FMBE Awards 2023: Brand Experience Agency of the Year

GOLD TRO

The FMBE Awards evening just got better and better for TRO.

2 out of the 3 campaign of the year awards went their way as did a bronze with De’Longhi in the competitive roadshow category.

In De’Longhi, Unite Students and Anthropy, TRO had already shown how the versatility and reach of brand experience has led to success for three very different brands facing very different challenges.

The rest of the TRO portfolio is also performing with Under Armour, Adidas and Starbucks named as new clients and Anthropy, Just Eat and BMW making long term or extended commitments.

FMBE success this year was achieved without TRO turning to its longstanding success stories in the automotive sector, something that might change in 2023, especially as the Genesis account has now evolved to recruit a dedicated team.

Judges saw professionalism and quality from all sides of TRO and noted that confidential data provided showed that the quality of campaigns were backed up with financial success.

SILVER Circle

Circle’s success at these awards with CCEP and Costa was a dominant display showing prowess from the agency in every type of brand experience. CCEP it can be noted has also extended its relationship with Circle from 7 to 17 projects per year.

The agency is enjoying an exceptional run, overcoming expansion hire challenges and continuing to build revenue year on year.

The agency of the year application also had several pointers towards 2024 with a huge campaign win set to go live in January and ISO 14001 certification in the pipeline to add to Circle’s sustainability credentials.

With Subway a significant new account win there will be plenty to keep Circle busy.

Nevertheless, a teambuilding culture impressed with a ski trip being just one group adventure for the team.

BRONZE Blue Square

Whilst achieving excellence for Samsung goes on unabated it is the acquisition of EEBT as a new client that offers an exciting new horizon ahead for Blue Square.

The addition of Britain’s largest network and mobile provider is a logical addition to the portfolio and sees Blue Square emerge as a champion of connectivity.

The win with Samsung in the Roadshow category came with £25,000 to spend at Network Rail showed everyone that the effectiveness of this knowledgeable team is strong when allied to an excellent product proposal.

The award winning Pure Electric collaboration with Service Innovation Group France showed Blue Square in consultative mode, helping to shape the future of a future focussed business.  

BRONZE The Producers

The Producers are supreme collaborators and by doing so have elevated brand experience into the heart of gold FMBE award winning campaigns for Lego and Not On the High Street.  Coming together with sister agencies PrettyGreen and What They Said for the FML Store showed the cohesion and results that are possible when bringing in the full force of these agencies together.

The agency also stands out for its consistent adherence to its own Less Ordinary proposal.

“At the heart of the Less Ordinary Content First proposition is our 1-9-90 amplification model. An awareness driving activation lens, 1-9-90 ensures our experiences are built to drive meaningful connection with direct attendees (the 1%) but also focuses on pre and post amplification to the wider population who don’t experience an event firsthand but will still engage with content (the 9%) or hear / read about the event through social and editorial media or word of mouth (the 90%). Through 1-9-90 we combine the power of experience, influencer and content marketing to curate experiences that drive reach.”