Anna Jones

Business Development Director, iD

Published on 07/06/2016

What makes a good agency leader?
Firstly, it’s all about having a great connection with your team (employees). It’s important that you set a positive tone across the agency and clearly communicate business objectives to ensure everyone is working towards the same goal.
It goes without saying, but commitment to delivering those agency objectives should always be high on your agenda.
What makes your job exciting?
The opportunity to work across a diverse portfolio of brands. I get to meet different people every day and learn about the unique challenges that each brand faces (anything from FMCG to technology companies).
It’s also a competitive space, so I love the fast paced nature of my role.
What do you consider to be a personal professional achievement?
Since moving from Group Account Director to Business Development Director two years ago; we have achieved some major client wins and are now proud to add Unilever, Mars and The Co-op to our growing client list.
What are your goals for you and iD?
As the experiential industry evolves, it’s important for us to keep expanding our business to ensure we are strongly positioned as both industry thought leaders and a strategic partner for brands.
What brand would you most like to work with? Why?
NIKE – because their brand has become bigger than their product itself. They invest so much in creating the right type of experiences to encourage engagement with their customers. They have formed an army of brand advocates through sponsorship and live events (Nike Runs etc.)
What is on the horizon at work in the next 12 months?
We’re about to deliver a large scale experiential campaign for The Co-op (one of our most significant client wins over the last 23 years).
We are constantly developing our offering to strengthen our position in the competitive experiential industry – so watch this space!
Who do you find inspirational?
Lena Dunham – due to her fearlessness, intelligence and pure comedic genius.