Showpad research reveals that sales staff are being left dangerously exposed when selling complex or high-value products and services, with 25% of organisations failing to carry out any kind of training or coaching. According to the study, only 16% of firms offer the continuous and ongoing training and coaching necessary for sales teams to keep […]
Businesses must work harder to persuade consumers to fall in love with their brands if they want to get ahead of the competition, a leading entrepreneur has advised. At a recent conference held at Google’s UK HQ in London, a gathering of marketing and retail industry professionals heard from key speaker, Matthew Hayes, the managing […]
Research by GlobalWebIndex of 2,154 UK consumers, reveals 88% are willing to receive a gift for the holidays that was purchased on a resale marketplace such as eBay, Etsy or Facebook Marketplace. Economic uncertainty is more rife in the UK than in any other country tracked by GlobalWebIndex – 55% believe the UK economy will […]
While many retailers across the UK enjoyed a bumper Black Friday/Cyber Monday weekend, thousands of businesses may have suffered a drop in productivity as workers, keen not to miss out on a deal bonanza, shopped online while at their desks. A poll of more than 1,000 bargain-hungry shoppers, conducted by specialist gadget insurer Protect Your […]
New research released by Kantar, the world’s leading data, insights and consulting company, reveals that over 70% of UK consumers agree that the response from businesses to tackle environmental damage to our planet is ‘too little, too late’, with younger generations of Millennials agreeing most with this statement (78%). Almost 90% of respondents surveyed agree […]
A nationwide study has found that almost four in 10 Brits (38%) are planning a more ethical Christmas this year, with a third (33%) of us planning to buy the ingredients for our Christmas lunch from local shops, 31% plan to use recycled wrapping paper, while 27% intend to buy the majority of their gifts […]
73% of UK consumers think independent retailers should collaborate 89% demand major brands roll out new concepts in regional High Streets, not just Cities 70% worried about impact of online sales on local High Streets Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according […]
New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease since May, with both tablets and consoles increasing their share of interest. Pop Culture Marketing agency Experience12 polled 1,008 fans at the MCM London Comic Con convention, […]
New research by integrated marketing solutions provider Rakuten Marketing reveals the huge borderless shopping opportunity this holiday season. 70% of consumers across Europe and APAC are looking to buy gifts for their family and friends – two thirds of whom will consider gift purchases from overseas. UK brands particularly will be missing out if they […]
New research investigating UK household shoppers’ plans for Halloween has been launched by leading retail and shopper marketing agency, Savvy. The findings indicate that UK shoppers’ interest in getting involved stands at 45 percent, with total expenditure on the event forecast to reach £387m this year, up 5.5 percent against 2018. Alastair Lockhart, insight director […]
Companies need to do more to embrace rapidly-advancing technology and not be left behind by the “robot revolution”, according to a leading businessman. Robert Lockyer, who owns luxury packaging provider Delta Global, said it was exciting to witness the worldwide race to develop robots which can deliver goods straight to consumers via our sidewalks. With […]
New report reveals ‘click and regret’ Brits are wasting £641m online on unwanted and unreturned goods every year 70% of UK adults regularly regret buying items online 27% (equating to 12.4m people) confess to failing to return unwanted good A new report – Click and Regret- from marketing agency Gekko has revealed the shocking waste […]
Uber and LinkedIn have joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But today’s 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon […]
Workers are more likely than not to open up to colleagues about their mental health after more than half of employers have put in place training to identify symptoms, new research by the world’s largest jobs site, Indeed, reveals. Indeed’s research, carried out to coincide with World Mental Health Day, found just how common mental […]
In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement. Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the […]
New research reveals that business leaders who thank their staff experience reduced staff turnover, improved staff retention and more successful talent acquisition. A study of 1,253 workers, carried out by workplace and incentives provider,One4all Rewards, and published inThe Magic Word for Business Growth Report, surveyed workers on the impact their existing and potential employers and […]
Lack of the right information and the inability to prove ROI is making the sales cycle longer, according to the B2B Buyer Experience Report from Showpad. The report revealed that more than half (53%) of B2B buyers say their buying cycle is getting longer, with a third (32%) unable to source the information they need or the information […]
