Tag Archives: Gottabe!

Ambassador, rep, advocate or simply staff?

Callum Stanley and Adam Wakeford, Gottabe! discuss how definitions can effect the workplace All over the world, marketing brands are naming their promotional staff differently. Agencies are using ‘Brand Ambassador’, ‘Reps’ and ‘Brand Advocate’, to name just a few, as an alternative to the more generic ‘Promo Staff’. Why is this? What benefits does this […]

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