FMBE Awards 2024 – shortlist

A: Sales Campaign of the Year

Blue Square – EE

ExSellence – pladis (perfect store)

Field Sales Solutions – P&G

G2 – Hisense

Powerforce – pladis

PRL – pladis

Storey – SumUp

B: Most Effective Retail Experience

Field Sales Solutions – ASICS

Fizz Experience – Lindt

Link Communication – Mogu Mogu

N2O – Tesco

TCC – Samsung

C: Field Data Award

Cosine – DPD

Field Sales Solutions – Gillette

Green Field Marketing – Royal Canin

REL Field Marketing – Mondelez

Smartspotter – PPL PRS

D: Most Effective Instore Marketing

Blue Square – Hewlett Packard

CPM Ireland – Diageo

G2 – Android

G2 – Hisense

Powerforce – Nestle Purina

REL Field Marketing – Mondelez

Top Notch Sales – Navson

E1: Most Effective Tactical Camapign (ROI)

ExSellence – pladis

Field Sales Solutions – P&G

REL Field Marketing – Campari

REL Field Marketing – Disaronno

REL Field Marketing – Weetabix

Top Notch Sales – Navson

E2: Most Effective Tactical Campaign (Service Led)

Field Sales Solutions – ASICS

REL Field Marketing – Henkel

REL Field Marketing – Mondelez

F1: Team of the Year (FMCG, Merchandising and Sales)

CPM – Diageo

Field Sales Solutions – Gillette

Green Field Marketing – Boost Drinks

Powerforce – HariMoCo

PRL – IDL

REL Field Marketing – Brewdog

REL Field Marketing – Weetabix

F2: Team of the Year (Retail Training and Demonstrating)

G2 – Android

G2 – Hisense

Fizz Experience – Costco

REL Field Marketing – Adidas

REL Field Marketing – Honor

Storey – Sky

G: Most Effective Sponsorship Activation

Circle – Costa

CPM Ireland – Heinz, Barnados

TRO & Fuse – PepsiCo

We Are Collider – Red Bull

H: Most Effective Roadshow/Shopping Centre Campaign

Blue Square – Samsung

Circle – Frubes (Yoplait)

Circle – Subway

N2O  – P&O Cruises

N2O – Tesco

Promohire – QV Skincare

We Are Collider – Pokemon

I: Most Immersive Event (Mass Consumer)

Circle – Costa

N2O – Dr Pepper

Promohire – Netflix/The Witcher

J: Most Immersive Event (Controlled Audience)

2 Heads – Qatar Airways

Circle – CCEP

N2O – Tesco

N2O – Superdrug

N2O – TRESemme and Superdrug

RPM – Guinness

TRO & TBWA Ldn – adidas

K: Most Effective Integration/ Amplification

Circle – Costa

Hopper and Clarion Communications – Aldi

Hopper and Ogilvy – Toblerone

Hyphen – Liquid IV

N2O – TRESemme and Superdrug

N2O – Made by Mitchell

PrettyGreen – Hasbro Playdoh

L: Most Effective Use of Digital or Tech

Blackjack – Avolta

CPM – PepsiCo

N2O – P&O Cruises

PrettyGreen – Hasbro Furbies

We Are Collider – Red Bull

M: People-Powered Campaign or Event

Elevate Global – Olympics

Hel’s – Waitrose

N2O – Superdrug

N2O – Tesco

N1: Brand Ambassador of the Year

Field Sales and Merchandising

Caroline Anderson – REL Field Marketing, Weetabix

Emma Fitzsimons – PRL, BAT Ireland (PJ Carroll and Company)

Simon Griffiths – Field Sales Solutions, P&G

Neil Larmour – Green Field Marketing, KP Snacks

Zara Saleem – Field Sales Solutions, Ferrero

N2: Brand Ambassador of the Year

Product Demo, Training, Experiential

Gaenor Kinsey – Fizz Experience, Costco

Rajesh Kumar – G2, Hisense

Molly Ofori-Mensah – Hel’s, Various

Abdur Rahman – G2, Hisense

Tom Severs – Powerforce, Lenovo

O: Most Effective Local or Small Scale Campaign

Blackjack – Avolta

Field Sales Solutions – ASICS

Gekko – Google Pixel

Green Field Marketing – Edward Dillon (Hennessy)

N2O – Made by Mitchell

Powerforce – Molson Coors

Top Notch Sales – Navson

P: Product Launch or Relaunch Award

Circle – Costa

CPM – Persil

Hopper and Ogilvy – Toblerone

N2O – TRESemme and Superdrug

PRL – Lucozade

REL Field Marketing – Haleon (Sensodyne)

REL Field Marketing – Weetabix

Q: B2B/B2E Event of the Year

2 Heads – Qatar Airways

Circle – CCEP

Settimo Piano – Acinque Energia

TRO – BMW

Willow Park – Cisco

R: Consumer/Shopper Connection Award

Circle – Subway

Green Field Marketing – KP Snacks

N2O – Tesco

S: Most Effective Stand or Display Unit

N2O – P&O Cruises

PRL – IDL

Promohire – BiOrbic

Sketch Events  – Autograph Collection Hotels

T: Operational Success of the Year

Cosine – Allwyn

CPM – Asda

Field Sales Solutions – P&G

N2O – Tesco

Powerforce – Castrol

U: Professional Agency Management Award

Field Sales Solutions

Green Field Marketing

V: Best Continuing/ Long Term Sports, Music, Entertainment Campaign or Strategy

Circle – Costa

We Are Collider – Red Bull

W: Campaign of the Year

The shortlist is revealed on awards night

X: Field Marketing Agency of the Year

Blue Square

CPM

Field Sales Solutions

G2 Field Marketing

Powerforce

REL Field Marketing

Storey

Y: Brand Experience Agency of the Year

Circle

Hopper

N2O

TRO

We Are Collider

Z: International Agency of the Year

CPM Ireland

Impact (France)

PRL (Ireland)