Outsourced sales performance of the year
CPM, Babylicious GOLD
ODM, Sainsbury’s Bank – SILVER
CPM, GSK – BRONZE
REL, Kraft – BRONZE
Most effective sales demo or sampling at retail
Fizz Experience, Lanson – GOLD
Sense, Samsung – SILVER
Gekko, Epson – BRONZE
thefield, Microsoft Xbox Kinect – BRONZE
Business partner award
Powerforce, M&S GOLD
Gekko, Digital UK SILVER
Orchid Field Marketing, 20th Century Fox BRONZE
Most effective shopper connection
Blackjack Promotions, World Duty Free Group GOLD
GfK, BlackBerry – SILVER
RMG, LG – SILVER
CPM, Babylicious – BRONZE
Most effective tactical campaign
Logobrand, McCain – GOLD
REL, Red Bull – SILVER
Pulse Group, Rocktails – BRONZE
REL, First Drinks – BRONZE
Most effective brand training or mystery shopping
REL, Camelot GOLD
Fieldsmart, Kodak
SILVER Twenty5Eight, HTC BRONZE
Brand Experience categories Most effective sponsorship activation (music)
Pd3, O2 GOLD
Capitalize, Bacardi
SILVER Cellar Trends, Jagermeister
BRONZE Engine, ghd BRONZE
Most effective sponsorship activation (Sports & Leisure)
FastTrack, Carlsberg GOLD AND GRAND PRIX
Avantgarde, Motorola SILVER
FastTrack, Lucozade Sport BRONZE
Ignite, Vodafone BRONZE
Most effective roadshow or shopping centre campaign
Sense, Kingsmill – GOLD
PrettyGreen, Cadbury- SILVER
Ovation, Andrex Washlets – BRONZE
Most immersive event (mass consumer)
M&C Saatchi Sports & Entertainment, Havana Club – GOLD
Space, Desperados – SILVER
RPM, Talisker – BRONZE
SMP, femfresh – BRONZE
Most immersive event (by invitation)
Ignite, Vodafone GOLD
M&C Saatchi S&E & Miss Jones and Co, Jamesons SILVER
Cellar Trends, Jagermeister BRONZE
Jack Morton, Wella BRONZE
Most effectyive integration/amplification
INITIALS Marketing, Peugeot 208 – GOLD
RPM, Talisker – SILVER
Blondefish, Smirnoff – BRONZE
Carat, Philips – BRONZE
Most effective interruptive experience
The Lounge Group, Havana Club GOLD
The Marketing Store, McDonald’s SILVER
iD Experiential, Asus SILVER
Closer, Morrisons BRONZE
Brand Fan’s Award
RPM, Sky GOLD
Ignition (US), Sprite SILVER
Carbon, Google BRONZE
Brand ambassador of the year
Hel’s Angels, Donnla Hughes GOLD
PrettyGreen, Sarah Lucas SILVER
The Circle Agency, Clare Evers BRONZE
EMS, Sophie Barrett-Kay BRONZE
FM&BE categories Agency leadership award
TRO GOLD
Sense SILVER
Orchid BRONZE
New Agency of the Year
Splatter Sales and Marketing GOLD
Most effective small scale/local campaign
Cosine, Charlie Bigham’s GOLD
Cosine, SOBE Pure Rush SILVER
The Lounge Group, Havana Club BRONZE
Field Marketing Product Launch of the Year
Contact Field Marketing and Solutions, 10 Motives GOLD
MG Promotions, The Sun on Sunday SILVER
FSS, The Health Lottery BRONZE
Logobrand, McCain BRONZE
Brand Experience Product Launch of the Year
Ovation, Andrex Washlets GOLD
Initials, Peugeot 208 SILVER
The Circle Agency, Battlefield 3 SILVER
OgilvyAction, Triumph BRONZE
Most effective creative sampling for a brand
Multiply, Highland Park – GOLD
Sense, Kingsmill – SILVER
i2i Marketing, Maoam – BRONZE
Square Melon, Fanta – BRONZE
Innovation in Action Award
CJ Contact Solutions, Store Link – GOLD
OgilvyAction, Triumph – SILVER
TRO, Nissan – SILVER
White Label, Red Stag by Jim Beam BRONZE
Most effective stand or display unit
theField, Microsoft Xbox Kinect – GOLD
Cellar Trends, Jagermeister – SILVER
The Circle Agency, EA Sports – BRONZE
Operational Success of the year
Vision Nine, Burn GOLD
Cosine, Challis Water Controls SILVER
Ambient WW, Pokemon BRONZE
Momentum Instore, L’Oreal BRONZE
Team of the Year (Non-FMCG)
Gekko, Acer – GOLD
REL, Motorola – SILVER
RMG, AMD BRONZE
Team of the Year (FMCG) Orchid Field Marketing GOLD and GRAND PRIX
REL, Kraft – SILVER
Powerforce, M&S – BRONZE
Staff Performance of the Year
Kru Live, RBS and NatWest GOLD
Hel’s Angels, Windows Phone SILVER
The Circle Agency, EA BRONZE
Special Award, Summer 2012 (BX Event)
Ignite, EDF Energy GOLD
Jack Morton, BP SILVER
PrettyGreen, Cadbury BRONZE
Special Award, Summer 2012 (FM&BE)
News International GOLD and GRAND PRIX
FSS and i2i Marketing, Nature Valley SILVER
REL, Cadbury BRONZE
Brand Experience Agency of the Year
Ignite GOLD
M&C Saatchi Sports and Entertainment SILVER
Sense BRONZE
Field Marketing Agency of the Year
REL GOLD
CPM SILVER
Gekko BRONZE
Orchid BRONZE
Lifetime Achievement Award
Nick Stevens, P&G