Insight: The Play Book – Sports Edition
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Take a look at PrettyGreen’s sports insight as this summer of gerat events gets into gear.
Consumer Trends and the Active Landscape
Sport is attracting greater attendances both in terms of viewing and participating. And whilst sport remains a male dominated culture, the fastest growth areas are often women.
The European Athletics championships are happening as I write, and speculation is rife about the teams for England and Scotland at this year’s football Euros in Germany with Scotland playing the hosts in the event curtain raiser tomorrow.
And whilst armchair sports fans are one audience to engage with, cultural changes mean that it is more likely than ever that the armchair fan will also be taking on a 10K themselves in the near future.
PrettyGreen’s timely presentation of The Playbook: Sports Edition is a Q1 2024 publication reveals some very intriguing insights.
Here’s just a couple:
- Health and wellness trumps socialising: Brits prioritise fitness over meeting new people or new experiences reveals the new report.
- The report also declares a that the 2023 rise in sports attendance with rise again and by more this year.
Providing new insights into the UK’s leisure behaviours and wellness predictions for the year ahead, this report is part of a long-term series investigating emerging consumer behavioural trends. If you’re a brand or business looking to tap into the Summer of Sport, then this one should be essential reading.
