FMBE Awards 2022 announces shortlist and awards venue
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FMBE Awards 2022 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at The Pavilion, Ascot Racecourse, 17th November 2022.
As per recent years, judges assessed every category for strength in depth and were asked to produce a shortlist of 1-7 finalists per category.
In categories where only 1 or 2 finalists are listed, gold or silver award standards are not guaranteed and are awarded at the judge’s discretion.
This year saw a major post-Covid return to strength in depth in key brand experience categories including Sponsorship Activation and Immersive Event. Judges also noted exceptional quality going very deep in many categories including Field Data, Brand Ambassador, Product Launch and Operational Success.
As usual some high quality and high-profile campaigns have not made the shortlist and entrants are encouraged to request feedback, which is typically provided after the awards ceremony.
Awards director, Frank Wainwright comments: “Congratulations to all who are shortlisted and commiserations to those who have not made the cut this year. We are exceptionally proud of the standards that have been set by our finalists, and we have been delighted to see the FMBE industry build on its versatility. We have a showcase to be inspired by, that shows how FMBE techniques have solved creative and logistical challenges for so many impressive brands and events, delivering returns on investment and engagement, time after time.”
Sales Campaign of the Year
Channel Assist – Three Insurance
Field Sales Solutions – Proximo Spirits
Powerforce – Pladis
REL Field Marketing – GSK Haleon
Tactical Solutions – Mars Wrigley
Most Effective Retail Experience/ Sales Event
Backlash – Beauty Pie
Fizz Experience – Aspire Drinks
Fusion – Kia
Link Communication – CleanCo
Field Data Award
Elevate Staffing – Ria Financial
Field Sales Solutions – Ferrero
Field Sales Solutions – P&G
Green Field Marketing – Boost
Logobrand – Moet Hennessy
Tactical Solutions – Kellogg’s
Most Effective Instore Marketing
Logobrand – Farrow and Ball
Powerforce – LEGO
Retail Marketing International – Premier Foods
Top Notch Sales – Bayer
Most Effective Tactical Campaign
ROI Finalists
Fizz Experience – Shicken
Logobrand – Moet Hennessy
REL Field Marketing – Weetabix
Service-Led Finalists
Channel Assist – Google Chromebook
Logobrand – Haribo
Tactical Solutions – Mars Petcare
Team of the Year
Field Sales Solutions – Ferrero
Field Sales Solutions – Proximo Spirits
Powerforce – Haribo/Molson Coors
REL Field Marketing – Weetabix
Brand Experience Categories
Most Effective Sponsorship Activation
Comcast Business – Comcast Business Pavilion
Hue & Cry – Hennessy
TRO and Fuse – Just Eat Takeaway
Wasserman – BMW
Most Effective Roadshow/ Shopping Centre Campaign
The Circle Agency – Costa
Gekko – Google
N2O – Tesco
REL Field Marketing – Weetabix
Most Immersive Event (Mass Consumer)
2 Heads – Bombardier
Backlash – Beauty Pie
The Circle Agency – Costa
Fusion – Nissan
N2O – Coke Zero
Strata Creative – Polestar
We Are Collider – Waitrose
Most Immersive Event (Invited Guests)
Blackjack Promotions – O2
Logobrand – JDE
N2O – Tesco
Strata Creative – Polestar
Most Effective Integration/Amplification
Hopper and Clarion Communications – Aldi
N2O – Garden Gourmet
The Producers – LEGO
We Are Collider – Arcane
Most Effective Shareable Brand Experience
Factory 42 – The Green Planet
Hopper and Clarion Communications – Aldi
We Are Collider – Arcane
Most Effective Use of Influencers
N2O – Superdrug
N2O – Superdrug and Switchboard
FM&BE Categories
Brand Ambassador of the Year (Field Sales)
Alison Atkinson, Powerforce, Pladis
Rob Hatch, Powerforce, Haribo/Molson Coors
Shane Purser, REL Field Marketing, Weetabix
Steph Hill, REL Field Marketing, Weetabix
Chris Skelding, Tactical Solutions, innocent
Joe Williams, Field Sales Solutions, P&G
Brand Ambassador of the Year (Brand Experience)
Janais Currie, Elevate Staffing, BMW
Yvonne Hankins, Fizz Experience, Costco
Most Effective Small Scale/ Local Campaign
Blackjack Promotions – DUFRY
Fizz Experience – Ajinomoto
Most Effective Product Launch/Relaunch
2 Heads – Bombardier
Field Sales Solutions – Lenor Outdoorable
Hopper and Clarion Communications – Aldi UK Veuve Monsigny Champagne
Powerforce – Madri
PRL In-Market Solutions – Lucozade Alert
REL Field Marketing – Cadbury, Caramilk
We Are Collider – Arcane
Most Effective Targeting
N2O – Coke Zero
Most Successful Virtual/Hybrid Event
2 Heads – World Business Council for Sustainable Development
Logobrand – JDE
Philips – Philips
REL Field Marketing – Dell
Most Effective Stand or Display Unit
Logobrand – Britvic
Logobrand – Haribo
N2O – Fox & Ivy
Xquisite Productions – Inch’s
Operational Success of the Year
Channel Assist – Google Chromebook
Elevate Staffing – Meta
Elevate Staffing – Special Olympics
Logobrand – Britvic
Logobrand – Farrow and Ball
N2O – Coke Zero
Powerforce – Nestlé UK (Nestlé Coffee Partners) & We Proudly Serve Starbucks
Professional Agency Management Award
Green Field Marketing
Special Award: Sustainable Client Relationship
Green Field Marketing – KP Snacks
Logobrand – Britvic
Campaign of the Year
Shortlisted finalists are notified on awards night
Field Marketing Agency of the Year
Green Field Marketing
Tactical Solutions
Brand Experience Agency of the Year
Fusion
We Are Collider
