support a wider range of brands seeking to connect with audiences through meaningful, real-world experiences. The new division brings together creative, design, fabrication, logistics and delivery under one integrated team, enabling a streamlined, end-to-end service from concept through to live execution.

With teams operating across the UK and Europe, PVE Live is equipped to deliver consistent, scalable experiences across multiple markets, helping brands bring their ideas directly to their audiences.

Gary Whelan, Managing Partner, Provision Events / PVE Live, comments:  “We’ve seen a real shift in the industry. Brands are under more pressure than ever to deliver experiences that are creative, measurable and strategically aligned. Clients want partners who understand their audiences, can move quickly and provide clarity from briefing through to reporting. PVE Live has been built around those needs.

“While Provision Events’ focus is to connect brands with sports fans worldwide, the relationships we’ve built and the standards we have set have increasingly attracted consumer brands outside of sport. PVE Live gives them a dedicated home for that type of work. Our focus is to help clients create experiences that drive engagement, deliver insight and genuinely connect with people. I’m incredibly excited to help lead this next chapter and continue to bring more measurable, meaningful brand experiences to life.”

Matt Lomasney. Managing Partner, Provision Events / PVE Live adds

“Provision Events has spent more than two decades delivering high quality activations in sport, where precision, consistency and operational strength are essential. That heritage has shaped who we are as a business. It’s where we built our craft, our team and culture, which continues to drive how we work today.

“Over time we’ve invested heavily into in-house design, fabrication, logistics and live delivery teams, and that capability has become a major strength for the brands we support. PVE Live formalises that strength into a dedicated offering for brands and agencies beyond sport. It gives them a clear route into a production partner that can manage the full experiential process from idea to execution. Launching this now sets the year off to a strong start and creates a powerful foundation for the future.”