The latest industry report from independent shopper research consultancy, Shoppercentric, has been launched. The research, entitled: ‘Window On…Shoppers and Sustainability’ was carried out across 1018 UK shoppers aged 18+ from a nationally represented sample and explores the relationship shoppers have with sustainability – how they define it, look for these items and what would encourage them […]
With Fashion Week looming on Friday 13th, Oxfam is encouraging fans of fast fashion to forgo their frivolous shopping sprees and instead get their fix by buying second hand this September. Research from product information management company inRiver reveals consumer attitudes to sustainable fashion lie around cost and quality–proving that brands and retailers must make it a priority to effectively […]
A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, merchandising and personalisation provider, Attraqt (LON:ATQT), has launched today. Carried out by market research provider Savanta on behalf of Attraqt, the research takes a closer look at luxury lifestyle brand’s shopper behaviour, […]
CACI, the consumer and location intelligence specialist, has revealed that brands in London witness the largest boost to online sales as a result of the halo effect of physical stores. The regional insight follows the publication last month of CACI’s report that identified online sales across the UK are an average 106% higher within a physical […]
GlobalWebIndex has launched its Workforce dataset to help Business-to-Business (B2B) organisations inform brand and product strategy with unprecedented insights into how professional and consumer behaviours collide. The first study to leverage the new Workforce dataset, commissioned by Slack Technologies, Inc., explores “The State of Work” with unprecedented insights from a dedicated B2B panel of 17,000 respondents overlaid […]
Research unveils trends of in-housing as brands and agencies find new ways of working together more effectively. New marketing technologies designed to support team collaboration is critical to in-housing success. A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but […]
New research by the DMA reveals that direct marketing and digital skills will become increasingly important to business success in the future, according to marketers. The Data & Marketing Association (DMA) has published the ‘Business Skills Census 2019’, asking marketers to identify the skills and challenges that are important to businesses today, as well as those […]
UK organisations are not providing sales managers with the necessary support and tools for managing increasingly larger, geographically dispersed teams, new research has revealed. According to ‘The Critical Role of the Front-Line Sales Manager’ report from Showpad, more than half (55%) of UK sales managers have just 3 years’ experience or less before making the […]
2019’s Prime Day saw greater sales for Amazon than Black Friday or Cyber Monday combined – marked by Amazon as the biggest shopping event in history. But what was the effect of the event for other retailers in the increasingly competitive ecommerce space? New research from AppsFlyer looked at the top 100 retail apps during Prime Day (15-16 July), revealing that […]
Beano Studios kids-first consultancy, Beano for Brands, today reveals what kids want for Christmas 2019. Beano for Brands asked Beano.com kids about everything Christmas related, from their favourite things to do at Christmas to where they get their present ideas from, and how they respond to old traditions. More than a third of Beano.com kids know exactly […]
For the first time, researchers have revealed how our brains respond to engaging videos, surprisingly, we all react in a very similar way, according to new research from Rotterdam School of Management, Erasmus University (RSM). PhD candidate Hang-yee Chan, analysed the brain activity of 60 people as they each watched the same set of 35 […]
Whilst debate continues about the future of the High Street, research by CACI, the consumer and location intelligence specialist, has revealed the negative impact of closing stores on brands’ online businesses. According to the research, retailers that do not maintain a bricks and mortar store in a catchment alongside a transactional website typically experience 50% […]
Nissan and Thatchers are the only official partners among Top 10 advertisers for 2019 Cricket World Cup. The latest insights from marketing technology company, 4C Insights, reveal Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the only official sponsor to join the car manufacturer […]
According to new research launched from Bazaarvoice, UK-based retail marketers and supply chain managers are investing just over £2million per year on remanufacturing products. Conducted across Europe, the study found that meeting consumer demands around environmentalism tops the challenges faced by British (55%) and French (49%) respondents – where remanufacturing expenditure hikes to nearly €3.5m. […]
New research from SYZYGY Extended Realities (XR) reveals surging popularity of Extended Reality (XR) technology, as consumers are more likely to purchase a product or service after taking part in an XR experience New research out today reveals that nearly 3 in 4 shoppers (71%) say an extended reality (XR) experience would be of interest […]
