Insight: Captify- data reveals top three searched for brands during LFW
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- Captify, which analyses 30bn searches a month, reveals top three searched for designers during LFW: Mulberry, Burberry and JW Anderson
- Thanks to the buzz about LFW some designers saw online searches go through the roof, with Ryan Lo experiencing the biggest jump (of 2000%+) over the week
- Searches for designer sneakers rose by 60%, followed by minimalist designer fashion items (20%) and ‘90’s’ styled products
- New search trends analysis research today reveals who were the most popular designers and fashion products, during London Fashion Week. Captify, a search intelligence driven advertising technology company, which analyses 30 billion online monthly searches, found:
Most Searched Designers Before & After LFW
| Top Searched Designers before LFW | Top Designers searched during LFW |
| 1 Mulberry | 1 Mulberry |
| 2 Burberry | 2 Burberry |
| 3 Erdem | 3 JW Anderson |
| 4 Preen by Thornton Bregazzi | 4 Simone Rocha |
| 5 MM6 Maison Margiela | 5 Molly Goddard |
| 5 biggest increases in designer searches week over week | Increase % |
| 1 Sneakers | 60% |
| 2 Minimalist | 20% |
| 3 ’90’s’ | 18% |
| 4 Daywear | 14% |
| 5 Sheer | 3% |
| Biggest increases in designer searches week over week | Increase % |
| 1 Ryan Lo | 2831% |
| 2 Topshop Unique | 2661% |
| Sadie Williams | 1759% |
| Molly Goddard | 1671% |
| Gareth Pugh | 1521% |
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