iMP takes Burger King x Pringles on nationwide sampling tour
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iMP Experiential & Product Sampling has launched a high-impact UK tour for Burger King x Pringles, bringing two iconic brands together through a bold, retro-inspired sampling campaign.
Kicking off at Whoppercon in Manchester on Tuesday 21 April, the activation marks the start of a nationwide run from 1st May to 25th May, travelling from Edinburgh down to London.
At the centre of the campaign is iMP’s fully wrapped, vintage ice cream van – a creative execution designed to stop people in their tracks while delivering high-volume product distribution in busy, high-footfall locations.
Across the tour, 15,000 samples will be placed directly into consumers’ hands, showcasing two new flavours: Chicken Royale and Bacon Double Cheese XL.
The campaign leans into the power of collaboration, combining the cultural weight of Burger King with the recognisable, playful identity of Pringles. The result is a simple but effective format – highly visible, instantly engaging, and built to drive trial at scale.
Rather than overcomplicating the experience, the focus remains on consistent, high-frequency sampling, supported by standout branding and a format that invites interaction.
Delivered by iMP, the activation reflects a continued focus on impactful, results-driven experiential – where strong creative meets disciplined execution.
“This is exactly the kind of collaboration that cuts through – two massive brands, a clear idea, and a format that just works. It’s bold, it’s simple, and it gets product straight into people’s hands at scale,” said David Gibbons, Managing Director at iMP.