New research has revealed that British businesses owners and marketers find ‘Generation Z’ the hardest to market to, with 47% identifying this to be the case, whilst ‘Millennials’ were found to be the easiest group to reach with marketing efforts. Being less engaged and more adept at using ad-blocking technology were the top reasons Generation […]
Britain’s shopping destinations are creating as many as one in 10 jobs in their local areas and contributing significantly to the UK economy, according to new figures. Research into the economic benefits of 17 of the country’s biggest and most popular shopping centres found retail and leisure destinations owned by intu are worth nearly £5bn […]
New research conducted on behalf of marketing communications agency Clarity lifts the lid on consumers thoughts about disruption, finding that over half (58%) think it’s a positive thing. With retail in a constant state of flux, in the main marketers tend to focus on the impact this is having on the brands themselves, with less […]
To help businesses and aspiring marketers better understand what skills are most in demand in the industry, the ‘Data & Marketing: Attracting the Next Generation’ report asked managers of organisations, large and small, what skills they look for when recruiting for entry-level marketers. According to the Data & Marketing Association’s research, over three quarters (83%) […]
Britain’s youngest adult demographic, aged 18-24, has been crowned the thriftiest age group when it comes to getting rid of unwanted clothing, shoes and accessories, according to research by the Fashion Retail Academy.[1] A poll has revealed that those aged 18-24 are the most active at selling their unwanted garments with 22.8%selling their clothes via […]
The Data & Marketing Association (DMA) has revealed its latest insights into the door drop industry in its ‘Annual door drop report’. The figures reveal a steady year for the marketing channel, despite significant legislative change in 2018 and continued political uncertainty that has affected the wider data and marketing industry. According to the data, the […]
A new study has revealed that the FMCG industry is the sector that is most likely to utilise PR, whilst those operating in the communications/media space are the least likely to use this method of marketing; despite many of these offering the service to other companies themselves. A fifth of businesses admitted that they weren’t […]
Advertised roles in the marketing and creative sector increase by 4 per cent in 2018, following steady increases of 5.9 per cent in 2017 and 7 per cent in 2016 Advertised salaries also increased by 1.3 per cent in 2018 with fundraising managers increasing by fastest rate in industry (6.1 per cent) Design roles experienced […]
A new international survey of 114,973 internet users by GlobalWebIndex reveals the audience gender disparity is not as varied as people think between women’s and men’s event. By gender, the audiences of the Men’s and Women’s World Cups are not significantly different, with 39% of the Men’s World Cup audience being female, compared to 47% […]
New research conducted by dunnhumby media, part of dunnhumby, the global leader in Customer Data Science, has unveiled an unrealised potential worth £1.7bn for UK retailers – and around £100 million for each of the three largest grocery retailers in the UK. Calculated using dunnhumby media’s Revenue Calculator – a tool that enables retailers to […]
The report on male body confidence was commissioned by menswear online retailer Jacamo, and has revealed that 40% of men suffer from ‘Manxiety’, a term used to describe the male population’s growing dissatisfaction with their body image. This comes at a time when the 5th series of Love Island has come under fire for not showcasing […]
Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the […]
New research reveals that Instagram is the social media of choice for Comic Con attendees, with some 43% saying they’d pick the photo sharing platform over any other. This is a marked growth since the last poll at MCM London Comic Con in October 2018, where just 28% picked Instagram as their favoured social media. […]
Every week, Field Marketing and Brand Experience Magazine is catching up with five previous FMBE Award winners to find out what they have been up to since winning gold. N2O- Jody Measures How did the team celebrate winning an FMBE accolade? I’ll be honest, there was a fair amount of champagne involved! Winning not […]
Better clothing designs for men, more styling options and an improved shopping experience are all helping to drive men’s fashion sales, according to research from the Fashion Retail Academy. Last year, the menswear sector grew by 22% while its female counterpart only saw sales rise by 8%. This new research found that the number of […]
The UK travel industry’s love affair with Europe is blooming despite Brexit uncertainty, thanks to the Pound’s recovery against the Euro in 2019. That’s the conclusion of new data released by the foreign exchange specialist Fexco Corporate Payments. Between January and April, UK-based travel companies spent 167% more on Eurozone bookings than they did during […]
