SpaceandPeople announced as returning lead sponsor as FMBE Awards hits 21
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This year’s FMBE Awards sees the return of SpaceandPeople as lead sponsor. It is the 21st year of FMBE Awards and SpaceandPeople has, through that time, been the most consistent industry voice in championing quality and best practice activations across the industry.
The support SpaceandPeople shows is exemplified by the welcome return of SpaceandPeople’s collaboration with Network Rail to jointly sponsor the flagship brand experience category.
It is the fourth successive year in which SpaceandPeople has been the lead sponsor of the FMBE Awards.
This year’s event returns to Troxy, a venue it last visited in 2018 and one that evokes some of FMBE’s boldest and brightest parties in its 21 year history. FMBE Awards celebrates the best-in-class work within the Field Marketing and Brand Experience industry over the past year.
To complement the sponsorship, SpaceandPeople and their exclusive partner Network Rail are offering the opportunity to test the value of utilising experiential space in their stations as a prize for the winner of the Most Effective Roadshow or Shopping Centre Campaign category.
Nancy Cullen, CEO of SpaceandPeople, said “We’re delighted to support the FMBE Awards in its 21st year. As the largest booker of space in the UK, we are involved in a broad range of experiential activations and enjoy seeing the people who make them happen acknowledged at this event. We are long-time supporters of the FMBE Awards and are pleased to be offering a prize with our partners Network Rail to showcase the potential their stations provide.”
Andrew Ledger, Head of National Contracts & Business Development at Network Rail said, “We’re excited to partner with SpaceandPeople again and give the category winner an opportunity to test the value of using spaces within the Network Rail portfolio. Our destination stations have a footfall of over 700m people a year and provide a great platform for brand awareness, PR stunts and product launches. We have loved the diverse range of activations previous winners have brought and look forward to seeing what brand and experience the next winner introduces to our station visitors.”
Frank Wainwright of FMBE said “SpaceandPeople’s return as lead sponsor and Network Rail’s wonderful support means we head into our 21st birthday event with two outstanding businesses alongside us to celebrate with. The return of the Network Rail prize is indicative of the long-term support strategy and ongoing commitment that SpaceandPeople brings to the industry and to our FMBE Awards. SpaceandPeople shares our desire to see every campaign and event in our industry pushing to make the very best connections and engagements.”