International Agency of the Year, entry text submission form

FMBE AWARDS 2024

INTERNATIONAL/ OVERSEAS AGENCY ENTRY TEXT SUBMISSION FORM

ENTRY DEADLINE SPECIFIC TO THIS CATEGORY: Monday 8th July 2024

Please complete those areas indicated by typing into this document before saving it for email entry. You may also include up to 3 supportive documents as note at the bottom of this form. 

IMPORTANT!  PLEASE READ THESE NOTES BEFORE COMPLETING THIS FORM

  1. Please complete in 10pt or 12pt type.
  2. Bullet points are perfectly acceptable where appropriate.
  3. Your submission should be succinct, factual and relevant to the category entered.  Although you can send supporting material to enhance your entry, this form should be as complete a record as possible.
  4. Confidential information for judge’s eyes only should be clearly identified as such in this document.
  5. Do not paste in diagrams, pictures or logos. Your entry may cross refer judges to relevant support materials.
  6. It is not essential to show off your agency’s work in isolation. Delegation, combination with other agencies and direct involvement by the brand team are often going to help underpin a successful campaign
  7. Client sign off is not obligatory for this category but it is helpful to show client support for your agency, especially for the one chosen for your brand camapign example.

NAME OF ENTRANT AGENCY

CATEGORY – INTERNATIONAL/OVERSEAS AGENCY OF THE YEAR

This category is in two parts. Part one is exactly like a standard FMBE entry, and can even double into one of our standard categories. Part two is unique to this category, and is to allow you to show off other areas and skillsets of your agency, as well as making sure our UK-based judges get a full appreciation of the challenges  and market conditions that you face where you are located.

The brand campaign should be more recent than 01.01.23 and completed before 08.07.24. The second part should also focus on developments through this time period, not before it.

PART ONE: CHOOSE ONE BRAND CAMAPIGN.

  1. WRITE ABOUT THE CHALLENGE [guide 250-500 words]
  1. YOUR SOLUTION [guide 500-1000 words]
  1. RESULTS [guide 250-500 words]
  1. BUDGET (optional)

Disclosure of budget is often not necessary as each category criteria is specific about the data that it either requires or recommends. However, entrants that are keen to show how much they have achieved on a modest or restricted budget should disclose the figure here if it is not already noted in sections 1-3 above.

PART TWO: ABOUT YOUR AGENCY AND THE BUSINESS CHALLENGES (between 01.01.23 and 07.08.23)

  1. What have been the biggest indicators of success at your agency ? (250 – 500 words)
  2. What other brands or campaigns has you agency worked for? What have been the highlights? (500-1000 words)
  3. What local/national market challenges have you had to overcome to deliver success? [250 – 500 words] [Be specific – our judges may not be familiar with economic, logistic, regulatory, cultural, geographic, linguistic or meteorological challenges]
  4. What shows that your agency a great place to work at? [100 words]  

PLEASE REMEMBER

THE UNIQUE DEADLINE FOR RECEIPT OF ENTRIES IN THIS CATEGORY IS 5.00 PM Monday, Aug 28th, 2023

NOW!  You may supply up to 3 supportive documents can be sent along with this entry form. Use the Entry Guidelines to help with thus.  

Remember: Along with your entry you are also encouraged to send as many JPEG visuals as you like (if appropriate to your entry) so that we can illustrate shortlisted campaigns.

The entry fee is the same as per all other FMBE entries and can be in US$, €s or £s. £315, €360, US$375