New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience New research reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes […]
The sponsorship market is established, growing and multifunctional with new opportunities being created and new audiences reached, catering for a rising appetite for experiences over things. These were some of the findings from this year’s MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association. “Frontier 2019” is based on a […]
A new survey (of 1,000 UK consumers) from leading retail and shopper marketing agency, Savvy, has been launched today. The research takes a closer look at how UK consumers have been getting involved in live brand experiences, the different types of activity that appeal to them and it also assesses the building blocks of great live […]
A series of dos and don’ts for bosses introducing the increasingly popular gamified rewards systems have been released. A survey of 1,000 UK workers, carried out by workplace incentives and rewards provider, One4all Rewards, and published in The Gamification Report polled workers on their preferences for gamified bonus systems – which encourage achievement and good behaviour by awarding small rewards […]
As the UK festival season prepares to get underway, analysis by CACI, the leading marketing technology and location planning specialist, has revealed the positive impact of major annual events on consumer behaviour. Using insight from its new customer, catchment and centre Business Intelligence platform, Location Dynamics, CACI has revealed the Edinburgh International Festival and Edinburgh […]
New research from retail and shopper marketing agency, Savvy, has revealed Easter spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates 64 percent will celebrate the event and that we’ll see a spending increase of 6.5 percent on 2018 figures – to £877m. Alastair Lockhart, insight director at Savvy […]
A new study by GlobalWebIndex into sustainable packaging in the UK and US highlights 53% of consumers state they have reduced the amount of disposable plastic they are using in the last 12 months. According to the study of 3,833 consumers across both regions, 42% of consumers say products that use sustainable materials are important […]
High street retailers must be savvy with omnichannel technological integration in order to survive in the digital age, new research has warned. A survey of 1,056 UK adults carried out by leading digital marketing agency, Marketingsignals.com, revealed that 85% of people still prefer to physically purchase products in store, despite the convenience offered by online shopping. Although […]
The DMA’s, Kate Burnett, is challenging how we hire, train and retain the neurodiverse. As an industry that pushes for creativity, why are we sticking to such an outdated mould when it comes to employing people? It is estimated that 20 per cent of the population are on the neurodiverse spectrum. This includes those diagnosed […]
New research from Thunderhead reveals that two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand. The study surveyed 4,000 consumers in the US and UK to uncover what consumers today expect of brand experiences in banking, auto, insurance, telco, energy and retail. Thunderhead, the leader in customer engagement […]
In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data. Data is easy to overlook because of its apparent intangibility. Yet, it is […]
Naomi Palmer, Category Director, Retail Marketing Group Aside from indulging in chocolate and seeing loved ones, the Easter period is also the time of year when people in the UK will be most likely to invest in home renovation. This has been amplified by Brexit, which has created uncertainty and a lack of confidence in […]
Ahead of International Confex on 26th-27th February, Unique Venues of London revealed its industry insights for 2019 from a survey of its over 80 prestigious member venues. Utilising insight from its diverse collection of members, UVL has compiled an extensive report of 2018 and the current landscape of the capital’s events industry. The survey covered a range of topics […]
Younger Brits place more value on music as a key element of marketing than older generations, according to new research from audio branding specialist PHMG. More than half (51 per cent) of 18 to 24-year-olds and 49 per cent of under 45s say music helps them feel more connected to a brand, compared to just 27 […]
On Thursday 7thFebruary Frank Wainwright went to MKTG’s London offices to hear speakers at “Looking at Gender Through a Wider Lens”. This is not a review of the event but a response piece stimulated by this interesting debate. Brands that embrace culture stay head of the crowd and maintain an emotional edge. This piece of […]
Concerns about sustainability and quality means that consumers are moving away from fast fashion and are more likely to invest in longer-lasting clothing, according to research by the Fashion Retail Academy. One in eight consumers (13%) are more likely to choose expensive longer-lasting items over cheaper fashionable clothing. Nearly 39% of shoppers say they would […]
