Videologue: Bringing Uber Eats to life at Halloween
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Nimisha Mehta-Slade, Marketing and Client Strategy Lead, Realise summed up the excitement, post-event.
“We had an incredible time partnering with the Uber Eats team on their Halloween takeover, one of those projects that reminds you exactly why we love working with them! They’re never afraid to lean into the unexpected and take an idea somewhere delightfully weird.
This year, instead of another haunted walkthrough, visitors stepped into a pitch-black room in front of Kings Cross train station and were dared to do… nothing. No screams. No flinching. No running. Just stay calm for 60 seconds while the ghosts (literally) came out to play. Make it through and you’d earn some treats and Uber Eats voucher rewards; lose your nerve and, well… there were plenty of tricks waiting in the dark
The reactions were priceless: some brave faces, some silent screams, and plenty of nervous laughter. Bringing this to life in true Uber Eats style was an absolute joy.”
