FMBE Awards 2022 announces shortlist and awards venue

FMBE Awards 2022 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at The Pavilion, Ascot Racecourse, 17th November 2022.

As per recent years, judges assessed every category for strength in depth and were asked to produce a shortlist of 1-7 finalists per category.

In categories where only 1 or 2 finalists are listed, gold or silver award standards are not guaranteed and are awarded at the judge’s discretion.

This year saw a major post-Covid return to strength in depth in key brand experience categories including Sponsorship Activation and Immersive Event. Judges also noted exceptional quality going very deep in many categories including Field Data, Brand Ambassador, Product Launch and Operational Success.

As usual some high quality and high-profile campaigns have not made the shortlist and entrants are encouraged to request feedback, which is typically provided after the awards ceremony.

Awards director, Frank Wainwright comments: “Congratulations to all who are shortlisted and commiserations to those who have not made the cut this year. We are exceptionally proud of the standards that have been set by our finalists, and we have been delighted to see the FMBE industry build on its versatility. We have a showcase to be inspired by, that shows how FMBE techniques have solved creative and logistical challenges for so many impressive brands and events, delivering returns on investment and engagement, time after time.”


Sales Campaign of the Year

Channel Assist – Three Insurance

Field Sales Solutions – Proximo Spirits

Powerforce – Pladis

REL Field Marketing – GSK Haleon

Tactical Solutions – Mars Wrigley


Most Effective Retail Experience/ Sales Event

Backlash – Beauty Pie

Fizz Experience – Aspire Drinks

Fusion – Kia

Link Communication – CleanCo


Field Data Award

Elevate Staffing – Ria Financial

Field Sales Solutions – Ferrero

Field Sales Solutions – P&G

Green Field Marketing – Boost

Logobrand – Moet Hennessy

Tactical Solutions – Kellogg’s


Most Effective Instore Marketing

Logobrand – Farrow and Ball

Powerforce – LEGO

Retail Marketing International – Premier Foods

Top Notch Sales – Bayer


Most Effective Tactical Campaign

ROI Finalists

Fizz Experience – Shicken

Logobrand – Moet Hennessy

REL Field Marketing – Weetabix


Service-Led Finalists

Channel Assist – Google Chromebook

Logobrand – Haribo

Tactical Solutions – Mars Petcare


Team of the Year

Field Sales Solutions – Ferrero

Field Sales Solutions – Proximo Spirits

Powerforce – Haribo/Molson Coors

REL Field Marketing – Weetabix


Brand Experience Categories

Most Effective Sponsorship Activation

Comcast Business – Comcast Business Pavilion

Hue & Cry – Hennessy

TRO and Fuse – Just Eat Takeaway

Wasserman – BMW


Most Effective Roadshow/ Shopping Centre Campaign

The Circle Agency – Costa

Gekko – Google

N2O – Tesco

REL Field Marketing – Weetabix


Most Immersive Event (Mass Consumer)

2 Heads – Bombardier

Backlash – Beauty Pie

The Circle Agency – Costa

Fusion – Nissan

N2O – Coke Zero

Strata Creative – Polestar

We Are Collider – Waitrose


Most Immersive Event (Invited Guests)

Blackjack Promotions – O2

Logobrand – JDE

N2O – Tesco

Strata Creative – Polestar


Most Effective Integration/Amplification

Hopper and Clarion Communications – Aldi

N2O – Garden Gourmet

The Producers – LEGO

We Are Collider – Arcane


Most Effective Shareable Brand Experience

Factory 42 – The Green Planet

Hopper and Clarion Communications – Aldi

We Are Collider – Arcane


Most Effective Use of Influencers

N2O – Superdrug

N2O – Superdrug and Switchboard


FM&BE Categories

Brand Ambassador of the Year (Field Sales)

Alison Atkinson, Powerforce, Pladis

Rob Hatch, Powerforce, Haribo/Molson Coors

Shane Purser, REL Field Marketing, Weetabix

Steph Hill, REL Field Marketing, Weetabix

Chris Skelding, Tactical Solutions, innocent

Joe Williams, Field Sales Solutions, P&G


Brand Ambassador of the Year (Brand Experience)

Janais Currie, Elevate Staffing, BMW

Yvonne Hankins, Fizz Experience, Costco


Most Effective Small Scale/ Local Campaign

Blackjack Promotions – DUFRY

Fizz Experience – Ajinomoto


Most Effective Product Launch/Relaunch

2 Heads – Bombardier

Field Sales Solutions – Lenor Outdoorable

Hopper and Clarion Communications – Aldi UK Veuve Monsigny Champagne

Powerforce – Madri

PRL In-Market Solutions – Lucozade Alert

REL Field Marketing – Cadbury, Caramilk

We Are Collider – Arcane


Most Effective Targeting

N2O – Coke Zero


Most Successful Virtual/Hybrid Event

2 Heads – World Business Council for Sustainable Development

Logobrand – JDE

Philips – Philips

REL Field Marketing – Dell


Most Effective Stand or Display Unit

Logobrand – Britvic

Logobrand – Haribo

N2O – Fox & Ivy

Xquisite Productions – Inch’s


Operational Success of the Year

Channel Assist – Google Chromebook

Elevate Staffing – Meta

Elevate Staffing – Special Olympics

Logobrand – Britvic

Logobrand – Farrow and Ball

N2O – Coke Zero

Powerforce – Nestlé UK (Nestlé Coffee Partners) & We Proudly Serve Starbucks


Professional Agency Management Award

Field Sales Solutions

Green Field Marketing



Special Award: Sustainable Client Relationship

Green Field Marketing – KP Snacks

Logobrand – Britvic


Campaign of the Year

Shortlisted finalists are notified on awards night


Field Marketing Agency of the Year

Channel Assist

Field Sales Solutions

Green Field Marketing



REL Field Marketing

Tactical Solutions


Brand Experience Agency of the Year

2 Heads

Blackjack Promotions

Fizz Experience



We Are Collider





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