The UK is facing a loneliness epidemic but research from digital radio experts, Pure, reveals the strong emotional bond consumers place on radio presenters (whether from live radio or radio content including podcasts) with almost 60% of us forming a bond with them akin to a family member or close friend. To coincide with World […]
The most romantic day of the year is nearly upon us. 14th February – a day to serenade the loved one in your life with love, laughter, hugs and gifts. Over the last few years, Valentine’s Day (much like Halloween) has seen a huge resurgence as a major event in the yearly calendar. So much so, […]
The pressure to find a date for Valentine’s Day causes millennials to go to extraordinary lengths to avoid being alone on the most romantic day of the year, according to new research. VoucherCodes.co.uk surveyed over 2,000 people across the country and discovered that half of millennials (45%) feel under pressure to have a date for Valentine’s […]
New research has confirmed Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which engages positively with audiences on an emotional level. The annual study was conducted by digital out-of-home media owner Ocean which operates the Lights. It maps the growing popularity of the Piccadilly Circus London screen as […]
A new study by GlobalWebIndex, conducted amongst 1,885 UK consumers aged 18-64 ahead of the Six Nations tournament in February, reveals burgeoning popularity for the sport in the UK with two in five respondents now identifying as fans of the tournament. With the Rugby World Cup taking place in September, 2019 promises to be a […]
New research from digital and Commerce growth agency, Greenlight, has revealed that whilst consumers are most loyal to fashion and retail brands, marketers are underestimating loyalty across industries. Despite uncertain times for the UK high street, fashion and retail topped the list of the industries consumers are most loyal to with 16% saying this is […]
Tech giant features in list of consumers’ favourite brands in multiple sectors, but nearly two-fifths report feeling less loyal than a year ago Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned. It was also the only brand to feature […]
Monetate has revealed new research on British holiday booking habits. Despite ‘Sunshine Saturday’ (the first Saturday in January) supposedly being the busiest travel booking day of the year, most Brits are not ready to commit to a trip just yet this January. The myth of ‘Sunshine Saturday’ Whilst 21% of UK consumers will be purchasing holidays this month, over half (53%) look for trips at other […]
Poor decision making and impulse buys will leave a whole host of presents going to waste at major national expense, according to research revealed today. The findings released by VoucherCodes.co.uk have discovered that Brits are expected to spend £961.97m on presents that will remain unused this Christmas. The research discovered it’s the nation’s ladies that are […]
Marketing vacancies increased 24% from January 2017 to October 2018, according to the Association of Professional Staffing Companies (APSCo). Both first and second quarters of 2018 saw even higher growth with vacancies up 39% and 46% respectively compared to the same time last year. The APSCo Marketing Trends Report found that in terms of demand […]
Counterfeiters are capitalising on Christmas; this is according to new research by MarkMonitor. One in three (30%) consumers has inadvertently bought a fake product, with 68% of the counterfeit items being bought as Christmas presents. The fear of fakes and online fraud are ever-present, especially over the festive season. Forty-five per cent of consumers worry […]
A new study by GlobalWebIndex has unveiled significant ramifications for the drinks industry stemming from perceived increases in the price of groceries across the UK, with 57% of consumers stating they plan to spend less than £50 on alcohol this Christmas. According to the study of 2,254 consumers who will be carrying out the Christmas […]
Research from product information management company, inRiver, reveals that retail products ordered online rarely meet British consumers’ expectations upon arrival. With almost one in ten people doing most of their gift shopping the week before Christmas, the gap in consumers’ expectations of products is likely to disappoint buyers, drive an increase in returns and cause customer complaints that could damage consumer loyalty over […]
Sue Benson, MD of The Market Creative, explains how consumer behaviour is changing and what retailers need to prepare for in 2019. Shifting political, societal and cultural norms mean external forces beyond our control will forever shape the way we do business, creating new needs, attitudes and behaviours. Below are three trends that will disrupt […]
A study launched today by Gekko, a marketing agency titled – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping. The study found that 81% of UK shoppers claim the personal touch has disappeared from retail customer service in modern Britain, […]
Over a third (38%) of UK field sales reps believe technology is “more of a hinderance than a help”, according to new research from cloud-based mobile sales software provider Skynamo. This hindrance is creating technophobia in the sales environment, fuelled by the bad experiences reps have had using the tools deployed by their organisation. 18% state […]
