The Field Marketing and Brand Experience Awards – 2017 Result
Announced at Troxy London, 19.10.2017
This results list also includes two of the new BE Connected Awards, Brand Ambassador Live and Creative and Resourceful Staff Supplier of the year
The evening celebrated brand ambassadors and Caroline Firkins, Tetley, REL Field Marketing, Stefano Magaritelli, Samsung, Love The People and Laura Landamore, Willow Park all took home gold. Bruno Murari was the live award winner and TRO Talent won the staffing category. There were many impressive brand ambassadors to celebrate – scroll down for the silver and bronze winners.
Field Sales Solutions and Wasserman were the biggest winners at FMBE 2017. The sci-fi themed gala evening was presented by Mr Red Dwarf, the multi-talented Craig Charles.
Field Sales Solutions had a stellar year with major client wins, great people driven results across the business and award-winning campaigns for variety of clients. The evening saw the agency win Agency of the Year status in field marketing for the first time.
Wasserman has been agency of the year three times before, so 2017 made the agency the first to gain the 4-timer status. The year has seen the agency breakthrough across Europe with brands from the Bacardi stable whilst creating some ground breaking work in the UK for Sky. The agency’s work for Bombay Sapphire was a dual winner.
Other notable wins saw REL Field Marketing taking the Professional Agency award by showing their Great Place to Work business strategy and Molson Coors with Powerforce winning a hard fought Team of the Year.
The special award for multiple brand partnership went to Frukt and Jagermeister and the festival properties they link with so seamlessly.
The Field Marketing Awards
Sales Campaign of the Year
GOLD FMI, Electric Ireland
SILVER Mash, Dyson
SILVER REL Field Marketing, GSK
BRONZE Field Sales Solutions, innocent
Most Effective Sales Demonstration of Sampling
GOLD Gekko, Grundig
SILVER REL Field Marketing, Dell
BRONZE N2O, Felix
BRONZE REL Field Marketing, Panasonic
Field data award
GOLD Retail 7, Huawei
SILVER Logobrand, Wrigley
BRONZE REL Field Marketing, Danone Waters & Red Bull
Most Effective Instore Marketing
GOLD Logobrand, Wrigley
SILVER Logobrand, William Grant
BRONZE McCurrach, Heineken
BRONZE Visual Thinking, O2
Most Effective Tactical Campaign
GOLD Field Sales Solutions, innocent
SILVER Powerforce, AG Barr
BRONZE Logobrand, William Grant
Team of the Year
GOLD Powerforce, Molson Coors
SILVER McCurrach, Unilever Ice Cream
BRONZE Kellogg (Field Sales Europe)
BRONZE REL Field Marketing, Danone Waters & Red Bull
The Brand Experience Awards
Most Effective Sponsorship Activation
GOLD Hope&Glory, HTC Vive
SILVER Banana Kick, Satsuma Loans
BRONZE FreemanXP, Vodafone
Most Effective Roadshow/Shopping Centre Campaign
GOLD Circle Agency, Orbis
SILVER Haygarth, Clarins
SILVER iD, Co-op
BRONZE MKTG, European Respiratory Council
Most Immersive brand event (mass consumer)
GOLD MKTG, Gore-Tex
SILVER Circle Agency, Dorset Cereals
BRONZE TracyLocke, Ferrero Rocher
Most Immersive Brand Event (B2B/ B2E)
GOLD DRP, Nationwide
SILVER McCurrach, Microsoft
BRONZE Momentum, Microsoft
Most Immersive Brand Event (Controlled B2C)
GOLD Wasserman, Bombay Sapphire
SILVER Woof with Kaper PR, Maille
BRONZEÂ CSM Live, More Th>n
Most Effective Integration/ Amplification
GOLD Hope&Glory, Marie Curie
SILVER CSM Live, More Th>n
BRONZE Hills Balfour/MDSG supported by Space&People, Las Vegas
Most Effective Interruptive Experience
GOLD PrettyGreen, Pandora
SILVER Sense, Jacobs
BRONZE Banana Kick, Leeds Clean Air
BRONZE MKTG, Norwegian
Most Creative Campaign
GOLD Wasserman, Bombay Sapphire
SILVER Initials, Walkers
BRONZE MKTG, Norwegian
BRONZE Popcorn PR, Moonpig
The FMBE Awards
Brand Ambassador of the Year (Field Sales)
GOLD Caroline Firkins, REL Field Marketing, Tetley
SILVER Emma Hanley, Field Sales Solutions, Ferrero
BRONZE Jordan Halsman, Powerforce, Molson Coors
Brand Ambassador of the Year (Experiential)
GOLD Stefano Magaritelli, Love the People, Samsung
SILVER Jean Lowe, Fizz Experience, The Food Warehouse
BRONZE Maddie Pearce, Hel’s Angels, SSE
Brand Ambassador of the Year (Consumer Tech)
GOLD Laura Landamore, Willow Park Associates
SILVER Matthew Paul, McCurrach, Microsoft
BRONZE Johanna Knaapi, Retail Marketing Group, LG
BRONZE Bruno Murari, REL Field Marketing, Nikon
Most Effective Small Scale/ Local Campaign
GOLD MKTG, Braintree
SILVER GMR, Johnsonville
BRONZE Circle Agency, Fuller’s
BRONZE The Fresh Group, Co-op
BRONZE McCurrach, Magnum
Most Effective Product Launch/Relaunch
GOLD REL Field Marketing, Weetabix
SILVER MKTG, Toyota
BRONZE REL Field Marketing, Tetley
Most Effective Shopper Influence Campaign
GOLD N2O, Felix
SILVER Powerswitch, Nestle
SILVER TRO, Ribena
BRONZE iMP, Wall’s Ready Baked
Interactive Brand Engagement
GOLD Haygarth, Clarins
SILVER McCurrach, Microsoft
BRONZE Hope&Glory, HTC Vive
BRONZE MKTG, Braintree
Most Effective Stand/Display Unit (Instore/Kiosk /Indoor)
GOLD Retail Marketing Group, Lenovo
SILVER Custodian Consultancy, Pedigree
SILVER The Yard Creative, Protein Haus
BRONZE Undercurrent, Samsung
Most Effective Stand/Display Unit (Outdoor/ Mall)
GOLD Energy, Rolls Royce
SILVER MKTG, Norwegian
BRONZE Promohire and Jackanory, Cadbury
BRONZE Wasserman, Sky
Operational Success of the Year
GOLD Fizz Experience, Costco
SILVER Field Sales Solutions, The Health Lottery
SILVER IQOS (Philip Morris), Concept Store
BRONZE Wasserman, Bombay Sapphire
Professional Agency Team Award
GOLD REL Field Marketing, Great Place to Work
SILVER Gekko, Google
BRONZE Fizz Experience, Costco
Most Effective Multibrand Event or Partnership
GOLD Frukt, Jagermeister
SILVER McCurrach, Pepsico
BRONZE Momentum, Microsoft
Field Marketing Agency of the Year
GOLD Field Sales Solutions
SILVER McCurrach
SILVER REL Field Marketing
BRONZE Logobrand
Brand Experience Agency of the Year
GOLD Wasserman
SILVER MKTG
BRONZE TRO
BE Connected Brand Ambassdor Live
Winner: Bruno Murari, Nikon, REL Field Marketing
BE Connected Resourceful and Creative Staff Supplier of the Year
Winner: TRO Talent