FMBE Awards 2023: Most Effective Stand/ Display Unit
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GOLD Circle – Costa
The dopamine booth is an on trend, on budget and reusable asset for Costa that stood out at festivals this summer, both from its clear and compelling visuals and its simple but effective housing of an experience that added something extra to the festival experience.
The booth was the centrepiece of a sampling stand. It housed an experience made of screensm light, music and mirrors to enhance to develop emotions. Users could choose from three levels of intensity – Chill – Refuel or Energise.
Sampling and engagement could take place with anyone queuing for the experience and a competition was held for the best social captures.
The entry impressed on every level, detailing concept, design, build, function results and budget.
There were 3,393 experiences within the dopamine booth over its first 5 events. 9,500 individuals participated in the activation an average of 2.8 people per experience.
The dopamine booth carried on the further experiences in 2023 and is now awaiting further exposure next summer.
SILVER Hopper & Clarion Communications – Aldi
The insight details of the rose wine billboard are confidential.
BRONZE N2O – Tesco
The Tesco Coronation Treat Party visited stores nationwide between 12th April and 6th May, bringing sampling, fun and inspiration to shoppers in and out of stores. Featuring brands such as Elmlea, Princes and Baileys, this campaign drove featured product sales ahead of consumers’ Coronation parties and festivities.
The tour that the stand was a major part of delivered a solid Net Promoter score as well as piquing interest for sales of the brands sampled. The stand also helped generate PR including an appearance on CNN.com.