New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels. Bright Sparks: How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of campaigns. Between 2018 […]
Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Consumers are leaving their clothes to waste away in their wardrobes with the price tag still attached as nearly a quarter (22.5%) admit they have bought over […]
Monetate has released its 2018 analysis of ecommerce activity during Black Friday. The annual analysis, derived from more than 290 million UK touchpoints across desktop, mobile, and tablets during Black Friday, reveals that 10.4% more shoppers are abandoning their carts year over year in the UK. With overall consumer interest higher than the previous year, […]
With the Christmas break on the horizon, many students will be looking forward to indulging in gifts and too much food. However, research has revealed how difficult the season of giving can be for students hoping to take a break from university and join the festivities. VoucherCodes.co.uk discovered almost half of students (47%) have less than […]
Millions of Brits admit they’re ‘brand snobs’ and are happy to pay a premium for a label, according to new research. Despite loving the idea of bagging a bargain, more than half (54 per cent) of all consumers are still prepared to fork out the extra cash for a well-known brand. Some of the most popular brands […]
UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]
A global study of 111,899 internet users by GlobalWebIndex, reveals social networks have strengthened their role as a product research channel year-on-year, achieving a 39% increase since 2015. This is being driven by innovations in product search functionalities across platforms like Instagram, which recently introduced product tags to support native product discovery. Today, 42% of global internet […]
A new report from inRiver reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine first in their search for a product, and only […]
Global marketing strategy and transformation business CLEAR (clearstrategy.com) part of the M&C Saatchi Network, has announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align […]
The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]
Field Marketing and Brand Experience Magazine caught up with James Swain and Stuart Galvin to find out more about there new Business Venture, Catalyst Who is Catalyst? We’re led by the belief that every interaction with our client’s brands should be a great, connected experience fuelled by insight. How did Catalyst come about? Over many beers, 60000 WhatsApp messages (true story), frustrations […]
Click on the PDFs below to view the Penguins, Ignition and drp collaboration for Hyundai case study ahead of the Autumn edition of Field Marketing and Brand Experience Magazine going to print. 034 FM autumn 2018 035 FM autumn 2018
Index shows brand proof matters: experience brands boast a 200 percent higher NPS Jack Morton, the global award-winning brand experience agency, has launched its first global Experience Brand Index, a survey of 6,000 consumers across the United States, United Kingdom and China. The research, which covered 100 brands and 10 industries, asked consumers to rate varying brand […]
Global brand and marketing consultancy, Prophet, has announced the results of the fourth annual Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. In the UK, Apple maintained its standing as the most relevant brand for the third year in a row, while Lego has moved from fourth to second and […]
Market share doesn’t guarantee effective social media performance, the top three high street retailers (M&S, Next and Primark) are ranked as tenth, 13thand 19thsocial media players Fourth ‘best at social’ is street style favourite Dr Martens which is the UK’s top Instagram (IG) retailer for the combination of ‘real’ people wearing its iconic boots, product […]
Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Fairtrade? Changing Supplier & Transitioning At Logobrand we are all about understanding our clients Pains and turning them into Gains and really understanding their jobs and targets. We have provided some case studies to back up our suggestions and claims to give […]
New national research released by Molton Brown, London’s fragrance experts, blows apart clichéd depictions of Millennials as lazy, entitled, politically naïve social media addicts, with few interests beyond eating avocado toast and posting selfies to fuel their desperate need for validation. The results show that Millennials are not only more attuned to the structural disadvantages […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Data is your BFF The effective use of real time data has championed in all of our previous Top Tip sheets. Everyone’s using it and there are lots of claims being made about how it’s being used. It seems everyone thinks they […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. You can’t manage what you don’t measure You duly sent your field sales team out to store this morning At some point you’ll learn if your forecasts are on schedule But do you really have all of the latest figures on […]