New software brand Retailwise launches at the FMBE Awards with major sponsorship
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Recently launched Field Marketing and Retail Execution software Retailwise, created by Staffwise the Workforce and Scheduling software has taken up a leading role at FMBE as the events multiple category sponsor and on-site activation partner.
The increase in sponsorship profile follows a successful trial last year where Staffwise sponsored the People Powered category.
This year’s FMBE Awards sees the Retailwise team on hand to celebrate the Past, Present and Future themed event with an activation where guests can play against each other – in a game devised by Retailwise alongside FMBE’s resident quizmaster, awards director Frank Wainwright.
Whilst the game will have a playful take on the 21-year long event history of FMBE, Retailwise will showcase its serious side by supporting the finalists in the Tactical Marketing ROI, Service-Led categories and the Shopper Connection category.
FMBE’s Awards Director Frank Wainwright comments: “We loved working with Staffwise at FMBE last year, a product and service that agencies and brands across the industry speak very highly of. The team really love the energy that our guests bring to the awards and share our delight in bringing talented teams under one roof. Now we have a chance to share the developments of Retailwise with our guests, a service that is already seeing uptake from leading global retail execution and shopper marketing companies”
Mark Waddington Founder and CEO of Staffwise and Retailwise says, “We are incredibly proud to be sponsoring the FMBE Awards again and to bring Retailwise to life through our on-site activation. This event is a brilliant opportunity for us to connect with the community, showcase what Retailwise can do, and most importantly, celebrate the outstanding work being delivered by brands and agencies across the industry.
Retailwise was created for teams that demand precision, visibility, and control over their field operations. It is more than just a platform. It is an end to end ecosystem that supports everything from planning and activation through to compliance, audits, mystery shopping, and performance measurement. Our team lives and breathes retail, and we work closely with our clients to ensure every campaign is set up for success. We cannot wait to celebrate with everyone at the awards and to recognise the incredible talent that makes this industry so special.”
The FMBE Awards take place on 29th January at Troxy, London, and the event is now sold out. If you are not attending, the results from the evening will be shared here at midnight.