FMBE Video Blog: The Making of Bouncingham Castle

Suzi Thrift, Jack Morton Worldwide tells the production story behind the big adult Candy Crush bounce by the Thames

As part of a team of agencies, experience specialists Jack Morton Worldwide produced and built Bouncingham Castle on the Thames at the start of March. Suzi Thrift led the team that made sure the idea became multi-sensory whilst playing safe with Health and Safety. In the video above, she tells us (courtesy of PR agency TVC) how it all came together.

And what did client King Digital Entertainment make of this latest monument to the fun thrills of Candy Crush Saga?

Here’s King’s Andreas Olofsson discussing what the brand wanted to achieve and why the timing is right, as the Candy Crush game moves on to a next generation look and feel.

Andreas Olofsson discusses the multi-sensory bouncy castle